Radiotelevisione Italiana

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1 Radiotelevisione Italiana

2 RAI Radiotelevisione Italiana RAI Radiotelevisione Italiana S.p.A is Italy's national public broadcasting company, owned by the Ministry of Economy and Finance. RAI operates many DVB and Sat television channels and radio stations, broadcasting via digital terrestrial transmission (15 television and 7 radio channels nationwide) from several satellite platforms. It is the biggest television broadcaster in Italy and competes with Mediaset, Sky Italia, and other minor television and radio networks. RAI has a television audience share of 33.8%. RAI's broadcasts are also received in neighboring countries, including Albania, Croatia, Malta, Monaco, Montenegro, San Marino, Slovenia, Vatican City, and southern Switzerland. In 1950, RAI became one of the 23 founding broadcasting organizations of the European Broadcasting Union.

3 Channels

4 Channels WORLDWIDE DISTRIBUTION

5 ABOUT Rai Com is the commercial branch of the RAI group, devoted to the worldwide distribution of the international TV and Radio Channels of the Italian Public Broadcaster, with a multiplatform approach to reach wider audiences and targeted markets. THEBEST OFMADE INITALY

6 WORLDWIDE DISTRIBUTION Channels A generalist 24/7 TV channel with the best Rai programs: Live shows, entertainment, lifestyle, news, fiction, sports, Serie A and B football (EXCLUSIVE RIGHTS), art, tourism, kids programming, music, TV series and original productions for Italians abroad, such as La Giostra dei Gol, Community, Camera con vista, Cristianità The first Italian all news channel. Non stop information. Top stories, breaking news, live coverage of the main national and international events. Rai s TV series daily on air. The best of dramas, stories, special interviews and exclusive backstage content.

7 24/7 TV CHANNEL WITH THE BEST RAI PROGRAMS

8 CHANNEL S DESCRIPTION Rai Italia is the international television service of Rai Radiotelevisione Italiana. Rai Italia started international television broadcasting in New Year's Day on 1992 as Rai International. Rai Italia has worked under an agreement with the Italian government in order to develop the presence of public service in international radio and television broadcasting. Rai Italia also strives to meet the demands for information and services from Italian communities abroad. Rai Italia broadcasts three television channels, via satellite, which vary according to the different geographical targets.

9 CHANNEL S TARGET The channel is targeted at Italian expatriates who live abroad, foreign citizens of Italian descent, and non-italians interested in Italian language and culture. The network features a mix of the best programming from Rai as well as original programs created exclusively for this channel.

10 CHANNEL S PROGRAMMING Programming features a mix of news, discussion-based programs, drama and documentaries as well as sports coverage including 4 live exclusive games per week from Italy's top football (soccer) league, Serie A.

11 PROGRAMMING BREAKDOWN PERCENTAGE OF PROGRAMMING FROM EACH GENRE 8,9% NEWS 18,8% TOPICAL TALK SHOWS 8,9% SPORT (Serie A-B, Nazionale, Giro d Italia, TG Sport quotidiano) 63,4% SOCIAL ISSUE, TRAVEL, SERIES PERCENTAGE OF CONTENT FROM EACH SUPPLYING CHANNEL 90% Contents from Rai 1/2/3 10% Rai Italia's own production LEVEL OF REPETITION 8760 hours x year 15% are re-runs

12 TOP 5 RATED PROGRAMS Italy national football team Festival di Sanremo THETOP Commissario Montalbano Serie A and B 5Rated Reazione a Catena PROGRAMS

13 TOP 5 RATED PROGRAMS Festival di Sanremo - The most popular Italian song contest and awards, held annually in the city of Sanremo, in Italy, and consisting of a competition amongst previously unreleased songs. It was the inspiration for the Eurovision Song Contest. The first edition of the Sanremo Music Festival, held between 29 and 31 January 1951, was broadcasted by RAI's radio station Rete Rossa and its only three participants. Starting from 1955 all the editions of the Festival have been broadcast live by the Italian TV station Rai 1. THETOP 5Rated PROGRAMS

14 TOP 5 RATED PROGRAMS THETOP COMMISSARIO MONTALBANO - Inspector Montalbano is an Italian television series produced and broadcast by RAI since 1999, based on the detective novels of Andrea Camilleri. Murder, betrayal, office politics, temptation... it's all in a day's work for Detective Salvo Montalbano. The fractious detective's character and manner encapsulate much of Sicilian mythology and astute detective work. The original books are written in a mixture of Italian, strict Sicilian, and a Sicilianized Italian. 5Rated PROGRAMS

15 TOP 5 RATED PROGRAMS THETOP Reazione a Catena - The Italian adaptation of the American game show Chain Reaction, in which players compete to form chains composed of two-word phrases. A version of the series has aired in Italy since 2007 every summer with the title Reazione a catena - L'intesa vincente, originally hosted by Pupo from 2007 until 2009, followed by Pino Insegno from 2010 until Currently, Amadeus hosted the series since Airs every day in the summer on RAI 1. 5Rated PROGRAMS

16 TOP 5 RATED PROGRAMS Serie A&B - The highest divisions of professional soccer in Italy, considered to be the most competitive professional soccer leagues in the world. Rai has the exclusive rights for the live coverages of these amazing tournaments. *(Italian language) THETOP 5Rated PROGRAMS

17 TOP 5 RATED PROGRAMS SELEZIONE ITALIA One of the deadliest soccer teams in the world with 4 FIFA World Cups, the Italian National Team is the nation s true pride and joy. When the Gli Azzurri play the entire nation comes to a halt. Rai has the all the games available for all Italians inside and out of the country. THETOP 5Rated PROGRAMS

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