Infrastructure on the Cloud Faster, Easier, Economical

Global cloud leader Formed by 10 industry veterans in 2005 Model predicated on software-driven infrastructure Unencumbered by early-industry legacy restrictions Founding principles Innovation, Empowerment, Automation, Integration Acquired by IBM in July 2013 2

Global footprint Frankfurt Paris India China Hong Kong Tokyo Seattle San Jose Los Angeles Denver Houston Toronto Chicago Dallas Montreal New York City Washington D.C. Atlanta Miami London Amsterdam Mexico City Singapore BRAZIL Sydney Melbourne DATA CENTER & NETWORK POINT OF PRESENCE PLANNED DATA CENTER & NETWORK POINT OF PRESENCE (2014) NETWORK POINT OF PRESENCE IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation Global Internet Exchanges & Peering

A working definition Infrastructure on Cloud (n) On-demand compute with consumptive billing On-demand Rapidly provisioned services Compute Servers, network, storage, firewalls, ancillary services Consumptive billing Turns traditional fixed IT costs into variable monthly or hourly Initial model virtualized multi-tenancy computing does not meet requirements for 100% of applications and use cases For broadest applicability, user-selectable levels of performance, security, and isolation are required 4

Cloud matches real needs with ideal resources

Global cloud platform Unified architecture enabled by powerful software Only infrastructure solution with a common management interface and API across a unified architecture Mix and match bare metal servers, virtual server instances, and turnkey private clouds, and manage them from a single control pane or API All deployed on-demand and provisioned automatically in real-time 6

Triple-network architecture High-performance public network with transit from multiple tier-1 carriers Secure OOB management via VPN Private network for intra-application and inter-facility communications, access to shared services Native IPv6 support Virtual racks for integrated management Complete suite of network services 7

Service portfolio 8

How they are doing it. 9

Scalable, On-Demand Compute Power for Innovative Solutions!!! KASBAH SYSTEMS USES CLOUD TO BRING INNOVATIVE CLOUD SOLUTIONS FOR THE EDUCATION INDUSTRY Kasbah Systems, an India-based ISV, developed the Genius UMS solution to address the growing need of higher educational institutions. Compute power needed to support growing market demand Developed in state of the art three-tier web technology, UMS is a powerful Internet and Intranet based application, designed to help the university to provide valuable information to the management, staff and the students. Genius UMS requires significant level of computing resources to analyze the large volumes of university data for reporting, business analysis and business intelligence Dedicated servers, cloud computing, load balancers and much more The client relied on SoftLayer Technologies to host Genius UMS on SoftLayer as it provided the essential infrastructure, cloud and high performance servers with the required bandwidth and database support to host the application on the cloud. KSS is planning to use multiple cloud models including Public, Private and On-Premise. As a developer of innovative solutions for the educational industry, we needed higher value cloud capabilities to further enhance our offering that were reliable and enabled us to scale in a secure environment. IBM's SoftLayer cloud helps us make Genius UMS more cost effective and easy to implement and use - S. Rajiv, Executive Director of Kasbah Systems Software. India Industry Education/ Hosting 11 http://www.reuters.com/article/2013/12/17/ibm-kabash-systems-idusnpnnydl0r4+168+prn20131217

Scalable Infrastructure to Meet Exponentially Growing Customers!!! HOTELSCOMBINED.COM SERVES MORE THAN 25 MILLION VISITORS PER MONTH. HotelsCombined.com, based in Australia, is the world s leading hotel price comparison search engines. Compute power needed to support growing market demand The site collects and presents more than five million real-time international hotel deals from a database of more than 800,000 properties worldwide, to an international audience with different requirements. More than 25 million visitors a month who use the free service to compare hotel prices and make reservations. It has more than 20,000 affiliates on its books. To manage a growing market demand HotelsCombined was looking for a dependable cloud provider Australia Industry ecommerce Dedicated servers, cloud computing, load balancers and much more As a small start-up in 2005, HotelsCombined.com partnered with SoftLayer as its cloud provider. - Access to several thousand cores of server processing power - The company opted for SoftLayer and implemented data warehouse and predictive analytics capabilities over the past 18 months. It provides real-time predictive models to the website and supports the company s business intelligence tools that are used by the entire business. 13 SoftLayer has meant a more data-driven focus for staff and allowed them to be more autonomous. We know that everyone is aligned to the truth now, we don t have people guessing what is going on; they have got the data, they know what they are doing. Being able to tailor the results and personalise information to specific users is very important to us and that was a key enabler in doing that. Deepening penetration into different markets is the main catalyst for a lot of our change where we need more processing power, more infrastructure, new data centres, learning to write new applications to deal with the idiosyncrasies of each market. - Brendon McQueen, Co-founder and Chief Technology Officer, HotelsCombined.com

Delivering Global Expansion for Managed Hosting!!! DATAHOTEL SELECTED SOFTLAYER TO EXPAND OVERSEAS DELIVERY OF DATAHOTEL FOR APP. DataHotel Co. Ltd. is a Japan-based managed hosting service provider for mobile and smartphone application developers. Demand for overseas delivery of flagship service With its flagship service, DATAHOTEL for App, DataHotel manages the IT infrastructure for gaming and smartphone application developers, allowing customers to focus on development rather than IT maintenance. As smartphone use increases world-wide, DataHotel provides a global IT infrastructure that can support application development and delivery for overseas customers, without subjecting them to performance and latency issues*. DataHotel was looking for a cloud infrastructure provider of choice, in order to expand overseas delivery of DATAHOTEL for App. Supporting complex customer frameworks and global expansion plans SoftLayer s bare metal servers allow DataHotel to support its customers complex frameworks in a way that virtual machines could not. Further, the dedicated network and low latency that SoftLayer s cloud provides allows DataHotel to maintain the security and performance that it needs to drive global expansion., Our customers are not purely game and content companies, but [rather], they come from a range of industries. In order to better assist them, whether it be regarding for global expansion or disaster recovery, we were looking for the best possible cloud service. - Kensaku Shimada, Chief Executive Officer, DataHotel Co. Ltd. By simply moving its IT environment onto IBM's SoftLayer cloud infrastructure, DataHotel eliminated the cost, complexity and logistical constraints that it otherwise would have faced in deploying a traditional IT environment to support its global expansion Japan Industry -Hosting 15

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Referral Partner Program Connect customers with reliable, reputable hosting and earn monthly recurring commission payments for doing so. Non-exclusive program available to participants worldwide Virtually no restrictions are placed on customer referrals simply refer single or multiple accounts of at least $150 per month in customer billings Key Advantages High Earnings Potential Earn greater rewards for your referrals from one of the industry s most generous and flexible commission structures. Convenient Referral Portal Use the convenient and intuitive online portal to easily: Submit referrals Access an online Marketing Materials Warehouse Track commission history and future payments Monitor/update active referrals No Ongoing Commitment Refer and earn on your own terms, with no referral volume minimums or maximums or required duration. Visit www.softlayer.com/referral to begin referring customers today 18

SoftLayer Reseller Program Provides qualified, value-adding services providers the ideal platform for building a dynamic business, plus exclusive benefits and advantages including preferred server delivery and generous volume discounts on server and upgrade purchases, setup fees, and more. Program Benefits Preferential server, limited inventory, and promotional product delivery Preferential overstock inventory and Windows Server pricing Preferential cancellation policy and flexible payment options Published Reseller information for all Ips (RWhois/SWIP/Reverse DNS) License Manager for Helm, Parallels Plesk, and cpanel Customized portal permissions for customers Visit www.softlayer.com/partners/reseller for more information 19

Infrastructure is the foundation of Cloud Enabling business transformation Business Process as a Service Business Process Solutions Application Application Application Application Application Marketplace of high value consumable business applications Software as a Service External Ecosystem Industry Collaboration Human Resources Big Data & Analytics Commerce Marketing Platform as a Service Composable and integrated application development platform Built using open standards Big Data & Development Analytics Security Integration Mobile Social Traditional Workloads Infrastructure as a Service Enterprise class, optimized infrastructure Built using open standards Compute Storage Networking Public. Private. Dynamic Hybrid.