The Ultimate Local SEO Checklist On Page Factors Title Tags Are the right keywords in your titles? Clean URL s Are your URLs clean and SEO friendly? Duplicate Content Are you using duplicate content from another website? Logos & Images Are your images properly tagged for search engines? non-www to www Does Google see two websites instead of one? Webmaster Tools How does Google see your site today? https://www.google.com/webmasters/ Google Analytics Do you have your dashboard set up? http://www.google.com/analytics Indexable Menus Is it easy for Google to crawl your navigation menu? NAP = Google My Business Page Does your name, address and phone number on your website match Google s City/Service Page Do you have city/service pages on your website? Blog Does your website have a blog? Mobile Responsive How does your website appear on mobile devices? https://www.google.com/webmasters/tools/mobile-friendly/, https://developers.google.com/webmasters/mobile-sites/getstarted/?hl=en Google+ Profile Google Profile - Do you have a Google+ profile set up as the business owner? http://www.google.com/+/learnmore/getstarted/guide.html Google My Business Page Claim have you claimed and properly set up your local Google+ business page? https://www.google.com/business/ Google Profile + Google Plus Is your G+ profile merged with your G+ Page Accurate Category Are you listed in the right categories? http://blumenthals.com/google_lbc_categories Accurate Listing Have you ensured your business name is exactly listed in Google+ Local 2
Logos & Cover Photo Have you properly optimized your Google + Business page profile? Schema Check Schema Have you tested your website for existing scheme? https://developers.google.com/structured-data/, https://developers.google.com/structured-data/testing-tool/ Generate Schema Have you generate local and business schemas for your website? https://schema.org/localbusiness Implement Schema Have you added business details in Schema? Important Directories and Data Aggregators Bing Have you set up your Bing Local listing? https://www.bingplaces.com/ Yahoo Have you set up your Yahoo Local listing? https://local.yahoo.com/ ExpressUpdate Have you claimed your listing on Express Update? http://www.expressupdate.com/search Neustar/Locaeze Have you claimed your listing in Localeze? https://www.neustarlocaleze.biz/welcome/ Factual Have you claimed your listing in Factual? http://www.factual.com/ Axciom Have you claimed your listing in Axciom? http://www.databyacxiom.com/manage-your-business-listing.html Yelp Have you set up your Yelp directory listing? https://biz.yelp.com/ Citations Top 50 Citation Have you submitted your website to the top 50 local citation sites? http://www.brightlocal.com/2013/09/11/top-50-localcitation-sites/, https://www.whitespark.ca/top-local-citation-sources-bycountry, https://moz.com/learn/local/citations-by-city Fix Listings Have you fixed NAP inaccuracies across the web? 3
Niche Specific Have you submitted to niche specific sites? Hyper Local Have you submitted to hyper local directories? Competitor Citations Have you found great directories your competitors are on? Modify Old Citations Have you modified old or outdated citations? Online Reviews Negative Reviews - Have you responded to show that you care? Generate Reviews Do you have a strategy to get good reviews? Make Easy To Review Do you have an easy way for customers to leave a review? Lead Generation and Conversion Call to Action Is your call to action displayed? What do you want them to do? Phone No/Address Is your phone number and address prominently displayed? Testimonials Are you displaying testimonials/reviews on your website for social proof? Social Facebook Do you have a FB profile? Are you active? Twitter Do you have a twitter profile? Are you active? Foursquare Have you claimed your location on Foursquare? 4
Analyze Your Website in 45 seconds for Free at: www.yokelocal.com/seo-analysis This report is brought to you by: Yokel Local Internet Marketing, Inc. 285 E. Warm Springs Rd., Ste. 104 Las Vegas, NV 89119 (702) 331-3331 (Local) (800) 578-3331 (Toll-Free) www.yokellocal.com 5