TRAIL PROMOTION AND SOCIAL NETWORKING
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1 TRAIL PROMOTION AND SOCIAL NETWORKING CHELSEA DIETLIN; MICHIGAN TRAILS AND GREENWAYS ALLIANCE KIM BERGER; PRESIDENT, IOWA TRAVEL FEDERATION ELAINE WILSON; EXECUTIVE DIRECTOR, OFFICE OF ADVENTURE TOURISM, KY
2 BEFORE YOU GET STARTED Define your target audience Who is reading your material? Age, location What questions can you answer and information can you provide for people? What news does your audience find interesting?
3 HOW DO I COLLECT THIS INFORMATION? Survey your member groups Interact with your fans and active community members Approach an organization with similar goals as your own and ask questions Start marketing yourself on free media outlets such as Facebook and Twitter
4 BASIC OVERVIEW HOW DO SOCIAL MEDIA OUTLETS DIFFER? Twitter - I need to workout. Facebook - I worked out. YouTube - Look at this new workout! Linkedin - I am really good at working out. Google+ - Let s all workout together! Jeffbullas.com/2011/09/02/20-stunning-social-media-statistics
5 FACEBOOK Individuals or companies can create fan pages which allow fans of an individual, organization, product, service or concept to join a Facebook Fan Club
6 WHY USE FACEBOOK 1 in 9 people on Earth have a Facebook Half of year olds check their Facebook when they wake-up. The 35+ demographic now makes up 1/3 of the entire Facebook user profile Almost 72% of all U.S. internet users are on Facebook 48% of young people say they get their news through Facebook
7 TRANSITIONING FROM FANS TO FUNDS Three audience types 1. Your fans -Moving from interest to action 2) Friends of fans -The avg. user has 130 friends -Target local points of interest 3) Exclusion of Fans - Negation marketing
8 TWITTER 67% of Twitter users follow a brand that they will purchase (digitalbuzz.com) Nearly half a million people join twitter everyday (jeffbullas.com) 40% of Twitter users don t tweet every month but watch others tweet (jeffbullas.com)
9 USING TWITTER Information- got a question? Customer Service- obtain feedback Networking- interact with followers Business Management- brainstorm and collaborate Traffic- platform to advertise other media Applicant.com/twitter-guide The Power of Applications
10 Why Blog? Easy To Use Low Cost Web Presence Usually maintained by an individual with regular entries of commentary, descriptions of events, or Quicker to Update other material such as graphics or video. Can be Offers the perspective of personal experience Blogging seen as an online diary.
11 KEEPING YOUR AUDIENCE INTERESTED Ask the right questions Don t create large blocks of text Create catchy and intriguing headlines Use large and readable fonts Write an introduction Properly Include multimedia Feature guest writers Link back to older posts Optimize your site for search engines (SEO) Promote what you have written on other social forums
12 HELPFUL SOCIAL MEDIA BLOGS Problogger the No.1 site about blogging Daily Blog Tips Focusing on blog promotion, monetization and optimization Sitepoint Web design tutorials and a buzzing community and marketplace QuickOnlineTips Technology news, blogging tips, useful computer software and web services. Lorelle on WordPress The WordPress Blogger!
13 Kentucky Adventure Tourism com/photos_videos/videos.aspx YOUTUBE Users can upload, share and view videos. Cedar Valley Tourism As of Feb there were Liza s Trail Adventures 490 million unique users who visit every month (jeffbullas. com)
14 THE FUTURE OF SOCIAL MEDIA AND OTHER WAYS TO CONNECT In 20 years we have gone from this To this Constantly Changing, growth of mobile access Google+ as a Facebook competitor Use of Meetupgroups.com Flickr/ Photobucket/ Snapfish Linkedin
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