Wilderness Explorer, an ecotourism management company. a specialist partner

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Roy Byrd
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1 Wilderness Explorer, an ecotourism management company. a specialist partner

2 Where it began. a tourism evolution Main Lodge Chapungu Lodge N Kaya Camp Serondella Camp Shumbalala Camp Monwana Camp Jackalberry Lodge Royal Malewane Simbambili Camp Ivory Tree Game Lodge Shepherds Tree Game Lodge Impodimo Game Lodge Kapama River Lodge Kapama Buffalo Camp Kapama Southern Camp Kapama Karula Elephant Valley Lodge Kana Kara Camp Kadizora Camp African Rock Hotel Chiefs Luxury Tented Camps The journey continues. Chiefs Luxury Tented Camps Bush Lodge River Lodge Sabi Sabi Private Game Reserve Ranger, Bush Lodge Head Ranger, Bush Lodge Assistant lodge manager, Bush Lodge Thornybush Private Game Reserve GM Reserve and Safaris GM Operations Marketing & Sales Manager Group COO An African Anthology Founder and MD Developed Largest Game Lodge in South Africa Expanded operations to Botswana Marketing & Sales Largest number of game lodge beds in southern Africa Wilderness Explorer Founder and MD

3 Some of the guiding principles which underpin our work; Creating quality content; The creation, management, and distribution of quality content is likely to be the single most import job of work that ecotour ism businesses will be required to master to reach and maintain, a differential competitive advantage. Building an audience; The value of quality content can only be quantified when we are able to define its reach In order to attach a value to content we need to create an audience which will consume the content AND respond to a call to action. Building an audience requires the combined efforts both Wilderness Explorer an our product partners. An audience is built in a number of ways; Wilderness Explorer builds its own audience through a number of channels which include; social media activities, professional associations, contributions to industry columns and blogs. Wilderness Explorer adds to the audience described above by creating, managing and distributing the content of its partners through channels, which may be similar to those listed above. Managing the front desk ; Creating and distributing content is done for one express purpose, and this is to generate a response to a call to action. Not unlike any other industry, we wish for our call to action to be met with a purchase, and specifically in our case, a booking. Each call to a ction may have its own front desk, so to speak, and could include the following; Reservations, typically through an online reservations platform, Marketing, typically requests for more information, Sales, essentially all activities required to conclude the sale. our foundation

4 Some of the tools used in achieving the guiding principles; Creating quality images; Obtaining high quality photographic images remains our most important focus, and it is upon these that we are able to leverag e all other marketing interventions a picture does tell a thousand words. Creating quality video; The value of quality video content cannot be underestimated and, achieves two results; YOU TUBE, in its own right is a frequently used search engine. SEARCH ENGINES rely on YOU TUBE as a credible source of information, and therefore they return results from YOU TUBE when responding to searches. Creating quality copy; Quality images have a specific and very important purpose but, their use is limited to specific interventions, which include face to face presentations and specific online applications, including; pinterest, Instagram, twitter, and snap chat. In order to provide images with the fuel to perform, they require quality content before they are fully effective online. Building platforms; Many platforms are available to us to distribute our quality images, video and copy, and in order to get ours prioritised for our audience, we need to do the following; Build attractive and interactive presentations to work for us when we are not available to do so ourselves. These typically take the form of Power Point or PDF presentations. Build websites. Build engaging social media channels. a specialist partner

5 Distributing content; When distributing content it is important to note that we have two specific audiences, namely; B2B audiences our travel intermediaries, and B2C - our end user. Both audiences require their own marketing message. We distribute content through the following channels; direct and bulk mailing. SOCIAL MEDIA platforms. TRAVEL TRADE press. Optimising content; Sophisticated and intelligent search engine search techniques are constantly refined to return best content to users. Optimising content is achieved in three ways; ON PAGE SEO techniques design and build. OFF PAGE SEO techniques creating content and link building. GOOGLE ANALYTICS & ADWORDS. Design, distribute and host reseller marketing collateral; The travel trade frequently requires establishment managers to provide ready to publish marketing material. Wilderness Explor er has developed an agent neutral platform to host online establishment marketing collateral, Build and host online reservations platforms; Online reservations platforms facilitate the rapidly growing immediate booking requirements from both the travel trade, and t ravel consumers. a specialist partner

6 The services of Wilderness Explorer are engaged in one or more of the following ways; Retainer based contract; Retainer based contracts are agreed based on the scope of work required, and this amount represents a fixed amount, and where required, plus disbursements. Wilderness Explorer performs all work on behalf of its client and, all collateral and intellectual property a rising out of the contract remains the property of the client, both during and after, the expiry of the contract. Turnover based contract; What constitutes turnover is agreed upfront and, upon this, payment is received when the client receives payment. During and after the expiry of the contract period all collateral and marketing material arising out of the contract is retained by Wilderness Explorer. Project based contract; The client defines a scope of work, for which a project fee is attached. Payment for the project is due when the work is compl ete. Hourly based contract; When a job of work cannot be defined by any of the categories above, it will fall within a hourly based contract. This could apply in the case of consultation, for example. a specialist partner

Some of the ways in which the guiding principles are executed; Where possible and practical, we strive to create multiple domains to maximise our efforts.

7 Some of the ways in which the guiding principles are executed; Where possible and practical, we strive to create multiple domains to maximise our efforts. online wildernessexplorer.co.za chiefstentedcamps.co.za outdoorhospitality.co.za namaquanationalpark.co.za namaquacamps.co.za pilanesbergexperiences.co.za

8 Some of the ways in which the guiding principles are executed (contd.); Where possible and practical, we strive to create multiple domains to maximise our efforts. onlinebrochures.co.za Interactive pdf presentations digital marketing chiefstentedcamps.co.za Flip books for establishments and white label flip books for resellers

9 Some of the ways in which the guiding principles are executed (contd.); In addition to work done specifically for and on behalf of its clients, which is defined in the scope of work agreement, Wilde rness Explorer marketing, sales and reservations promotes its own business, and in so doing provides incremental exposure to its clients. Wilderness explorer promotes content with the express intention of building its audience through channels, some of which are listed below, and social media LIKES 800 REACH FOLLOWERS 987 CONNECTIONS Professional Member & Contributor ECOTOURISM SOUTH AFRICA Moderator Columnist Channel

10 Image gallery; Wilderness Explorer has produced a considerable collection of images during the execution of its contracts; media indoors people outdoors

11 Get in touch with us; contact us

In all cases I would recommend ongoing link building to ensure that the website achieves good results from the initial SEO work.

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