Managing Social Media in a Disaster Jeff Baranyi Public Safety Tech Lead and Esri Disaster Response Team
Esri Disaster Response Program www.esri.com/disaster Support our users, our partners and Esri personnel who get assigned to specific missions Types of Requests Include: - Software - Data - Technical Support - Project Support - Hardware www.esri.com/disaster
Emergency Support Oklahoma Victim Locations WTC Map Production 24x 7 for weeks Indian Ocean Tsunami Shuttle Recovery
Wildfire Support Data Management Fire Spread Predictions Damage Assessment Situational Awareness
Haiti and Chile Earthquake Support Web Servers, Software, Coordination, Staff, Partner Mobilization News Feeds Volunteered Information Twitter Feeds
Colorado, New Zealand, Japan Support Colorado Wildfires New Zealand Japan Japan
Public Information Map Template http://esriurl.com/pim
Social Media Evolving to Support Emergency Management Providing Insight Documentation Increased Resiliency Situational Awareness Volunteered Geographic Information (VGI)
Filtering Social Media How do you separate the wheat from the chaff? Keywords Time Geography - Flickr - http://api.flickr.com/services/rest/?method=flickr.p hotos.search&api_key=<your_api_key>&tags=flood&bbox= 50.0,20,80.0,60.0&accuracy=6&has_geo=1 - YouTube - http://gdata.youtube.com/feeds/api/videos?q=flood&ma x- results=50&v=2&lr=en&location=30.389419662,71.125438 796&location-radius=300mi&alt=rss
Providing Insight
Ushahidi Crowd Sourcing Tool
Documentation
Sudan Referendum
Who s Tweeting?
Concentrated Messages
Going Viral
Going Viral
Going Viral
Going Viral
Tweets Per Capita
Tweets Per Capita
Original Content
Re-tweets
Mass Media
Mass Media Conduits
Message Spread
Sudan Statistics Analysis Results of 20,000 Tweets from January 9 th to 15 th Location Information - 95% of locations came from geocoding a place name in the user's twitter profile. - 4.5% were from a lat / long in the user's profile - 0.5% were GeoTagged Generation of Information - 11% were "original information", ie. they were not retweets and did not contain a URL unless that URL is to twitpic. - 13% were second person messages, basically retweets of messages that would have been classifies are original information. - 75% were "mass media" tweets, basically just links to news outlets (probably sent by clicking the twitter button on the web site)
Documentation Types - Videos/Photos/Messages
Documentation Damage Photos from Flickr
Increase Resiliency
Disaster Response 2.0 Social Networks + Location can connect you with your neighbor Enabling communities to help themselves during a crisis...
Situational Awareness
Situational Awareness The sooner we are able to comprehend the full scope of the disaster, the better able we are to support our citizens and first responders. For that reason, we must seek out and incorporate information provided by the public. Senate Homeland Security Hearing on Social Media as Disaster Communications Tool May 5, 2011
April 22 St. Louis Tornado
Common Operational Picture Social Media Tools
Volunteered Geographic Information (VGI)
Volunteered Geographic Information (VGI) Citizens as Sensors: The World of Volunteered Geography Direct Feature Updating Server Connecting Mobile Workers, The Public... Everyone
Metro Nashville 2010 Flood Viewer
City of Nashville Citizen Reporting Tool Volunteered Geographic Information (VGI)
Hamilton County, TN Storm Damage Reporter http://maps.hamiltontn.gov/hamiltondamage/
A New Generation of Geo-Applications Is Emerging CitySourced.com - Leveraging the Geospatial Platform Creating Fun, Interesting and Useful Apps
Collect VGI from your Smartphone iphone, Windows Phone 7 and Android
Collecting ICS Mapping Information NAPSG Foundation SoCal Public Safety GIS User Group Workshop
Challenges Naughty Words Lack of GeoTagging Privacy Terms of Service
Resources / Templates Public Safety Resource Center Templates Public Information Map - Social Media / VGI Template - http://esriurl.com/pim Common Operational Picture (COP) Template - http://esriurl.com/coptemplate - Social Media Widget - http://esriurl.com/smwidget Citizen Service Template - http://esriurl.com/citizenservice http://resources.arcgis.com/public-safety
Social Media for Emergency Management is Evolving How can you evolve with it? Watch Social Media on map during an incident - http://www.esri.com/disaster Integrate Social Media in to your Public Information maps and Situational Awareness Viewers Explore Volunteered Geographic Information (VGI)
Other Resources / Tools ArcGIS.com Tweet Mapping Template Ushahidi ArcGIS Destkop AddIn ArcGIS Explorer 1700 Twitter Add-in Storing tweets in the Geodatabase via GNIP Power Track (http://gnip.com/twitter/power-track.pdf)
ArcGIS.com Tweet Mapping Template See this blog post on the ArcGIS Online blog - http://blogs.esri.com/support/blogs/arcgisonline/arc hive/2011/05/02/tweet-mapping-template.aspx Three Steps 1. Create your web map 2. Select the Twitter Web Map Template 3. Host html on your website
Ushahidi ArcGIS Desktop AddIn (with source) http://www.arcgis.com/home/item.html?id=a4be04e2824d458bbb075d25d0b398c8
ArcGIS Explorer 1700 Twitter Add-In http://www.arcgis.com/home/item.html?id=97e7f63252c3455b98439821340d9b50
Storing Twitter Data GNIP Power Track (Product subscription) Filter the Twitter Firehouse Many different filters and Operators - http://docs.gnip.com/w/page/35663947/power-track Including the has:geo - Currently, 'has:geo' is about 2-4% of the full firehose - Any tweets with geolocation data, either an exact lat/lon or a named place
Demos
Questions / Discussion
Thanks! jbaranyi@esri.com @GISPublicSafety