Travel Portland Partnership Packages
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1 Travel Portland Partnership Packages Formic Media, Inc. (Formic) has created the following packages in partnership with Travel Portland. The below packages have been discounted 10%, which is a unique offer to all Travel Portland members. Keep in mind that you can choose multiple packages and combine them if it makes sense. Formic is happy to discuss the packages and make suggestions based on your business as well. Intro to SEO Package This is a very basic, first stab at website optimization. Formic would be providing some light keyword research, as well as creating optimized title/meta tags for up to 10 pages of their website. Additionally, Formic would either provide Google Analytics code (if they don t have it installed) or we d review their current set up and provide recommendations for how to better utilize the tool/platform. At these price points, there wouldn t be much room for upfront conversation with the client. Formic would provide a questionnaire for the client in order to obtain the initial information. A phone call or quick meeting may work in these situations. Google Analytics Setup/Review: A Google Analytics account is setup for the client if an account hasn t already been created; otherwise, Formic will review/audit the current account to ensure the settings are correct, filters are added, etc. Keyword Research: Research is done to identify keywords that should be targeted for SEO purposes (and PPC as needed). Formic is able to identify and recommend specific keywords based on the total search volume and competition for each keyword. Creation of Title & Meta Tags: Based on the keyword research recommendations, Formic Media will create custom, optimized title tags and meta description tags for up to 10 pages of a website. Basic SEO Package This package starts to look at SEO from a more holistic approach, focusing on both on-site and off-site factors. In addition to providing the Intro to SEO services (Google Analytics, Keyword Research & Title/Meta tags), Formic would also focus on link analysis to help determine how authoritativeness of their domain.
2 Focusing on optimizing your website, as well as credibility-building factors like link building, your business can achieve high rankings in Google s organic search results keep in mind this isn t a sprint, but more of a marathon and results will vary depending on the level of competition within your industry. On-Site Optimization Google Analytics Setup/Review: A Google Analytics account is setup for the client if an account hasn t already been created; otherwise, Formic will review/audit the current account to ensure the settings are correct, filters are added, etc. Keyword Research: Research is done to identify keywords that should be targeted for SEO purposes (and PPC as needed). Formic is able to identify and recommend specific keywords based on the total search volume and competition for each keyword. Creation of Title & Meta Tags: Based on the keyword research recommendations, Formic Media will create custom, optimized title tags and meta description tags for up to 10 pages of a website. Off-Site Optimization Client s Link Profile Analysis: Formic will take a deeper look into Client s link profile to understand how much effort needs to be put into building links on an ongoing basis. Guest Blog/Website Research: Formic will research appropriate guest blogs/websites where Client might be able to write a guest blog post or article. Formic to provide the research and seek out contact information, but Client is responsible for follow up with the writers/bloggers. Local-Only SEO Package The following package is intended for brick & mortar/retail locations. If your business is currently ranking well in the organic search results, but you aren t achieving the same success in the local search results, you should consider this package. Achieving high rankings in Google Maps requires slightly different tactics than obtaining organic rankings. This package will focus on NAP (Name, Address, Phone) cleanup, listing claiming & verification and citation building.
3 Local SEO Audit Local Search Engine Rankings Benchmark: Formic will benchmark current local rankings within Google. Local Listings Audit: Formic will provide an audit of Client s search engine listings (Google, Yahoo, Bing, Yelp) to determine if these have been claimed, verified and optimized. Review Audit: Formic will audit the current reviews from Google, Yahoo, Bing and Yelp to identify any business, process or customer service issues that may be recurring. Inbound Link & Citation Audit: Formic will review the total # of links/citations, as well as analyze what type of links Client is currently receiving in order to identify opportunities. Local SEO Implementation Claim & Verify Local Listings: In order to ensure local business data (name, address, & phone) is accurate; Formic will work with the client to obtain the most up-to-date data, and then work to claim and verify any listings that haven t been claimed yet. Submit Business Data to Major Data Providers: Once the business data has been collected and validated/confirmed by the client, Formic will submit this business data to the major data providers. This will help increase your business s credibility with Google the more consistent your business data is across the web, the more Google trusts your business and location. Submit Business Data to Top Tier Directories: The client s business data is submitted to over 140 directories to help ensure the data is consistent across the majority of the local directories on the web, which will help increase Google s trust in your business, which may help increase your rankings in the local search results. Branding & Website Creation Package In today s digital world, a website is often the best way to connect with customers. The following package offers both branding and a website at extremely competitive rates. Based on your brand match and your personalized logo, the PrestoBox Website Builder will create an eyecatching website that adheres to all of the latest web standards. PrestoBox, a partner of Formic Media, will be fulfilling the branding & website package.
4 Branding: The PrestoBox Brand Guide will provide you with detailed brand information, such as your brand s personality, photography, colors and type. Utilizing PrestoBox s Brand Guide you ll receive a new brand (or a brand refresh) without putting in hours of work and design time. For those businesses that are interested, PrestoBox will also include a set of 50 business cards with the new branding as well. Website Development: Once your branding has been created, PrestoBox is able to take these assets to create an eye-catching website, which adheres to the latest web standards. Note: If an SEO package was purchased in addition to the branding & website package, all SEO components will be incorporated into the website as well. Competitive Audit Package This package would provide a benchmarking audit for the client and their competitors, which helps Formic determine certain strategies each competitor is focusing on, as well as which strategies and tactics Google places more emphasis on within the client s industry. This information will be used to create a plan for which tactics to focus on moving forward. Competitive Audit Package Inbound Link Profile: Formic will review and analyze each competitor s, as well as the client s, inbound links to identify strategies and opportunities. Site Structure: Formic will compile general site metrics to better understand domain history, pages indexed, internal linking strategies, etc.
5 On-Site SEO: Formic will review the on-site optimization for each competitor to determine which sites have made efforts to optimize the major page elements of their site. Social Media: Formic will review and compile social media metrics, such as # of fans/followers, post frequency, engagement, to help determine which competitors are utilizing social media to help their organic SEO efforts. About Formic Based in Portland, Oregon, Formic Media, Inc. helps build small and locally-based businesses via search engine and social media marketing consulting, training and management. Formic has worked with a large number of clients, both Portland-based as well as nationally. Formic s commitment to strong, personalized service and performance-driven results sets the company apart from its competition. For more information, visit our website at If you have any questions based on the above services, descriptions or pricing please contact John McPhee at johnm@formicmedia.com or x122.
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