SOCIAL MEDIA CHRIS SIGFRIDS SENIOR ONLINE MARKETING MANAGER CARIE FREIMUTH VICE PRESIDENT, ASSOCIATE PUBLISHER
INTRODUCTIONS
SOCIAL MEDIA Why?
SOCIAL MEDIA We are living in the first generation where the Internet, computers, mobile phones and social-networking media such as Facebook, Twitter and Instagram are a 'given' part of ordinary daily reality. The way people think, express themselves, learn and form relationships are all affected by this reality and the Church must respond, seeing the media as an opportunity, rather than as a challenge to the Gospel. -Archbishop Jose Gomez
SOCIAL MEDIA The digital world can be an environment rich in humanity; a network not of wires but of people. -Pope Francis
SOCIAL MEDIA STATS - FACEBOOK 1.3 billion people on Facebook 1 in every 13 people on Earth is on Facebook 1 in every 13 people on Earth is on Facebook 35+ demographic represents more than 30% of the entire user base 71.2 % of all USA internet users are on Facebook In 20 minutes 1,000,000 links are shared on Facebook Source: Facebook.com
SOCIAL MEDIA STATS - TWITTER 271 million monthly active users 500 million Tweets are sent per day 78% of Twitter active users are on mobile Incorporated April 19, 2007 77% of accounts are outside the U.S. Source: Twitter.com
SOCIAL MEDIA STATS - GOOGLE+ 540+ million monthly active users 1.6 billion total users 1.5 billion images uploaded per week 70% of brands on Google+ Launched in 2011 Source: Process Industry Forum + Media Bistro
SOCIAL MEDIA STATS - PINTEREST 40 million monthly active users 70+ million total users 80% female 23% use Pinterest once a day Source: Media Bistro
SOCIAL MEDIA STATS - INSTAGRAM 200 million monthly active users 20 billion photos shared 23% of teens consider Instagram their favorite social media 50 million users signed up in the last six months Source: Media Bistro
FACEBOOK FACEBOOK TIPS for MARKETERS Fill out as much of your info section as possible Post on a regular basis Use replies in posts Take advantage of scheduling features When you say something on Facebook, make sure you are provoking an emotion
FACEBOOK MARKETING: GOING DEEPER Facebook ads Integrating Facebook shares with your website Rules of engagement Facebook Insights Facebook EdgeRank Quality over efficiency Take over book pages
FACEBOOK EDITORIAL TIPS Follow retailers, authors, media outlets, publishers, influencers and others and use the Facebook news feed to monitor trends Work with marketing to test editorial content, take reader surveys, and gather content for your books
TWITTER MARKETING TIPS Be consistent Use Hootsuite or Tweet Deck to schedule Tweets Don t use up all 140 characters Follow influencers, competitors, authors and retailers
TWITTER EDITORIAL TIPS Follow influencers, authors, media outlets, and others Use Twitter lists to make things easy Pay attention to trends
TWITTER What not to do
PINTEREST Mainly women using this website Continues to grow Online bulletin board
GOOGLE+
GOOGLE+ Continues to grow but still confusion surrounding what it is and does Set up a profile for your company Can utilize YouTube for live streaming Connecting to your Google search results
BLOGGING General Guidelines Consistency is key Using platforms like Wordpress, Blogger, Tumblr or a custombuilt content management system (CMS) is recommended Link your blog posts to your social media via share buttons Blogging for Books
DATA Collect data Contests, newsletter sign ups, events, etc. Organize your data Excel, access, SQL Server, EMS Data to collect Email address, name, address, etc. Utilize your data Catholicism
DATA
TOOLS Hootsuite (Facebook + Twitter + LinkedIn) Quibblo (online quizzes & surveys) Survey Monkey (online surveys) Radian6 (online listening ) Tweet Deck (Facebook + Twitter) Mail Chimp (emails) Scribd (online documents) Bit.ly (link shortening) Google Analytics (web reporting) Klout (social media measurement) Kickstarter (fund raising) Jot Form (online forms) Google Docs (online forms)
Q&A QUESTIONS?
HOMEWORK / CHECK LIST Create a Facebook page for your business Create a Twitter account for your business Create a personal Twitter account Create a blog for your business Set up a Pinterest account Create a personal LinkedIn profile
HOMEWORK / CHECK LIST Review all paper forms to include an email address Check to see which email service provider we use Create an email newsletter Set up a form to sign up to receive our email newsletter on our website or home page Do an audit of your existing data and create a master list of your email subscribers, customers, etc. What s the process for updating our database? What database are we currently using?
HOMEWORK / CHECK LIST How often do we email our customers, readers, or key stakeholders? Assign key staff members with creating and sending a monthly newsletter Assign key staff members with creating and scheduling Facebook and Twitter posts to our church accounts Set up a Hootsuite or Tweetdeck account Post to my blog once a day/week/month Research ways to livestream (Livestream.com or Ustream.com)
HOMEWORK / CHECK LIST Do a Google, Yahoo and Bing search for your business based on the keywords you think should drive traffic to your website. Record your results and discuss how to optimize your website for better results. Make sure your business is listed with Google Discuss what data you re collecting (and how you collect it) at events. Where does this data go? Can you collect more?