THE STATE OF B2B LEAD NURTURING. Survey Data and Key Findings on Strategies, Technologies, and What Lies Ahead

Size: px
Start display at page:

Download "THE STATE OF B2B LEAD NURTURING. Survey Data and Key Findings on Strategies, Technologies, and What Lies Ahead"

Transcription

1 THE STATE OF B2B LEAD NURTURING Survey Data and Key Findings on Strategies, Technologies, and What Lies Ahead

2 Overview Goal: In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed that, even as the importance of marketing s role has grown, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs, and that tremendous opportunities lie ahead. Methodology: The survey was sent to a random sample of Bizo s marketers database, resulting in 505 total responses with 23 percent of respondents from SMB s, 41 percent at mid-size companies, and 36 percent at enterprise brands.

3 B2B Marketers Have a Seat at the Revenue Table More than half of the marketers surveyed report that 20-60% of their companies revenues are marketing sourced. Question: What percentage of your company s overall revenue goal is marketing-sourced revenue?

4 Lead Nurturing is a Key Strategy 94% of marketers use lead nurturing. Question: How important is lead nurturing to your marketing efforts?

5 Marketers are Allocating Spend Toward Lead Nurturing More than one third of marketers claim that less than 25% of their budgets goes toward prospecting new leads. Question: Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?

6 Marketing Automation Is Core to the Marketing Technology Stack 72% of marketers use marketing automation for lead nurturing. Question: Are you currently using marketing automation for lead nurturing?

7 Marketers Need to Optimize Nurturing Performance 79% of marketers say their open rates don t exceed 20% on average. Question: On average, what is your open rate?

8 It s Tough to Get Addresses in the First Place 44% of marketers say only 1-5% of website visitors provide an address. Question: On average, what percentage of anonymous visitors to your website do you estimate ultimately convert by supplying an address?

9 Multiple Marketing Channels Can Nurture Leads Marketers believe that social media, paid search, and display retargeting can be used to nurture prospects. Question: Which marketing channels do you consider playing a role in nurturing your prospects? Check all that apply.

10 The Future of Lead Nurturing Lies Beyond the Inbox 89% of marketers are interested in nurturing anonymous and known prospects beyond . Question: How interested would you be in a technology that allowed you to nurture anonymous and known prospects without using ?

11 Takeaways! Marketing organizations are increasingly responsible for contributing to the sales pipeline.! marketing is widely used, but does not reach a significant proportion of known contacts.! Less than 5 percent of anonymous website visitors fill out contact forms on business websites.! In order to help fill the sales pipeline, marketing must embrace a truly multi-channel lead nurturing strategy that goes beyond traditional marketing approaches.

12 Learn More Join the conversation. Subscribe to the Bizo blog. Access more B2B marketing resources.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Personalization Strategies for Powerful Digital Experience

Personalization Strategies for Powerful Digital Experience Personalization Strategies for Powerful Digital Experience Asmita Singh Vice President, Digital Experience & Marketing Optimization PR Newswire Disruptive Communication is The Reality 1. Fragmented media

More information

Website Marketing Optimization Benchmark Summary Report

Website Marketing Optimization Benchmark Summary Report Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research

More information

Certified Partnership Pack 2015

Certified Partnership Pack 2015 actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights

More information

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes!

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! CASE STUDY The Challenge Impact Radius is a global leader in cross channel marketing

More information

Marketing Automation

Marketing Automation Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

Email List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS

Email List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Email List Growth SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Email List Growth Survey

More information

The B2B Marketers Perfect Pairing

The B2B Marketers Perfect Pairing The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics

More information

METRICS THAT MATTER: A Guide to Measuring the Impact of Display Advertising in B2B

METRICS THAT MATTER: A Guide to Measuring the Impact of Display Advertising in B2B METRICS THAT MATTER: A Guide to Measuring the Impact of Display Advertising in B2B The State of the B2B Buying Process From online targeting to marketing automation to the constantly evolving world of

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Overview. LinkedIn Marketing Solutions: Financial Services

Overview. LinkedIn Marketing Solutions: Financial Services Marketing Solutions: Financial Services Overview Digital disruption, regulatory demands and increased competition are changing the way financial services brands reach out to and engage with their audiences.

More information

Affiliate Marketing Retargeting Advertising Search Engine Marketing. www.expandeer.com

Affiliate Marketing Retargeting Advertising Search Engine Marketing. www.expandeer.com Affiliate Marketing Retargeting Advertising Search Engine Marketing www.expandeer.com Affiliate Marketing What is it? Is an online advertising channel in which advertisers (you) that sell products pay

More information

Integrated Digital Marketing in 2014

Integrated Digital Marketing in 2014 Integrated Digital Marketing in 2014 e: kgibbons@blueglass.co.uk t: w: www.blueglass.co.uk London 10 13 February 2014 #SESLON @KevGibbo Why Integrated? Biggest Mistakes of Marketing Campaigns = Starting

More information

10 Tips For Lead Management

10 Tips For Lead Management 10 Tips For Lead Management Demand Generation Software Buyers Kit Ten Tips For Best Practice Lead Managment Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

B2B Marketing. Automation, Lead Nurturing & Lead Scoring. Kieran Franklin Principal Solutions Consultant ASEAN Oracle Marketing Cloud

B2B Marketing. Automation, Lead Nurturing & Lead Scoring. Kieran Franklin Principal Solutions Consultant ASEAN Oracle Marketing Cloud B2B Marketing Automation, Lead Nurturing & Lead Scoring Kieran Franklin Principal Solutions Consultant ASEAN Oracle Marketing Cloud Copyright 2015, Oracle and/or its affiliates. All rights reserved. M

More information

MARKETING AUTOMATION PLAYBOOK 2014

MARKETING AUTOMATION PLAYBOOK 2014 MARKETING AUTOMATION PLAYBOOK 2014 Nestor Galina, 2009 Madison Logic. 2014 EXECUTIVE SUMMARY Marketing Automation has gotten a lot of recognition lately and for the right reasons. Marketers should be asking

More information

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology

Powering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING

More information

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte The Right B2B Ecommerce Digital Marketing Mix Allison Platte April 2015 More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the

More information

Inbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance

Inbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance Reaching the Next Level of Marketing Performance Inbound Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Inbound Marketing Research

More information

Tech Brief. Improve Sales and Marketing Alignment to Generate Better Business Results

Tech Brief. Improve Sales and Marketing Alignment to Generate Better Business Results Improve Sales and Marketing Alignment to Generate Better Business Results Tech Brief an Historically sales and marketing have struggled to work well together. The disconnect between the two groups is so

More information

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist 1 What Is A Web Tracking Script? Code placed into a web page Enables visibility of cookied web visitors and identifies individuals to retarget Works with all internet browsers Very important component

More information

Take Your Lead Nurturing to the Next Level

Take Your Lead Nurturing to the Next Level Take Your Lead Nurturing to the Next Level October 10, 2014 Ruth P. Stevens @RuthPStevens www.ruthstevens.com Defining what is a lead Lead generation A sales lead A qualified lead Identifying prospective

More information

The integrated solutions available to you

The integrated solutions available to you FINDING CREATE A AN PERFORMING INTEGRATED SOLUTION MARKETING THAT AUTOMATION WORKS FOR YOUR PLATFORM WEBSITE The integrated solutions available to you There are dozens of website analytic tools available

More information

DEMAND GENERATION BENCHMARK REPORT

DEMAND GENERATION BENCHMARK REPORT 2016 DEMAND GENERATION BENCHMARK REPORT WHAT S WORKING IN DEMAND GENERATION Survey Report EXECUTIVE SUMMARY Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds

More information

Marketing Automation Request for Proposal

Marketing Automation Request for Proposal Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

State of Pipeline Marketing

State of Pipeline Marketing State of Pipeline Marketing 2015 How B2B Marketers Drive Growth 4 Survey Respondents 5 Marketing Spend and Success Measurement What Pipeline Marketers Do Differently 7 Marketing Technology and ROI How

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation Chapter 2: Lead Generation - overview Introduction...3 The Modern Marketer...4 Lead Generation basics...5 Modern Marketing

More information

FACT SHEET. 25 Marketing Automation Facts for B2B Technology Companies

FACT SHEET. 25 Marketing Automation Facts for B2B Technology Companies FACT SHEET 25 Marketing Automation Facts for B2B Technology Companies 25 MARKETING AUTOMATION FACTS FOR B2B TECHNOLOGY COMPANIES With more and more B2B companies adopting marketing automation software,

More information

Marketing Automation Strategy SURVEY SUMMARY REPORT

Marketing Automation Strategy SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation

More information

CONTENT MARKETING AND SALES EFFECTIVENESS SURVEY

CONTENT MARKETING AND SALES EFFECTIVENESS SURVEY CONTENT MARKETING AND SALES EFFECTIVENESS SURVEY RESEARCH CONDUCTED BY ESTABLISH A COHESIVE, TWO-WAY COMMUNICATION STREAM BETWEEN YOUR SALES TEAM AND MARKETING DEPARTMENT Our main objective was to understand

More information

Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė

Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics Prof.dr. Dalia Krikščiūnienė Microsoft AX Dynamics- marketing module ERP in cloud Industry trends for ERP

More information

content marketing trends

content marketing trends content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

Marketing Automation

Marketing Automation An Introduction to Marketing Automation Simon Harvey Managing Director Demodia GmbH Agenda Introduction What is Marketing Automation? Vendor Overview Using Automation Successfully Case Studies About Me

More information

The Maturation of Online Marketing

The Maturation of Online Marketing BtoB Research Insights The Maturation of Online Marketing May 2012 In partnership with TABLE OF CONTENTS 1. The Maturation of Online Marketing 2. The Online Marketing Opportunity: The Next Frontier 3.

More information

The new B2B buying cycle. Do you have the right tools for sales success? p 1

The new B2B buying cycle. Do you have the right tools for sales success? p 1 The new B2B buying cycle Do you have the right tools for sales success? p 1 Table of Contents 3 Introduction 4 The new B2B buyers what do they look like? 6 - The impact on sales and marketers? 7 - Marketing

More information

Case Study: One B2B Company s Fearless Use of B2C Email Marketing Tactics

Case Study: One B2B Company s Fearless Use of B2C Email Marketing Tactics Case Study: One B2B Company s Fearless Use of B2C Email Marketing Tactics Ian Nelson Vice President, Marketing Practical Law Company Korrine Kirschenbaum Email Marketing Manager Practical Law Company Case

More information

Benefits of using Marketing Automation Software as part of your content marketing strategy

Benefits of using Marketing Automation Software as part of your content marketing strategy Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating

More information

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters

Client Connection Research conducted by Ascend2 in partnership with Research Underwriters Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2

More information

Reshaping Field Marketing. in a Digital World

Reshaping Field Marketing. in a Digital World Reshaping Field Marketing in a Digital World CONTENTS Introduction... 2 Challenge... 3 Reshaping Field Marketing for a Digital World... 3-6 Digital World Introduction The increasing use of the Internet

More information

Research. Pre-Sales Content Marketing Trends 2013

Research. Pre-Sales Content Marketing Trends 2013 Research Pre-Sales Content Marketing Trends 2013 Rethinking Pre-Sales Content Marketing Survey Report May 2013 2013 Pre-Sales Content Marketing Trends Rethinking Content Marketing; Survey Report Q2 2013

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Inbound Marketing for College Admissions

Inbound Marketing for College Admissions Inbound Marketing for College Admissions Private Highschools, for profit schools, online education Admissions has 2 fundamental business needs 1. Identify Online Application Process 2. Manipulate Application

More information

BIZO SPECIAL REPORT DATA-DRIVEN MARKETER

BIZO SPECIAL REPORT DATA-DRIVEN MARKETER BIZO SPECIAL REPORT The DATA-DRIVEN MARKETER Bizo Special Report: The Data-Driven Marketer Big data. It s an intimidating term. Big implies a large investment. The word big also suggests big data is only

More information

Defining the Modern Marketer From Real to Ideal Flourishes in The Digital Age

Defining the Modern Marketer From Real to Ideal Flourishes in The Digital Age Defining the Modern Marketer From Real to Ideal Flourishes in The Digital Age In partnership with CONTENTS 1. Who is the modern marketer? 2. The ideal : An honest assessment 3. Coping with a changing world

More information

Understanding True Conversions & ROIs from Marketing Campaigns. Using Online & Offline Reservation Tracking

Understanding True Conversions & ROIs from Marketing Campaigns. Using Online & Offline Reservation Tracking Understanding True Conversions & ROIs from Marketing Campaigns Using Online & Offline Reservation Tracking 1 A Strategic Partnership to Understand the Big Picture HeBS Digital: Hospitality industry s leading

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

MARKETING AUTOMATION TRENDS

MARKETING AUTOMATION TRENDS MARKETING AUTOMATION TRENDS Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Marketing automation trends 3 Using marketing

More information

Should You Lock Marketing Content Behind Forms? White Paper

Should You Lock Marketing Content Behind Forms? White Paper Should You Lock Marketing Content Behind Forms? White Paper Executive Overview It s estimated that 91% of B2B marketers are using content marketing, and they now spend 33%1 of their marketing budgets on

More information

DIGITAL LIFT-OFF HOW TO INCREASE RESULTS THROUGH INTEGRATION HENRY BRAITHWAITE MARKET MAKERS

DIGITAL LIFT-OFF HOW TO INCREASE RESULTS THROUGH INTEGRATION HENRY BRAITHWAITE MARKET MAKERS DIGITAL LIFT-OFF HOW TO INCREASE RESULTS THROUGH INTEGRATION HENRY BRAITHWAITE MARKET MAKERS MARKET MAKERS Award winning Direct Marketing agency 100 Full Time B2B Telemarketers In house B2B telemarketing

More information

Tame The Marketing Beast Digital Marketing. David DeCamillis VP Marketing and Sales Platte River Networks

Tame The Marketing Beast Digital Marketing. David DeCamillis VP Marketing and Sales Platte River Networks Tame The Marketing Beast Digital Marketing David DeCamillis VP Marketing and Sales Platte River Networks History Timeline Founded in Denver Started offering cloud services Created Intuition Started Managed

More information

CASE STUDY STAYING IN THE BLACK

CASE STUDY STAYING IN THE BLACK CASE STUDY STAYING IN THE BLACK HOW MAVENLINK USES GETAPP TO GROW QUALIFIED LEADS & MAINTAIN ROI ABOVE 150% We spoke with Sean Crafts, Co-Founder & Chief Customer Office at Mavenlink, who began and has

More information

OVERVIEW. Best regards, Reid Genauer, Chief Marketing Officer for Magisto @rgenauer. Magisto Unlocking the Most Powerful Shift in SMB Marketing 3

OVERVIEW. Best regards, Reid Genauer, Chief Marketing Officer for Magisto @rgenauer. Magisto Unlocking the Most Powerful Shift in SMB Marketing 3 OVERVIEW One of the greatest struggles for small and medium-sized businesses is determining how and where to spend their precious marketing dollars. There are so many emerging content formats and channels

More information

Sophisticated Technology Marketer s

Sophisticated Technology Marketer s PART 1 Sophisticated Technology Marketer s The Guide to Volume 3 THE TAPPING INTO EDIN POWER OF LINK PART 1: Why does my business need LinkedIn? 1 Table of Contents TAPPING INTO THE POWER OF LINKEDIN 3

More information

B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media. How B2B Marketers are using old and new online media to drive lead generation

B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media. How B2B Marketers are using old and new online media to drive lead generation How B2B Marketers are using old and new online media to drive lead generation Executive Summary The use and integration of Web 1.0 and 2.0 media into B2B marketing plans for lead generation are well underway

More information

Elevate your Client Relationships by Solving the Channel Marketing Challenge

Elevate your Client Relationships by Solving the Channel Marketing Challenge CONTENT SYNDICATION E-COMMERCE BUSINESS INTEGRATION business integration BUSINESS INTELLIGENCE Elevate your Client Relationships by Solving the Channel Marketing Challenge For Consultants and Agencies

More information

Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200%

Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200% Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200% Michelle Mogelson Levy Associate Vice President, Marketing Programs ECI Telecom Most challenging processes

More information

State of Marketing Measurement Survey Report

State of Marketing Measurement Survey Report 2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing

More information

Ten Tips for Best Practice Lead Management

Ten Tips for Best Practice Lead Management Ten Tips for Best Practice Lead Management Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining 50%? The Answer: Lead Management Lead management is the ability to:

More information

CRASH COURSE. FULL FUNNEL MARKETING How to Design Your B2B Marketing to Generate: Brand Awareness. Content Engagement & Education

CRASH COURSE. FULL FUNNEL MARKETING How to Design Your B2B Marketing to Generate: Brand Awareness. Content Engagement & Education CRASH COURSE in FULL FUNNEL MARKETING How to Design Your B2B Marketing to Generate: Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions 1 the rise of full funnel MARKETING

More information

Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites

Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites Better Interactions, Better Results Contact At Once! chat solutions drive lead generation and shopper engagement on dealer websites An Independent Study by Dataium Commissioned by Contact At Once! BETTER

More information

Defining the Modern Marketer: From Real to Ideal Flourishes in The Digital Age

Defining the Modern Marketer: From Real to Ideal Flourishes in The Digital Age Defining the Modern Marketer: From Real to Ideal Flourishes in The Digital Age In partnership with CONTENTS 1. Who is the modern marketer? 2. The ideal : An honest assessment 3. Coping with a changing

More information

JOURNEY OPTIMIZING YOUR CUSTOMER S

JOURNEY OPTIMIZING YOUR CUSTOMER S How Ektron s Guided Optimization helps marketers predict customer behavior and convert digital interactions to immediate results OPTIMIZING YOUR CUSTOMER S JOURNEY In this ebook you will learn how search

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms Social Data Powering Mobile & Display An exploration of the growing reach and capabilities of social platforms November 2015 WHAT SOCIAL PLATFORMS KNOW THREE TYPES OF KNOWING FROM NETWORK TO ECOSYSTEM

More information

STATE OF B2B MARKETING AUTOMATION 2015

STATE OF B2B MARKETING AUTOMATION 2015 STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising

More information

Account-Based Marketing in 2013

Account-Based Marketing in 2013 Account-Based Marketing in 2013 A Demandbase / Ziff Davis Survey Executive Summary From August 7 to August 27, 2012, Demandbase conducted a study in partnership with Ziff Davis to analyze current B2B online

More information

LEAD NURTURING & ENGAGEMENT. Kyle Murphy FanOne Marketing Digital Marketing Specialist

LEAD NURTURING & ENGAGEMENT. Kyle Murphy FanOne Marketing Digital Marketing Specialist LEAD NURTURING & ENGAGEMENT Kyle Murphy FanOne Marketing Digital Marketing Specialist 1 Lead nurturing Process of building relationships with qualified prospects with the goal of earning their business

More information

Marketing Challenge! Lead Management Automation Systems

Marketing Challenge! Lead Management Automation Systems Marketing Challenge! Lead Management Automation Systems 3:30 pm 4:45 pm Tuesday, May 4, 2010 Why lead automation? B2B marketers must manage demand to plug leaky sales funnels Source: October 4, 2006, Improving

More information

Each month thousands of call center professionals are online visiting our communities searching for industry knowledge.

Each month thousands of call center professionals are online visiting our communities searching for industry knowledge. Each month thousands of call center professionals are online visiting our communities searching for industry knowledge. Introduce your company to our audience when they are looking for your specific product

More information

Session 8: Web Analytics. ITO Companies. Cali, 15 October 2015

Session 8: Web Analytics. ITO Companies. Cali, 15 October 2015 Session 8: Web Analytics ITO Companies Cali, 15 October 2015 90 percent of the world's data was generated in the last two years* * IBM, http://www-01.ibm.com/software/data/bigdata/ Outline user experience

More information

DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization

DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization BEST PRACTICES GUIDE DELIVERING RELEVANCE How to Increase Engagement and Drive Results with Web Personalization oho.com 617 499 4900 @ohointeractive What is Web Personalization? Websites have long been

More information

Real-Time Personalization is Simpler than You d Think

Real-Time Personalization is Simpler than You d Think Real-Time Personalization is Simpler than You d Think If you re in marketing, you ve probably heard a lot about personalization lately. Given the rising expectations of customers, the difficulty of marketing

More information

WHY MONITOR CONVERSATIONS ON SOCIAL MEDIA?

WHY MONITOR CONVERSATIONS ON SOCIAL MEDIA? WHY MONITOR CONVERSATIONS ON SOCIAL MEDIA? FIRST, WHAT IS SOCIAL MONITORING, ANYWAY? What is Social Monitoring? Social monitoring is the practice of tracking conversations online from the people who matter

More information

The Transformed Relationship Between Buyers, Marketers and Salespeople

The Transformed Relationship Between Buyers, Marketers and Salespeople The Transformed Relationship Between Buyers, Marketers and Salespeople table of contents Chapter 1 // rethink the b2b buyer s journey // pg 3 INTRODUCTION Rethink the B2B Buyer s Journey The B2B buyer

More information

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

B O L T. BOLT: Streamlining Oracle Commerce Implementation and Development. Amplifi Commerce. March 2015. Copyright 2015 Amplifi Commerce.

B O L T. BOLT: Streamlining Oracle Commerce Implementation and Development. Amplifi Commerce. March 2015. Copyright 2015 Amplifi Commerce. B O L T BOLT: Streamlining Oracle Commerce Implementation and Development Amplifi Commerce March 2015 Copyright 2015 Amplifi Commerce. 2 BOLT: Streamlining Oracle Commerce Implementation and Development

More information

The Next Generation of Channel Marketing

The Next Generation of Channel Marketing The Next Generation of Channel Marketing Authored by Chris Carroll Edited by Courtney Wiley This whitepaper discusses how technology resellers can take advantage of the next generation of channel marketing

More information

DEMAND GENERATION SURVEY B2B ENTERPRISE. Executive Summary. A Benchmarking Study from ANNUITAS

DEMAND GENERATION SURVEY B2B ENTERPRISE. Executive Summary. A Benchmarking Study from ANNUITAS 2014 Executive Summary B2B ENTERPRISE From April 8 to June 15, 2014 ANNUITAS conducted a study to analyze current B2B Demand Generation strategies and discover key patterns, including where B2B DEMAND

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Modern Marketing Transformation

Modern Marketing Transformation Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO

More information

How to Select a Lifecycle Marketing Automation Solution

How to Select a Lifecycle Marketing Automation Solution How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

TURN YOUR WEBSITE INTO A PROFIT ENGINE

TURN YOUR WEBSITE INTO A PROFIT ENGINE TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising

More information

Lead Generation Strategy

Lead Generation Strategy Marketing Performance Benchmarks Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Lead Generation Strategy Research Summary

More information

Eloqua Insight The data you need, the way you want it, when you need it

Eloqua Insight The data you need, the way you want it, when you need it Datasheet Eloqua Insight The data you need, the way you want it, when you need it Freedom from Spreadsheets Marketers are under pressure to demonstrate the impact their programs have on revenue. But it

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

LinkedIn Marketing Solutions Platform Overview 1

LinkedIn Marketing Solutions Platform Overview 1 LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the

More information

Website Optimization Benchmarks for the B2B Marketing Channel

Website Optimization Benchmarks for the B2B Marketing Channel Website Optimization Benchmarks for the B2B Marketing Channel The most challenging obstacles to website marketing optimization success in the year ahead and how B2B marketers plan to overcome them. Ascend2

More information