Search Engine Optimization (SEO) & Digital Marketing Services Details

Transcription

1 Search Engine Optimization (SEO) & Digital Marketing Services Details

2 Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing IV) Assumptions and General Terms & Conditions... 12

3 I) Introduction Search engine optimization and Digital Marketing is challenging at best. It s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories. Live n Fly is committed to meeting the search engine optimization needs of your web site and proposes a campaign plan. Our goal is to meet your Search Engine Optimization and Digital needs thoroughly and professionally. Live n Fly offers SEO and Digital Marketing expertise to help your website achieve top rankings on search engines. We also keep abreast of the latest in the digital marketing and SEO ecosystems and techniques for you get on the top of search rankings as well as stay there continuously. We help in both Organic as well as inorganic (please refer to the AdWords campaigns) SEO, Social Media optimization, Digital Marketing and Brand reputation management. Included within this proposal is a detailed Scope of Work outlining specific proposed activities. The Scope of Work will include site optimization, Search Engines friendly content writing, and submission and tracking to over all major and support Search Engines. On project completion your web site will be more searchable / accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.

4 II) Search Engine Optimization (SEO) What is SEO? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Our Live n Fly Promise We, at Live n Fly, are backed by a solid research, technical background and state of the art tools to help you you re your SEO needs. Transparency SEO isn't a 'black art', but it is a complex discipline. We'll continuously work with you so you know exactly what's been happening, when it happened, and who did it. We're also open about pricing. We won't offer you a 'package' that pretends your needs are the same as everyone else's. We'll work with you to find out what you really want from SEO, and we'll tell you up front how much it will cost to get you there. Our pricing model is simple: we charge based on the time we think it will take to complete a task. Ethical There's a lot of talk about ethics in the SEO industry. But at Live n Fly, we're not about talk. We won't take any risks with your brand and reputation. And why would we? You'll still see fantastic results, innovation and a great return on investment, but without the risks associated with short term tricks that could get you banned from search engines like Google. We've seen a lot of companies come and go in search over the years; we know what it takes to get you to the top - and keep you there. Measurable Result We thrive on success, and you want results. That is the best combination that there is! For that reason, we will not take on a project if we can't measure success. But

5 don't worry - if you don't have web analytics available, we will install and configure analytics for free so you can see the progress of your SEO campaigns. Before the start of any project, we'll work with you to create the metrics that define success, and we'll make sure that they're available to you whenever you want them. People-driven We don t send a slick salesman to meet you and then assign a junior to work on your website. Because we put our name to what we deliver, we will strive to deliver the best result to you. After all, we believe in the old fashion way of gaining your trust By providing the best service AND by keeping our clients happy. Ironically, even if we provide service in the digital marketing world, we still firmly believe that Word of Mouth is the best campaign! What we deliver for our SEO package: We propose following deliverables in our SEO Campaign: On-Page Optimization The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. Below are the activities that we perform on all relevant pages to make them search engine friendly: Keyword research Analysis of Keywords Search Global and Local Volume, Competition and Relevancy Optimization of Title Tags (Main Pages) Optimization of Meta Description Tags Optimization of Meta Keywords Tags(Main Pages) Header Tags Optimization for all important pages URL Optimization Suggestion Logo Placement and Optimization Optimizing HTML Code (W3C HTML Checking) Robots Optimization Image Analysis and Optimization of Alt tags Anchor Text, Hyperlink Analysis Analysis of Broken Links and suggestion for Correction Page Content Optimization Google Web Master Setup

6 Google Analytics Setup Bing Webmaster Setup Alexa Dash Board Setup Google Map Listing Yahoo Map Listing Bing Map Listing Website URL Redirection Load Time Monitoring & Reporting Duplicate Content Checking (Google Panda) XML Site Map Creation and submit to Google Webmaster XML Site Map Submit in Bing webmaster Page Content Optimization Utilizing the best methods of Net Copywriting so that your site description persuades web users to visit your site and, more importantly, appeals to the computer logic employed by the engines which influences the sort order of the site s placement in a query list. Modifying, editing, eliminating, and augmenting your suggested keywords, taking advantage of the best use of keywords to direct searches to your website. Writing different site descriptions complete with character and word counts, to allow us to submit the maximum entry that an engine allows. Writing descriptive site titles of varying length, one of the most important elements of effective promotion, to maximize the space allotted in these fields. Modification of the site pages HTML to include Meta Tags, revised Site Title and Alt Statements with site images where applicable. Detailed Competitor Analysis This is one of the most ignored factors when it comes to the SEO service providing space. In order to capture market share, it s utterly important for you to keep an eye on your competition all the times. At Live n Fly, we have heavily invested in very powerful tools that helps us keep track of your SEO campaign progress with respect to that of your completion in the same market. At the beginning of our campaign, we will request you to provide us the name of your competition. We will now start tracking your competition and their ranks in in the search engines with respect to the ranking of your site.

7 Throughout our service, we will continuously analyze your progress and take necessary steps to measure your progress. We will also provide monthly report of the competition analysis as mentioned below. Your Firm s ranking on major search engines (Google, Yahoo, Bing) with respect to all the keywords we are tracking Yours and your competition s rank for all the common key words we have decided collectively Local Directory Listing If the nature of your business is local OR the geographic location matters to your business, it s extremely important and helpful to have a unified and consistent listing of your business in all online channels and avenues. Having incomplete (i.e. if any information like phone number, website URL, address, office hours, etc. missing), inconsistent (different listing in different source) or duplicate information (i.e. same business is listed under different name variations OR phone number, etc.) will hurt your SEO ranking because the search engine will treat each entry as a separate entity. At Live n Fly, we check your company s listing in the following sources to see if your listing is accurate and if it s not, we will fix them for you. Google+ Foursquare Facebook Yelp Superpages Infogroup Localeze YellowPages Factual Citysearch Best of the Web Bing Yahoo Hotfrog Acxiom

8 Off-Page and Link Building Activities Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results. Forum Posting/Link Building Participating on online forums is a great way to spread the word about your business. Forums are packed with prospective customers and insightful information that can potentially bring growth and breathe life into the website and business. Forum posting helps to get more audience engagements because It s a place where people freely post their views, ask questions, answer them and share ideas. Blog Commenting/Link Building o Blog comment is the build relationship with blog owner and helps to build links for your website. People browsing blogs that are related to your industry might be looking for the products or services that you provide. Social Media Posting o Some search engines provide higher rankings to a website having more likes on related Facebook account and followed Twitter account, likes on Google+ and Pinterest account. Social Media Promotion Social Media Profiles o Creation of up to 4 Main Social Media profiles, based on the need of the campaign(facebook, Google+, LinkedIn and YouTube) Creating and managing activity in Social Media Sites o Managing activities in social media portals Content Marketing Blogs are excellent way to help optimize the keywords for website, demonstrating your expertise, developing long lasting relationships within your

9 niche, promoting your cause and message to you target audience in a periodic manner, adding fresh content to your website (Google loves fresh content). Blog Posting/Writing Blog Optimization Blog Promotion Performance Reports and Monthly Ranking Google Analytics and Webmaster Weekly Report Detailed Report of Submitted Links with its Page Rank and Website Links Pages Recognized by Search Engines Keyword Performance Report Raking with respect to your competition

10 SWAPNA WATKINS NIRMAL PATEL III) Digital Marketing Content Marketing Nothing succeeds like having a good, value adding and fresh content. Google loves it for SEO, your customers and prospects will love it and it creates an unstoppable momentum for business. For any Online Business today Content has to be at the core of marketing strategy. Since this marketing technique focuses on developing personal relations between the businesses and their customers, it has a better chance of sticking with the customers resulting in better customer satisfaction. Content marketing gives the customers a platform to interact directly with the businesses. They can provide feedback to the businesses through the comments and get involved through the two way communication channel provided by the content marketing. This involvement allows the customers to not only remain the customers but turn into active participants with the business. At Live n Fly we help you from a holistic approach towards Content marketing. We help you on: Developing a Content Strategy Identifying Audience Brainstorm great Content ideas Select Type of Content (Blog, Infographics etc.) Develop and write excellent content Distribute the content Content promotion via all available channels (i.e. Website, , Social Media, etc.) Our Deliverable: One Blog post per 2 weeks words each Blog Optimization Blog Promotion Marketing Campaign Marketing is all about making the connection between customers and services. Sending marketing s entails the same principle of reaching out, but in a unique personalized manner. In this marketing, it is essential to create ad copies that would be personalized according to the preferences of the customer. This is an effective strategy when you are targeting a local consumer base.

11 SWAPNA WATKINS NIRMAL PATEL However, before that you have to conduct surveys to gain access to the ids of the local consumer base. We conduct surveys and employ other methods to obtain bulk ids from local consumer base. So, all you have to do is to get in touch with us for promoting your services through s. Our Deliverable: Marketing Using Mailchimp or ConstantContact News Letter Creation and Campaign Tracking the open, unopened, unsubscribe rate Tracking click through rate Online Banner Advertising Everyone is more or less familiar with the banner ads that are often visible on many websites. A banner ad is technically only a special type of hypertext link, which can be clicked to access the services mentioned in the ad. The link is displayed not as flat text, but as a banner box containing graphics with certain textual elements. These adverts dispense product info to visitors and when clicked, they take you to the parent site that has placed the banner ad. These ads recreate the age-old feel of print media advertising, in a digital avatar. Our Deliverable: Creating and managing the Banner Ads* Tracking its success and ROI* This campaign requires budget based on how aggressively we want to peruse. Budget is allocated by the client. Search Engine Marketing such as PPC, CPC and CPM Management (*Paid) Devising a PPC, CPC and CPM ad campaign is a micro development strategy. You receive assured results of visibility, but to convert the visibility into clicks it requires some micro level brainstorming. Much like a micro blogging platform, PPC only gives you a limited character scope for expression, and you have to use that to approach the visitor. Your enthusiasm in promoting your brand should be contagious and catchy. People must be

12 SWAPNA WATKINS NIRMAL PATEL able to relate with the sponsored ads that they are seeing. Unlike a strong relation is established, visitors generally do not click on a promoted link. The general tendency is to click on the organic links. Our Deliverable: Devising and managing any OR all campaigns* Tracking the success of the campaign and ROI* *This campaign requires budget based on how aggressively we want to peruse. Budget is allocated by the client. IV) Assumptions and General Terms & Conditions Due to the nature of the service, we generally device custom plan for all of our clients. So, all the deliverables mentioned in this documents are guidelines. When we go through the formal contract, we will collectively define deliverables and success measures. Images and some of the services (such as, paid marketing campaigns) purchased are not included in the estimate. If you are interested, we will go over this numbers while finalizing the contract. Any additional costs associated with the web ad campaigns on search engines, social media or web, marketing database shall be directly borne by the client