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1 profitable Google shopping Google Shopping is a constantly evolving medium that can show outstanding results when managed correctly. Your campaigns achieve maximum profitability when we shift your account from potential to performance using our new Profitable Google Shopping methodology. FOCUS ON MAXIMUM PROFITABILITY The number one metric our team optimizes around is return on investment plain and simple. Every keyword choice and bid is based upon search intent and every ad written with a clear call to action. Showing you consistently high returns is our goal. Proprietary tools for google shopping Through the use of custom tools, we analyze the complete scope of your Profitable Google Shopping campaign and make decisions based off all relevant data. holistic management Your will research the trends and competition in your industry to create campaigns that will convert and not just garner traffic. Your Profitable Google Shopping account is segmented very finely and ensures scalability. never stop testing Our specialists are always testing new ideas to improve your return. From new keywords to creative ad copy, there is always room for improvement. your team for keeps Our team is your team. Leverage our decade of expertise in creating and optimizing profitable PPC campaigns for 100 s of ecommerce clients. Integrated solutions Each client has an expert and a team of online marketing s (SEO, Conversion) working together to plan Profitable Google Shopping within the context of your overall online marketing plan.

2 Looking beyond traffic and conversions we make sure your campaign is producing the highest return. Through communication and holistic feedback your specialist is with you every step of the way. Accurately Track & Revenue Before any campaign is launched, your specialist ensures proper tracking is in place to gauge the performance of your account. Effective management begins with accurate tracking. Campaign Creation New campaigns are based on your desired targets and our research. All campaigns contain tightly themed ad groups and are setup to ensure optimal performance and management. Communication Maintain high priority through two key contacts, your specialist and Internet Marketing Strategist (IMS). Aside from analysis and strategy, you can also receive holistic feedback from your team regarding topics of SEO, conversion testing and marketing. Keyword Selection & Bids Keywords are chosen based on search intent and put into the most appropriate match types. By staying away from broad keywords and proactively adding negative search terms, irrelevant traffic is nullified. Similarly, bids are based upon intended returns. In other words, you ll be bidding more competitively on your higher margin items.

3 Setting up a campaign is just the tip of the iceberg and set it and forget it isn t an option. How do you utilize all of the features has to offer in order to take your campaign to the next level? Campaign Structure Setting up sound Pofitabl Google Shopping campaigns through Product Listing Ads (PLA) ensures relevancy and CAMPAIGN STRUCTURE Kickoff call to discuss goals and strategy Craft finely segmented campaigns and ad groups to ensure maximum relevance throughout the search process Segment campaigns by device (desktop, mobile, and tablets) consistency throughout the whole search process. Your PPC works with you to determine the optimal setup and areas of high value. FEED OPTIMIZATION Highlighting your most important products in Profitable Google Shopping is paramount to success. Using our proprietary tool we create custom labels to be targeted within AdWords. FEED OPTIMIZATION Create custom targets to determine which products should be highlighted based on attributes such as: highest margin, best selling, etc Utilize AdWords attributes to help Google better show the most relevant products for search queries based upon historical data and feed taxonomy Write 20 new product titles and descriptions each month, optimized for Google Shopping

4 I highly recommend Exclusive Concepts managed Google shopping campaign service. After weeks of banging my head against the wall trying to figure out Google s new product placement ads format, I decided to expand my brain bandwith by hiring Exclusive Concepts to manage my campaigns for me. Tatyana, BabyGirlBoutique.com AdWORDS MANAGEMENT Just like any PPC campaign, your PLA campaigns need to be optimized. We ensure that the work done to the feed is set to thrive. ADWORDS MANAGEMENT Update bids to stay in line with your revenue goals Review the search query report and add negative keywords to get rid of unqualified traffic Write enticing promotional text to elp garner more clicks reporting Every month you ll receive a report showcasing the progress and progression of your efforts. Once a quarter, you ll receive a perpetual growth strategy document with an update on your holistic growth from all online channels. REPORTING Run monthly report showcasing the progression of your top performance indicators Conduct monthly meeting to dicuss performance of PLA campaigns and ongoing strategy

5 I ve seen a healthy return on my investment and I couldn t be happier about the time they have saved me to focus on other important aspects of my business. If you are looking to simplify the management of your ecommerce store and increase your profits, give this service a try! Tatyana, BabyGirlBoutique.com manage your investment The charts below outlines your investment for Profitable Google Shopping management. The campaign optimization is a required, project based service. Your monthly management investment is either a fixed rate, or a percentage of spend (whichever is higher), depending on your total monthly spend. SERVICE fixed PRICE* SPEND PRICE* Spending Tiers Campaign Setup and Optimization (one time) $495 $1,500-5,000 $595 $5,001-10,000 12% Fixed Rate Monthly Management** * based on a minimum PLA Spend $1,500/mo **includes up to 1 hour of consulting time ($150 per additional hour) $595 $10, % * based on percent of spend

6 profitable Google shopping They collaborate with each other. When I have questions, I can reach out to a specialist in another area. recent client feedback Technology Execution Ideas ABOUT EXCLUSIVE CONCEPTS Founded in 1997 as one of the first ecommerce marketing firms, SEO Exclusive Concepts is now one of the only firms to focus Conversion Internet Marketing Strategist Retailer 500 merchants. We offer 5 services: Advanced SEO, Profitable PPC, Conversion Booster, Site Speed Optimizer, and Optimized Marketing. We are committed to sharing our knowledge and building a hightrust working relationship with you. A holistic approach Your Perpetual Our mission is to help you to accelerate your revenue growth without adding a lot of additional overhead. Growth Strategy primarily on online retail. As ecommerce PPC specialists, we offer a high-tough integrated online marketing service and an advanced technology approach to help you grow your business profitably. Exclusive Concepts has Team, led by an Internet Marketing Strategist, will provide you with expert insights to help you attract, convert and retain more customers over the life of our partnership. As you work with Exclusive Concepts on growing your revenue in other service areas, you will be introduced to more members of your Perpetual Growth Strategy Team. partnered with hundreds of online retailers, from smaller stores to dozens of Internet

7 profitable Google shopping CONTACT US TOday Telephone: Fax: Corporate Drive Suite 350 Burlington, MA

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