SoftLayer: Introduction

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1 SoftLayer: Introduction Kim Mortensen SoftLayer & Cloud Managed Services ITS Channel Sales Denmark 2013 IBM Corporation

IBM cloud offerings Cloud Managed Services Formerly (SCE+) Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API.

2 IBM cloud offerings Cloud Managed Services Formerly (SCE+) Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform. Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer. Choice & control + Security Availability

Hybrid. One portal. One API. One platform.

3 A global cloud leader Formed by 10 industry veterans in 2005 Build from ground up as Infrastructure-as-a-Service Founding principles Innovation, Empowerment, Automation, Integration Acquired by IBM in July 2013

4 The SoftLayer definition of Cloud Cloud (n) On-demand compute with consumptive billing On-demand Rapidly provisioned services Compute Servers, network, storage, firewalls, ancillary services Consumptive billing Turns traditional fixed IT costs into variable monthly or hourly

Servers, network, storage, firewalls, ancillary services Consumptive

5 A global cloud leader with Customers 22,000 in 140 countries Devices 190,000+ Development investment 3.0 million lines of code 250,000 man-hours Employees 685 Data centers 18 + more to come Network PoPs 18

0 million lines of code 250,000 man-hours Employees

6 Global footprint Global expansion London Amsterdam Frankfurt Toronto Chicago Seattle China San Jose Tokyo Denver Dallas Los Angeles Montreal New York City Washington D.C. Atlanta Houston India Miami Hong Kong Mexico City Paris 40 WW data centers in 15 countries Live: Hong Kong, London, US Federal, Toronto Next Up: Paris, Melbourne, Mexico City, Frankfurt, Sydney, Tokyo Key design elements Singapore Brazil Control and transparency High performance Data sovereignty Security Sydney Melbourne Localized capabilities Data Center and Network Point of Presence Network Point of Presence IPv4/IPv6 dual stack Global DNS Global DDOS mitigation Global internet exchanges and peerings

ina San Jose Tokyo Denver Dallas Los Angeles Montreal New York Ci

7 Triple-Network Architecture Option of network and Server load balancing, dedicated and shared Full control of Firewall, software or hardware, dedicated and shared Private network for intra-application and inter-facility communications, access to shared services Servers are under same private VLAN. Network spanning to connect several VLANs together (traffic free of charge among VLANs) Complete suite of network services

inter-facility communications, access to shared services Servers are under same private VLAN.

Standardized, Modular Infrastructure One platform, myriad solutions to serve a broad range of customer requirements Highly flexible architecture: Complete integration: One platform for public cloud

8 Standardized, Modular Infrastructure One platform, myriad solutions to serve a broad range of customer requirements Highly flexible architecture: Complete integration: One platform for public cloud servers, private clouds bare metal servers Hybrid Clouds Private Clouds Public Clouds Build complex, hybrid, distributed architectures Technology-neutral platform: Support for broad range of operating systems and virtualization platforms x86 Server Full control: Unified systems management & API Pay by the hour or the month Access via web, mobile and tablet Bare Metal? Virtual Servers

complex, hybrid, distributed architectures Technology-neutral platform: Support for broad range of operating systems and virtualization platforms

9 The Architecture Layers

10 Intuitive GUI

11 Complete control Mobile and Web-based management portals Purchase, provision, deploy & manage infrastructure Access to services, tools, automation & tutorials Secure access via VPN to management network Two-factor authentication to Web portal

to services, tools, automation & tutorials Secure access via

12 Robust, Full-Featured API Improves customer control, reduces error, increases visibility SoftLayer API provides 1,600 function calls to over 200 services Supports SOAP & XML-RPC interfaces Comprehensive documentation, libraries and support Functions include: Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring

documentation, libraries and support Functions include: Automatic server deployment Service provisioning

13 Cloud Infrastructure At Internet Scale Unified architecture with common management and programming interfaces Flexibility: Only infrastructure solution with a common management interface across a unified architecture. Add on services and security features. Power: Bare-metal servers for intensive workloads to supplement, virtualized public cloud instances and private cloud deployments Speed: All deployed on-demand and provisioned automatically in real-time (5-15 minutes for public server, 2-4 hours for bare-metal servers)

Power: Bare-metal servers for intensive workloads to supplement, virtualized public cloud instances and private cloud deployments

14 Dynamic, High-Growth Customer Base Software as a Service Mobile and Communications Bump Voxer What s App Social Media Games and Entertainment Platform as a Service Marketing and Digital Media Hosting & Service Providers Enterprise Instapaper Yelp

Games and Entertainment Platform as a Service Marketing and

15 IBM Bluemix open cloud development platform

17 Learn more about SoftLayer Public homepage: Technical side: Network: API: YouTube

softlayer.com/ Network: http://lg.softlayer.com/ API: http://sldn.

18 Learn more about SoftLayer Free virtual test server for one month: London: "Get the best pay-as-you-go pricing and $500 off today" Promo Code: 500LN Expires: Toronto: "For a limited time only, take $500 off your first month of service in the Toronto data center." Promo Code: 500TOR Expires: HongKong "Get the best pay-as-you-go pricing and $250 off today" Promo Code: 250HK Expires:

com/info/london-hosting Toronto: "For a limited time only, take $500 off your first month of service in the Toronto data center.

19 How and where to get started? Contact Kompetera to discuss how to... combine cloud servers with your existing infrastructure using your preferred setup to create a more flexible and scalable hybrid environment get international reach to support remote sales offices and daughter companies implement test and development quickly and flexible without long term investment move capital expense to operational

more flexible and scalable hybrid environment get international reach to support remote sales offices

20 2013 IBM Corporation

Building cloud infrastructure: The importance of scale, speed, and flexibility. William Lim Asia Channel Development Manager, SoftLayer

Building cloud infrastructure: The importance of scale, speed, and flexibility William Lim Asia Channel Development Manager, SoftLayer Global cloud leader Formed by 10 industry veterans in 2005 Model predicated