Applied Communications

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1 51 The Division produces graduates with a strong foundation in theoretical and practical aspects of numerous media fields including television/radio broadcasting, journalism, design, multimedia, corporate communications, events management, and photography. They will be capable of applying critical and creative approaches to the application of conceptual production and technical skills, so as to achieve the highest professional standards in a rapidly evolving media industry. Graduates will develop the skills required to be self-learners through being exposed to a range of learning opportunities. provides a blended learning environment which is student-centred and project-based; where practical project work is conceptualised and supported by theoretical knowledge. Learning will be accomplished through a variety of means including, but not limited to, lectures, student research, discussions, workshops, guest speakers, and industry visits. Upon graduating from the Division s programmes, students will have achieved transferable knowledge and skills appropriate to industry standards. They will also have communication skills which allow them to operate in a broad range of professional environments.

2 52 H I G H E R C O L L E G E S O F T E C H N O L O G Y Bachelor of Applied Science in Applied Communications Delivered in a rich technology environment and collaboration with the industry, the Programme trains students in the areas of Corporate Communications, Video Production, Graphic Design, Animation, and Fashion Design. Learning takes place in well-equipped studios and labs using state-of-the-art equipment. The transition from college into employment is further enhanced through a well-structured work based learning programme. Graduates are capable of applying creative and critical thinking skills to achieve the highest professional standards in rapidly evolving media, design and communications industries in the region and beyond. * CLICK HERE or go to page 122 to view the Programme Learning Outcomes (PLOs) for this Programme and/or Major Applied Media Major This generic major allows students to select available courses from the specialised Media and Design and Communications streams to help them build skills, knowledge and competencies that will enable them to take up a range of roles within the creative industries. The Applied Media major, reflecting the changing demands of the industry prepares students to multiskill in a multiplatform media environment. Animation Major This major is designed to produce graduates who can function effectively within the design industry; specifically focusing on the rapid growth in animation. The curriculum includes: 2D hand-drawn animation; 3D character animation; stop-motion; experimental animation; and creative visual effects. The knowledge and skills achieved through this major enable students to gain employment with the rapidly growing interactive, gaming, animation and film industries in the region. Corporate and Media Communication Major This major provides students the skills, knowledge and competencies required to meet the challenges of the nationally developing discipline of corporate communication and the rapidly changing discipline of media communication. Students will gain a strong foundation in the areas of social media, media relations, public relations, crisis communication, corporate social responsibility and digital broadcasting. Fashion Design Major This major is designed to produce graduates with a fundamental set of fashion design and business skills. This major provides students the knowledge and skills in textiles, draping, tailoring, pattern making and CAD designing, using a range of software and design techniques. The skills, knowledge and competencies students gain will enable them to meet the requirements of a variety of areas within the design, merchandising and retailing areas of the fashion industry in the region. Graphic Design Major This major provides students with the skills, knowledge and competencies to function effectively in design industries. This programme will cover design processes and print design, typography, illustration, electronic media the web magazine, prepress design, packaging, advertising and branding suitable for a range of media organisations. The knowledge, skills and competencies gained through this major will enable students to gain employment in both print and digital design within the publishing, advertising and marketing industries in the region. Video Production Major This major provides students the skills, knowledge and competencies to function effectively within the expanding discipline of video production. Students will be able to create original works in narrative and documentary formats and become proficient in all aspects of writing, directing, producing, lighting, camera operation and editing of video productions. The skills and knowledge achieved through this major enable students to fit into different roles in media production within a range of private, public and nonprofit organisations. 52

3 H I G H E R C O L L E G E S O F T E C H N O L O G Y 53 Bachelor of Applied Science in Common Courses Majors Applied Communication Core Courses Required Credits: 45 COM 1003 Digital Storytelling 3 COM 1103 Introduction to Mass Communication 3 COM 1113 Drawing 3 COM 1123 Introduction to Media Technology 3 COM 1133 Visual Communication 3 COM 1203 Photography 3 COM 1223 History of Media and Design 3 COM 2103 Creative Writing 3 COM 2313 Project Management for Media 3 COM 2323 Media Education 3 COM 2403 Web Development 3 COM 2413 Portfolio and Presentation Skills 3 COM 3513 Media Skills in Arabic 3 COM 4806 Learning in the Workplace 6 Applied Media Major 3000 Level Electives See Programme Chair for available courses Major code: CAM Required Credits: 15 CDA 3503 Storyboarding 3 CDA 3513 Character Design 3 CDA 3523 Principles of Animation II 3 CDA D Modelling 3 CDA 3613 Multimedia Scripting 3 CDG 3503 Typography I 3 CDG 3513 Introduction to Design Illustration 3 CDG 3603 Typography II 3 CDG 3623 History of Graphic Design 3 CMC 3503 Social Media 3 CMC 3603 Media Relations 3 CMC 3613 Corporate Communication II 3 CMC 3633 Digital Broadcasting 3 CMV 3503 Editing 3 CMV 3513 Production Skills I 3 CMV 3523 Video Production I 3 CMV 3553 Video Production II 3 Applied Communication 2000 Elective Courses See Programme Chair for available courses Required Credits: 12 CDA 2303 Principles of Animation I 3 CDF 2303 Fashion Drawing 3 CDG 2303 Introduction to Graphic Design 3 CMC 2303 Corporate Communication I 3 CMM 2303 Introduction to Media Communication 3 CMV 2303 Introduction to Video Production 3 Applied Media Major 4000 Level Electives and Project See Programme Chair for available courses Major code: CAM Required Credits: 18 CDA D Animation 3 CDA 4713 Film Analysis and Narrative Structure 3 CDA 4723 Animation Scripting 3 CDA 4803 VFX, Audio, Editing, Compositing 3 CDG 4703 Studio II 3 CDG 4713 Packaging Design 3 CDG 4723 Sustainable/Social Design 3 CDG 4803 Photography for Graphic Design 3 CMC 4623 Communication Theory 3 CMC 4703 Public Relations 3 CMC 4713 Media Law and Ethics 3 CMV 4103 Production Skills II 3 CMV 4606 Short Video 6 CMV 4803 Advanced Edit and Effects 3 CDA 4806 Final Project - Animation 6 CDG 4806 Final Project - Graphic Design 6 CMC 4806 General Studies Final Project - Corporate and Media Communiction Required Credits: 30 English, Arabic or other Languages 15 Humanities or Art 3 Information Technology or Mathematics 3 The Natural Sciences 3 The Social or Behavioural Sciences 6 CMV 4806 Final Project - Video Production 6 6

4 54 H I G H E R C O L L E G E S O F T E C H N O L O G Y Animation Major Major code: CDA CDA 3503 Storyboarding 3 CDA 3513 Character Design 3 CDA 3523 Principles of Animation II 3 CDA D Modelling 3 CDA 3613 Multimedia Scripting 3 CDA D Animation 3 CDA 4713 Film Analysis and Narrative Structure 3 CDA 4723 Animation Scripting 3 CDA 4803 VFX, Audio, Editing, Compositing 3 CDA 4806 Final Project - Animation 6 Corporate and Media Communication Major Major code: CCM BUS 3003 Managing People and Organisations 3 CMC 3503 Social Media 3 CMC 3603 Media Relations 3 CMC 3613 Corporate Communication II 3 CMC 3623 Media and Society 3 CMC 3633 Digital Broadcasting 3 CMC 4623 Communication Theory 3 CMC 4703 Public Relations 3 CMC 4713 Media Law and Ethics 3 CMC 4806 Final Project - Corporate and Media Communication 6 Graphic Design Major Major code: CDG CDG 3503 Typography I 3 CDG 3513 Introduction to Design Illustration 3 CDG 3603 Typography II 3 CDG 3613 Studio I 3 CDG 3623 History of Graphic Design 3 CDG 4703 Studio II 3 CDG 4713 Packaging Design 3 CDG 4723 Sustainable/Social Design 3 CDG 4803 Photography for Graphic Design 3 CDG 4806 Final Project - Graphic Design 6 Video Production Major Major code: CMV CMV 3503 Editing 3 CMV 3513 Production Skills I 3 CMV 4103 Production Skills II 3 CMV 4606 Short Video 6 CMV 4709 Documentary and Video Production 9 CMV 4803 Advanced Edit and Effects 3 CMV 4806 Final Project - Video Production 6 Fashion Design and Merchandising Major Major code: CDF CDF 3503 Fashion Design and Textile 3 CDF 3513 Fashion Draping and Pattern Making 3 CDF 3523 Fashion Design and Technology I 3 CDF 3603 Fashion Design and Trend Research 3 CDF 3623 Fashion Design and Technology II 3 CDF 4703 Fashion Design and Production 3 CDF 4713 Fashion and CAD Design 3 CDF 4723 Fashion Marketing 3 CDF 4803 Fashion Merchandising 3 CDF 4806 Final Project - Fashion Design 6 Total Required Credits 120 Minimum Duration of Study 4 Maximum Duration of Study 6 Programme Code COMAB Industry Sponsored Programme No 54

5 Ideal Semester Plan H I G H E R C O L L E G E S O F T E C H N O L O G Y 55 Common Courses The first two years of the Bachelor of Applied Science in are common. Majors are listed separately below. Course Credits Year 1 Semester 1 Year 1 Semester 2 Required Credits: 15 Required Credits:15 AES 1013 Arabic Communications I 3 COM 1003 Digital Storytelling 3 COM 1103 Introduction to Mass Communication 3 COM 1133 Visual Communication 3 COM 1113 Drawing 3 COM 1223 History of Media and Design 3 COM 1123 Introduction to Media Technology 3 LSM 1123 Quantitative Reasoning 3 LSC 1103 Academic Reading and Writing I 3 LSC 1503 Academic Spoken Communication 3 Course Credits Year 2 Semester 3 Year 2 Semester 4 COM 1203 Photography 3 COM 2323 Media Education 3 COM 2103 Creative Writing 3 COM 2403 Web Development 3 COM 2313 Project Management for Media 3 COM 3513 Media Skills in Arabic 3 Media Communications 2000 level elective course 3 Media Communications 2000 level elective course 3 Media Communications 2000 level elective course 3 Media Communications 2000 level elective course 3 Applied Media Major AES 1003 Emirati Studies 3 LSN 1113 Introduction to Sustainability 3 COM 2413 Portfolio and Presentation Skills 3 LSS 1003 Life and Study Skills 3 LSC 2103 Academic Reading and Writing II 3 Media Communications 3000 level elective course 3 Media Communications 3000 level elective course 3 Media Communications 3000 level elective course 3 Media Communications 3000 level elective course 3 Media Communications 3000 level elective course 3 COM 4806 Learning in the Workplace 6 AES 3003 Professional Arabic 3 LSS 2533 Research Methods 3 Media Communications 4000 level elective course 3 Media Communications 4000 level elective course 3 Media Communications 4000 level elective course 3 Media Communications 4000 level elective course 3 Media Communications Final Project 6 Animation Major AES 1003 Emirati Studies 3 CDA3603 3D Modelling 3 CDA 3503 Storyboarding 3 CDA 3613 Multimedia Scripting 3 CDA3513 Character Design 3 CDA 3523 Principles of Animation II 3 CDA 4723 Animation Scripting 3 AES 3003 Professional Arabic 3 CDA 4713 Film Analysis and Narrative Structure 3 CDA 4803 VFX, Audio, Editing, Compositing 3 COM 4806 Learning in the Workplace 6 CDA D Animation 3 LSS 2533 Research Methods 3 CDA 4806 Final Project - Animation 6

6 56 H I G H E R C O L L E G E S O F T E C H N O L O G Y Corporate and Media Communication Major AES 1003 Emirati Studies 3 CMC 3603 Media Relations 3 BUS 3003 Managing People and Organisations 3 CMC 3613 Corporate Communication II 3 CMC 3503 Social Media 3 CMC 3623 Media and Society 3 CMC 3633 Digital Broadcasting 3 AES 3003 Professional Arabic 3 CMC 4623 Communication Theory 3 CDA 4803 CMC 4703 Public Relations 3 COM 4806 Learning in the Workplace 6 CMC 4713 Media Law and Ethics 3 LSS 2533 Research Methods 3 CMC 4806 Final Project Corporate and Media Communication 6 Fashion Design and Merchandising Major AES 1003 Emirati Studies 3 CDF 3603 Fashion Design and Trend Research 3 CDF 3503 Fashion Design and Textile 3 CDF 3623 Fashion Design and Technology II 3 CDF 3523 Fashion Design and Technology I 3 CDF 3513 Fashion Draping and Pattern Making 3 CDF 4713 Fashion and CAD Design 3 AES 3003 Professional Arabic 3 CDF 4703 Fashion Design and Production 3 CDF 4723 Fashion Marketing 3 COM 4806 Learning in the Workplace 6 CDF 4803 Fashion Merchandising 3 LSS 2533 Research Methods 3 CDF 4806 Final Project - Fashion Design 6 Graphic Design Major AES 1003 Emirati Studies 3 CDG 3603 Typography II 3 CDG 3503 Typography I 3 CDG 3623 History of Graphic Design 3 CDG 3513 Intro to Design Illustrations 3 CDG 3613 Studio I 3 CDG 4723 Sustainable Social Design 3 AES 3003 Professional Arabic 3 CDG 4703 Studio II 3 CDG 4713 Packaging Design 3 COM 4806 Learning in the Workplace 6 CDG 4803 Photography for Graphic Design 3 LSS 2533 Research Methods 3 CDG 4806 Final Project Graphic Design 6 56

7 H I G H E R C O L L E G E S O F T E C H N O L O G Y 57 Video Production Major AES 1003 Emirati Studies 3 CMV 4103 Production Skills II 3 CMV3503 Editing 3 CMV 4606 Short Video 6 CMV 3513 Production Skills I 3 LSN 1113 Introduction to Sustainability 3 COM 2413 Portfolio and Presentation Skills 3 LSS 1003 Life and Study Skills 3 LSC 2103 Academic Reading and Writing II 3 Required Credits: 18 Required Credits: 12 CMV 4709 Documentary and Video Production 9 AES 3003 Professional Arabic 3 COM 4806 Learning in the Workplace 6 CMV 4803 Advanced Edit and Effects 3 LSS 2533 Research Methods 3 CDG 4806 Final Project Video Production 6

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