Affiliate Marketing Retargeting Advertising Search Engine Marketing.

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Ashley Kelley
8 years ago
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1 Affiliate Marketing Retargeting Advertising Search Engine Marketing

2 Affiliate Marketing What is it? Is an online advertising channel in which advertisers (you) that sell products pay publishers (independent parties that promote your products on their web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply for sending traffic to your site. Source: cj.com

publishers (independent parties that promote your products on their web site) only

3 Affiliate Marketing How does it work? 100 s YOU Source: cj.com

4 Affiliate Marketing How does it work? YOU CLICK! YOUR WEBSITE! Source: cj.com

5 Affiliate Marketing So what? You only PAY for an action Source: cj.com

6 Affiliate Marketing So what? Newspaper Ad Affiliate Ad YOU WEBSITE Afl 1,000 You only pay for a sale

7 Affiliate Marketing Success story: Dbondstore

Affiliate Marketing Success story: Dbondstore Background Expandeer developed the e-commerce platform for dbondstore. Company wanted to aggressively grow its online revenues in the US.

8 Affiliate Marketing Success story: Dbondstore Background Expandeer developed the e-commerce platform for dbondstore. Company wanted to aggressively grow its online revenues in the US. Objectives Use affiliate marketing as part of the marketing mix as an effective way to raise awareness of Dbondstore s offering and increase sales. Strategy Expandeer worked with the leading affiliate network in NY to develop Dbond s affiliate marketing program. A two-part strategy was designed to boost affiliate numbers - improving their performance and providing them with the right tools.

Objectives Use affiliate marketing as part of the marketing mix as an effective way to raise awareness of Dbondstore s offering and increase

Affiliate Marketing Success story: Dbondstore Results Revenue has consistently been above target and clicks are up 23% in 2011.

9 Affiliate Marketing Success story: Dbondstore Results Revenue has consistently been above target and clicks are up 23% in Across all three categories they were 43% ahead of their target for total transactional value in March. Key Takeaways Pay per performance channel. Unlike Google Ads, you only pay when an action is completed, i.e completed sale Highly efficient channel for online retailers wanted to expand into the US and European markets

Across all three categories they were 43% ahead of their target for total transactional value in March.

10 Retargeting Advertising What is it? Retargeting works by keeping track of people who visit your site and displaying your ads to them as they visit other sites online. Source: adroll.com

11 Retargeting Advertising How does it work?

12 Retargeting Advertising why use it? Key Takeaways 98 percent of the visitors who browse your site leave without responding to you. Studies suggest that you need seven contacts with a customer to make a sale Retargeting = Relationship. As affinity with your company begins to develop, the likelihood of a purchase increases

13 Search Engine Marketing What is it? Paid Search Organic Search (free) Paid Search

14 Search Engine Marketing How can it help you? 75% of Internet sessions begin on a search engine Source: zeon

15 Search Engine Marketing How can it help you? 62% of all clicks are made up of the top 3 search results Source: zeon

16 Search Engine Marketing How can it help you? 71% of Internet users have the intention of purchasing a product or service when using search engines Source: zeon

17 Search Engine Marketing A comparison Facebook Ads VS Google Adwords Facebook Passive approach Lower click through About tastes & like Excellent for targeting Excellent for branding Costs? Google Shows intent Higher click through About relevance Optimiser god Excellent for sales Costs?

Excellent for targeting Excellent for branding Costs?

18 Search Engine Marketing hfahelp.com case study Key Success Factors 1. Keyword list: the mother of all lists 2.Set up tracking and goals 3. Create highly clickable copy for your ad 4. Create multiple ads and multiple adgroups 5.Test, Test, Test

19 Search Engine Marketing hfahelp.com case study Key Success Factors Keyword list: the mother of all lists Use 100 or more keywords, not 10

20 Search Engine Marketing hfahelp.com case study Key Success Factors Set up tracking and goals From the first love (click) to the last goodbye (action)

21 Search Engine Marketing hfahelp.com case study Ad Landing Page Lower My Mortgage Payment Are You Struggling With Your Mortgage? Lower Your Payments Now

22 Search Engine Marketing hfahelp.com case study Key Success Factors Create highly clickable copy for your ad: EXAMPLE 1

23 Search Engine Marketing hfahelp.com case study Key Success Factors Create highly clickable copy for your ad: EXAMPLE 2

24 Search Engine Marketing hfahelp.com case study Key Success Factors Create multiple ads and multiple adgroups

25 Search Engine Marketing hfahelp.com case study multiple ads multiple adgroups

26 Search Engine Marketing hfahelp.com case study Key Success Factors Test, Test, Test A B

27 Interested in finding out more? Please contact: Guido Picus Director, Client Services Tel:

28 Questions & Answers

29 How can all of this be applied to Aruban businesses?

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