market research business intelligence consulting Company Profile
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1 market research business intelligence consulting Company Profile
2 Market research & intelligence specialists Full service market research agency, B2B experts Our approach Fully comprehend our clients needs and use our broad experience and consulting skills to suggest most effective research solutions Providing extra value to our clients by proactive and pragmatic approach Team value Experienced and dedicated team: 3 senior marketing consultants (1 with more than 12 years of experience) and 5 research executives & junior consultants Extended fieldwork capabilities: 1 fieldwork manager, 6 regional fieldwork coordinators, 4 project managers, nationwide network of ~ 1,000 active interviewers Memberships: ESOMAR (full compliance of our research methodologies with the international code of marketing and social research practice), SCIP (Society for Competitive Intelligence Professionals) 2
3 Our capabilities Variety of project types and research methodologies Market research Usage and Attitudes Customer Satisfaction and Loyalty Brand Awareness and Advertising Research Potential / Lapsed Customer Analysis Market Segmentation Research Audits New product development and product testing Positioning vs. Competition and Benchmarking Employee Satisfaction and Motivation Pricing Research Business intelligence Sector Studies Market Entry Studies Sales / Sector Forecasts Mystery Shopping Company Profiling Industry / Market Profiling Intelligence Tracking Supplier Screening B2B Sales Leads Generation Due Diligence Support Consulting Marketing strategies & plans Marketing information systems Assistance for promotion and advertising activities Business plans Feasibility studies Finance raising assistance Identification, evaluation and selection of local partners / acquisition targets Methodologies Face to Face (PAPI, CAPI) CATI (phone) On-line In-depth Interviews Focus groups Observational Desk research Semi-structured interviews B2B Consumer Expert 3
4 Credentials Solid experience in a broad range of markets in Romania Researched sectors & key markets Constructions & building materials Cement Wall building Insulation Adhesives Flooring Road bitumen Financial services Leasing Retail & Corporate banking FMCG FMCG Tissue Paper Wine Sugar Dairy Edible oil IT&C Mobile and fixed telephony Internet and data transmissions Software development Passive network components Plastics Plastics Plastic packaging Technical polymers Transport Passenger transportation Courier service Road haulage Automotive Automotive Spare parts Minibuses Agriculture Agriculture Crop production Machinery Energy efficiency Tourism Healthcare White & brown goods Some of our clients 4
5 Your market research partner Win-win collaboration with dynamic & reliable professionals Key benefits of working with us Analysis and reporting done by highly experienced consultants, with strong research skills but also with marketing consulting capabilities Data collection accuracy: up to 100% checking in quantitative studies / depth or semi-structured interviews conducted by experienced senior consultants in order to maximize outputs One of the best professional teams in B2B and industrial market research Extensive experience in local markets research Highly flexible, over-delivery and dedicated approach Contact Web: Phone: Fax: Address: Drobeta St, 1st Floor, District 2, Bucharest, Romania, Mr. Noel Stefan Quantitative & Qualitative Research Manager noel_stefan@marketscope.ro Mr. Razvan Pasculescu Business Intelligence & Consulting Manager razvan_pasculescu@marketscope.ro 5
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