iweb for Business Practical Search Engine Optimization A Step by Step Guide

Transcription

1 iweb for Business Practical Search Engine Optimization A Step by Step Guide Help Us Find You On The Internet Optimize Your Website For Humans and Spiders SAMPLE COPY Roddy McKay

2 [2] A Visual Guide to Practical SEO Search Engine Optimization - SEO - is a vast and confusing subject. This ebook totally ignores all the theories and explanations. It focuses on the practical steps required to design and publish a small business website that has a good chance of being found when potential customers enter certain keywords into one of the major search engines like Google, Yahoo or Bing. If you can write relevant content that is interesting to us humans and contains keywords and links for the search engine spiders then you have achieved what the SEO experts can t do. This guide attempts to focus on a visual approach to the steps necessary required for getting your website discovered on the internet. If you don t have the time or the inclination to become an SEO expert and just want to get your website FOUND - read on! iweb for Business - A Practical Guide to SEO - Copyright Roddy McKay All Rights Reserved

3 [3] About This Sample Copy This is a sample copy of the iweb for Business Practical Search Engine Optimization. There is a complete list of contents so that you can see if it is appropriate for your needs. The book takes a visual approach with step by step instructions illustrated with easy to follow screenshots. Throughout the book there are hyperlinks to the appropriate web pages to speed you through the account signup and search engine submission processes and to helpful tools and resources. The full version of the book allows you to download a website account cheat sheet and a search engine submission checklist to help keep you organized. The EBook is supported by the iweb for Business Website. Go to Page [19] to find out how to purchase the book. iweb for Business - A Practical Guide to SEO - Copyright Roddy McKay All Rights Reserved

4 How to Navigate This Book [4] Practical Search Engine Optimization is divided up into five main sections: Section A - Account Setup Section B - Website Content Section C - Publishing Workflow Section D - Search Engine Submission Section E - Tools and Resources Section F - Website Search and Site Map Clicking any section title on this page will take you to the beginning of that section. To come back to this index, click the button on any section index page. When you purchase a copy of the EBook you will be able to click any page number in the far right column of the index to get to that page. To return to the section index click the section title at the bottom of the page. iweb for Business - A Practical Guide to SEO

5 iweb for Business - SEO - Section A [5] Setting Up Accounts Before you start building a website you need to research and register a domain name, set up a hosting account and a Gmail address. This is also a good time to set up accounts with the search engines like Google, Yahoo and Bing in preparation for submitting your site. At this point, you may also want to decide on what kind of statistics you are going to need. This can range from a simple hit counter to full blown analytics. Whatever you decide, setup an account for this and store the information with all your other account data on a Cheat Sheet for future reference. Click HERE to buy the EBook iweb for Business - A Practical Guide to SEO - Section A - Website Structure and Content

6 Section A - Account Setup Page [6] [1] Contents [3] Accounts [4] Website Hosting Account [5] Domain Name [6] Research a Domain Name [7] Register Domain Name [8] Ordering [9] Add Website [10] Add New Domain [11] To Account [12] Server Information [13] Account Setup [14] Pop Forward [4] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] iweb for Business - A Practical Guide to SEO - Section A - Setting Up Accounts

7 Section A - Account Setup [7] Page [15] Mac Mail Setup [16] Account Name [17] Google Webmasters Tools [18] Registering with Bing [19] Registering with Yahoo [20] Sign Up for Google Analytics [21] Google Account [22] Analytics Account [23] Analytics Code [24] Retrieve Google Analytics [25] StatCounter [26] Webalizer [27] Webalizer Statistics [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] iweb for Business - A Practical Guide to SEO - Section A - Setting Up Accounts

8 iweb for Business - SEO - Section B [8] Website Structure and Content - SEO starts here and NEVER Stops! This section has a look at the structure and content of the website in relation to SEO. Construction of the navigation menu and creating the links is followed by an example of a simple website with a single layer navigation, and intermediate one with main and sub navigation and a more complex one with sections. The layout and content comes next with an explanation of page layout, names, titles, subtitles and content in relation to these all important keywords. The need to employ web safe fonts and the technique of converting fonts to an image are discussed along with how to deal with media and the importance of inbound and outbound links to and from your site. Click HERE to buy the EBook iweb for Business - A Practical Guide to SEO - Section B - Website Structure and Content

9 Section B - Website Design and Structure [9] Page [1] Introduction [2] Contents 1 [3] Contents 2 [4] Contents 3 [5] Site Structure [6] Navigation [7] Navigation Links [8] Simple Website Structure [9] Link Format [10] Intermediate Website Structure [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] iweb for Business - A Practical Guide to SEO - Section B - Website Structure and Content

10 Section B - Website Design and Structure [10] Page [11] Sub Navigation [12] Nested Folders [13] Sub Site [14] Separate Site & Domain File [15] Sub Site Navigation [16] Sub Site Publishing [17] Adding to Main Site [18] External Navigation Link [19] Link URL [20] Page Structure [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] iweb for Business - A Practical Guide to SEO - Section B - Website Structure and Content

11 Section B - Website Design and Structure [11] Page [21] Page Layout [22] Keywords [23] Page Name [24] Page Title [25] Title Tag [26] Arranging Layers [27] Text & Web Safe Fonts [28] Text to Image [29] Text to Image Examples [30] Media [31] Inbound/Outbound Links [51] [52] [53] [54] [55] [56] [57] [58] [59] [60] [61] iweb for Business - A Practical Guide to SEO - Section B - Website Structure and Content

12 Section C - Publishing Workflow [12] This section of the book deals with the steps required to publish your site from iweb. These are: [1] Publish to a Local Folder [2] Add or Reapply SEO Tags [3] Optimize the Files for Faster Download [4] Upload the Files to the Server [5] Delete Redundant Files and Folders These steps are necessary every time you publish - even for the slightest change! Click HERE to buy the EBook iweb for Business - A Practical Guide to SEO - Section C - Publishing Workflow

13 Section C - Publishing Workflow [13] Page [1] The Publishing Workflow [2] Contents [3] Contents 2 [4] Publishing to a Local Folder [5] Publishing Settings [6] Published Files [7] Website Folder Contents [8] iweb SEO Tool [9] Opening the Website [10] HTML Files [11] Google Analytics and Statcounter [12] Title Tag [62] [63] [64] [65] [66] [67] [68] [69] [70] [71] [72] [73] iweb for Business - A Practical Guide to SEO - Section C - Publishing Workflow

14 Section C - Publishing Workflow [14] Page [13] Meta Description & Meta Tag [14] Image Tag [15] Reapplying Tags [16] Optimizing for Speed [17] Why Optimize? [18] Server Upload [19] Root Folder [20] Folder Upload [21] Short URL [22] File Upload [23] Managing Server Files [74] [75] [76] [77] [78] [79] [80] [81] [82] [83] [84] iweb for Business - A Practical Guide to SEO - Section C - Publishing Workflow

15 iweb for Business - SEO - Section D [15] Search Engine Submission Now that the website is published we need to focus on submitting it to the various search engines so that they can start to crawl and index it. This section of the book covers the creation of the sitemap XML file and how to submit the website to Google, Yahoo, Bing and Ask.com. Although it is definitely not recommended that you publish to MobileMe, there s a couple of pages explaining the concept of the Root Folder - idisk style - and how and where to upload verification files and create the URLs to them. Click HERE to buy the EBook iweb for Business - A Practical Guide to SEO - Section D - Search Engine Submission

16 Section D - Search Engine Submission [16] Page [1] Introduction [2] Contents [3] Contents 2 [4] Sitemap - Create a sitemap.xml [5] Uploading the Sitemap [6] Updating the Sitemap [7] Add the URL to Google [8] Google Verification File [9] Uploading the File [10] Google Dashboard [11] Submitting a Sitemap [12] Add URL to Yahoo [85] [86] [87] [88] [89] [90] [91] [92] [93] [94] [95] [96] iweb for Business - A Practical Guide to SEO - Section D - Search Engine Submission

17 Section D - Search Engine Submission [17] Page [13] Yahoo Authentication [14] Yahoo Site Feed [15] Yahoo Sitemap [16] Bing [17] Bing Verification File [18] Add the URL to Bing [19] ASK.com [20] Other Search Engines [21] MobileMe [22] idisk Root Folder [23] MobileMe URLs [97] [98] [99] [100] [101] [102] [103] [104] [105] [106] [107] iweb for Business - A Practical Guide to SEO - Section D - Search Engine Submission

18 Section E - Tools and Resources [18] Page [01] Contents [02] Website Account Cheat Sheet [03] Publishing Workflow Checklist [04] Hosting [05] MobileMe [06] Optimizing [07] Optimizing Software [08] Sitemaps [09] Cyberduck [10] FTP Settings [11] FTP Synchronize [12] Integrity Link Checker [13] SEKeyword [14] Stats [15] Instructional SEO Video [108] [109] [110] [111] [112] [113] [114] [115] [116] [117] [118] [119] [120] [121] [122] iweb for Business - A Practical Guide to SEO - Section E - Tools and Resources

19 iweb for Business - SEO - Section F [19] Helping Humans To Search Your Site After spending all this time and effort on optimizing the website for the search engine spiders, I thought it might be a good idea to help humans find their way around as well. Once a website gets to be more than about 30 pages in size, its difficult for visitors to visualize the overall layout from the navigation menu no matter how fancy it is. One of the reasons I don t like drop down menus is that they make it difficult to get an overview of the site content. To help visitors find their way around and get to the pages that interest them most we can provide a map of the site. There are lots of ways to do this from a boring page list to elaborate artistic graphic based affairs. Quite a few people have shown an interest in the map of the iweb for Musicians website and have wondered how it was constructed. Instructions to follow... Another, far simpler, way to help with a search is to provide a search box that utilizes all those Google entries that you worked so hard to win. iweb for Business - A Practical Guide to SEO - Section F - Website Search

20 Section F - Website Search and Site Map [20] Page [1] Introduction [2] Contents [3] Google Search Box [4] Widgetbox [5] Code and HTML Snippet [6] Page Background [7] Facebook & Widgetbox [8] Map of the Site [9] Creating a Table [10] Table in iweb [11] The Hyperlinks [12] Graphic Site Map [125] [126] [127] [128] [129] [130] [131] [132] [133] [134] [135] [136] iweb for Business - A Practical Guide to SEO - Section F - Website Search Functions

21 Map Of The Site [21] Hyperlink to a website section Hyperlink to a page This shows part of the website map for iweb for Musicians. Click HERE to try the real thing. iweb for Business - A Practical Guide to SEO - Section F - Website Search Functions

22 iweb for Business - Practical Search Engine Optimization A Visual Guide to Practical SEO The iweb for Business Visual Guide to practical Search Engine Optimization is available for purchase and download at the EBook Store Today website. Click the image to get there... iweb for Business - A Practical Guide to SEO - Copyright Roddy McKay All Rights Reserved

23 iweb for Business Practical Search Engine Optimization Help Us Find You On The Internet Optimize Your Website For Humans and Spiders Roddy McKay Website: Click HERE to buy the EBook iweb for Business - A Practical Guide to SEO - Copyright Roddy McKay All Rights Reserved