Online Engagement Websites and Tools
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- Sybil Lucas
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1 Online Engagement Websites and Tools Provided below is a small sample of links to get the ideas flowing. Some social networks can be set up to broadcast only, removing the ability for users to comment or they can be set up that only official channels broadcast and users are only allowed to comment. Other options allow everyone to post information. Tools for Sharing Information Increasingly, organizations use social media as an additional information dissemination channel. The most popular of these networks are: Facebook (community angle, built in photo and video capability) Twitter (quick and rapid info, less usable video/photo sharing) LinkedIn (professional networking, sharing of expertise) YouTube (video content) Flickr (high- quality, photo sharing platform) Tumblr, WordPress, Posterous and other blogging networks RSS feeds Web movement has also inspired projects to innovate and push for greater transparency. For example, data is increasingly shared in Open Data formats (XML, CSV, etc.) Canadian Government Open Data Pilot Project: City of Vancouver Open Data: City of Toronto Open Data: Organizations are developing comprehensive and interactive web portals to offer information: City of Port Coquitlam (Best Practice Website award by Union of BC Municipalities): Seattle Best city web portal by Centre for Digital Government: City of Burnaby s new website: Vancouver Coastal Health: Widgets such as AddThis or ShareThis enable users to easily share information across multiple platforms and channels straight from corporate websites. Properly formatted
2 Facebook and Twitter messages enable users to quickly propagate accurate messages by sharing or re- tweeting messages use of network effect to amplify messaging. Tools such as FeedBurner.com and Dlvr.It enable automation of content dissemination across multiple platforms and can capture metrics. Incoming trend mobile optimized versions Twitter Calgary Mayor Nenshi, one of most active mayors: Public Health Agency Canada: City of Edmonton: Toronto 311: Facebook City of Vancouver: Delaney and Associates: Public Health Agency (note the interactive quiz): Health- Agency- of- Canada/ YouTube Public Health Agency Canada: Ontario Ministry of Health and Long Term Care: EngagementHQ: hq/ Sharepoint: Office365 Dropbox Mendeley for academics and research And more Virtual libraries and document repositories for PDFs and other documents Tools for Bringing People Together Community building using online tools such as: Ning: Facebook Pages or Groups: LinkedIn Groups: o Public Health Professionals: tyah
3 o Stakeholder Engagement: Engagement- Consultants ?gid= &mostPopular=&trk=tyah EnagementHQ: Huddle: Delib: Skype, GotoMeeting Google+ Hang- out feature Numerous other custom networks and portals What network is appropriate depends on where your audience is and what your needs are. Tools for Collecting and Compiling Information Tools for crowdsourcing ideas: IdeaScale: Examples: UK Department of Health: Crowdsourcing Healthcare with Cellphone Apps: healthcare- with- cell- phone- apps/ US National Cancer Institute: Other similar platforms: UserVoice: GetSatisfactions: Proper surveys: FluidSurveys (Canadian version of Survey Monkey): Comment boxes and online form: Toronto city website: Vancouver Coastal Health Comments and Complaints: Twitter: Toronto 311:
4 Engaging platforms such as My BC Budget Three Things Calgary, Greenest City Vancouver (these can also be under bringing people together and sharing information) Set up listening for online media to identify trends in praise or complaints Google Flu Trends: Twitter Tracks Haiti Cholera spread: updates- help- track- hai.html Improving Communication Skills Listen to Social Media by using appropriate tools (Radian6, Sysomos, HootSuite) Implement social media management platforms such as or Set up adequate appropriate moderation techniques, policies, training. Use appropriate software to integrate offline and online discussions; ie. Interactive annual reports: Engaging and shareable presentations: Data visualization, info- graphic trends In the news: The rise of the networked enterprise: Web 2.0 finds its payday: 0_finds_its_payday_2716 Fighting AIDS, one friend at a time: aids- one- friend- at- a- time.aspx FEMA raises its social media profile in wake of natural disasters: raises- its- social- media- profile- in- wake- of- natural- disasters.aspx
5 Staying up to date Mashable: Social Media Today: Social Media Examiner: Search Engine Watch: Marketing Profs: SEOMOZ Blog: Occam s Razor: HyperArts blog: All Facebook: Social Tools for Social Change: Twitter for Business (useful info): Search: Google Social Media or Facebook or Twitter + topic of interest and set advanced search feature to Past Month Metrics Google Analytics and/or if possible PostRank Analytics Google Analytics Conversion University: tact_type=indexsplash&rd=1 Google Analytics Education: Google Analytics Blog: HootSuite Pro: Crowdbooster: Web comparisons, keywords driving traffic: Compete.com and Alexa.com Think about how to measure and identify KPIs: definitions-goals-metrics-kpis-dimensions-targets/ Think about advanced segmentation: Set- up Google Analytics Social Track directly: social- tracking.pdf or to- track- tweets- facebook- likes- and- more- with- google- analytics/ Set- up Google Analytics Social Tracking via Share This: analytics- feature- update/ Klout:
6 Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success: guide- web- data- analysis- ten- steps- tips- best- practices/ Archivist - metrics and archive of Twitter account: TwitterCounter - follower trends: TweetStats: Blog/RSS Feed Tracking: FeedBurner: Advanced and paid systems: Radian6: Mongoose Metrics Phone Call Tracking: Omniture: Coremetrics: Social Media Management Platforms HootSuite: HootSuite Learn: Information management and multiple account updating: Dlvr.it: Ping.fm: Short links Bit.ly: Media Monitoring Google Alerts Social Mention: Twitter Map: Alerts for Twitter - Twilert: Platforms Facebook Facebook:
7 Fan page creation: Pagemodo: Video of how to do a simple version for free using basic HTML: to- create- a- custom- welcome- page- on- facebook/ Contests: Involver: WildFire: Twitter Twitter: TweetWhen: When to Tweet: Timely: Followers and Reach To estimate Twitter reach use: To get more followers or understand your followers use: Twellow: ManageFilter: manageflitter.com/ Commun.it: Tweepi: Refollow: Twitaholic: Full screen visualization: Visible Tweets: LinkedIn: YouTube: Flickr: Ustream (Live Video Streaming): Eventbrite (Event management): Meetup (Event management around interests):
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