White SEO - How we work

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1 White SEO - How we work White SEO partners with you as our Reseller on a Revenue Share basis to provide comprehensive white label technical SEO, SEM & Social Advertising products. We deliver this service for your clients websites on an ongoing monthly basis, allocating hours to each campaign project as defined by the package purchased (e.g. 10hrs per month). We do as much work as possible within the confines of each service agreement (or campaign). White SEO delivers the technical work required by the End User, and there are also requirements on you as the Reseller to manage and service your clients. Setting Expectations It s really important to effectively set expectations in both sales and project delivery phases White SEO remains behind the scenes as a white label provider to you as the Reseller. We provide the service and tools required to deliver our products as your own, and we remain undisclosed as a provider to the End User or Client Preparing for Partnership White SEO provides a full process of Reseller Onboarding to ensure that you are ready to take on and manage clients. It is your responsibility to familiarise yourself with the content of this onboarding so that our partnership (and your clients) are set for success White SEO also provides a valuable though not exhaustive package of materials that you may use to effectively sell, onboard and manage your clients Service Standards Projects are delivered over the long term, with a customised project plan that prioritises the most important elements for a specific client each month Packages are delivered on the basis of delivering as many priority project tasks on the client s website each month, that are achievable within the timeframes of the package that is purchased

2 Getting Started Payments are upfront, 7 days prior to campaign launch and monthly on the same schedule thereafter Once we start working on the client s website, it takes time to deliver to each of the goals set out in the campaign and project plan. These will not be delivered immediately or necessarily within the course of the first month - each with a different set of requirements in time and allocation of resources Setting Campaigns Up For Success The first steps in our engagement usually involve briefing, setup and configuration, and goal setting. This process is a collaboration with the End User and needs their and your involvement to run smoothly Project Timelines Once we have started working on a campaign, it usually takes 1-2 weeks of setup and monitoring before we are ready to activate the strategies that have been identified through the briefing and planning process. This includes media campaigns, which will be launched once all necessary elements have been prepared and tested. All campaigns, including media campaigns, take time to start delivering the intended results - as they will consistently improve based on a cohesive strategy combined with technical management and optimisation. All campaigns and particularly new one s How We Spend Our Time Project plans are available here to show a roadmap of likely tasks and timing Project work/tasks may recur monthly, and others require a consistent and long term approach to achieve the desired results Many tasks need to be consistently revisited in order to keep the client s website optimised and up to date with industry and market changes

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4 Taking A Long Term View Websites should also be organically and regularly updated by the client to stay relevant and capture their audience. They engage our services for the long term to ensure their business continues to perform and to grow online Ongoing Support & Reporting We provide our Resellers with access to a Project Management platform in order to monitor the work that is conducted and planned by our team, as well as interact with the team to assist in the completion of necessary items You will be provided with access to campaign reporting, and our support desk Reseller Commitments There are a number of areas that your involvement will be necessary to the success of our partnership and delivery of a high level of service to your clients. These are broadly covered as follows: Onboarding, Product & Systems Training - ensuring that you learn all the key elements of how we will work together, and the services that we will be delivering Sales management - taking responsibility for business development, pre-sales and sales collateral preparation, pipeline management, closing sales, managing billing and administration Relationship management - maintaining excellent relationships with your clients to foster and grow your portfolio, including regular and timely communication and reporting Project management - keeping track of the clients and campaigns under your management, and staying on the front foot to ensure that they deliver to client goals and expectations As the Reseller, you will be selling the White SEO service as your own, not disclosing it as an outsourced or white label solution We ask that you avoid all mention of White SEO when communicating with the End User. This may include removing associated content in s and conversations, and removing White SEO contact details and addresses in all correspondence to the End User

5 White SEO Commitments Provision of the Platforms and Technology required to deliver the service Well defined Processes & Procedures Well defined Products & Packages Provision of Reseller Onboarding & Education Provision of Specified Collaterals & Sales Support Provision of Technical Expertise, Service & Support Provision of Pre-sales Support Account Management (Reseller only, not Account Management of End User) Provision of Strategic Support Provision of Monthly Campaign Reporting Transparency, Accountability & Integrity The Collaterals We Provide White SEO Presentation White SEO Brochures Reseller Brochure Templates End User Presentation Template End User Agreement Form End User Induction Form Onboarding Roadmap Project Roadmap Custom Site Audit Reports Custom Site Commentaries Custom Package Recommendations Communication SLA s Basic , phone contact at any time for general enquiries and support Task Management Platform to view campaign operations Support Desk to raise technical items for resolution Turnaround times - 24hrs for standard requests; 12hrs for urgent requests; or 4hrs for critical requests We provide an expected flow of communications roadmap for our partnership as well as for your communications with End Users Client Reporting Standards - 2 week post-launch task update, monthly campaign reporting

6 FAQ s General Service Product Users & Reporting Company Info General: How does White SEO work? White SEO partners with you as our Reseller on a Revenue Share basis to provide comprehensive white label technical SEO, SEM & Social Advertising products. We deliver this service for your clients websites on an ongoing monthly basis, allocating hours to each campaign project as defined by the package purchased (e.g. 10hrs per month). We do as much work as possible within the confines of each service agreement (or campaign). White SEO delivers the technical work required by the End User, and there are also requirements on you as the Reseller to manage and service your clients. How does White SEO provide a White Label service to Resellers? White SEO remains behind the scenes as a white label provider to you as the Reseller. We provide the service and tools required to deliver our products as your own, and we remain undisclosed as a provider to the End User or Client. How does White SEO provide value to its customers - Reseller and End User? In essence, White SEO provides a form of outsourcing. Our experienced team of SEO and digital marketing experts and powerful toolset will enable you to provide your clients with world class, best practice driven SEO services. The results are delivered to your clients under your own brand name and logo, allowing you to leverage White SEO s know-how and expertise without the major financial investment that comes from developing an in-house service.

7 Is White SEO a good fit for my business? As a company, we believe in honest, professional and transparent business practices. We prefer to think of ourselves not only as a dynamic and forward-thinking business but also as an extension of our client s digital marketing department as well. How do White SEO s prices stack up against the competition? At White SEO, we believe in a fair and generous pricing structure designed to help you and your clients derive the best value for our services. To that end, our pricing model is structured around several packaged tiers of service. Each successive tier provides additional features, allowing our customers to choose (and only pay for) the services they require. Unlike many of our competitors, we also operate on a generous 50 / 50 revenue share model and our packaged tiers take this philosophy into account. Service: How does White SEO service its Resellers? White SEO provides a full process of Reseller Onboarding to ensure that you are ready to take on and manage clients. We work in partnership with our Resellers to ensure that a comprehensive and professional service is delivered to our End Users. White SEO ensures that both Reseller and White SEO is responsible and accountable for the right elements so that our partnership (and your clients) are set for success. Product: White Label SEO White SEO provides expertise in SEO Tactics including:

8 On / Off Page Optimisation Link Building Social Media Management Content Optimisation Keyword Research and Analysis Strategising Schema.Org Markup Custom 404 Pages ecommerce Tracking Advanced Funnel and Goal Tracing Digital Marketing Plans White Label PPC White SEO also offers PPC services including: Ad Optimisation Bid Optimisation Goal Tracking and Conversion Measurement Adwords Extensions Setup and Optimisation Landing Page and Quality Score Optimisation PPC Competitor Research and Analysis Remarketing Setup and Google Analytics Integration Negative Keyword Management Conversion Rate Optimisation Advanced Bid management, placement and optimisation White Label Social Advertising Ad Copy Creation & Optimisation Bid Optimisation Goal Tracking and Conversion Measurement Demographic, Topic & Interest Targeting and Optimisation Landing Page Optimisation Social Competitor Research and Analysis Remarketing Setup and Google Analytics Integration

9 A/B Split Testing Campaign UTM Tracking & Implementation Custom Audience Creation Users & Reporting: How many End Users can I create? The White SEO platform and software stack can support an unlimited amount of End Users. What kind of reporting does White SEO offer? White SEO offers a number of different reports. They broadly fall under 2 categories: Performance reports - These reports provide a month-on-month view of how the SEO / SEM initiatives are performing on the client s account. Insights reports - These reports provide highlights from the currently available reports as well as insights on how to further optimise site performance. Can I customize these reports with my own logo / business info, and no mention of White SEO? Absolutely. Working behind the scenes is our forte and the cornerstone of our white label services. All reports, insights, and data is delivered pre-customised with your own branding and business information. Company Info: White SEO is a new, dynamic and transparent online marketing company. We are based in Sydney, with a team of 15 and growing - and international operations in Philippines, Russia, China and the UK. White SEO prides itself on providing white labelled digital marketing in a box. Built on honesty and integrity, White SEO strives to over-achieve for each of their customers.

10 Established in early 2014, White SEO is a fast-growing Online Advertising agency providing wholesale white labelled Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC) to a range of customers including web designers, advertising agencies, digital media agencies, franchisors, associations and large corporates. We pride ourselves on our close working relationships with our clients, seeing ourselves more as an extension of their own marketing teams, this approach has seen us work with many big name brands over the years. As a Google Partner, we have the knowledge and skills to help you engage effectively with your customers and help deliver strict commercial targets.