Social media for economic development : Canadian and international best practices APDEQ & EDAC Conference 2010 Quebec City, QC
Active In Regional Economic Development Strategies Since 1998 We apply: Business Intelligence Competitive Intelligence Internet Intelligence to.. Develop economic development tinvestment t strategies and lead generation solutions from coast to coast Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors 2
Intelegia s Preoccupation With Social Media
From Fad To Fact
The World of Information Is Changing Number of text messages (SMS) sent each day exceeds the world s population. 25 billion+ pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared monthly on Facebook. An enormous mass of information is exchanged & shared In July 2006, Wikipedia grew by over 30,000,000 words. Given this, it is unlikely for any single reader to read all of Wikipedia's new content. Of Twitter's active users, 37 % use their phone to tweet. People are watching 2 billion videos a day on YouTube. Every minute, 24 hours of video is uploaded to YouTube. In November 2009, YouTube surpassed Yahoo for the 1 st time in total US search queries. 5
Key Facts On The Use Social Media For Economic Development Percentage of Pages With Appearance of The Phrase economic development On Web 2.0 Platforms (August 2010) (Total Amount of Pages = 2 365 702) LinkedIn 23% Flickr YouTube 1% Twitter Facebook 10% Blog 66% Blog Facebook Twitter LinkedIn YouTube Flickr Source: Intelegia, 2010.
The Reality MetroDenver is blogging NYEDC is on Facebook Grand Junction is tweeting Pearland, TX pushes investment incentives via YouTube 77
2010: The Year Marketing Dies(1)... Core elements that have driven marketing practices for decades such as messaging strategy, mass media, PR, advertising, and others will continue to change rapidly. More consumers are avoiding ads, and a majority feels there is "too much advertising" Consumers have new partners that will help to expand the reach of social media dialog even further the big three search sites. Google, Bing and Yahoo (1) Source: Forrester Blogs December 2009
2010 The Birth Of Marketing 2.0 For Economic Development What is Marketing 2.0? Broad definition: The use of social media tools to communicate your value proposition For economic development: The use of social media tools to communicate that your region (agency) is knowable
What Are The Next Generation of Eco. Dev. Doing? Classical Approach Wait for traditional media coverage for exposure Attend 2 to 5 national and international events in person per year Connect with potential investors via their business network (little black book of contacts) Innovative Approach Share insights via Twitter and blogs to raise awareness of their region Organize and participate ii to conferences or interviews on social media platforms like talkshoe.com on a monthly basis Connect and engage on LinkedIn (6 degrees of separation (50 M potential contacts)
International Best Practices of The Use of Social Media For Economic Development
International Best Practices Blog Invest In UK (United Kingdom)
International Best Practices Facebook Hudson Valley Economic Development Corporation (New York, USA)
International Best Practices Twitter Levelland Economic Devolopment Corporation (Texas, USA)
International Best Practices LinkedIn Invest in Brisbane (Australia)
International Best Practices YouTube Enterprise Florida, (Florida, USA)
What Is Happening In Canadian Economic Development Agencies? Key Insights
Getting noticed in a continuously growing noisy universe is a challenge hll
Agencies are learning to deal with negative postings
Level of adoption from within is increasing
Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage
New in house competencies are bi being built
Executive buy in is still essential and growing
EDOs are routers for business information and activities
EDOs are regional catalysts
Are Canadian Cities Applying Marketing 2.0 Strategies? Learning From Best Practices
London Economic Development Corporation Blog
Edmonton Economic Development Corporation Facebook Currency of Posts
Montreal International & PÔLE Québec Chaudière Appalaches LinkedIn Easy To Retrieve
Greater Toronto Marketing Alliance Facebook Customized Tabs
Greater Halifax Partnership Twitter Scheduled Twitter
Ottawa Centre for Research and Innovation YouTube Channel Description
Hamilton Economic Development Videocasts
Top Five Canadian Cities in 2010
4th Place Hamilton Economic Development
3rd Place London Economic Development Corporation
2nd Place Ottawa Centre for Research and Innovation
2nd Place Greater Halifax Partnership
1st Place Edmonton Economic Development Corporation
Tomorrow s Options 1. Status Quo 2. Hold Your Nose and Jump Right ihinto Web 20 2.0 3. Build A Content Strategy For Your Web 2.0 Initiative In Line With Your Economic Development / Business Attraction Plan
Download Report : www.intelegia.com Connect with Isabelle Poirier i on LinkedIn