Media & Communication Management

Transcription

1 Media & Communication Management

2 Our Profile In 2000 the chair of Media Management was established at the University of Flensburg in cooperation with the Press Foundation Schleswig-Holstein, providing the initiating financing. As a part of the International Institute of Management with its bachelors and masters programs we concentrate on research and education in media and communication management as media and communication management as topics. Our work is characterized by ambitious basic and applied research with an international and output orientated focus. Through worldwide cooperations with universities and enterprises we improve the transfer of knowledge between science and business. Responsibility, commitment and high involvement are core values of our team, which we communicate to our students and partners but likewise demand from them. Staff (left to right): Prof. Dr. Mike Friedrichsen (head of chair) Theresa Meier, BBA (student assistant) Karin Drenkow (secretary) Torsten Köhler, BBA (student assistant) Julia Thomä, BBA (student assistant) Benjamin Bunte, BBA (student assistant) Astrid Kurad, MBA (research assistant) Missing on the picture: Dipl.-Ing. (FH) Petja Harms (student assistant)

3 Research areas Since the media have a high influence on individuals and the society, they are more than common economic assets. Therefore a multidisciplinary research perspective as well as combined approaches from economic and communication sciences are required. In recent years the media industry has been going through fundamental transformation. Digitalization is the technological basis for convergence, which strongly influences the competitive conditions in the media markets and radically changes company s value chains. Against this background, traditional and new media sectors face vital challenges. Considering this our research will handle: Media Management Print Media and new platforms Digital television and its business models Music Distribution and Management Innovation Management in media firms Media Marketing, especially pricing Communication Management Business Communication Corporate Communication Marketing In the field of General Management Start-Ups and Spin-Offs from the University For a detailed overview of our publications and reviewed conference papers please visit our homepage:

4 Recent Publications (examples) Textbook M. Gläser/ M. Friedrichsen (2006): Medienmanagement. Munich: Vahlen. Journal MedienWirtschaft Zeitschrift für Medienmanagement und Kommunikationsökonomie (since 2004). Editors: M. Friedrichsen/ M. Gläser/ T. Hess/ J. Kruse/ I. Sjurts. Baden-Baden: Nomos. Research and project results Webcasting Worldwide - Business Models of an Emerging Global Medium, Editors: L. S. Ha/ R. J. Ganahl, III. Erlbaum - article: Webcasting in Germany (2006): Poised for Dynamic Growth; by M. Friedrichsen/ A. Kurad/ M. Smith (2006). Flensburger Beiträge zum Medienmanagement (consecutive publications since 2004); e.g. M. Friedrichsen/ A. Kurad (2005): Trends of Mobile Communication. Reading EBooks on PDAs and Smartphones. No.6/

5 Academic Programm (BA) Internationality, teamwork, problem solving competences and value orientated management are the basic principles of management education at our institute. Within their bachelor or master programs students can choose Media & Communication Management as specialization. In practice-orientated bachelors programs we not only impart specialist knowledge on a theoretical and practical basis but train students in presentation competences and social skills. The moduls provided in Media & Communication Management provide bachelor graduates with the required basis either to start their own business or to step into professional life. Through company visits and internships or while writing their three-month practical thesis in cooperation with companies or organisations students get into contact with prospective employers. Moduls in Media & Communication Management within the bachelors program International Management : 1 st semester Start-Up Project and development of business plan (9 CP) 3 rd semester International Strategic and Media Management (9 CP) Marketing Basics (3 CP) 4 th semester Challenges in Media Management (3 CP) 5 th semester Internship in a Media firm, in a department of business communication or study abroad (9 CP) 6 th semester Practice orientated bachelor thesis in cooperation with a media or communication company (12 CP)

6 Academic Programm (MA) Students enrolled in the masters program can choose to become a specialist in Media & Communication Management. After finishing moduls in Core Competences consisting of Ethics in Management, Intercultural Competence, Research Methods students elect and combine different moduls to their individual curriculum in Media & Communication Management. Moduls in Media & Communication Management within the masters program Management Studies : The aim is to combine knowledge in economics and business administration with a special focus on media goods, media markets and communication processes. Beside these major subjects, students can choose subsidiary subjects like International Management Methods or Applied Management Concepts. Qualified by their ambitious education program in Management Studies master graduates are enabled to take on leading management positions in national and international environments. 1 st semester (30 Credit Points) 2 nd semester (30 Credit Points) 3 rd semester (30 Credit Points) 4 th semester (30 Credit Points) Moduls in Core Competences (30 CP) ß Media Management Basics (9 CP) ß Media Process and Media Facts (6 CP) ß Media Markets and Economics (6 CP) ß Business Communication Theory (9 CP) ß Eventmanagement (6 CP) Applied Management Concepts (6 CP) ß Corporate Communication Basics (9 CP) ß Media Management Research (6 CP) ß Media Law and Regulation (6 CP) ß Business Communication Practice (9 CP) ß Media Management Best Practice (6 CP) International Management Methods (6 CP) ß Master Thesis ß major subjects: Media & Communication Management subsidiary subjects

7 Events Together with our partners from enterprises and universities we are hosting regularly the following events and conferences in Flensburg. With these events we want to increase the transfer of knowledge between science and business and bring important scientists to the University of Flensburg. Brain Brunch students meet entrepreneurs at this innovative brunch and discuss current economic topics. IP Business Award A jury of start-up experts elect the best business plan of the 1st Bachelor semester. Extracurricular guest lecture Media Management: Media in cleavage between business and responsibility, Winter 2006/07, University of Flensburg. International conference held at the University of Flensburg each year in the summer time. In 2006 over 300 participants dealt with topics like corporate social responsibility, entrepreneurial visions and strategic management.

8 Contact University of Flensburg International Institute of Management Media Management Munketoft 3b D Flensburg phone: +49 (0) fax: +49 (0) URL: [email protected] Prof. Dr. Mike Friedrichsen [email protected] Astrid Kurad, MBA [email protected] Karin Drenkow (secretary) [email protected] 2006 Professur für Medienmanagement, Prof. Dr. Mike Friedrichsen