SEO Services Summary

Transcription

1 SEO Services Summary INTRODUCTION GetToTheTop provides highly tailored search engine optimization and Web Analytics services that help organizations achieve stronger market awareness, reach and penetration through high organic positioning in search engine rankings. Founded by software industry veteran Gary McAvoy in 1997, the firm s clients range from Fortune 1000 firms with extensive e-commerce operations, to smaller technology firms, retail and service companies, and non-profit organizations. Based in Seattle, Washington, GetToTheTop draws on a pool of skilled Web and marketing communications experts to augment the in-depth, personalized guidance Gary provides to clients. GetToTheTop delivers top rankings across all major search engines backed with an intimate level of client support simply not found in large agencies and clients confirm that we deliver results. EXPERTISE Getting your site top search engine positioning and keeping it there is part science, part art, and a significant investment in staying on top of the ever-shifting landscape that is SEO today. It takes technical expertise to decipher search engine mechanics; creativity to feed search engine spiders; and perseverance to achieve and maintain top rankings for your most valuable search phrases. Getting to the top takes a search engine optimization specialist whose sole focus is understanding the intricacies of search engines and directories, and adapting to their constantly shifting methodologies. Then those engines and directories must be harnessed to deliver top rankings the only kind that drives visitors to your site. A cheap software product won t do it. A one-time submission won t do it. It takes dedicated expertise, patience, and focused energy over time. TRAFFIC Search engines outdistance all other avenues to your site. Nearly 85% of Internet users rely on search engines and directories to find Web sites, and 41% of those who went to a Web site to research a product purchase got there via search engines, the top referral choice. No other online marketing tool is better at capturing visitors. Copyright Empraxis LLC Page 1 Phone: (206)

2 Top Ways Web Sites are Discovered Search Engines: 46% Random Surfing: 20% Word-of-mouth: 20% Magazine ads: 4.4% By accident": 2.1% TV spots: 1.4% Targeted 1.2% Banner ads: 1% (Source: IMT Strategies) Luck or skill? You can hope that visitors stumble upon your site, as roughly 2% of all searchers do. Or you can strategically qualify and attract them through a well-crafted organic search engine optimization campaign. Unlike some online marketing tactics, search engine optimization is concrete and measurable. You can quantify the traffic coming to your site from each search engine, assess the value of individual search terms, and directly compare your results to competitors rankings. A recent study by JupiterResearch revealed that 6 out of every 7 search engine queries results in a click on organic listings, compared to only 1 out of 7 clicks on paid listings. Natural, organic search engine optimization is still by far your best online marketing tool especially over paid placement and comparable advertising efforts. PROCESS We implement proven, ethical, finely tuned processes to get your site top rankings in minimum time. Here s how we deliver results quickly and affordably: 1. Keyword Research: The first step is to identify relevant and effective key search phrases that people are actually using to find your products and services. This can be the most revealing phase of a project, since clients are often targeting less effective keywords on their own. 2. Benchmarking: Next we determine where your site currently ranks as a point of reference for the goals we set out to achieve. Knowing where we're starting from is the only logical way to measure achieved results. 3. Competitive Research & Analysis: Understanding your business, your competition, and your industry helps to determine our objectives. Since 1998 our projects have spanned all major markets, including information technology; hardware and software; telecommunications; fitness and health care; banking, finance and investment; retail and wholesale; and the non-profit sector, among others. 4. Website Needs Analysis: Detecting structural and design impediments that inhibit effective search engine spidering is crucial to successful site optimization, ensuring that your code is clean and efficient. Copyright Empraxis LLC Page 2 Phone: (206)

3 5. Optimization & Content Development: While retaining your key marketing messages, we'll create compelling site content, efficient Meta tags, and optimal internal link references. 6. Link Strategies: We'll help develop effective strategies for identifying highly relevant external links to increase your site s popularity. 7. Web Analytics: As part of our Positioning Monitoring & Protection program, we provide insight into where visitors come from; what search phrases they use to find you; how they behave on your site; and other valuable metrics for gauging the effectiveness of the strategies we implement. RETENTION We all know that it s less expensive to retain a customer than to attract a new one. The same is true for garnering top site rankings. In the long run, it will be less expensive to maintain your high rankings than to watch them plunge, then have to go through the time and expense of that arduous climb back to the top. Search engines constantly alter the way they spider Web sites and compile their indexes which in turn affects where your site ranks for a given keyphrase so your long-term marketing success requires that you stay on top of staying on top. Once we start achieving top results for your site, our productive and affordable Position Monitoring & Protection Program ensures ongoing tracking of current keyword rankings, optimized site conformance, movement of competitors, and swift action as necessary to sustain positioning achievements. CLIENTS Since 1997, we've continued to achieve outstanding rankings for dozens of clients, among them: AIM Multicultural Allied Business Systems Anne Geddes Group ATG Bank of America Brio Technology Budgetrac Cannonbilt Fitness Systems Certified Financial Planners Board Discover Financial Services Dynix Library Solutions Holland America Line Institute of the Future Laird Norton Tyee MegaPath Networks Morgan Stanley Dean Witter NetDelivery Northwest Cellars Olympic Dermatology Pacific Science Center Peopleware Primus Knowledge Solutions Raindance Communications RightWorks Service Intelligence Supportsoft Synopsys TE Technology Windermere Property Management WSA (Washington Software Alliance) Copyright Empraxis LLC Page 3 Phone: (206)

4 SUCCESS Anne Geddes Group Simply put, GetToTheTop has achieved outstanding search results for our multiple websites. Well over 70% of the all keyword search phrases they have recommended are consistently in prestigious Top 10 positions, accounting for nearly 40% of all our website traffic worldwide. Service Intelligence We started working with GetToTheTop in early 2004 to increase our search engine rankings, after having tried on our own for over five years. On our own we hadn t penetrated the coveted first page of rankings for any of our most valuable keywords. Today we have a dominating Web presence across all major search engines and are realizing a distinct competitive advantage. I can t recommend GetToTheTop highly enough! They re in a class all their own, and thanks to them, so are we! TE Technology "Our website had a few fairly well ranked keywords, but we were looking for more aggressive positioning for all products we sell. Within two months after GetToTheTop took on our project, all of our products had achieved Top 30 rankings 70% of which are now consistently in Top 10 positions. As for traffic, 90% of all site visitors now find our site directly from search engines. When they said they could 'get us to the top', they weren't kidding." Easy Systems We started from ground zero minimal listings and after two months we were in the Top 10 on every major search engine for our most relevant search phrases! We re thrilled with the results. And because we re utilizing GetToTheTop s maintenance program, we're staying on top. Morgan Stanley "We're extremely satisfied with the service and results we've seen from GetToTheTop over the past year. The monthly management reports give us exactly the information we need to keep our site competitively positioned. Best of all, Gary handles everything we don't have to even think about the search engines unless he suggests another creative and ethical way to raise our rankings." Peopleware "We've worked with Gary for over five years now on a variety of marketing projects all of them top performers in getting our desired results. We were astonished with the outcome of his search engine optimization project. In the first three months he was able to deliver over 60 Top 10 listings across all major search sites. Our volume of leads generated through search engines has increased over 100% in the last six months." Copyright Empraxis LLC Page 4 Phone: (206)

5 ABOUT GARY MCAVOY CHIEF EXECUTIVE SHERPA With over twenty years experience in building and guiding successful organizations from startups to large corporations Gary founded GetToTheTop in 1998, recognizing early on the need for website optimization. Prior to starting GetToTheTop, he spent fourteen years in senior executive positions with high-tech companies in Washington and California. Gary served for five years on the Board of Directors of the Washington Software Alliance and as Vice Chairman for four years. He was named a semifinalist for the 1995 Pacific Northwest Inc. Magazine/Ernst & Young Entrepreneur of the Year award, and in 1998 received the Governor's Award for distinctive leadership in Washington state s software industry. A writer for many years, Gary conceived and edited Cracking the New E-conomy: Business Tools for the Entrepreneur (WSA, 2000), and co-authored with renowned conservationist Dr. Jane Goodall a book on organic and sustainable food choices titled Harvest for Hope: A Guide to Mindful Eating (Warner Books, 2005). Since 1999 Gary has worked closely with Dr. Goodall, coordinating major events during her frequent visits to the Pacific Northwest. CONTACT GetToTheTop th Ave NE, Suite 325 Poulsbo, Washington USA Phone: (206) Web: info@gettothetop.com Copyright Empraxis LLC Page 5 Phone: (206)