Bachelor in Aviation Management (BSc) Outline

Bachelor in Aviation Management (BSc) Outline

Bachelor in Aviation Management (BSc) 1 2 3 4 Industry relevance and fields of activities Key facts Aviation Management @ EBS Curriculum Questions and discussion 1

Bachelor in Aviation Management (BSc) 1 2 3 4 Industry relevance and fields of activities Key facts Aviation Management @ EBS Curriculum Questions and discussion 2

The aviation industry is characterized by high growth rates and a high crisis resistance. The aviation industry has been growing for years the increasing global network also facilitates a steady growth in the future. The worldwide passenger volume is estimated to exhibit a yearly growth rate by an average of 4.0% over the next 20 years. The volume of cargo is prognosticated to exceed the growth rate of the passenger volume (> 5%). The past has shown that the aviation industry fastly recovers from crises and emerges from those invigorated. Increasing global interconnectedness and internationally distributed production plants affect the aviation industry beneficially. High growth potential in Asia and in the Middle East. 3

Numerous key players within the aviation industry operate in manifold fields of activity. (1/2) The aviation industry offers a wide range of potential occupational areas. Airlines Airport Operators Air Traffic Control Corporate strategy Crew planning und crew allocation Marketing Fleet planning Human resource management Real estate management Airport planning and airport design Facility management Purchasing / procurement Logistic and supply chain management Steerance and Air Traffic Control Airspace management 4

Numerous key players within the aviation industry operate in manifold fields of activity. (2/2) The aviation industry offers a wide range of potential occupational areas. Banking & Insurance Business Consultancies Manufacturer, Supplier Airplane sourcing Franchise- and leasing models Insurance of airplanes Absolute and accident liability Restructuring Optimization of processes Business models Network management Implementation of studies and analyses Airplane producers Propulsion unit producers Producers of baggage conveyor belts Dispatcher Building companies 5

Bachelor in Aviation Management (BSc) 1 2 3 4 Industry relevance and fields of activities Key facts Aviation Management @ EBS Curriculum Questions and discussion 6

With the BSc program, EBS offers the only aviation management final degree at university level in Germany. Degree: Bachelor of Science in Aviation Management Basic Idea: Academic sophisticated education of high quality with practical orientation in the aviation industry Dual educational system is possible Cooperation with companies from the aviation industry Conditions of admission: Direct application at the EBS: The applicants have to pass the acceptance process. Acceptance via partner companies: The participants have to meet the requirements of the partner companies and also pass the EBS acceptance process. 7

Internationality and practical orientation characterize the Aviation Management Course of Study at the EBS. Lectures in English Mandatory semester abroad at one of currently 20 foreign AM-partner universities from a unique partner portfolio Assignments abroad during the phases of practical involvement by use of the international aviation network are possible Internships are possible because of the network of Germany-wide cooperation partners within the aviation industry

Bachelor in Aviation Management (BSc) 1 2 3 4 Industry relevance and fields of activities Key facts Aviation Management @ EBS Curriculum Questions and discussion 9

The EBS Aviation Management course of studies comprises 200 ECTS credits in six semesters. Our curriculum comprises: - 40% Aviation Management, - 55% General Management and - 5% Personal Development. The course of studies imparts both profound economic knowledge and differentiated attainments in aviation management. 8 Aviation Management modules are optimally adapted for the requirements of the aviation industry it comprises practical and theoretical contents. Introduction (Semester 1) Aviation Law & Policy (Semester 1) Aircraft Manufacturing, Aircraft Operations, Fleet Management (Semester 2) Airline Marketing (Semester 3) Network & Revenue Management (Semester 5) Airport and Air Traffic Management (Semester 6) Air Cargo Management (Semester 6) Airline Business Models (Semester 6) 10

Überblick Kursangebot Aviation Management (1/8) Introduction Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Stefan Holztrattner, Jörg Hennemann, Dr. Peter Malanik Terms and definitions (e.g. O&D, catchment, Slots, block time) Characteristics of the aviation industry/ air transport value chain Airline and airport business models Regulations and deregulation (e.g. Open Skies, Freedoms of the Air) Measurements and performance indicators (e.g. SLF,RPK and SKO) Institutions (e.g. IATA, ICAO, AEA, ACI, Eurocontrol, DFS, EASA, LBA, BFU, FAA, BDL) Different forms of cooperation (e.g. interlining, code-sharing, revenue sharing) Mergers & acquisition in the airline industry 11

Überblick Kursangebot Aviation Management (2/8) Aircraft Manufacturing, Aircraft Operations, Fleet Management Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Ingo Wuggetzer, Nico Buchholz Part 1: Aircraft Manufacturing Manufacturer s perspective on aircrafts/ aircrafts as industrial goods Aircraft classifications and performance characteristics Aircraft components and component design processes Aircraft production process Aircraft cabin design/ innovation management Part 2: Aircraft Operations Introduction to engineering-scientific/ physical properties and functions of aircrafts under business decision oriented conditions Economic and operational effects of particular technical components Part 3: Fleet Management Markets for airlines Fleet policies of airlines Aircraft management and aircraft financing 12

Überblick Kursangebot Aviation Management (3/8) Aviation Law & Policy Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Thomas Kropp, Dr. Susanne Brinkhoff Aviation Policy Making I Introduction and German Governments Aviation Policy Making ll & III EU & US, China, Russia & Aviation Policy Bodies Infrastructure and Traffic Rights Social concerns Consumer protection and the environment Maintaining and avoiding competition Representing the industry Lufthansa and Aviation Policy Specifics of German, European and International Aviation Law 13

Überblick Kursangebot Aviation Management (4/8) Airline Marketing Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Andreas Koch Significance and comprehension of marketing Decisions on products, services, and target groups Methods and positioning strategies Basics and methods of market research Production- vs. customer-orientation Brand management & Airline campaigns Frequent flyer programs: Customer data/ customer loyalty/ customer equity 14

Überblick Kursangebot Aviation Management (5/8) Network & Revenue Management Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Dr. Björn Becker, Torsten Duerr, Thomas Dionisius, Christian Gjaldbaek, Dr. Nadja Helal, Dr. Stefan Klingelhöfer, Nicolas Dilger; Prof. Dr. Patrick Spieth Part 1: Revenue Management Effective revenue management (e.g. demand forecast, customer segmentation) Airline pricing (e.g. pricing concepts, sales channels and markets) Basics of controlling IT systems (e.g. Management Information/Computer Reservation Systems) Challenges, complexities and critical success factors of Air cargo Revenue Management (ACRM) Future trends Part 2: Network Development & Planning Network development (e.g. network strategy, fleet optimization) Network planning (e.g. operational positioning, capacity optimization) Network steering / network optimization Part 3: Slot Management Overview on slot management Slot management as an effective tool in network planning Different types of slots 15

Überblick Kursangebot Aviation Management (6/8) Airline Business Models Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Prof. Dr. Patrick Spieth; Dr. Benjamin Koch Part 1: Fundamentals of Airline Business Models Part 2: Case Studies Airline Business Models Understanding of airline business models and busines model opportunities in terms of innovation Airline Business Models and their different evolutions in selected regions of the world Academic perspective on business models and business model innovation Development of Airline Alliances - History and future Outlook Developoing a deeper understanding of airline customers needs and expectancies Specifics, Trends and Challenges in the Air Cargo Business Challenges, Opportunities and Threats for European / Global Aviation due to political Developments 16

Überblick Kursangebot Aviation Management (7/8) Airport & Air Traffic Management Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Felix Kreutel, Patrick Keidel, Dr Andreas Ising, Bo Redeborn, Alexander Skoniezki Part 1: Airports Management Types of airports & airport facilities Accessibility and intermodality Transport processes and process chains Legal basics of airport management Paradigm change and development trends in the airport business Strategic business segments in the airport business Special: Airport marketing, financial management Cooperative strategies in the airport business Part 2: Airport Planning and Development Airport site selection and construction Airport growth and development Terminal Construction and Enlargement Airport economics and performance Non-aviation activities Part 3: Air Traffic Management History of air traffic control & current navigation systems Air traffic control structure, airspace classification and classes 17

Überblick Kursangebot Aviation Management (8/8) Air Cargo Management Module Owner: Prof. Dr. Patrick Spieth Lecturer(s): Marc Oedekoven The role of airfreight in modern economies The international airfreight industry The significance of airfreight (macroeconomics) Character and structure of the airfreight industry (microeconomics) Key management functions in typical airfreight companies (business administration) 18

Our aviation courses are offered by experts from all fields of the aviation industry. Austrian Airlines KIBIX Logistics Eurocontrol Airbus Fraport Lufthansa Lufthansa Cargo Hoch Tief Concessions AG 19

Our lecture series Aviation Management completes the original course offer and provides excellent business contacts. Lectures 2006/07 20010/11 (selection) Lectures 2012/13 Peter Trautmann Munich Airport Steffen Fries Vice President NetJets Inc. Thomas Winkelmann Germanwings GmbH Prof. Georg Fundel Stuttgart Airport Dr. Dieter Nirschl TUIfly GmbH Eric Connor Netjets Europe Dr. Joachim Schneider Vice President Deutsche Lufthansa AG Dr. Tanja Wielgoß Director German Airline Association Dr. Stefan Schulte Fraport AG Joachim Hunold Air Berlin PLC Dr. Andreas Jahnke Lufthansa Consulting GmbH Jörg Schirrmacher Landesbank Hessen-Thüringen Peter Waldinger Deutsche Flugsicherung Dr. Reinhard Kalenda HOCHTIEF Airport GmbH Bo Redeborn Director ATM Strategies Eurocontrol Jaan Albrecht Star Alliance GmbH Mathias von Randow Bundesverband der Deutschen Luftverkehrswirtschaft e.v. (BDL) Karl-Ulrich Garnadt Lufthansa Cargo AG Henry Hasselbarth Vice President Emirates Airlines Ralph Beisel Chief Executive Director German Airports Association Stefan Lauer Board of Directors Deutsche Lufthansa AG Dr. Klaus Richter Excecutive Vice President Procurement Airbus S.A.S Dr. Karsten Benz CCO Lufthansa Consulting GmbH 20

Bachelor in Aviation Management (BSc) 1 2 3 4 Industry relevance and fields of activities Key facts Aviation Management @ EBS Curriculum Questions and discussion 21 21

As Academic Director of the BSc in Aviation Management I am looking forward to answer your questions. Prof. Dr. Patrick Spieth EBS Universität für Wirtschaft und Recht EBS Business School Aviation Management Center Rheingaustr. 1 65375 Oestrich-Winkel patrick.spieth@ebs.edu Telefon: +49 (0) 611 / 7102-1374 Telefax: +49 (0) 611 / 7102-101374 22