Building cloud infrastructure: The importance of scale, speed, and flexibility. William Lim Asia Channel Development Manager, SoftLayer

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1 Building cloud infrastructure: The importance of scale, speed, and flexibility William Lim Asia Channel Development Manager, SoftLayer

early-industry legacy restrictions Founding principles

2 Global cloud leader Formed by 10 industry veterans in 2005 Model predicated on software-driven infrastructure Unencumbered by early-industry legacy restrictions Founding principles Innovation, Empowerment, Automation, Integration Acquired by IBM in July

3 A working definition Infrastructure on Cloud (n) On-demand compute with consumptive billing On-demand Rapidly provisioned services Compute Servers, network, storage, firewalls, ancillary services Consumptive billing Turns traditional fixed IT costs into variable monthly or hourly Initial model virtualized multi-tenancy computing does not meet requirements for 100% of applications and use cases For broadest applicability, user-selectable levels of performance, security, and isolation are required 3

costs into variable monthly or hourly Initial model virtualized multi-tenancy computing does not meet requirements for 100%

4 Global cloud platform Unified architecture enabled by powerful software Only infrastructure solution with a common management interface and API across a unified architecture Mix and match bare metal servers, virtual server instances, and turnkey private clouds, and manage them from a single control pane or API All deployed on-demand and provisioned automatically in real-time 4

match bare metal servers, virtual server instances, and turnkey private clouds, and manage

5 Triple-network architecture High-performance public network with transit from multiple tier-1 carriers Secure OOB management via VPN Private network for intra-application and inter-facility communications, access to shared services Native IPv6 support Virtual racks for integrated management Complete suite of network services 5

intra-application and inter-facility communications, access to shared services

6 Global footprint Frankfurt Paris India China Hong Kong Tokyo Seattle San Jose Los Angeles Denver Houston Toronto Chicago Dallas Montreal New York City Washington D.C. Atlanta Miami London Amsterdam Mexico City Singapore BRAZIL Sydney Melbourne DATA CENTER & NETWORK POINT OF PRESENCE PLANNED DATA CENTER & NETWORK POINT OF PRESENCE (2014) NETWORK POINT OF PRESENCE IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation Global Internet Exchanges & Peering

Sydney Melbourne DATA CENTER & NETWORK POINT OF PRESENCE PLANNED DATA CENTER & NETWORK POINT OF PRESENCE (2014)

Yelp Social Hosting & Service Providers Games and

8 21,000 Leading-edge Companies Depend on Our Cloud Software as a Service Mobile & Communications WhatsApp Voxer Instapaper Yelp Social Hosting & Service Providers Games and Entertainment Enterprise Platform as a Service Marketing and Digital Media

9 Referral Partner Program Connect customers with reliable, reputable hosting and earn monthly recurring commission payments for doing so. Non-exclusive program available to participants worldwide Virtually no restrictions are placed on customer referrals simply refer single or multiple accounts of at least $150 per month in customer billings Key Advantages High Earnings Potential Earn greater rewards for your referrals from one of the industry s most generous and flexible commission structures. Convenient Referral Portal Use the convenient and intuitive online portal to easily: Submit referrals Access an online Marketing Materials Warehouse Track commission history and future payments Monitor/update active referrals No Ongoing Commitment Refer and earn on your own terms, with no referral volume minimums or maximums or required duration. Visit to begin referring customers today 9

billings Key Advantages High Earnings Potential Earn greater rewards for your referrals from one of the industry s most generous and flexible commission structures.

10 SoftLayer Reseller Program Provides qualified, value-adding services providers the ideal platform for building a dynamic business, plus exclusive benefits and advantages including preferred server delivery and generous volume discounts on server and upgrade purchases, setup fees, and more. Program Benefits Preferential server, limited inventory, and promotional product delivery Preferential overstock inventory and Windows Server pricing Preferential cancellation policy and flexible payment options Published Reseller information for all Ips (RWhois/SWIP/Reverse DNS) License Manager for Helm, Parallels Plesk, and cpanel Customized portal permissions for customers Visit for more information 10

Program Benefits Preferential server, limited inventory, and promotional product delivery Preferential overstock inventory and Windows Server pricing Preferential cancellation policy

11 How they are doing it. Visit to get the latest case studies or, contact us at 11

Infrastructure on the Cloud Faster, Easier, Economical

Infrastructure on the Cloud Faster, Easier, Economical Global cloud leader Formed by 10 industry veterans in 2005 Model predicated on software-driven infrastructure Unencumbered by early-industry legacy