Local SEO Insights. Distribution Insights. moz.com. Feb 8, 2016 DOMAIN

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1 Local SEO Insights Feb 8, 216 DOMAIN moz.com Distribution Insights

2 Distribution Insights Average Score 91% across 1 locations Total Listing Reach 15 across 1 locations Accuracy 9% Average Listing Score Sep '14 Nov '14 Jan '15 Mar '15 May '15 Jul '15 Sep '15 Nov '15 Jan '16 Total Reach Sep '14 Nov '14 Jan '15 Mar '15 May '15 Jul '15 Sep '15 Nov '15 Jan '16

3 Listing Accuracy Acxiom Bing Best of the Web Insiderpages Citysearch Factual Foursquare % Infogroup Localeze Superpages Performance Insights

4 Performance Insights moz.com 1 listing Google My Business Views 1 5 By Volume Rank Location Search Google+ Post Photo All Views % Change 1 Moz Corporate % By Gains Total Views 18.8K last 3 days Search Views 17K 9.4% of total Total Clicks 398 last 3 days Jan 1 Jan 12 Jan 14 Jan 16 Jan 18 Jan 2 Jan 22 Jan 24 Jan 25 Jan 26 Jan 28 Jan 3 Feb 1 Feb 3 Feb 4 Feb 5 Clicks to Your Website % of total All Views 18.8K Search 9.4% of total Photo 9.3% of total Google+ Page.3% of total Rank Location Search Google+ Post Photo All Views % Change 1 Moz Corporate % Post % of total 17K 1.7K 55 Clicks

5 Clicks 5 25 By Volume Rank Location Website For directions For phone calls All Clicks % Change 1 Moz Corporate % By Gains Jan 1 Jan 12 Jan 14 Jan 16 Jan 18 Jan 2 Jan 22 Jan 24 Jan 25 Jan 26 Jan 28 Jan 3 Feb 1 Feb 3 Feb 4 Feb 5 All Clicks 398 For Directions 79.1% of total To your Website 19.8% of total For Phone Calls 1% of total Rank Location Website For directions For phone calls All Clicks % Change 1 Moz Corporate % Google Analytics

6 Google Analytics Total Pageviews 314K Desktop 297.8K Mobile 12.5K Tablet 3.7K last 3 days last 3 days last 3 days last 3 days Traffic sources All Sources 4k 2k k Organic 1k k Jan 1 Jan 12 Jan 14 Jan 16 Jan 18 Jan 2 Jan 22 Jan 24 Jan 28 Jan 3 Feb 1 Direct 1k k Feb 3 All Sources Organic 44.1% of total Direct 3.8% of total Other 25% of total Directories.1% of total 314K 138.5K 96.6K 78.6K 318 Desktop Mobile Tablet Desktop Mobile Tablet Other Directories 1k 25 5k k Desktop Mobile Tablet Desktop Mobile Tablet By Volume

7 By Volume Rank Location Desktop Mobile Tablet All Traffic % Change 1 Moz Corporate 3.5K K -1.9% By Gains Rank Location Desktop Mobile Tablet All Traffic % Change 1 Moz Corporate 3.5K K -1.9% Top directories The sites listed below are prominent local directories which sent traffic to your website from 1/4/216 to 2/3/216. Directory Desktop Mobile Tablet All Traffic % of Directory Traffic foursquare.com % yahoo.com % ama.org % yelp.com % avvo.com % amazon.com % seattletimes.com % zoominfo.com % realtor.com % indeed.com % Visibility Insights

8 Visibility Insights moz.com 1 listing Keywords Tracked 5 Local Avg Rank -- Organic Avg Rank 2 Visibility Score 18.2 % of local packs 5% of SERPs visibility for all keywords Competition Local Average Rank moz.com % OF LOCAL PACKS portent.com 2 2 5% OF LOCAL PACKS falcon-software.com 5% OF LOCAL PACKS 3 distilled.net 4 5% OF LOCAL PACKS Organic Average Rank moz.com % OF SERPS toptenreviews.com 5% OF SERPS google.com 3 5% OF SERPS wikipedia.org 5% OF SERPS 5 Visibility moz.com Avg Rank #1 5% OF SERPS 3 link-assistant.com 25% OF SERPS wikipedia.org 1 Avg Rank #3 Avg Rank # % OF SERPS internetmarketingninjas.com 25% OF SERPS Keyword Metrics

9 Keyword Metrics Keyword Locations Avg Local Rank Avg Organic Rank Visibility Score Internet Marketing Service Moz Moz Local SEO Software Software Company Reputation Insights

10 Reputation Insights moz.com 1 listing Total # of Reviews 3 1 location with reviews Average Rating 4.8 out of star 56% 3 4 star % star % 2 star % star 6% Review Sites Site Average Rating # of Reviews Foursquare Yelp 4 4 Facebook 5 4 Google 5 1 Locations Location # of Reviews Average Rating Moz Corporate Newest Reviews

11 Newest Reviews Location Review Date Moz Corporate via Google I'm very grateful for the Moz Local service. It helped me discover (and eliminate) a duplicate Facebook page that was using my personal address and phone number instead of my correct business info. As you can imagine, I was mortified!... 12/7/215 Moz Corporate Marketers must. Period. Watch and learn. 6/1/215 via Facebook Moz Corporate via Yelp I believe Moz to be one of the few companies out there today that lives every thing it says. There is no way the company of 1 person or 1, people could ever make everyone happy all the time. However I will stay Moz is a company I have worked... 4/23/215 Moz Corporate via Yelp I believe Moz to be one of the few companies out there today that lives every thing it says. There is no way the company of 1 person or 1, people could ever make everyone happy all the time. However I will stay Moz is a company I have worked... 4/23/215 Moz Corporate via Google I attended the MOZ Local U event at the MOZ Headquarters in Seattle, WA this past weekend. It's obvious this is a successful company as soon as one walks through the doors of this expansive and impressive facility (Must be 1, square feet of... 4/23/215

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