The New Local SEO: Google+ Local, Yelp, and How SoLoMo Changes Search

Transcription

1 The New Local SEO: Google+ Local, Yelp, and How SoLoMo Changes Search

2 How Human Search Works 1. Joe asks you who the best baker in NYC is You tell Joe Steve is the best baker in NYC! 2. You behave like a search engine and ask around 3. You find out Steve is the best baker in NYC

3 How Google Search Works 1.User Searches Google 2. Google Spider Crawls the Web 3. Spider Returns Results For Local Search Google+ Local Page Keyword/NAP on the website Keyword/NAP in the website code Other sites linking to the site with Keyword/ NAP Customer Reviews For General Search Keyword on the website Keyword in the website meta code (?) Other sites linking to site with the Keyword

4 Importance of Keywords The search terms your business ranks for is determined by those terms being in the content of your pages Incorporate the terms you want to rank for in your website(s) and page(s) for best results DISCLAIMER: Don t stuff your page with keywords Google looks for pages that are naturally relevant and frowns upon sites trying to cheat

5 What is Local Search? Local Search is search that is specific to the geographical location of a web user. There are 100 Million Local Searches a day on Google 30% of all searches are local 40% of mobile searches are local Local Search uses local links and local directories.

6 What Is Google+ Local? Google+ Local is the new Google Places It is a profile for your business that Google uses heavily when generating search results for Local Businesses Receive prime locations in Google search results 87% of customers visit the location after they search via a mobile phone Google+ Local Listings Google Maps (Draw from Local Page)

7 Google+ Local Page

8 What impacts search?

9 Periodic Table of SEO Ranking

10 SEO Checklist Keywords: In the Page Title Meta Description Meta Keywords URL Freshness Appears 2-3 times in the article Appears as the anchor text in both internal links and external links

11 Google Sign-up for an AdWords account even if you don t advertise yet.

12 Keywords Use google tools to optimize content for keywords Take 2-3 related keywords and assign them to each article Balance competition and search volume

13 Tip Use Google s Autocomplete for more keyword ideas

14 Link Building Link building a critical component of search engine optimization. Link building is a byproduct of great content.

15 What do you measure? Traffic per article and aggregate Links How many links do you have? Shares Are people Tweeting/Sharing? Engagement Comments Conversions Do you have a blog subscribe or request for quote web form?

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17 What is Yelp? User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More. Remember the rule. Most of your customers will not leave a review It s all about Social Proof. Let other people tell me how great you are.

18 What a Yelp Page Looks Like?

19 How to Claim Your Yelp Page?

20 Why is it important? Yelp is now being used on Apple iphones If your customer reviews on Yelp, they ll likely review your place too. Just 9% of Yelp reviewers had posted only one review. Compared to Citysearch, where 71% of users posted only one review, and Yahoo Local (56 percent).

21 It s all about the Reviews Respond to reviewers. Send a thank you note Respond to negative comments. Yelp reviews and can remove intentionally misleading posts left by aliases. But not simply because it s negative. Do NOT leave fake reviews! Businesses tend to do online as they do in real life.

22 Get Found Update your listing with accurate information, keywords, categories, location, and description. Tell your customers it is helping your business by leaving a review. Don t be afraid to ask.

23 3 Things We Do For Clients CLAIM THEIR GOOGLE + LOCAL PAGE, YELP & OPTIMIZE THEM SUBMIT THEM INTO BUSINESS DIRECTORIES PROVIDE SEO CONSULTATION REGARDING THEIR WEBSITE

24 Why Does He Rank #1? The entire page is filled out and optimized for the particular keywords Photos N.A.P Website Category Keywords Reviews

25 Options For Local Businesses Options Pros Cons Do it myself? You have control Enough control to shoot yourself in the foot. Takes a long time. You should be reading lots of SEO blogs Let my nephew do it Nephew is cheap and technically pretty literate Unreliable. You've seen him at family reunions. Work with a consultant Can be knowledgeable. Expensive. May engage in "black hat" tactics. Lots of unreliable people. Work with a PR company They are good a PR They are not good at SEO. Expensive. Work with a vendor like LocalVox? They do this all day. Have other clients

26 Thank You The New Local SEO: Google+ Local, Yelp, FourSquare and How SoLoMo Changes Search