Television viewing in Finland 2010 Tennispalatsi, 1.2.2011 Lena Sandell
2 Average viewing time (hrs;min) / day Total population, 10+ y. 200 180 160 140 120 100 80 60 40 20 0 2:57 2:56 2:58 2:48 2:47 2:41 2:51 2:53 2:47 2:49 2:49 2:46 2:21 2:30 2:30 2:30 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: Finnpanel Oy, TAM
Television viewing time (hrs;min) by age groups / average day 3 4:24 3:32 2:58 2:52 3:04 2:17 2:36 2009 2010 1:18 1:20 1:35 4-9 y. 10-14 y. 15-24 y 25-34 y 35-44 y 45-64 y 65+ y. 10+ y. 10+ Male 10+ Female Weekly reach % 2010: 91 90 81 92 96 95 95 93 92 93 Source: Finnpanel Oy, TAM
Average weekly reach (%) 2010 4 100 90 80 85 81 79 76 70 66 60 50 40 51 51 47 40 38 4 500 000 4 000 000 3 500 000 3 000 000 2 500 000 2 000 000 (%) 30 27 20 10 0 25 17 13 8 8 1 500 000 1 000 000 500 000 0 Nelonen Paychannels The Discovery Channel MusicTV MTV3 YLE TV 2 YLE TV 1 Nelonen Sub YLE Teema JIM YLE FST5 The Voice/TV Viisi LIV Suomi TV Nelonen Sport MTV3 Paychannels Source Finnpanel Oy, TAM, 10+ y.
Development of ownership of TV sets since analogue switch-off 5 % of TV Hslds 100 80 84 83 82 77 75 60 70 68 49 51 52 65 57 62 60 66 67 67 57 54 55 40 20 29 33 34 40 26 27 28 30 35 36 37 40 0 1 1 1 1 2 2 2 1 1 1 1 1 feb.08 may.08 aug.08 nov.08 feb.09 may.09 aug.09 nov.09 feb.10 may.10 aug.10 nov.10 CRT-TV Flatscreen HD-TV Videoprojector Source: Finnpanel, Establishment survey
Development of ownership of HD-TV 6 HD-TV Sets (Full HD or HD Ready) in 890 000 hslds, 40 000 hslds subscribe HD-channels % of TV hsldss 100 80 HD ready HD MPEG4 Subscribes HD ch. 60 40 40 % 20 11 % 0 feb.08 may.08 eug.08 nov.08 feb.09 may.09 aug.09 nov.09 feb.10 may.10 2 % Source: Finnpanel, Establishment Survey
Ownership of recording devices 7 % of TV hslds 100 80 60 40 20 0 78 77 70 57 44 46 36 41 31 18 20 13 16 8 43 6 5 5 1 2 2002 2004 2006 2008 2009 Nov.2010 VHS DVD/Blueray PVR PC/HardDisk Over the Net Source: Finnpanel, Establishment Survey
Viewing to TV-programmes via PC 8 40 % of all hslds November 2010: over 650 000 households 35 30 25 20 20 22 20 24 23 27 24 27 15 10 5 0 Feb09 May09 Aug09 Nov09 Feb10 May10 Aug10 Nov10 Source:: Finnpanel, Establishment Survey
Establishment survey 2008 2010 9 Broadband 57 % -> 72 % TV card or receiver in PC 10 % -> 4 % IP-TV 1 % -> 2 % In your household, is anyone watching web-tv content produced by the national TV stations? % hslds 100 80 60 40 sometimes weekly 20 0 37 35 14 13 videoclips whole programmes Source: Finnpanel, Establishment survey, 4/2008 and 4/2010
Most popular web-tv content on national TV 2010: 10 Salatut Elämät, Uutis- ja ajankohtaisohjelmat ja sää, Putous, Kadonneen Jäljillä, Maajussille Morsian, X-Factor, Diili SM-liiga, Nelosen Uutiset, Dance, Matkaoppaat, Kuorosota, Miljonääriäidit Maira & Nina, Neljän tähden illallinen, Pelastushelikopteri Big Brother, Ketonen ja Myllyrinne, Duudsonit, Teräspallit, Poliisikoira Rex, Lemmen viemää, Martina ja Esko vauvakuumetta Syksyllä 2010: A2 teema: Homoilta, Chilen kaivosmiesten pelastusoperaatio, Linnan juhlat, Sveitsiläisministeriltä petti pokka, Joulukalenteri, Kakola, Muumilaakson tarinoita Source: MTV, Nelonen and YLE 2010
11 Weekly reach 2010 Commercial channels total 65 90 YLE total 61 87 0 20 40 60 80 100 Weekly Daily Source: Finnpanel TAM 2010, 10+ years Commercial channels = Channels which sell airtime in Finland
Average viewing time for commercials channels 2005-2010 12 120 min/day (10+) 100 80 60 40 20 84 Weekly reach 2005: MTV3 90 % Nelonen 76 % Sub 40 % MusicTV 16 % Urheilukanava 14 % The Voice 7 % The Discovery Channel 2 % 81 79 84 88 Weekly reach 2010: MTV3 85 % Nelonen 76 % Sub 66 % JIM 51 % The Voice/TV Viisi 40 % LIV 38 % SuomiTV 27 % Nelonen Sport 25 % MusicTV 13 % The Discovery Channel 8 % 88 0 MTV3 pay-tv channels 16 % Nelonen Media pay-tv channels 8 % 2005 2006 2007 2008 2009 2010 Source : Finnpanel TAM 10+ years, Commercial channels = selling air time in FInland
13 Average number of viewed spots /day spots/day 40 35 30 25 20 15 26 26 22 22 25 28 28 28 26 25 2008 2010 10 5 0 10+ years 15-24y 25-44y 45+ years DVR-households Source: Finnpanel, TAM 2010, 10+ y.
TOP-10 programmes 2010 14 Title/Channel Date Rating Rating-% Independence day gala, TV1 Sun 6.12.2010 2.123.000 (45) TV-News, TV1 Sun 6.12.2010 2.036.000 (43) Strictly Come Dancing, MTV3 Sun 28.11.2010 1.446.000 (31) Ski-jumping MC: Bischofshofen, MTV3 Wed 6.1.2010 1.445.000 (31) TV-News, TV2 Wed 18.5.2010 1.271.000 (27) Ice Hockey W Ch: FIN-RUS, TV2 Mon18.5.2010 1.206.000 (26) Seven o clock news, MTV3 Wed 6.1.2010 1.196.000 (25) Miss Finland 2010, MTV3 Sun 17.1.2010 1.117.000 (24) Ice Hockey W Ch.: GER-FIN, TV2 We 10.5.2010 1.112.000 (24) Ten o clock News, MTV3 Thu 27.5.2010 1.096.000 (23) Source: Finnpanel Oy, TAM, Population 10+ y. (only best performance per programme)
Top-5 programmes 2010 by age groups 15 10-14 y. Rating 1. Salatut elämät 3.2 27 % 2. Putous 6.2 25 % 3. X Factor 24.1 24 % 4. Simpsons 30.9 22 % 5. Strictly come dancing 28.11 21 % 15-24 y. Rating 1. TV-News TV2 18.5 24 % 2. Ice Hoceky W.Ch FIN-Rus 18.5 22 % 3. Independence Day Gala 6.12 22 % 4. Big Brother 25.8 21 % 5. X Factor 24.11 21 % 25-44 y. Rating 1. Independence Day Gala 39 % 2. TV-News TV1 6.12. 34 % 3. Ice Hockey W.Ch. FIN-USA 12.5 26 % 4. TV-news TV2 18.5 26 % 5. Ice Hoceky W.ch. FIN-RUS 18.5. 26 % 45-64 y. Rating 1. Independence Day Gala 52 % 2. Tv-News TV1, 6.12. 52 % 3. Ski Jumping MC:Bischofshofen 40 % 4. Strictly come dancing 28.11 38 % 5. TV-News TV2 20.2. 34 % Source: Finnpanel, TAM (only best performance per programme) 65 + y. Rating 1. TV-News TV1 6.12. 71 % 2. Independence Day Gala 69 % 1. Strictly come dancing 27.4. 52 % 2. Ski Jumping MC:Bischofsh. 6.1 50 % 3. TV-news TV2 20.2. 46 %
TOP-programmes 2010 16 Title Date Rating Rating-% 1. Independence Day Gala Mon 6.12.2010 2.123.000 (45) 2. Tv-News Mon 6.12.2010 2.036.000 (43) 3. Princess Victoria wedding Cerem. Sat 19.6.2010 1.049.000 (22) 4. Linnan jatkot Mon 6.12.2010 1.014.000 (22) 5. Suomen Turku julistaa Joulurauhan Wed 24.12.2010 947.000 (20) 6. Kotikatsomo: Postia Pappi Jaakobille Mon 4.1.2010 940.000 (20) 7. Sport News Mon 4.1.2010 931.000 (20) 8. Kotikatsomo: Tauno Tukevan sota Mon 20.12.2010 847.000 (18) 9. Have I Got News for You Sat 25.12.2010 801.000 (17) 10. Six o clock News Sat 19.6.2010 787.000 (17) Source: Finnpanel Oy, TAM, Population 10+ years (only best performance per programme)
TOP-programmes 2010 Title Date Rating Rating-% 17 1. TV-News Tue 18.5.2010 1.271.000 (27) 2. Ice Hockey W.Ch.2010:FIN-RUS Tue 18.5.2010 1.206.000 (26) 3. Ice Hockey W.Ch.2010: GER-FIN Mon 10.5.2010 1.112.000 (24) 4. FIFA W. CUP 2010: Final game Sat 11.7.2010 1.067.000 (23) 5. Vancouver Olympics: 16. Day Sun 28.2.2010 1.063.000 (23) 6. Ice Hockey W.Ch. 2010: FIN-USA Fri 12.5.2010 1.044.000 (22) 7. European Athletics Champ.ships Sun 2.8.2010 1.028.000 (22) 8. Vancouver Olympics: 13. Day Thu 25.2.2010 1.027.000 (22) 9. Eurovision Song Contest 2010 Sat 30.1.2010 1.004.000 (21) 10. Ice Hockey W.Ch. FIN-DEN Sat 8.5.2010 987.000 (21) Source: Finnpanel Oy, TAM Population 10+ years (only best performance per programme)
Top-programmes 2010 18 Title Date Rating Rating-% 1. Strictly Come Dancing Sun 28.11.2010 1.446.000 (31) 2. Ski Jumping W.C: Bischofshofen Wed 6.1.2010 1.445.000 (31) 3. Seven o clock News Wed 6.1.2010 1.196.000 (25) 4. Miss Finland 2010 Sun 17.1.2010 1.117.000 (24) 5. Ten o clock News Thu 27.5.2010 1.096.000 (23) 6. Farmer wants a wife Fri 9.4.2010 1.014.000 (22) 7. Salatut elämät Mon 18.1.2010 1.007.000 (21) 8. X Factor Sun 24.1.2010 956.000 (20) 9. Ski Jumping W.C: Garmisch-Partenk.Fri 1.1.2010 887.000 (19) 10. Find My Family Tue 28.9.2010 828.000 (18) Source: Finnpanel Oy, TAM, Population 10+ years (only best performance per programme)
Top-programmes 2010 19 Title Date Rating Rating-% 1. Indiana Jones and the Kindom of.. Sun 19.12.2010 675.000 (14) 2. Indiana Jones and the Last Crusade Sun 12.12.2010 595.000 (13) 3. Clash of the Choirs results Sun 19.12.2010 544.000 (12) 4. Clash of the Choirs Sun 21.3.2010 520.000 (11) 5. FlashForward Thu 7.1.2010 484.000 (10) 6. Jussi Gala 2010 Sun 31.1.2010 470.000 (10) 7. Nelonen Weather forecast Sun 19.12.2010 448.000 (10) 8. Nelonen News Sun 19.12.2010 444.000 (9) 9. Indiana Jones and the Temple of D. Sun 5.12.2010 437.000 (9) 10. National Treasure: Book of Secrets Sun 10.10.2010 437.000 (9) Source: Finnpanel Oy, TAM, population 10+ years (only best performance per programme)
Top-programmes 2010 20 Title Date Rating Rating-% 1. Big Brother 2010 starts Wed 25.8.2010 676.000 (14) 2. Big Brother Wed 25.8.2010 603.000 (13) 3. Big Brother Talk Show Sun 29.8.2010 588.000 (13) 4. Big Brother final Sun 28.11.2010 587.000 (12) 5. Casino Royale Mon 18.10.2010 491.000 (10) 6. Catch Me If You Can Sun 17.1.2010 402.000 (9) 7. Harry Potter and the Goblet of Fire Mon 5.4.2010 390.000 (8) 8. The Devil Wears Prada Mon 3.5.2010 388.000 (8) 9. Ketonen & Myllyrinne Sun 5.9.2010 378.000 (8) 10. The Departed Sun 3.1.2010 360.000 (8) Source: Finnpanel Oy, TAM, population 10+ years (only best performance of programme)
YLE Teema and YLE FST5 Top-programmes 2010 21 Raing 1. Kummeli 30.10. 249 000 2. Velipuolikuu 30.10. 245 000 3. Naurun tasavalta 26.11. 237 000 4. Kino Classic: Way Out West 17.10. 202 000 5. Studio Julmahovi 30.10. 200 000 6. Kino: Airplane! 26.11. 197 000 7. Ihanaa Leijonat ihanaa 6.2. 192 000 8. Historia: Pako Auschwitzista 2.1. 187 000 9. Suomen historian myytit: Häjyt 16.4 178 000 10. Historia: Maailmansodan kurimuks. 172 000 Rating 1. Vancouver Olympics 25.2. 544 000 2. FIFA Euro qualification 7.9. 349 000 3. FIFA W.C 2010: Semifinal 2.7. 292 000 4. Cross Country skiing W.C 11.12. 224 000 5. FIFA W.C. 2010: Quarter final 29.6. 187 000 6. Strömsö 28.2. 151 000 7. Ski Jumping Flying hill 19.3. 148 000 8. Bettina 5.4. 132 000 9. Dok: Hangon sota 21.3. 126 000 10. Purtavaa Pohjolasta 17.1. 119 000 Source: Finnpanel Oy, TAM, popultion 10+ years (only best performance by programme)
Nelonen Sport, JIM, Liv Top-10 2010 22 Rating 1. Icehockey LIVE 30.3. 101 000 2. SM-liiga LIVE 15.1 84 000 3. Athlelitics: Berlin 22.8. 77 000 4. Floorball LIVE: Erä-SSV 11.4. 66 000 5. Superpesis: 4. finaali 12.9. 63 000 6. Superpesis: 1. finaali 4.9. 53 000 7. Superpesis: 4. välierä 29.8. 52 000 8. Superpesis: 3. finaali 11.9. 50 000 9. Volleyball world league 7.7. 49 000 10. Raviurheilua LIVE: V5 13.1. 49 000 Rating 1. Poliisit 6.3. 163 000 2. Kenraali Pancho & Pojat Pohjoiskal. 26.1. 163 000 3. JIM D: Tsunami 25.5. 147 000 4. JIM D: Asian tsunami 16.2. 129 000 5. JIM D: Air France 447 Kadonnut lento 1.6. 126 000 6. JIM D: 9/11 Miten kaikki tapahtui? 10.9. 121 000 7. JIM D: Chile Main Rescue 2.11. 119 000 8. JIM D Historia: Maailmanloppu 2012 14.2. 117 000 9. JIM D: Titanicin viimeiset hetket 2.2. 116 000 10. JIM D Historia: Kadonnut pyramidi 28.2. 114 000 Rating 1. Miljonääriäidit Maria & Nina 22.19. 236 000 2. Movie: Unfaithfull 21.12. 136 000 3. Kumman kaa 29.12. 125 000 4. Movie: Maid in Manhattan 14.12. 123 000 5. Movie: Sooloilua 23.3. 114 000 6. Movie: What woman want 6.4. 104 000 7. Huvila & Huussi 18.4. 96 000 8. Movie: An Unfinished Life 26.10. 87 000 9. Movie: Princess diaries 23.11 87 000 10. Sikke Ruokaa rakkaudella 11.11. 84 000 Source: Finnpanel, TAM, 10+years (only best performance by programme)
23 SuomiTV and TV Viisi Top-10 programmes 2010 Rating 1. Fort Boyard 8.10. 116000 2. Kymppitonni 9.4. 93 000 3. SuomiTV News 21.12. 73 000 4. Linnan juhlat 7.12. 70 000 5. Victoria and Daniel in Finland 3.11. 63 000 6. Viihdeuutiset 12.12. 60 000 7. Kari Tapion muistoksi 12.12. 60 000 8. Outo ja uskomaton Venäjä 23.8. 47 000 9. Dokumentti: Planeettamme ilmiöt 45 000 10. SuomiTV News 20:00 8.10. 40 000 Rating 1. Movie:What happens in Vegas20.11. 286 000 2. Movie: Se7en 16.10. 119 000 3. Movie: Heat 15.12. 111 000 4. Movie: Red Planet 22.12 111 000 5. Movie: Air America 21.11. 109 000 6. Movie: Absolute Power 10.2. 103 000 7. Movie: Murder at 1600 29.12. 103 000 8. Movie: What a girl wants 23.10. 103 000 9. Movie: Hostage 30.11. 99 000 10. Movie: Cliffhanger 4.9. 98 000 Source: Finnpanel, TAM, 10+years (only best performance by programme).
24 MusicTV, Discovery Channel, The Voice Top-10 programmes 2010 Rating 1. Hogan Knows Best 27.1. 33 000 2. Axl Meets 12.11. 30 000 3. Hard Times 10.10. 30 000 4. Disaster Date 6.1. 27 000 5. My Super Sweet 16 2.4. 27 000 Rating 1. Deadliest Catch 9.11. 33 000 2. Destroyed In Seconds 5.4. 33 000 3. Mythbusters 10.1. 29 000 4. Wheelers Dealers 18.9. 29 000 5. How Stuff s Made 30.5. 24 000 Rating 1. Latauslista 11.12. 36 000 2. Viikonloppu Voicella 9.10. 32 000 3. Killer Karaoke 20.2. 30 000 4. Me rakastamme musiikkia 26.8. 27 000 5. Pop 16.10. 27 000 Source: Finnpanel, TAM, 10+years (only best performance by programme)
Channel shares (%) 2010 Total viewing, 10+ years 25 YLE total: 45 % MTV MEDIA (excl. Canal+) total: 30 % 22 22 Nelonen Media total: 15 % 19 9 6 3 3 2 2 2 2,0 0,7 0,7 0,6 0,6 0,5 0,4 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,2 0,1 0,1 0,1 0,1 0,1 0,1 YLE TV1 MTV3 YLE TV 2 Nelonen Sub JIM YLE Teema YLE FST5 The Voice/TV Viisi Liv MTV3 Paychannels SuomiTV Eurosport Nelonen Sport The Discovery Channel MusicTV Canal+ Movie channels TV1000 Movie channels Nelonen Sport Pro Disney channels SVT World Iskelmä TVHarju&Pöntinen TV4 Sweden KinoTV SVT1 Sweden URHOtv Canal+ Sport1 Animal Planet BBC World SVT2 Swe TV1000 Other channels BBC Entertainment Disney XD Source: Finnpanel Oy, TAM, 10+ years
Channel shares (%) 2009 and 2010 Total viewing, 10+ years 26 Year 2010 23 22 22 22 19 18 YLE total: 45 % MTV Media total (excl. Canal+): 30 % Nelonen Media total: 15 % 10 9 7 7 2009 2010 3 3 2 3 3 3 2 2 2 2 2 1 1 0,3 0,4 1 1 1 1 1 6 6 YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv ch. Nelonen JIM Liv Nelonen Sport Nelonen pay-tv ch. The Voice/TV Viisi MusicTV Discovery SuomiTV Others Source: Finnpanel Oy, TAM, 10+ y.
27 Channel shares (%) 2009 and 2010 Prime time viewing, 10+ years Year 2010 YLE total: 44 % MTV Media total (excl. Canal+): 33 % 25 24 Nelonen Media total: 16 % 21 21 2009 19 17 2010 3 3 2 1110 10 8 7 3 2 2 3 1 2 2 1 1,3 2 1 0 0 0,1 5 4 1 1 0 0 0 YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv ch. Nelonen JIM Liv Nelonen Sport Nelonen pay-tv ch. The Voice/TV Viisi Suomi TV MusicTV Discovery Others Source: Finnpanel Oy, TAM, 10+ y.
28 Channel shares (%) 2009 and 2010 Prime time viewing, 10-44 years Year 2010 YLE total: 25 % MTV Media total (excl. Canal+): 41 % 26 26 Nelonen Media total: 25 % 10 10 2009 18 2010 16 14 13 12 11 4 4 2 2 1 1 2 2 3 3 2 1 1 1 0 0 5 4 1 1 1 1 1 YLE TV1 YLE TV2 YLE Teema YLE FST5 MTV3 Sub MTV3 pay-tv ch. Nelonen JIM Liv Nelonen Sport Nelonen pay-tv ch. The Voice/TV Viisi Suomi TV MusicTV Discovery Others Source: Finnpanel Oy, TAM, 10-44 years
Channel shares (%) by agegroups 2010 100 % 5 Muut 29 12 9 6 5 5 6 6 Discovery Ch. 5 SuomiTV 8 3 80 % 9 9 MusicTV 13 15 5 21 The Voice TV 15 7 16 Nelonen paychannels 5 9 60 % 22 Nelonen Sport 22 12 Liv 18 13 15 23 23 JIM 40 % Nelonen 22 20 22 19 MTV3 paychannels 21 Sub 33 15 20 % MTV3 14 34 15 11 24 22 FST5 16 5 5 5 9 YLE Teema 0 % YLE TV2 4-9 y 10-14 y 15-24 y 25-34 y 35-44 y 45-64 y 65+ y 10+ y. YLE TV1 Min/day 1:18 1:20 1:35 2:17 2:36 3:32 4:24 2:58 Source: Finnpanel Oy, TAM, 10 + years
Channel share of commercial viewing in 2010: 30 4 % 1 %1 % 4 % 2 % 1 % 1 % MTV3 Sub MTV3 paychannels 6 % Nelonen JIM 43 % Liv Nelonen Sport Nelonen paychannels 19 % VoiceTV/TV Viisi SuomiTV MusicTV Discovery 5 % Source: TAM 2010, 10+ y. 13 % Commercial viewing = Channels that sell airtime in Finland
Pay-TV in every fourth TV household 31 50 % of TV households 40 30 26 27 27 28 27 28 27 27 28 27 29 27 26 20 16 17 21 November 2010: ca 600 000 households 10 0 5 4 5 4 4 5 6 7 7 7 9 12 12 10 11 Source: Finnpanel, Establishment Survey
32 Pay-TV:s share of total viewing: 7 % in 2010 2/3 of pay-tv viewing to men Top-5 pay-tv channels 2010 1. MTV3 Max 2. Eurosport 3. Discovery 4. MTV3 Fakta 5. MTV3 Leffa Source: TAM 2010, 10+ y. Pay-TV-channels: MTV3 pay-tv channels (Max, Leffa, Fakta, Sub Juniori, Ava, Scifi, Sarja), Nelonen pay-tv channels (Kino, Nelonen Sport 1), Urhotv, Canal+ Movie, Canal+ Sport, TV1000 movie,tv1000 other, Eurosport, Disney Channel, Discovery Channel, SVT World, SVT1, SVT2, TV4 Ruotsi, BBC Prime, BBC Food, Animal Planet, Toon Disney, Jetix, Digiviihde
Pay-TV viewing share by age group 2010 33 Min/day 320 280 Pay-TV channels 4 % 240 8 % 200 7 % 9 % 5 % 160 9 % 120 80 40 22 % 14 % 10 % 0 10+ Male 10+ Female 10+ 4-9 y 10-14 y 15-24 y 25-44 y 45-64 y 65+ y Source:: Finnpanel oy, TAM 2010, Pay-TV= MTV3 paytv channels (Max, Leffa, Fakta, Juniori, Ava, Scifi, Sarja), Nelosen pay-tv channels (Kino, NelonenSport1), Urhotv, Canal+ Movie, Canal+ Sport, TV1000 movie,tv1000 other Eurosport, Disney Channel, Discovery Channel, SVT World, SVT1, SVT2, TV4 Ruotsi, BBC Prime, BBC Food, Animal Planet, Toon Disney, Jetix, Digiviihde
DVR s in 46 % of TV households DVR = Digital Video Recorder 34 % of TV hslds 100 80 60 40 20 0 78 77 70 57 44 46 36 41 31 18 20 13 16 8 43 6 5 5 1 2 2002 2004 2006 2008 2009 Nov.2010 VHS DVD/Blueray PVR PC/HardDisk Over the Net Source: Finnpanel, Establishment Survey
DVR-households: Viewing on weekdays (live and consolidated) 35 Consolidated = + 7 days viewing Rating-% 50 45 40 35 DVR-hslds 10+y. consolidated DVR-hslds 10+y. Live Between 18-23 the share of timeshifted viewing: DVR-hlsds: 13 %. All hslds: 6 %. 30 25 20 15 10 5 0 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 DVR = digital video recorder Source: Finnpanel Oy, TAM 2010,
Share of timeshifted viewing - by genre 2010 36 0 % 5 % 10 % 15 % 20 % 25 % 30 % Foreign fiction Domestic fiction Movies Children prog. Culture Documentary Entertainment/reality Factual/lifestyle Sports Current affairs News 5 % 2 % 3 % 1 % 3 % 1 % 1 % 9 % 8 % 9 % 8 % 7 % 12 % 19 % 16 % 18 % 18 % 14 % 14 % 11 % 25 % All hslds 4+ y. DVR-hslds 4+ y Source: Finnpanel Oy, TAM, 2010 4+ years
Share of timeshifted viewing - by month 37 225 200 (min/day) 175 150 125 5 % 5 % 6 % 6 % 5 % 6 % 5 % 6 % 5 % Live 6 % Timeshifted 6 % 5 % 100 75 50 25 0 Jan Feb March April May June July Aug. Sept. Oct. Nov. Dec. Source: Finnpanel Oy, TAM, 10+ years 2010
38 Share of timeshifted viewing - by weekday 225 200 175 6 % 6 % 6 % 6 % 6 % Live 5 % Timeshifted 5 % (min/day) 150 125 100 75 50 25 0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Source: Finnpanel Oy, TAM, 10+ years 2010
Share of timeshifted viewing - by agegroup 2010 39 275 250 225 Timeshifted Live 5 % 4 % (min/day) 200 175 150 125 100 75 6 % 7 % 7 % 5 % 10 % 9 % 50 25 0 10+ y. 4-9 y. 10-14 y. 15-24 y. 25-34 y. 35-44 y. 45-64 y. 65+ y. Source: Finnpanel Oy, TAM 2010
Share of timeshifted viewing - by channel All households, targetgroup: 10 years (m in/day) 50 45 40 35 30 25 20 15 10 5 0 40 4 % 4 % 7 % 9 % 10 % 5 % 8 % 5 % 6 % 4 % 2 % Timeshifted Live 3 % 3 % Y L E T V 1 Y L E T V 2 M T V 3 N elo n en S u b JIM Y L E T eem a T h e V o ice/t V V iisi Y L E F S T 5 S u o m i T V M u sict V N elo n en S p o rt D isco very C h an n el Total share of timeshifted viewing = 6 %. Source: Finnpanel Oy, TAM 10+ years, 2010
Top 20 timeshifted programmes 2010 41 Channel Title Date Starttime Rating (000) Live+timeshifted MTV3 Salatut elämät Ke 14.4. 19:28 704+121 15 % MTV3 Puumanainen To 19.8. 22:33 259+107 29 % MTV3 House To 20.5. 21:03 415+106 20 % MTV3 Mentalist To 23.12. 21:04 368+106 22 % MTV3 Farmer wants a wife Pe 9.4. 19:59 909+105 10 % Nelonen FlashForward To 28.1. 21:01 255+98 28 % Nelonen Desperate housewifes Ma 15.11. 21:01 277+96 26 % MTV3 Vastaparit Su 26.9. 21:07 534+94 15 % MTV3 Helppo elämä Su 30.5. 21:01 539+94 15 % TV 2 Karjalan kunnailla Ke 20.1. 21:00 708+91 11 % TV 2 Taivaan tulet Ti 8.12. 21:00 857+89 9 % MTV3 24 Ma 13.9. 22:33 187+89 32 % MTV3 Emmerdale Pe 19.2. 18:00 390+89 19 % MTV3 Putous La 27.2. 19:32 570+85 13 % TV 1 Hearbeat Pe 19.11. 19:09 381+85 18 % TV 1 Kotikatsomo: Tauno Tuk Ma 27.12. 21:30 600+82 12 % Nelonen Good Wife Ma 31.5. 21:01 311+81 21 % MTV3 C.S.I. Ke 11.8. 21:01 347+81 19 % Nelonen Yksi lensi yli Marin pesä Ke 8.9. 22:01 210+81 28 % MTV3 Movie: Wallander Su 14.11. 22:35 228+80 26 % Timeshifted share of consolidated Source: Finnpanel Oy, TAM 2010, 10+years.
42 Most viewing is still "live, even in DVR-households 5 % 8 % Live-viewing VOSDAL* 1-7 days timeshift 87 % * VOSDAL = Viewed on same day as live Source: Finnpanel TAM, 10+ in, DVR-households 2010 (guests excluded),
Finns consume versatile programming 43 Audience share (%) by programme genres in two age groups : 45+ years -45 years 18 22 11 12 8 11 11 6 16 22 19 10 12 4 6 5 5 factual foreign fiction entertainment sports movies current affairs children news domestic fiction educational Source: Finnpanel Oy, TAM 2010, 10+years.
44 2010 summary of TV viewing Average daily viewing time almost 3 hours weekly viewing time exceeds 20 hours Many top programmes with ratings higher than 20 % Familiar TV companies launch new channels Finns are still buying new receivers Web-TV and timeshift viewing via DVR s complement traditional viewing
More information on www.finnpanel.fi