Shattering The Myth of Executive Coaching

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1 Shattering The Myth of Executive Coaching Shelly Orr Priebe, GALA 2011, March 9, 2011 Founder and CEO, Priebe & Associates Executive Partner, SOLIDexecutive VP Strategic September Business 2009 Relationships, Cancun, Venga Mexico

2 What is Executive Coaching?

3 Coaching Fast Facts 73% engagements are employer paid Over 65% of SOLIDexecutive client base is with C-Level Trend is away from focus on corrective coaching and toward a proactive leadership focus 87% of HR professional see the value of Executive coaching has high or very high The tenure of coaching relationships is increasing - average engagement is 12 months Global coaching revenues are growing steadily at 18% annually.

4 The Value of Coaching Accountability

5 The Value of Coaching Candor

6 The Value of Coaching Blind Spots

7 The Mechanics of Coaching Chemistry check Gap analysis Balancing encouragement with candor Teamwork through BaseCamp Snapshot of a coaching session

8 Alex Greystoke CEO/Founder of LastFare CEO/Founder of SkySeen COO Abercorn International Schools Prioritization of activity swirl during busy season of Procuring funding, leading technology teams, closing sales with early adopters for two simultaneous "knock it out of the park" start ups in the travel industry Putting a new first class European style preschool in the black within one year of opening. Maintain health and life balance Long term goal of impacting a societal shift tied to an education model with a structured service component.

9 Robert Jones Founder of Operational Transparency, LLC, creator of OpDots Sr. Director, Custom Design Business Unit at Magma Design Automation Director of Marketing at Silicon Metrics IC Design Manager at AMD Coaching strengthens and inspires me. Shelly is a sounding board for my business plan and next-steps. She challenges me on obstacles I put up for myself. Optimize results during critical new business start up phase Prioritize key business initiatives: funding, product development, business development, management team recruitment, branding, distribution channels Maintain balance and spiritual grounding through the demanding season of launch of SAS start up

10 Eliza May Director of Public Policy and Advocacy at ACLU Texas Director of Medico International Director of the Hispanic Chamber of Commerce of Austin, Texas Navigate the interview process at ACLU Successful on-boarding at ACLU Coaching was invaluable as it help me put the process in perspective.

11 Valerie Luessenhop Owner Law Office of Valerie Luessenhop Partner at Gray Cary Ware & Freidenrich LLP Partner at DLA Piper Senior Counsel at IBM Tivoli Software Columbia University School of Law Coaching provides a sounding board, accountability, and a push to be intentional about meeting my goals and objectives. Increase revenue 50% in Increase productivity. Add richness to life texture through public speaking, work on boards, and spiritual awakening. Personal rebranding

12 Cristina Didoné Director and President CD Language Solutions Freelance Interpreter/Translator, Kansas City Translations Leadership transition Balance life, health and professional demands Coaching guided the restructuring of our company and led changes throughout our organization. Shelly was instrumental in motivating our team and making them feel part of the process.

13 Lori Thicke CoFounder at Translators Without Borders CEO at Lexcelera Optimize the profound impact and reach of Translators without Borders Succeed at wearing multiple hats leading Lexcelera and Translators without Borders Making the leap from running a commercial company to the non-profit world meant needing new tools in my toolkit. Working with a coach gives me a chance to identify what tools are needed so I can be as effective as possible in helping Translators without Borders in our work of translating for humanity.

14 Michelle Williams Project Manager - LabNow, Inc. Western Regional Deputy Director - Amnesty International Interview Preparation for Dream Job Coaching was a huge blessing. Everything we hit on was perfect and I was able to handle some tough questions just as we discussed. It was very positive and I have a follow up interview next week.

15 Lise Hudson VP of Sales and Marketing at RMM Online Advertising Director of Sales at Clear Channel Communications Increase visibility and optimize career path within acquiring public company LIN Maintain clear and healthy separation of work and personal life demands A strong coach will guide the Executive to find new ways to attack issues that prohibit growth and undermine efficiencies. The win for me was not learning how to move the ball down the field, but rather when to become a strategic spectator and let others make the goal line stance.

16 Bill O Grady VP of Engineering at Athens Group Succeed in new client facing role. Simplify and clarify business communications Specifically, be able to connect top 3 technical priorities to CEO s mission, vision and top 3 business priorities As the great Yogi Berra once said - You can observe a lot by watching. Most people have a huge blind spot when it comes to watching themselves and just can t see the behaviors that trigger poor results. Your coach is your active watcher - they can see the behaviors we re blind to in ourselves.

17 Alex Sadeghi VP Global Business Development - Athens Group Improve organization skills Develop more professional and less reactive demeanor Improve business communications Achieve revenue goals! Hire, train, motivate 6 sales people For me coaching has been about learning to get to the point. The feedback has been straight to the point and it is helping me perform better at C-Level.

18 Athens Group Provides process and technology assurances for the oil and gas industry Stalled at $6MM sales for 5 years before retaining SOLIDExecutive end of 2009 Sales of $10MM in 2010 and run rate at $15MM for 2011 CEO coaching so successful that it was introduced for all high potentials SOLIDExecutive screened candidates for VP of Global Business Development

19 John Ciulla Recruited by the President of Xerox Corporation to transform Xerox into a services-led company Senior VP of Xerox Global Services with P&L responsibility of $1.2 Billion Led successful acquisitions of Amici (e-discovery) and Advectis (electronic mortgage) and ACS (BPO/ITO) Relied on coaching throughout his career with the objective of growing beyond IT Director positions to P&L responsibility Further advancement at Xerox or a CEO position It s a lonely world as you move up the ladder. Who do you confide in? Who helps you confirm your toughest decisions? Who keeps you motivated and on top of your game? Who has you thinking about next and next?

20 Shelly Priebe Decades of B2B sales experience CEO of LSP for 10+ years Serves on multiple Boards - GALA, NCL, Center Stage Executive coach and business consultant Every good executive coach I know engages another coach. This is the best testimony of all to the power of coaching. Build coaching client base beyond the language industry. Seize the right opportunity to join an LSP based on discerning criteria list. Next next goal is financial independence, enabling me to give of my time more freely to pursuits which may not be revenue producing.

21 Transformation

22 Transformation

23 Thank you! Shelly Priebe T: C: F: skype: sopriebe

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