Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads

Size: px
Start display at page:

Download "Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads"

Transcription

1 Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads May 2012 Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads

2 Introduction Google Product Extensions and Product Listing Ads are an important part of any E-Commerce search marketing strategy. Product Extensions and Listing Ads are a great method for distinguishing your ad from the competition, while offering a more engaging user experience. With Product Extensions, your paid search ad will appear with an image and exact price of your product, allowing users to review your products and pricing before reaching your site. Clicks on Google Product Listing Ads accounted for 11% of all Google clicks and average cost-per-click was 18 percent below standard text ads in Q By increasing visibility on the search results page (SERP), Product Extensions and Listing Ads result in higher click-through-rates and conversion rates than on standard text ads, helping to generate highly qualified traffic and save you money. What s the difference between Product Extensions and Product Listing Ads? Product Listing Ads are the ads that appear on the right side rail of the SERP and include product information, such as product image, price, and domain name. They can also include coupons and promotions. Product Listing Ads are not associated with keywords or your cost-per-click bid information. Instead, Product Listing Ads are shopping results, displayed when a user enters a search query related to a product in your Google Merchant Center account. Unlike traditional text ads, you will only be charged for Product Listing Ads when a user clicks on your ad and completes a purchase on your site. Here is an example of a Product Listing Ad: Product Extensions appear below your text ad and can include product images, product names, and prices. Unlike Product Listing Ads, Product Extensions are directly associated with your search campaign keywords and your Google Merchant Account. If your accounts are associated, Product Extensions will appear when your Google Merchant center account contains a product that Google deems relevant to a user s search query. When a customer clicks on your ad or product image, they ll be directed to that product within your Merchant Center account. Product Extensions are priced according to cost-per-click, just like traditional text ads. Here is an example of a Product Extension: 1. Digital Marketing Report, Q Data-Driven Online Marketing. Rimm-Kaufman Group, Web. 17 Apr <http://www.rimmkaufman. com/thought-leadership/quarterly-reports/q1-2012/>. Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads 2

3 Note: It is possible to have two ads - product listing and text - shown on the same page from separate auctions. Benefits of Product Extensions and Product Listing Ads include: u Improved click-through-rates (CTRs) u Increased SERP exposure u Higher lead quality and conversion rates u Reduced cost-per-action on Product Listing Ads u Easier targeting How to Set Up Product Listing Ads and Product Extensions Setting up Product Extensions and Product Listing Ads is fairly straightforward. First, you will need an AdWords Account and a Google Merchant Center Account. For more information on Google Merchant Center, go here: Next you will need to connect your Google AdWords account with your Google Merchant Center account. To do that, simply log in to your Merchant Center account, click Settings, then AdWords. In the drop box, enter your AdWords customer ID and click Add. Once you ve linked your Merchant Center account with your Google AdWords account, you can begin setting up your Product Listing Ads and Product Extensions. It takes approximately 12 hours for the two accounts to connect. In the meantime you can start building out your campaigns. Product Listing Ad Set Up 1: Create a new campaign set to serve on the Search network. 2: Next, you need to create AdGroups. Your AdGroups can be broad to cover all products or set more specifically to cover brand names, product types, product themes, etc. For the more specific AdGroups, make sure that your product feed includes the necessary attribute you are targeting (e.g., include a column entitled product type, etc.) All bidding is done at the AdGroup level, so make sure to set a maximum cost-per-click amount for each AdGroup. Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads 3

4 u If you plan on creating specific AdGroups, create an additional generic AdGroup that pulls from your entire feed and covers all products. u If you break out AdGroups, add negative keywords at an AdGroup level to avoid cross mapping of your ads. For example, if you have a hammer AdGroup and a screwdriver AdGroup, you would want to add hammer as a negative keyword in the screwdriver AdGroup and vice versa. This would prevent someone who s searching for a hammer from coming across an ad for a screwdriver. u If your business sells a wide range of products, it is important to make your campaigns as specific as possible. We recommend separate AdGroups for each product category. This will provide more control over bidding, offer copy, and targeting. 3: Create one ad in each AdGroup. To select the ad type, click on the New Ad button and select Product listing ad. Use the field box next to Promotion to include any discount codes, shipping deals, etc. This field can be left blank if there are none. 4: Add your negative keywords. Click on the keyword tab at the top. When the window loads, click on the +Negative Keywords link. If you are only adding negatives to avoid cross mapping between your AdGroups, make sure that you only add AdGroup negatives. 5: Click on the Ad Extensions tab. Here, you ll be adding a Product Extension. When the new extension box appears, locate your product feed in the dropdown box, select it, and hit save. 6: Click on the Auto Targets tab. Select +Add Product Target. In the dropdown box, differentiate the different types of products you want to appear in your separate AdGroups. For a generic AdGroup, select Add all products. For a specific AdGroup, select Add a group of products to choose what attributes you are targeting. Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads 4

5 u Click on the Validate button to make sure the product feed recognizes the product you are trying to target. If it is a green check, it s been recognized. If it is an X, there is a discrepancy between what appears in your feed and what you have entered into the field. 7: Enable your campaign and start tracking impressions, clicks, and conversions. Product Extension Set Up Setting up Product Extensions is even simpler than Product Listing Ads. For campaigns where you want to show Product Extensions, simply select the campaign name, click on the Ad Extensions tab, and follow Step 5 above. Optimize with Product Targets Product targets allow you to select which products are eligible to show on Product Listing Ads, and they also allow you to bid differently on different sets of products. You can manage your product targets through the Auto Targets tab. If no product targets are selected, Google will default to All Products. Target which products you want to show with your Product Listing Ads by choosing attributes (below) from your Google Merchant feed. This allows your Product Listing Ads within the AdGroup to appear for user queries that are related to the product targets. u Brand the product s brand as specified in your Merchant Center account. u Product_type the product s category. u Condition the condition of the product (new, used, and refurbished). u Adwords_grouping group products in any way you want in order to manage bids, e.g. by brands, categories, etc. Works for both CPA and CPC Google programs. u Adwords_labels similar to adwords grouping, but it only works with the CPC programs and can hold multiple values separated by commas. Best Practices for Setting up Product Extensions and Product Listing Ads How you set up your Product Listing Ad and Product Extension campaigns will depend on your overall campaign goals. Let s explore a few scenarios to demonstrate how campaign setups can vary depending on campaign goals: Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads 5

6 Campaign Setup Options Bidding Strategy Bid the same amount for all products Messaging Needs No promotional messages or one that works for all your products Different promotional messages for different sets of products Recommended Approach 1. Create one ad group. 2. Create one product target set on All Products (enabled by default during ad group creation). 3. Create one product listing ad. 1. Create multiple ad groups. 2. For each ad group, create one product target set with one product target each. 3. Create a corresponding product listing ad per ad group with promotional messages. 4. Use the same bid or commission for each ad group. Different bid for different sets of products No promotional messages or one that works for all your products Different promotional messages for different sets of products Google Merchant Center: Set up your feed data within your Google Merchant Center account to define groups of products (such as by brand, category, etc.) AdWord: 1. Create one ad group. 2. Within the ad group, create the same product targets to match all the different sets of products with the distinct bids (CPC) or commissions (CPA%) you want. 3. Product targets attributes: CPC Campaigns: Use condition, brand, product_type or adwords_labels attributes to create the different product targets. CPA% Campaigns: Use adwords_grouping to create the different product targets. 4. Create at least one corresponding product listing ad for the ad group. Google Merchant Center: Set up your feed data within your Google Merchant Center account to define groups of products (such as by brand, category, etc.) AdWords: 1. Create multiple ad groups. 2. Create one product target per ad group with a corresponding product listing ad with promotional message. 3. Product targets attributes: CPC Campaigns: Use condition, brand, product_type or adwords_labels attributes to create the different product targets. CPA% Campaigns: Use adwords_grouping to create the different product targets. 4. Indicate your bid or commission for each product target you ve defined. Best Practices for Product Extensions Bidding for Product Targets To set bids once you ve created the Product Targets, you can edit the bid by inline editing it in the Autotargets tab. Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads 6

7 Start with an all products target, then think about being more granular using one of the following approaches: 1: Product Type a. Customize your products into groups using adwords labels (ie free shipping products). 2: Brand a. Able to combine multiple targets (ie brand and product type). b. For multiple promo texts, use multiple ad-groups. c. Grouping products by deals (ie all free shipping or sale products together). Product Listing Ads Case Study: Online Apparel Retailer Background The client is a mid-size retailer of footwear, clothing, and accessories from major urban brands. Challenge Traditionally an offline retailer with over fifty brick-and-mortar stores, the client wanted to expand its business online with paid search advertisements. The client launched a small SEM campaign in-house, but without a recognizable online brand and limited online marketing experience, they struggled to optimize their campaigns and drive revenue. They turned to The Search Agency to expand their paid search marketing campaigns, drive conversions, and improve their return on investment (ROI). Solution The Search Agency s Account Team immediately went to work introducing Product Listings Ads, optimizing the client s product information feed on the Google Merchant Center, and overhauling the account structure. u Introduced Product Listing Ads As a relatively unknown online retailer, Product Listings provided an exciting opportunity for the client to leverage the brand recognition of its products, e.g., Nike, Converse, New Balance, Puma, dominate more space on Google s results page drive more quialified traffic, and gain new customers. Provided richer product information Product Listing Ads enabled the client to provide potential customers with richer product information, e.g., price, product image, and brand, without having to include additional keywords or ad copy. This results in a better customer experience, allowing them to browse products and compare prices before clicking on an ad. Reduced cost-per-action (CPA) Google calculates the cost of Product Listing Ads on a cost-per-action basis, which means that advertisers pay when a customer clicks on an ad and then completes a purchase. u Set up and optimized feed to Google Merchant Center In order to have its products listed in Google Product Search, the client needed to submit a feed to Google s Merchant Center database. The Account Team immediately set out to optimize the Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads 7

8 client s Google Merchant Center feed to include relevant information about its 3,000 products, including availability, price, tax and shipping. Specific apparel requirements Google requires advertisers to provide specific details for apparel items. The Account Team optimized the feed to include the gender, age group, color, size, material, and pattern for each of the client s available products. u Leveraged Negative Keywords The Account team added negative keywords in AdGroups to exclude brands, styles, and sizes the client doesn t carry to avoid cross mapping of ads. u Driving Product Listing Promotions The Account Team added relevant value propositions to ad copy to advertise promotions, e.g., 25% off your next order or Free Shipping with orders of over $100. Results Introducing Product Listing Ads into the account increased conversions by 39 percent and improved return-on-investment by 27%. Best Practices for Optimizing Product Extensions and Product Listing Ads u Leverage negatives and product targets. u Optimize your Google Merchant Center data feed to include product images, categories, and titles. u Include keywords in your product titles and descriptions to help Google determine relevance and increase the likelihood of having your Product Extensions displayed. u Optimize your Google Merchant Center data feed with keyword-rich content that will match your customers search queries. Product Listing Ads and Product Extensions are a straightforward way to increase SERP visibility and differentiate your paid search ads from your competition. By providing your customers with an improved online shopping experience with Listing Ads and Product Extensions, you will increase ROI with more highly targeted traffic and improved click-through rates. Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads 8

Introducing Bing Shopping Campaigns beta

Introducing Bing Shopping Campaigns beta Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

How to Create a Campaign in AdWords Editor

How to Create a Campaign in AdWords Editor How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand

More information

Google Shopping Campaigns

Google Shopping Campaigns Google Shopping Campaigns Performance Report To our readers, At CPC Strategy our goal is to create resources, webinars, tutorials, and guides that help make the Retail Search world easy to navigate - a

More information

GETTING STARTED WITH GOOGLE SHOPPING. Chapter 2. LOGAN DURANT GOOGLE SHOPPING Manager

GETTING STARTED WITH GOOGLE SHOPPING. Chapter 2. LOGAN DURANT GOOGLE SHOPPING Manager GETTING STARTED WITH GOOGLE SHOPPING The Complete Guide Chapter 2 LOGAN DURANT GOOGLE SHOPPING Manager Google Shopping Introduction Ever since Google announced that its Shopping service was switching from

More information

Google Shopping Campaigns. Migration Webinar 6/26/2014

Google Shopping Campaigns. Migration Webinar 6/26/2014 Google Shopping Campaigns Migration Webinar 6/26/2014 Todd Bowman Director, CSE & Feeds Sarah Carpenter Sr. Analyst, Paid Search 2 PAID SEARCH COMPARISON SHOPPING ENGINES SEARCH ENGINE OPTIMIZATION DISPLAY

More information

Pay Per Click workbook. Sub-title here

Pay Per Click workbook. Sub-title here Pay Per Click workbook Sub-title here Pay Per Click workbook This workbook has been written by James Pennington of the National B2B Centre to guide the business user through the intricacies of creating

More information

Conversion Optimizer Increase your profits with AdWords

Conversion Optimizer Increase your profits with AdWords Increase your profits with AdWords & Our Advertisers A new analysis on the performance of campaigns which have adopted has found that, on average, these campaigns achieved a 21% increase in conversions

More information

Keywords, impressions and clicks

Keywords, impressions and clicks PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords

More information

How retailer madison art shop. boosted adwords orders by 110.19% by switching to cpc strategy

How retailer madison art shop. boosted adwords orders by 110.19% by switching to cpc strategy How retailer madison art shop boosted adwords orders by 110.19% by switching to cpc strategy 2 The Company Founded in 2002, Madison Art Shop is a consistently growing art supply retailer. Madison has been

More information

Introduction to Pay Per Click

Introduction to Pay Per Click Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads

More information

Campaign and Ad Group Management. Google AdWords Fundamentals

Campaign and Ad Group Management. Google AdWords Fundamentals Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk

Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk Welcome to Google AdWords coutesy of embgroup This guide provides an overview of the AdWords Control Centre, the

More information

Restaurant Equipment Industry

Restaurant Equipment Industry Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent

More information

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS

COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS COMMERCIAL INTENT HOW TO FIND YOUR MOST VALUABLE KEYWORDS High commercial intent keywords are like invitations from prospective customers. They

More information

Google Shopping Guide 2.0: Bidding, Advanced Segment Tracking, and CPA Campaigns

Google Shopping Guide 2.0: Bidding, Advanced Segment Tracking, and CPA Campaigns Google Shopping Guide 2.0: Bidding, Advanced Segment Tracking, and CPA Campaigns cpcstrategy.com/blog www.cpcstrategy.com The New Google Shopping Note: If you read our first Google Shopping ebook and already

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Getting Started in Google AdWords for SMBs

Getting Started in Google AdWords for SMBs Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com

Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com Audit Prepared for: [Client Name] By Jordan Consulting Group Ltd www.jordanconsultinggroup.com Table Of Contents AdWords ROI Statistics for 2013 3 AdWords ROI Statistics for 2013 (Continued) 4 Audit Findings

More information

The Search Agency POV: Image Ad Extensions in AdWords

The Search Agency POV: Image Ad Extensions in AdWords The Search Agency POV: Image Ad Extensions in AdWords Recently, Google introduced a new ad extension feature that enables advertisers to display images within paid search advertisements on the search engine

More information

7 Tips for Google AdWords Optimisation. By Ferdie Bester

7 Tips for Google AdWords Optimisation. By Ferdie Bester 7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds

More information

Performics POV: Google Place Search Implications, Challenges & Opportunities

Performics POV: Google Place Search Implications, Challenges & Opportunities Performics POV: Google Place Search Implications, Challenges & Opportunities Recently, Google rolled out Place Search, which reorganizes how local results are displayed on the search engine results page

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

ADWORDS CONTINUED: CREATING MORE AD GROUPS

ADWORDS CONTINUED: CREATING MORE AD GROUPS ADWORDS CONTINUED: CREATING MORE AD GROUPS AND SPLIT TESTING ADS Today you are going to go a step further into AdWords on how to add more ad groups with the same strategy that you used yesterday, i.e.

More information

We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation.

We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation. The following sample of our GEM Report was completed for a client that hired Searchlogic after reviewing it. Many of slides are blurred to protect their data. It is important to understand that not every

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

TABLE OF CONTENTS. Introduction

TABLE OF CONTENTS. Introduction TABLE OF CONTENTS Introduction Intro to PPC Features Integration of PPC, SEO, and Social Media Networks Search Display Network Quality Score Conversion Tracking My Client Center (MCC) & AdWords Account

More information

Essential Guide Cross Border Trade. Cross Border Trade. The Essential Guide. www.nmplondon.com

Essential Guide Cross Border Trade. Cross Border Trade. The Essential Guide. www.nmplondon.com 0 The Essential Guide 2015 2015 Net Net Media Media Planet Planet Ltd. Ltd. All Rights All Rights Reserved. 1 Executive Summary For UK businesses with strong brands and high export potential, expanding

More information

Getting Started With the New AdWords Interface A Guide to Changes in Campaign Management

Getting Started With the New AdWords Interface A Guide to Changes in Campaign Management Getting Started With the New AdWords Interface A Guide to Changes in Campaign Management Introduction and Overview AdWords has grown, thanks to you. We've added over 20 tools and 10 reports since 2005

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

IS YOUR PPC AGENCY MANAGING YOUR PRODUCT FEED?

IS YOUR PPC AGENCY MANAGING YOUR PRODUCT FEED? IS YOUR PPC AGENCY MANAGING YOUR PRODUCT FEED? The Critical Role Of The Product Feed In Search Campaigns We Turn Browsers Into Buyers 2 Is Your PPC Agency Managing Your Product Feed? It s a simple yes

More information

Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011

Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Understanding and Improving AdWords Quality Score Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Performance Media Platform for online marketers to buy, track, manage, optimize and report

More information

Quick check on your Adwords optimization (Basic)

Quick check on your Adwords optimization (Basic) Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management

More information

Infinity Call Tracking

Infinity Call Tracking Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where

More information

Presentation Topics. Google s Ad Distribution Network. Primary Benefits of AdWords. Online Advertising Stats and Trends

Presentation Topics. Google s Ad Distribution Network. Primary Benefits of AdWords. Online Advertising Stats and Trends Presentation Topics Introduction to AdWords Google s Ad Distribution Network Primary Benefits of AdWords Online Advertising Stats and Trends Appendix: Basic AdWords Features What is Google? Google has

More information

Changes to AdWords Reporting A Comprehensive Guide

Changes to AdWords Reporting A Comprehensive Guide Overview AdWords Changes to AdWords Reporting A Comprehensive Guide Table of Contents I. Basic Reporting Options II. Individual Reports III. Report Metrics IV. Conclusion Introduction Reporting in AdWords

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

Case Study: How Generic Domain Names Impact a SEM Campaign

Case Study: How Generic Domain Names Impact a SEM Campaign Case Study: How Generic Domain Names Impact a SEM Campaign Karan Budhiraja 1 Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns,

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

A Digital Marketing Guide to Fashion ecommerce

A Digital Marketing Guide to Fashion ecommerce A Digital Marketing Guide to Fashion ecommerce Contents 1. Introduction 3 2. The Search 4 2.2. Are You Using Google Merchant Centre? 5 2.3. Are You Being Reviewed? 6 2.4. Are You Researching Your Competitors?

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

8 Google AdWords ad extensions you should know.

8 Google AdWords ad extensions you should know. 8 Google AdWords ad extensions you should know. Have you heard about the changes Google made to its AdRank formula? What do they mean, and how do they apply to you? Ultimately, what they mean is that you

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

DomainSherpa.com: The Domain Name Authority. Google AdWords Keyword Planner for Domain Name Investors

DomainSherpa.com: The Domain Name Authority. Google AdWords Keyword Planner for Domain Name Investors Google AdWords Keyword Planner for Domain Name Investors Watch the full video at: http://www.domainsherpa.com/google-adwords-keyword-planner/ The Google Adwords Keyword Tool is dead. Long live the Google

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

AMAZON SPONSORED PRODUCTS

AMAZON SPONSORED PRODUCTS AMAZON SPONSORED PRODUCTS Increase Sessions To Your Buy Box Offers On The Amazon Marketplace We Turn Browsers Into Buyers Table of Contents Introduction How To Use Sponsored Products To Advance Your Amazon

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

GOING FROM GOOD TO GREAT TOP 5 WAYS TO OPTIMIZE YOUR PPC PERFORMANCE

GOING FROM GOOD TO GREAT TOP 5 WAYS TO OPTIMIZE YOUR PPC PERFORMANCE GOING FROM GOOD TO GREAT TOP 5 WAYS TO OPTIMIZE YOUR PPC PERFORMANCE GOING FROM GOOD TO GREAT TOP 5 WAYS TO OPTIMIZE YOUR PPC PERFORMANCE Call it an experiment: Late last year, we invited marketers to

More information

Business A guide to the Pinterest Ads Manager

Business A guide to the Pinterest Ads Manager Business A guide to the Pinterest Ads Manager Use Promoted Pins to reach new customers and grow your business Version 10.29.2015 Business What s inside 1 Getting started 2 Creating & editing Promoted Pins

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Affiliate Marketing Retargeting Advertising Search Engine Marketing. www.expandeer.com

Affiliate Marketing Retargeting Advertising Search Engine Marketing. www.expandeer.com Affiliate Marketing Retargeting Advertising Search Engine Marketing www.expandeer.com Affiliate Marketing What is it? Is an online advertising channel in which advertisers (you) that sell products pay

More information

Getting Started with PPC

Getting Started with PPC Getting Started with PPC Fast! By the Portent PPC Team Legal, Notes and Other Stuff Who is this book for? This ebook was written by the PPC team at Portent, Inc. for all that want to get a quick start

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Google AdWords Cheat Sheet:

Google AdWords Cheat Sheet: SPE RESOURE SERIES Google dwords heat Sheet: dvanced Search dvertising Practice Test Prepared for SPE-ROI by Traci Lester The skills we teach drive real ROI. Google dwords dvanced Search dvertising Test

More information

Google Adwords Checklist

Google Adwords Checklist Google Adwords Checklist Is your business getting the most out of Google Adwords? Go through our checklist to find out where you could improve your Google Ads. Campaigns Ensure you have enabled conversion

More information

An Introduction to Inventory-Based Advertising. White Paper April 2015 by Dan Tallarico

An Introduction to Inventory-Based Advertising. White Paper April 2015 by Dan Tallarico An Introduction to Inventory-Based Advertising White Paper April 2015 by Dan Tallarico 1 What is Inventory-Based Advertising? Inventory-Based advertising is the method of advertising specific products

More information

»EXAMPLE.com Traffic & Budget Estimate

»EXAMPLE.com Traffic & Budget Estimate »EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-

More information

profitable Google shopping

profitable Google shopping profitable Google shopping Google Shopping is a constantly evolving medium that can show outstanding results when managed correctly. Your campaigns achieve maximum profitability when we shift your account

More information

Search Engine Marketing (SEM) with Google Adwords

Search Engine Marketing (SEM) with Google Adwords Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups

More information

Using SEO and PPC Together

Using SEO and PPC Together Using SEO and PPC Together When first venturing into the world of search engine marketing (SEM), you ll often find a deluge of information comparing pay per click (PPC) marketing to search engine optimization

More information

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising [Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

More information

GUIDE TO GOOGLE ADWORDS

GUIDE TO GOOGLE ADWORDS GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

[ A BEGINNER S GUIDE ]

[ A BEGINNER S GUIDE ] [ A BEGINNER S GUIDE ] Contents Hello! AdWords & Google Grants Important program guidelines I. AdWords account restrictions for Grantees II. Cost and budgeting for Grants accounts III. Length of grant

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Perils and Pitfalls of PPC Marketing

Perils and Pitfalls of PPC Marketing Copyright 2014 KeyRelevance LLC 1 Perils and Pitfalls of PPC Marketing State of Search Conference Christine Churchill President, KeyRelevance @KeyRelevance Speaker: Christine Churchill President of KeyRelevance,

More information

Multi-dimensional Bid Management

Multi-dimensional Bid Management Conversion Optimizer: Conversion Optimizer: Multi-dimensional Bid Management Conversion Optimizer Interesting Facts Multi-dimensional Bid Management tool which can improve your campaign s performance Works

More information

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer November 2011 Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Introduction

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

Last Updated June 09

Last Updated June 09 PRODUCT LISTINGS DATA FEED SPECIFICATION Last Updated June 09 Page 1 Introduction For your products to appear in Shopzilla s Shopping Search Engine, you must create and submit a product datafeed. A product

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

Dynamic Product Ads Implementation Guide

Dynamic Product Ads Implementation Guide Dynamic Product Ads Implementation Guide Reach your customers with highly relevant products, on all devices Table of Contents Introduction to dynamic product ads... Dynamic product requirements... Creating

More information

Audra King Digital Marketing Consultant

Audra King Digital Marketing Consultant Audra King Digital Marketing Consultant Google Adwords Stats Insurance Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click If there is no right-hand column, 45.5% of people can

More information

SMB Solution Guide BEYOND CONVERSIONS. Your how-to guide for using conversion data to make better decisions

SMB Solution Guide BEYOND CONVERSIONS. Your how-to guide for using conversion data to make better decisions BEYOND CONVERSIONS Your how-to guide for using conversion data to make better decisions Beyond Conversions Drive more revenue using conversion data The best way to improve results in AdWords is to do more

More information

Innovative Strategies to Thrive. Landscape

Innovative Strategies to Thrive. Landscape Innovative Strategies to Thrive in a Competitive Google Shopping Landscape T h e 2 0 1 5 G o o g l e S h o p p i n g V i r t u a l S u m m i t : D a y 1 Is a Google Shopping Marketplace Inevitable? www.cpcstrategy.com

More information

Seven Stages of Pay Per Click Management

Seven Stages of Pay Per Click Management Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly

More information

Google AdWords PPC Advertising

Google AdWords PPC Advertising Wordtracker Masterclass: Google AdWords PPC Advertising Step-by-step guide to profitable pay per click campaigns by Ian Howie Contents Why you need to read this book 7 Chapter 1: The Power of Pay Per Click

More information

The Complete Guide to LinkedIn Ads. Everything You Need to Know About Targeting, Measurement, and Optimization

The Complete Guide to LinkedIn Ads. Everything You Need to Know About Targeting, Measurement, and Optimization The Complete Guide to LinkedIn Ads Everything You Need to Know About Targeting, Measurement, and Optimization Updated October 2015 Table of Contents Introduction The Power of LinkedIn Ads The Common Pitfalls

More information

Google AdWords. Pay Per Click Advertising

Google AdWords. Pay Per Click Advertising Pay Per Click Advertising Definition: is a PPC (Pay Per Click) advertising solution How it works: - The ad should go straight to the landing Page with the relevant offer. Google check all offers are legitimate

More information

Google. EXAM - Adwords-display. Google Adword Display Advertising Advanced. Buy Full Product. http://www.examskey.com/adwords-display.

Google. EXAM - Adwords-display. Google Adword Display Advertising Advanced. Buy Full Product. http://www.examskey.com/adwords-display. Google EXAM - Adwords-display Google Adword Display Advertising Advanced Buy Full Product http://www.examskey.com/adwords-display.html Examskey Google Adwords-display exam demo product is here for you

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

Who Wants To Literally Save Thousands In AdWords Management Fees?

Who Wants To Literally Save Thousands In AdWords Management Fees? How to Keep Your PPC Management Company Honest Who Wants To Literally Save Thousands In AdWords Management Fees? HERE S THE PROBLEM Not all PPC managers are created equal. Some are really good at what

More information

Pay Per Click: AdWords Optimization and Opportunities Handbook

Pay Per Click: AdWords Optimization and Opportunities Handbook Pay Per Click: AdWords Optimization and Opportunities Handbook Table of Contents Executive Summary.......3 Google Display Network...4 Campaign Opportunities...14 Remarketing...14 Mobile...21 Video...27

More information

Special Promotions. Magento Extension User Guide. Official extension page: Special Promotions. User Guide: Special Promotions

Special Promotions. Magento Extension User Guide. Official extension page: Special Promotions. User Guide: Special Promotions Special Promotions Magento Extension User Guide Official extension page: Special Promotions Page 1 Table of contents: 1. Extension settings.... 3 2. The Cheapest and The Most Expensive actions... 4 3.

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

Attribution Playbook

Attribution Playbook Attribution Playbook Contents Marketing attribution in Google Analytics 4 Plan your approach to attribution 5 Select your attribution models 6 Start modeling in Google Analytics 8 Build customized models

More information

Top 5 Things to Consider When Evaluating PPC Management Tools

Top 5 Things to Consider When Evaluating PPC Management Tools Top 5 Things to Consider When Evaluating PPC Management Tools By William Leake, CEO, For companies just starting out with online marketing, and for many who have been online for years, pay-per-click (PPC)

More information

ULTIMATE CHEAT SHEET:

ULTIMATE CHEAT SHEET: ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is

More information

ROI-Based Campaign Management: Optimization Beyond Bidding

ROI-Based Campaign Management: Optimization Beyond Bidding ROI-Based Campaign Management: Optimization Beyond Bidding White Paper October 2009 www.marinsoftware.com Executive Summary The major search engines get paid only when an ad is clicked. Their revenue is

More information