ANY QUESTIONS? SAMPLE ANSWERS

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1 ANY QUESTIONS? SAMPLE ANSWERS sampleanswers.com

2 Key products When you need sample and fulfilment services, you can rely on us. Our global solutions for market and social researchers, provide quality business and consumer results for postal, phone and online surveys. We re a one-stop shop for all modern sample and related services. Studies show that cloud based mobile phone technology is the future of the marketplace. By combining our new technologies with over 20 years experience in lifestyle sample and RDD, we re set to deliver all the sample you need, on time - every time. At Sample Answers, we re proud to offer a complete range of sampling and research services: SampleHome Worldwide targeted consumer samples Random Global RDD samples for landline and mobiles TrustedOpinions Specialist opt-in communities for consumer studies TrustedBusinessOpinions Communities of business personnel TrustedMedicalOpinions Representatives of the medical professions

3 PROFESSIONAL SERVICES SURVEY DESIGN QUESTIONNAIRE DEVELOPMENT MIXED MODE DATA COLLECTION PANEL AND COMMUNITY MANAGEMENT HOSTING AND FULFILMENT ANALYSIS REPORTING The future is moving towards Mobile Technology The growing availability of G3/G4 technology across the world is changing the research dynamic. The future is in favour of integrated multi-modal data collection, to deliver: Millions of contacts Integration of methods across territories Speed and accuracy At Sample Answers, we combine new technologies with years of experience of delivering RDD for mobile phones. That s how we ensure we offer the most advanced solutions for representative studies in any country.

4 SampleHome SampleHome is our international consumer sample product. The world s first lifestyle database, targeted to the market research industry. Our sources cover the main European countries, USA, Latin America, Asia and Australia and provide accurate, up-to-date phone, and mailing samples ADVANTAGES Targeted, cleaned, cost-effective samples worldwide Records include full address, address (if available) and phone numbers Suitable for CAPI, CATI, CAWI and postal surveys Our in-house versions of SampleHome for the UK and the US ensure a next day delivery service and can often deliver on the same day. Random our solution for dual frame RDD (Random Digit Dialling) Need a sample, which ensures maximum representativeness over a broader demographic spread? RANDOM provides the optimal research sample minimising the potential for bias in your results. ADVANTAGES Provides landline and mobile telephone numbers Landline RDD can be generated to be representative by area Mobile numbers will be representative by network provider Verification checks will ensure high level of connectivity Random for G3/G4 Mobiles is particularly valuable for multi modal studies GlobalResearch.Net Our aim is to source your research according to your requirements and to go the extra mile when your need is outside the box. If it can be sourced we will source it. Global-Research.net (GRN) provides a professional framework for secure and confidential communication between individuals, businesses and other organisations. Our goal is to empower people to gain appropriate value for participation and retain full control of personal data. This pro-active business approach allows us to provide our clients with the most comprehensive sampling service of any supplier. Unrivalled network of database sources around the globe We obtain new samples through free digging This allows us to offer more comprehensive sampling solutions in the future Sample Answers and its employees are members of AIMRI, CASRO, ESOMAR and the MRS as well as various other organisations of relevance to the world of research. Our membership of such associations, when combined with our trading over the years, has enabled us to create a unique network of suppliers and partners. This network then provides us with access to information and resources that help us fulfill our obligations to clients. OFFLINE Take advantage of our unrivalled access to a range of offline samples and solutions across the world. We can identify telephone-based target groups and provide sample by country or internationally, for consumers or business, using landlines or mobiles.

5 Market Research Preference Service MRPS.net There has been confusion, particularly with the public, around the fact that some DM telephone work is undertaken by people who claim to be doing research and are, in fact, selling. This has led Sample Answers to propose the MRPS scheme to the research industry. OBJECTIVES OF THE MRPS Ensure that the wishes of potential respondents are recognised and respected by the market research industry Improve the efficiency of market research agencies by removing potential respondents who would, in any event, refuse to co-operate. Enhance the reputation of the market research industry as a considerate and respondent driven industry. The aim of MRPS is to bring benefits to both Market Researchers and the public. TrustedOpinions TrustedOpinions is the Sample Answers brand for a growing series of specialist proprietary opt-in communities that deliver consumer opinions. More niche targets are available through our specialist brands: TrustedBusinessOpinions TrustedMedicalOpinions We also manage special community panels on behalf of our clients, including: Individual sports panels for Sports Marketing Intelligence Pride Opinions community for the magazine Pride Life These brand communities have been uniquely designed to enable members to select a preferred means for providing information. The aim is always to maximise the potential results. ONLINE Online sampling continues to be the most cost-effective methodology for recruiting many types of survey respondents. We offer a selection of online sampling options, from panel building through to total project management. Through our existing online partners, we have access to over 3.5 million consumers in over 40 countries, with extensive coverage in Europe, North America and Asia Pacific.

6 GlobalBiz Our direct access to more than 88 million businesses and 117 million named key decision makers around the globe allows us to provide comprehensive and consistent multi-national B2B coverage. ADVANTAGES We hold a wide range of information on each business and can: Specifically target businesses on industry, size and more demographic and selection criteria Offer responsive and accurate counting and sampling, through access to this global file Typically provide counts and sample orders within 24 hours When you need information from niche industries, eg. the health sector, or if a more specific named contact is required, you may need more information than our standard business files can provide. Our Global Research Network ensures that we are able to assist in finding specific details. Risk-E. The tool for evaluating risk Web based data collection has brought many benefits to research in terms of speed and cost. It also raises concerns about the potential for bias in the data collected. These concerns increase with the growth of mixed mode methods, whether dual frame mobile/landline surveys or combining web with telephone for data collection. Risk-E lies at the heart of sample answers technologies for ensuring quality samples. Risk-E was developed with the intention of checking for bias and provide mecahnisms for correcting bias. It can also be used as an insight tool to assist with interpreting your survey results. Risk-E helps fulfil all your business needs within one simple to use package. It s always been complicated to work out error variance for complex surveys - Risk-E makes it easy and will help the industry add the value that clients increasingly demand from us. Phyllis Macfarlane GfK/NOP and Past Chairman of MRS Why gamble when you can choose Risk-E? INTERNATIONAL AND LOCAL SAMPLE SOLUTIONS With offices in Europe and across America, we provide international reach for our clients, partners and suppliers. We can help you achieve the right mode or the right mix with our international RDD solution that covers most countries in the world, on landline and mobile numbers.

7 Hello, At our offices in Europe and America, we re dedicated to providing online and off-line social, consumer and business sample to researchers all over the world. With over 20 years of experience in servicing the market research industry, we understand your increasingly complex demands and are proud of our solid reputation as a provider of quality sample information. Through our in-house databases and broad network of contacts, we pride ourselves on being able to deliver high quality target samples with a quick turnaround at competitive prices. Think your requirement is obscure? Try us. With an increase in online methodologies and mixed mode platforms, we remain at the forefront of sampling solutions. And when you need design and data sourcing or statistical consultancy, we re on hand to provide your own fast, personalised sampling department. Tony Dent SAMPLE ANSWERS future-proof sampling

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