2505 Augustie Drive, Sata Clara, CA 95054 FALL 2015 Busiess ad Maagemet ucsc-extesio.edu/busiess
Fall 2015 Busiess ad Maagemet WHAT StudetS SAY SCOTT COPELAND Techical Writig ad Commuicatios Whe he started researchig certificatio optios, techical writer Scott Copelad was excited to discover that UCSC Extesio s Techical Writig ad Commuicatios program was the most rigorous ad comprehesive program of its kid i the Bay Area. UCSC Extesio has the greatest umber of tech writig courses i the Bay Area, he says. It s also ru by a former presidet of the Society for Techical Commuicatio. It was a really positive experiece ad I m really glad I did it. Adaptig Mobile-Friedly Commuicatios Copelad he says the program s rigorous approach has helped him adapt commuicatios to meet the challeges of a mobile world. My compay is startig to go ito the mobile space, ad curretly my user guides are writte i a pdf format, which is ot a ideal format for viewig o a phoe, he says. I used some of the kowledge from my Mobile UA class ad collaborated with my colleagues to develop a better way of publishig that documet. I got the most direct beefit from that class. Tech Skills for a Chagig World Copelad says that beig a tech writer is like pullig a rabbit out of a hat. You re documetig somethig that does t exist yet, so you have to be proactive. He writes istructio guides for APIs, maitais a olie help system for a user iterface, ad writes user guides for a Bay Area compay. He completed his certificate i fall 2014. Tell Us Your Story We d love to hear how you applied ew skills i the workplace, or how your ew credetials led to excitig job opportuities. Share your latest achievemets by submittig your Extesio story to extesiofeedback@ucsc.edu. UCSC Extesio has the greatest umber of tech writig courses i the Bay Area. Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 3
Accoutig Busiess ad Maagemet Silico Valley Expertise at Your Figertips Our Busiess ad Maagemet Departmet provides workig professioals with UC-quality traiig i 15 disciplies. We are accredited by WASC s Commissio for Seior Colleges ad Uiversities. Whether you are testig the waters, chagig careers, pursuig a degree track, or seekig a recogized credetial, you ll beefit from the academic-quality course work we offer at a fractio of the cost elsewhere. While our curriculum is modeled after the atio s best busiess, graduate ad professioal schools, istructio is grouded i real-world practice, desiged ad taught by local expert practitioers, ad approved by the Chair of the world-reowed UCSC Ecoomics Departmet. Certificate Academic Certificatio Certificatio Available Credit Preparatio Authority Accoutig CPA CA Board of Accoutig CIA Istitute of Iteral Auditors EA Iteral Reveue Service Bookkeepig PB America Istitute of Professioal Bookkeepers Busiess MBA UC Berkeley, CSU East Bay, Admiistratio Golde Gate Uiversity, Sa José State Uiv. School of Busiess, St. Mary s College of Califoria, Notre Dame de Namur Uiversity Admiistrative ad Executive Assistats Persoal Fiacial CFP Certified Fiacial Plaig Board Plaig Huma Resources PHR, SPHR, HR Certificatio Istitute GPHR, PHR-CA, SPHR-CA Istructioal Desig ad Delivery Marketig Paralegal CA Paralegal Califoria Busiess ad (advaced oly) Professioal Code 6450 Project CAPM, PMP, Project Maagemet Istitute Maagemet PgMP, MPM America Academy of Project Maagemet Techical Writig ad Commuicatio Web Cotet Maagemet Accoutig Programs I recet years, accoutig has udergoe major chage. For aspirig CFOs, the CPA remais the gold stadard credetial. For mid-career fiacial maagers ad accoutats, the CMA is a great alterative. We offer two state-of-the-art programs to help get you there: Certificate i Accoutig (CPA foudatio) Accoutig core for CPA cadidates Our itroductory courses qualify for credit toward accoutig degrees ad CPA cotiuig educatio uits. CPA cadidates ca also fulfill 100 percet of their geeral busiess educatio requiremets by takig courses from our Busiess Admiistratio, Huma Resources, Project Maagemet ad Marketig programs. Certificate Program Accoutig Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary Professioal accoutats must positio themselves as savvy fiacial ad maagerial aalysts to advace their careers. Audiece Aspirig M.B.A.s Busiess owers Corporate maagers Techical professioals Bookkeepers who wat to move up Accoutig assistats Ayoe watig to uderstad moder accoutig Certificate Requiremets Total of four required courses. For Certificate Applicatio Iformatio ad Policy o Trasferrig Credit from Other Schools, go to ucsc-extesio.edu. MCLE Credit Itroductio to Accoutig I: Fiacial Accoutig, 38.5 hours Itroductio to Accoutig II: Maagerial Accoutig, 38.5 hours CAPM, PMP ad PgMP are registered marks of Project Maagemet Istitute, Ic. PHR, SPHR, GPHR, PHR-CA, ad SPHR-CA are registered marks of the Huma Resources Certificatio Istitute. 4 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.
Busiess ad Maagemet Accoutig Not uit-specific Accoutig Programs busiess ad maagemet IN THIS SECTION ACCoutig certificate Required Courses Uits Course F W Sp Su Itroductio to Accoutig I: Fiacial Accoutig...4.0...3658 p p Itroductio to Accoutig II: Maagerial Accoutig...4.0...1224 m Itermediate Accoutig I...4.0...5675 Itermediate Accoutig II...4.0...6381 cpa preparatio Uits Course F W Sp Su Accoutig (36 uits required) Advaced Accoutig...4.0...1013 m Auditig ad Attestatio...4.0...2658 Corporate Icome Tax Accoutig...4.0...5744 Cost Accoutig...4.0...2841 Fiacial Statemet Aalysis...4.0...6938 Icome Tax Accoutig...4.0...3300 Itroductio to Accoutig I: Fiacial Accoutig...4.0...3658 p p Itroductio to Accoutig II: Maagerial Accoutig...4.0...1224 m Itermediate Accoutig I...4.0...5675 Itermediate Accoutig II...4.0...6381 Geeral Busiess (36 uits required) Busiess ad Professioal Writig...2.0...5916 Busiess Law ad Its Eviromet...3.0...6360 Fiace I, Fudametals...3.0...3636 Fiace for the No-Fiacial Maager...1.0...4247 m Busiess Statistics I...2.5...5620 m m Busiess Statistics II...2.5...6538 m Implemetig Wiig Marketig Strategies...2.0...1661 Itegrated Marketig Commuicatio...2.5...3599 Macroecoomics, Itroductio...4.0...0479 m Maagemet ad Orgaizatio, Priciples...2.0...0692 Microecoomics, Itroductio...4.0...4548 m Orgaizatioal Developmet ad Chage, Itroductio...2.0...2719 Priciples of Marketig...2.0...0104 m m Project Leadership ad Commuicatio...3.0...4550 p p Role of the Project Maager...1.5...0306 p p p p Power of Market Research...2.0...0109 m certified bookkeeper program Uits Course F W Sp Su Certified Bookkeeper Program... 7.5 ceus...2057 held i classroom m offered olie p both classroom ad olie sessios are available Visit ucsc-extesio.edu for the most curret program schedule. w Accoutig 4 CPA Preparatio 8 w Admiistrative ad Executive Assistat 9 w Bookkeepig 11 Certified Bookkeeper Program 11 w Busiess Admiistratio 11 Graduate School Preparatio 13 w Fiacial Plaig 13 Persoal Fiacial Plaig 13 w Huma Resources 16 Istructioal Desig ad Delivery 18 w Legal Studies 19 Paralegal Core 19 Paralegal Advaced 19 w Marketig Maagemet 20 w MCLE Credit 20 w Project Maagemet 23 Project ad Program Maagemet (PPM) 23 Busiess Aalysis 25 w Techical Writig ad Commuicatio 27 w Web Cotet Maagemet 29 Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 5
ocial media marketig 6
Busiess ad Maagemet Accoutig Required Courses Itroductio to Accoutig I: Fiacial Accoutig BUSAD.X434.8 (4.0 quarter uits) MCLE Miimum Cotiuig Legal Educatio State Board of CA.; HRCI PHR, SPHR ad GPHR strategic recertificatio credit. The fudametals of fiacial accoutig are preseted i this course, as well as the idetificatio, measuremet ad reportig of the fiacial impacts of ecoomic evets o eterprises. Topics iclude accrual accout cocepts; trasactio aalysis, recordig ad processig (jourals ad ledgers); preparatio, uderstadig ad aalysis of fiacial statemets (icome statemet, balace sheet ad cash-flow statemet); accoutig for sales ad cost of sales; ivetory valuatio; depreciatio of operatioal assets; accoutig for ivestmets; ad accoutig for liabilities ad preset value cocepts. DIANNE CONRY, M.S., CPA. ONLINE, September 16 December 9. Fee: $775. To eroll, use Sectio Number 3658.(149) BRETT LAYTON, M.S., CPA. 10 meetigs: Tuesdays, 6 10 pm, September 8 November 24. Fee: $775. To eroll, use Sectio Number 3658.(150) Itroductio to Accoutig II: Maagerial Accoutig BUSAD.X434.9 (4.0 quarter uits) MCLE Miimum Cotiuig Legal Educatio State Board of CA, 38.5 hours; HRCI PHR, SPHR ad GPHR strategic recertificatio credit, 37.5 hours. This course covers maagerial accoutig ad how to evaluate cost-accoutig data i order to help maagemet do its job effectively i the areas of plaig, cotrol, motivatio, commuicatio, evaluatio of performace ad decisio makig. Accordigly, topics iclude traditioal ad activity-based costig, stadard costig, relevat costig, variable costig, cost-volume-profit aalysis, short- ad log-term budgetig, alterative decisios, performace measuremet, resposibility accoutig ad trasfer-pricig. Prerequisite(s): Itroductio to Accoutig I: Fiacial Accoutig. THARAN LANIER, M.B.A. 10 meetigs: Thursdays, 6 10 pm, September 17 November 19. Fee: $775. To eroll, use Sectio Number 1224.(074) Itermediate Accoutig I BUSAD.X436.4 (4.0 quarter uits) Desiged for those specializig i accoutig, this itermediate-level course covers the theory ad applicatio of accoutig. It emphasizes reveue recogitio, curret assets ad liabilities, ad fixed-asset accoutig. The course emphasizes reveue recogitio, curret assets ad liabilities, ad fixed asset accoutig. Prerequisite(s): Itroductio to Accoutig II: Maagerial Accoutig, ad Itroductio to Accoutig I: Fiacial Accoutig. INSTRUCTOR: TBA. 10 meetigs: Modays, 6 10 pm, September 21 November 23. Fee: $775. To eroll, use Sectio Number 5675.(063) Itermediate Accoutig II BUSAD.X436.5 (4.0 quarter uits) This itermediate-level course covers the theory ad applicatio of accoutig. Through lectures, readigs ad course exercises, this course covers ivestmet accoutig, bods, pesios, leases ad earigs per share. Prerequisite(s): Itroductio to Accoutig II: Maagerial Accoutig, Itroductio to Accoutig I: Fiacial Accoutig, ad Itermediate Accoutig I. DANIEL RAVAL, M.S., M.B.A. 10 meetigs: Tuesdays, 6 10 pm, September 22 November 24. Fee: $775. To eroll, use Sectio Number 6381.(063) Also of Iterest Certified Bookkeeper Program For course descriptio, see page 11. Icome Tax Accoutig For course descriptio, see page 8. Ifo SeSSio Accoutig ad CPA Joi a pael of istructors to lear about the Accoutig programs we offer: Accoutig Certificate ad Certified Public Accoutig. You ll lear how our programs ca help mid-career ad aspirig professioals ear the credetials that are the gold stadard i fiacial maagemet. The team will share first-had kowledge ad experiece with the excitig opportuities available today i oe of Silico Valley s fastest growig fields. SANTA CLARA CLASSROOM Tuesday, 6:30 8 pm, August 17. No fee, but registratio required. To eroll, use Sectio Number 22407.(008) Register Early! Eroll at least seve days prior to your course s start date to save your seat ad allow time to prepare for the first class meetig. Registerig early also helps esure that your course is ot cacelled due to low erollmet. Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 7
Accoutig Busiess ad Maagemet Get Uiversity of Califoria Sata Cruz Credit! Several UCSC Extesio courses are recogized by the UCSC Ecoomics Departmet ad may be used to waive the correspodig UCSC ecoomics degree requiremets. The followig courses apply: UCSC Extesio Courses X434.8, Itroductio to Accoutig I: Fiacial Accoutig X434.9, Itroductio to Accoutig II: Maagerial Accoutig X414, Itroductio to Microecoomics X415, Itroductio to Macroecoomics Qualify to waive the followig UCSC Courses 10A, Ecoomics of Accoutig 10B, Ecoomics of Accoutig 1, Itroductory Microecoomics: Resource Allocatio ad Market Structure 2, Itroductory Macroecoomics: Aggregate Ecoomic Activity If you have questios, call (408) 861-3860 or email extesioprogram@ucsc.edu. The Califoria Society of CPAs is the atio s largest state accoutig orgaizatio ad the largest CPA associatio i Califoria. It serves almost 35,000 members i public practice, private idustry, educatio ad govermet. CalCPA s studet membership offers idividuals a opportuity to coect early with the CPA professio ad icludes free résumé postig, discouts o the CPA Exam, access to employers at local etworkig evets, ad much more. Visit www.calcpa.org. CPA Preparatio Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary The accoutat s role ecompasses a great deal of aalysis, makig the positio more importat ad certaily more complex. This program addresses these issues ad offers studets the backgroud eeded to remai successful i this field. This program helps participats meet the requiremets to take the Certified Public Accoutat (CPA) examiatio still the gold stadard credetial i the professio. GoalS The goals of this program are to provide: More advaced traiig o complex accoutig issues Advaced U.S. accoutig priciples for professioals traied i other coutries Academic accoutig requiremets ad accoutig uits to prepare studets to take the CPA examiatio Courses We offer 10 accoutig courses (40 quarter uits) ad 16 geeral busiess courses (36 quarter uits). The miimum requiremets for takig the CPA exam i Califoria are: A bachelor s degree 36 quarter uits of accoutig 36 quarter uits of geeral busiess courses. Cadidates must complete all educatioal requiremets prior to sittig for the exam. For more iformatio, please refer to the Califoria Board of Accoutacy at dca.ca.gov/cba. Accoutig Icome Tax Accoutig BUSAD.X444.4 (4.0 quarter uits) This course examies all the effects of curret federal tax law o idividual taxatio. Sole proprietorship, small busiess taxatio ad real property trasactios are covered, with a emphasis o capital gais ad losses, adjustmets to gross icome, itemized deductios, tax credits, tax paymets ad estimated taxes. This course focuses o practical applicatio of tax law through preparatio of tax forms ad plaig for idividuals. LYNDA BOMAN, M.S. SANTA CLARA CLASSROOM 10 meetigs: Wedesdays, 6 10 pm, September 16 November 18. Fee: $775. To eroll, use Sectio Number 3300.(023) Itroductio to Accoutig I: Fiacial Accoutig For course descriptio, see page 7. Itroductio to Accoutig II: Maagerial Accoutig For course descriptio, see page 7. Itermediate Accoutig I For course descriptio, see page 7. Itermediate Accoutig II For course descriptio, see page 7. Geeral Busiess Busiess ad Professioal Writig For course descriptio, see page 12. Busiess Law ad Its Eviromet For course descriptio, see page 12. Busiess Statistics I For course descriptio, see page 12. Fiace for the No-Fiacial Maager For course descriptio, see page 9. Implemetig Wiig Marketig Strategies For course descriptio, see page 21. Itegrated Marketig Commuicatio For course descriptio, see page 21. Maagemet ad Orgaizatio, Priciples For course descriptio, see page 12. Microecoomics, Itroductio For course descriptio, see page 12. Priciples of Marketig For course descriptio, see page 22. Project Leadership ad Commuicatio For course descriptio, see page 23. Role of the Project Maager For course descriptio, see page 24. 8 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.
Admiistrative ad Executive Assistat Busiess ad Maagemet Admiistrative ad executive assistat Ifo SeSSio Certificate Program Admiistrative ad Executive Assistat Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary This is the professio the Mercury News calls the power behid the CEO, ad ours is the traiig program that is geeratig all the excitemet i Silico Valley. Eroll i the Bay Area s oly traiig program for admiistrative ad executive assistats. Whether you are lookig to eter the professio or aimig for the ext level, you ll receive tailored istructio ad metorig delivered by experieced CEO ad executive assistats. This program will help get you ito oe of the mostsought-after jobs i the market today! Acquire essetial skills while learig methods that your maager will otice immediately: Icrease your productivity ad effectiveess Improve your ability to orgaize ad prioritize Expad your etwork ad build alliaces Develop self-cofidece Garer respect for your positio, yourself, ad others Set realistic goals for yourself that achieve positive results Addig this certificate to your résumé ca ope doors to Fortue 500 compaies, regardless of your educatioal backgroud. Audiece Admiistrative professioals at ay level Curret assistats seekig improved skill-sets Mid-career assistats watig to ehace their prospects Career chagers Certificate Requiremets Total of 14.5 uits: 9 required uits 5.5 elective uits Program Chair BONNIE SAVAGE has more tha 25 years of experiece i the high-tech idustry. She has taught for UCSC Extesio sice 2007. She curretly supports the presidet ad CEO of Avaya Corporatio. Ms. Savage s career icludes similar positios at JDSU Corporatio, Aspect Commuicatios, Beyod.com ad Skystream Corporatio, early-stage ad public compaies i the e-commerce ad Iteret area. She is also a leader to the admiistrative teams, providig resources ad isight to improve overall compay efficiecy ad teamwork. Ms. Savage is a member of the Silico Valley Catalyst Associatio (SVCA), a group of executive assistats to Silico Valley CEOs. For Certificate Applicatio Iformatio ad Policy o Trasferrig Credit from Other Schools, go to ucsc-extesio.edu. Required Courses Busiess ad Professioal Writig For course descriptio, see page 12. Fiace for the No-Fiacial Maager BUSAD.X437.5 (1.0 quarter uit) HRCI PHR, SPHR ad GPHR strategic recertificatio credit. This hads-o semiar focuses o learig to read, aalyze ad evaluate the umbers behid a good fiacial statemet ad their relevat data. Materials iclude the tools used to improve a orgaizatio s fiacial performace ad to assess its competitive stregth. The course covers key accoutig cocepts, fiacial statemets, cash budgets, strategic plas, detailed budgets, ad fiacial ratios. DIANNE CONRY, M.S., CPA. 4 meetigs: Modays, 6 9:30 pm, November 16 December 7. Fee: $515. To eroll, use Sectio Number 4247.(060) Admiistrative ad Executive Assistats This career evet features a pael of well-kow executive assistats from several of Silico Valley s leadig corporatios who will persoally aswer questios about the field of Admiistrative ad Executive Assistats ad its growig opportuities. A overview of UCSC Extesio s Admiistrative ad Executive Assistat program will also be covered. The courses i this program iclude guest lectures from CEO ad seior executive assistats to ehace learig with immediate, practical day-to-day applicatios. BONNIE SAVAGE. SANTA CLARA CLASSROOM Thursday, 6:30 8 pm, August 27. No fee, but registratio required. To eroll, use Sectio Number 6941.(022) Admiistrative ad Executive Assistat Advisory Board Boie Savage, CEO Assistat, Avaya Debbie Gross, CEA Assistat, Cisco Systems Sherry Parsos, Seior Executive Assistat, Avaya Rachael Chambers, Program Maager, Cisco Systems Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 9
Admiistrative ad executive assistat Busiess ad Maagemet Admiistrative ad Executive Assistat Certificate 14.5-uit miimum Required Courses (9 uits are required.) Uits Course F W Sp Su Admiistrative ad Executive Assistats Practicum...2.0...19031 Busiess ad Professioal Writig...2.0...5916 Commuicatio Skills for Admiistrative ad Executive Assistats...2.0...6957 Fiace for the No-Fiacial Maager...1.0...4247 m Project Maagemet for Admiistrative ad Executive Assistats...2.0...13524 ELECTIVE Courses (5.5 uits are required.) Uits Course F W Sp Su Adobe Illustrator, Itroductio...1.5...6497 Adobe Photoshop, Itroductio...1.5...5307 Busiess Grammar...2.0...1619 Busiess Statistics I...2.5...5620 m m Busiess Statistics II...2.5...6538 m Credibility: How to Ear It, How to Keep It...0.7 ceu...1525 Cross-Cultural Negotiatio: Asia ad Wester Busiess Eviromets...1.5...30236 m m m Cultural Proficiecy...1.5...6475 m Facilitatio Skills...2.0...0426 Graphic Desig Fudametals...2.0...20025 HTML Fudametals...2.0...20816 m p m p Improvig Your Busiess Presetatio Skills...2.0...0913 Iterviewig for Success: Usig Structured Iterviewig Techiques...0.5...6254 Leadig ad Facilitatig Productive Meetigs...0.5...2573 Leadig People Through Chage...0.5...4689 m Maagemet ad Orgaizatio, Priciples...2.0...0692 Orgaizatioal Developmet ad Chage, Itroductio...2.0...2719 Sharpeig Your Listeig Skills...0.7 ceu...30326 Take This Job ad Love It...0.7 ceu...23579 Role of the Project Maager...1.5...0306 p p p p Usig Positive Political Skills i the Workplace...0.7 ceu...6558 held i classroom m offered olie p both classroom ad olie sessios are available Elective Courses Adobe Illustrator, Itroductio For course descriptio, go to ucsc-extesio.edu. Busiess Grammar For course descriptio, go to ucsc-extesio.edu. Busiess Statistics I For course descriptio, see page 12. Facilitatio Skills For course descriptio, see page 18. Graphic Desig Fudametals For course descriptio, go to ucsc-extesio.edu. HTML Fudametals For course descriptio, go to ucsc-extesio.edu. Iterviewig for Success: Usig Structured Iterviewig Techiques For course descriptio, see page 18. Maagemet ad Orgaizatio, Priciples For course descriptio, see page 12. Sharpeig Your Listeig Skills For course descriptio, see page 18. Role of the Project Maager For course descriptio, see page 24. Visit ucsc-extesio.edu for the most curret program schedule. ACCESS TO ONLINE COURSES AND MATERIALS If you are erollig for the first time i a Olie course, or a classroom course with Olie Materials, you will receive a accout for UCSC Extesio Olie via e-mail withi 12 hours. If you have previously take a course with olie materials, you should use your existig accout. Course sites will ope oe day prior to the official start date. For more iformatio, icludig help retrievig your accout ifo, please visit ucsc-extesio.edu/olie-faqs. For iformatio o textbooks, visit ucsc-extesio.edu/bookstore. Project Maagemet for Admiistrative ad Executive Assistats BUSAD.X400.017 (2.0 quarter uits) This course helps executive assistats lear to use practical tools with a cosistet project maagemet approach that will deliver results more predictably, cosistetly, ad with less busiess risk. With these skills, you ll be able to embark upo complex projects with icreased efficiecy ad greater cofidece. Topics iclude time maagemet, busiess case solutios, persoal orgaizatio, plaig ad caledarig, travel, corporate ifrastructure ad chartig, ad evet plaig. SHERRY PARSONS, B.S. 8 meetigs: Thursdays, 6 9 pm, September 17 November 5. Fee: $560. To eroll, use Sectio Number 13524.(015) America Istitute of Professioal Bookkeepers AIPB the America Istitute of Professioal Bookkeepers is the bookkeepig professio s atioal associatio. AIPB s missio is to achieve recogitio of bookkeepers as accoutig professioals; keep bookkeepers up-to-date o chages i bookkeepig, accoutig ad tax; aswer bookkeepers everyday bookkeepig ad accoutig questios; ad certify bookkeepers who meet high, atioal stadards. Fouded i 1987, the curret membership is over 30,000. 10 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.
Bookkeepig Busiess Admiistratio Busiess ad Maagemet BOOKKEEPINg / Busiess Admiistratio Ifo SeSSio Certified Bookkeeper Program Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Overview Bookkeepers eed to have a competitive edge to ehace their stadig ad earig potetial. Accordig to the U.S. Bureau of Labor Statistics, Certified Bookkeepers will have the best prospects. Our program is edorsed by the America Istitute of Professioal Bookkeepers ad cosists of a sigle 12-week course, durig which you will: Receive i-depth istructio to prepare you for the three certificatio exams Complete persoal-study workbooks outside of class Take the Certified Bookkeeper qualificatio examiatios Prerequisite Two years of geeral-ledger bookkeepig experiece or completio of Itroductio to Accoutig I. Audiece Bookkeepers Accoutig clerks Small-busiess owers Auditig clerks Ayoe watig to uderstad moder bookkeepig Course offered i Fall Quarter oly. Certified Bookkeeper Program BUSAD.X480.2 (7.5 quarter uits) This course is for bookkeepers with at least two years of geeral ledger experiece ad for persos with previous course work i accoutig who wat to broade their experiece ad acquire the latest bookkeepig kowledge. Topics covered iclude accruals, deferrals ad the adjusted trial balace; correctio of accoutig errors ad bak recociliatio; hadlig payroll; calculatig depreciatio ad recordig; ad valuig merchadise ivetory. Prerequisite(s): Itroductio to Accoutig I: Fiacial Accoutig. BRETT LAYTON, CPA, M.S. 22 meetigs: Tuesdays, 6 9 pm, September 8 November 17; Saturdays, 9 am 1 pm, September 12 November 21. Fee: $1000. To eroll, use Sectio Number 2057.(021) Certificate Program Busiess Admiistratio Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary Today s busiess leaders must commad a broad set of skills from sales ad marketig to ecoomics, fiace, ad maagemet. This ot oly requires hads-o experiece i the day-to-day aspects of ruig a busiess, but also fudametal traiig ad educatio i the latest busiess admiistratio practices. This program is desiged to equip ew maagers, subject-matter professioals who have bee promoted to maagemet positios, ad those iterested i the broad theory of busiess develop the competecy i critical fuctios of busiess. We also offer a rage of electives to target kowledge i specific subjects. Modeled after top busiess school programs, a majority of our courses provide credit toward M.B.A. ad CPA programs throughout the Bay Area. Take idividual courses to expad ad update specific kowledge, or pursue the certificate for comprehesive traiig from the professioals who helped shape the coutry s most dyamic regioal ecoomy. Idividual courses may also fulfill MCLE ad CPA cotiuig educatio requiremets which you ca obtai through the Busiess Admiistratio Certificate program at UCSC Silico Valley Extesio. Certificate Requiremets Five required courses: 14.0 uits. Electives: 11.0 uits MCLE Credit Busiess Law ad Its Eviromet, 29.0 credit hours Program Chair DON UY-BARRETA, M.S., has bee teachig ecoomics ad fiace related courses sice 1999. He has also helped revise certificate programs ad course offerigs at various istitutios. I additio, he has over a decade of experiece i ivestmet maagemet, most recetly as a portfolio aalyst, where he assisted i maagig early $4.5 billio i tax-exempt securities. He has also cosulted at SRI Iteratioal (origially fouded as the Staford Research Istitute) for the Domai Specific Assessmet project fuded by the Departmet of Educatio. He has taught at various Bay Area colleges. His mai iterests are macroecoomics, developmetal ecoomics, labor ecoomics ad ivestmet maagemet. He is curretly pursuig his secod masters i fiace. olie Busiess Admiistratio ad M.B.A. Prerequisites What exactly does busiess admiistratio mea, ad how ca you apply hard-wo skills to your career? Joi us for this free olie semiar to lear about our reowed Busiess Admiistratio program, which has recetly bee updated to meet the eeds of workig professioals i a variety of fields. You ll also lear which of our courses cout as prerequisites to M.B.A. programs ad how to apply these uits toward graduate degrees, thaks to our articulatio agreemets with six Bay Area uiversities. This olie orietatio allows you to explore our olie learig eviromet ad ask the program chair ad staff questios throughout the quarter. ONLINE, Jue 15 August 31. No fee, but registratio required. To eroll, use Sectio Number 13548.(013) Busiess Admiistratio Advisory Board Agelika Bledstrup, Ph.D., Staford, Cosultat ad Istructor, Staford s Cotiuig Studies Program Eve Majure, B.A., Staford Uiversity, Seior Maager of Uiversity Learig ad Developmet, HR, Brocade Commuicatios Systems Ic. Elle Pieterse, Ed.D., Uiversity of Sa Fracisco, CEO, Pieterse & Compay Prem Talreja, M.B.A., Duke Uiversity, Director of OEM Sales, Sigma Desigs Ic. Dog Hao Zhag, Ph.D., Staford, Chief Ivestmet Officer, Evla Hills Ivestmet Maagemet Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 11
Busiess Admiistratio Busiess ad Maagemet Required Courses Busiess Law ad Its Eviromet BUSAD.X451.1 (3.0 quarter uits) HRCI PHR, SPHR ad GPHR strategic recertificatio credit, 29.25 hours. MCLE Miimum Cotiuig Legal Educatio State Board of CA, 20.0 hours. This course reviews the America legal process, commercial law ad its developmet, ad orgaizatioal structures, all i the cotext of the maagerial challeges i today s highly litigious eviromet. Topics iclude cotracts; egligece; product liability; costitutioal law as it applies to busiess; federal ad state civil procedure; torts; busiess etities, icludig LLCs; Uiform Commercial Code; real-property cocepts; creditor, debtor ad bakruptcy issues; employmet discrimiatio ad sexual harassmet; law of agecy; ad crimial law. DEANNA MOUSER, J.D., L.L.M. 5 meetigs: Saturdays, 9 am 5 pm, November 7 December 12. Fee: $745. To eroll, use Sectio Number 6360.(044) Maagemet ad Orgaizatio, Priciples BUSAD.X435.1 (2.0 quarter uits) HRCI PHR, SPHR ad GPHR strategic recertificatio credit 19.5 hours; MCLE Miimum Cotiuig Legal Educatio State Board of CA. This course itroduces valuable maagemet tools, processes ad techiques practiced by successful busiesses. You ll lear how maagers orchestrate resources to achieve corporate objectives. Topics iclude performace maagemet, maagemet by objective; commuicatio ad teamwork; systematic decisiomakig, staffig, motivatio ad leadership; ad orgaizatioal structure ad cotrol. MITCHELL PLOTT, M.A. 6 meetigs: Wedesdays, 6 9 pm, September 9 October 14. Fee: $660. To eroll, use Sectio Number 0692.(071) Microecoomics, Itroductio ECON.X414. (4.0 quarter uits) HRCI PHR, SPHR ad GPHR strategic recertificatio credit, 37.5 hours. This course is a itroductio to basic ecoomics, aalysis of prices ad markets, cosumer behavior, the theory of productio ad costs, pricig ad employmet of the factors of productio, iteratioal trade issues, public policy ad curret domestic microecoomics problems. LONNIE SPEIGHT, B.S., M.B.A. 10 meetigs: Thursdays, 6 10 pm, September 24 December 3. Fee: $775. To eroll, use Sectio Number 4548.(057) Priciples of Marketig For course descriptio, see page 22. Elective Courses Busiess ad Professioal Writig BUSAD.X440.9 (2.0 quarter uits) BUSINESS ADMINISTRATION CERTIFICATE REQUIRED Courses (14 uits) Uits Course F W Sp Su Busiess Law ad Its Eviromet...3.0... 6360 Fiace I, Fudametals...3.0... 3636 Maagemet ad Orgaizatio, Priciples...2.0... 0692 Microecoomics, Itroductio...4.0... 4548 m Priciples of Marketig...2.0... 0104 m m elective Courses (11 uits) Uits Course F W Sp Su Busiess Essetials Busiess ad Professioal Writig...2.0...5916 Effective Negotiatios: Priciples, Strategies, ad Techiques...1.5...1493 Macroecoomics, Itroductio...4.0...0479 m Priciples of Real-World Ecoomics...2.0...30273 Fiacial Aalysis/Accoutig Busiess Statistics I...2.5...5620 m m Busiess Statistics II...2.5...6538 m Fiacial Statemet Aalysis...4.0...6938 Itroductio to Accoutig I: Fiacial Accoutig...4.0...3658 p p Itroductio to Accoutig II: Maagerial Accoutig...4.0...1224 m Maagemet Developmet Huma Resources Maagemet, Itroductio...1.0...5880 Orgaizatioal Developmet ad Chage, Itroductio...2.0...2719 Strategic Thikig ad Problem Solvig...2.0...5509 Marketig Busiess Developmet Maagig the Developmet of New Products...1.5...3196 m m Marketig Operatios 2.0: Tactical Disciplie to Strategic Visio...2.0...21944 Power of Market Research...2.0...0109 m Product Maagemet: Movig the Product to Market...2.0...2466 m m held i classroom m offered olie p both classroom ad olie sessios are available Accordig to Fortue magazie, professioals with the best writig skills ear three times more tha their least-capable peers. This course is desiged to immediately improve your writte busiess commuicatios through cocrete, o-osese tools that will serve you throughout your career. The workshop format provides actio-orieted feedback that builds cofidece through i-class exercises, while homework practice solidifies your ew skills. Prerequisite(s): Soud kowledge of Eglish grammar. ARLENE GOTSHALK, M.A. 6 meetigs: Wedesdays, 6 9:30 pm, October 28 December 9. Fee: $660. To eroll, use Sectio Number 5916.(053) Visit ucsc-extesio.edu for the most curret program schedule. Busiess Statistics I BUSAD.X438.8 (2.5 quarter uits) HRCI PHR, SPHR ad GPHR strategic recertificatio credit. A itroductio to the busiess use of statistical cocepts ad tools, this course covers the basic cocepts of descriptive statistics such as meas ad variaces, uses of probability, ad statistical iferece ad their applicatio to busiess processes ad decisios. I additio, the course addresses the use of statistical estimatio techiques, decisio theory (hypothesis-testig process), ad the use of regressio ad correlatio. LAURENCE O CONNELL, M.B.A., M.S., M.A. ONLINE, September 14 November 8. Fee: $720. To eroll, use Sectio Number 5620.(066) 12 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.
Busiess ad Maagemet Busiess Admiistratio / Fiacial Plaig Huma Resource Maagemet, Itroductio For course descriptio, see page 16. Itroductio to Accoutig I: Fiacial Accoutig For course descriptio, see page 7. Itroductio to Accoutig II: Maagerial Accoutig For course descriptio, see page 7. Marketig Operatios 2.0: Tactical Disciplie to Strategic Visio For course descriptio, see page 22. Also of Iterest Priciples of Busiess Aalysis For course descriptio, see page 26. Project Maagemet Skills for Busiess Aalysts BUSAD.X401.10 (2.0 quarter uits) Busiess aalysts are resposible for determiig the most effective ways to elicit, aalyze, documet, ad implemet projects. It is critical that aalysts utilize essetial project maagemet cocepts, skills ad techiques i order to effectively create busiess plaig deliverables ad maage the requiremets process. The primary purpose of this course is to provide these critical project maagemet cocepts ad tools to pla for ad maage busiess aalysis deliverables ad activities, as well as the requiremets process. Prerequisite(s): Role of the Project Maager ad Priciples of Busiess Aalysis. ALAN TSUDA, M.B.A. 7 meetigs: Wedesdays, 6:30 9:30 pm, September 16 October 28. Fee: $830. To eroll, use Sectio Number 30173.(003) Role of the Project Maager For course descriptio, see page 24. Facilitatio Skills For course descriptio, see page 18. M.B.A. Prerequisites Graduate School Preparatio Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary Our pre-m.b.a. curriculum is modeled after leadig busiess school programs to help put you o track for a degree. May of our courses are recogized for credit toward M.B.A.s at leadig Bay Area busiess schools. If you re ot sure a M.B.A. is right for you, our program lets you test drive graduate-level course work at a slower pace. This way you ca build your cofidece without puttig your graduate school trascript at risk. Alteratively, you ca acquire specific kow-how by takig idividual courses or work toward our Certificates i Busiess Admiistratio or Accoutig. Our courses help you develop busiess skills ad maagemet savvy that are a superb foudatio for ay career. If you are applyig to a uiversity for a M.B.A., be sure to iquire with the respective uiversity regardig the articulatio agreemet for updates ad chages. Courses 1. Itroductio to Accoutig I: Fiacial Accoutig* 2. Itroductio to Accoutig II: Maagerial Accoutig* 3. Microecoomics, Itroductio* 4. Macroecoomics, Itroductio 5. Busiess Statistics I* 6. Busiess Statistics II 7. Fiace I, Fudametals* 8. Itermediate Accoutig I* 9. Cost Accoutig *Offered September December Credit Recogized by Bay Area Busiess Schools We have strategic alliaces with M.B.A. programs at: Califoria State Uiversity, East Bay (1, 2, 5+6) Golde Gate Uiversity (1+2, 3+4, 5+6) Notre Dame de Namur Uiversity (1, 2, 3, 4, 5+6) Sait Mary s College of Califoria (1, 2, 3+4, 5+6+7) Sa José State Uiversity, School of Busiess (3+4, 5+6) UC Berkeley, Haas School of Busiess Eveig Program (5+6) Note(s): Numbers deote courses accepted from the above list. Whe two or more umbers are listed (N+N), the istitutio specified requires completio of two or more UCSC Extesio courses to fulfill oe requiremet. Busiess Statistics I For course descriptio, see page 12. Itroductio to Accoutig I: Fiacial Accoutig For course descriptio, see page 7. Itroductio to Accoutig II: Maagerial Accoutig For course descriptio, see page 7. Itermediate Accoutig I For course descriptio, see page 7. Microecoomics, Itroductio For course descriptio, see page 12. Fiacial Plaig Certificate Program Persoal Fiacial Plaig Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary Fiacial plaig ad wealth maagemet remais a fast-growig field because of the complexity of the fiacial decisios cofrotig almost everyoe, icludig the Boomer geeratio, which is about to retire e mass. This cultural ad ecoomic shift presets rewardig career opportuities for those iterested i persoal fiace. UCSC Extesio offers Silico Valley s oly Certified Fiacial Plaer Boardregistered program. Our traiig will groud you i CFP Board educatio requiremets fulfillig a qualificatio for you to sit for the rigorous CFP examiatio. Additioally, because of our program s aligmet with the Fiacial Plaig Associatio, you receive the uique opportuity to etwork withi the professioal commuity while earig this uiversally recogized credetial. All our istructors are leadig practitioers. They provide real-world practices, the latest iformatio ad isight ito the field. Take idividual courses to expad or update specific kowledge or pursue the certificate ad put yourself o track to become a CFP professioal. Audiece Ayoe iterested i their fiacial well-beig Fiacial plaers (ucredetialed) Real estate ad mortgage professioals Accoutats Attoreys Trust officers Stockbrokers Isurace agets Private bakers Career chagers Program Prerequisites If you ited to pursue the Certificate i Persoal Fiacial Plaig (PFP) ad take the CFP examiatio, you should hold a bachelor s degree i ay disciplie from a accredited U.S. college or uiversity recogized by the U.S. Departmet of Educatio. Certificate Requiremets You must take all eight courses ad attai a overall average of 3.0 to qualify, icludig a B or better i Mathematics for Fiacial Plaig, PFP, Survey ad PFP, Practicum, ad a C or better i each of the other courses. Course work must be completed withi three years of declarig cadidacy. Courses completed more tha five years prior to date certificate is issued caot be used to fulfill requiremets. Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 13
Fiacial PlaiG Busiess ad Maagemet Ifo SeSSio Fiacial Plaig Are you iterested i a career i the field of Fiacial Plaig? Do you wat to do a better job of maagig your ow fiaces? Fiacial plaig ad wealth maagemet remais a fast-growig field because of the complexity of fiacial decisios facig all of us. Joi us i this sessio where program coordiators ad istructors provide a overview of UCSC Extesio s Certified Fiacial Plaer Board-registered program. RENÉE SNOW, Ph.D.,CFP, EA. SANTA CLARA CLASSROOM Wedesday, 6:30 8 pm, August 19. No fee, but registratio required. To eroll, use Sectio Number 13552.(027) Not uit-specific Persoal Fiacial Plaig Certificate Prerequisite Courses Uits Course F W Sp Su Mathematics for Fiacial Plaig...3.0...2730 Persoal Fiacial Plaig, Survey...4.0...4309 Required Courses Uits Course F W Sp Su Employmet Beefits ad Retiremet Plaig i Persoal Fiacial Plaig...3.5...6310 Estate Plaig...3.5...1743 Icome Taxatio i Persoal Fiacial Plaig...3.5...3672 Ivestmets i Persoal Fiacial Plaig...4.0...1556 Risk Maagemet i Persoal Fiacial Plaig...3.5...2040 Fial Required Course Uits Course F W Sp Su Persoal Fiacial Plaig, Practicum...3.0...5129 s Erolled Aget program Uits Course F W Sp Su Erolled Aget Review, Part 1 Idividuals...3.0...30356 Erolled Aget Review, Part 2 Busiesses...3.5...30372 Erolled Aget Review, Part 3 Represetatio, Practices ad Procedures...1.5...30373 held i classroom m offered olie s hybrid p both classroom ad olie sessios are available Visit ucsc-extesio.edu for the most curret program schedule. Persoal Fiacial Plaig Advisory Board RENÉE SNOW, Ph.D., CFP, EA CYNTHIA J. RILEY, B.S. Eric Solve, CFP JAMES PARK, B.S. PROGRAM ENDORSEMENTS Fiacial Plaig Associatio The Fiacial Plaig Associatio (FPA) is the professioal orgaizatio for fiacial plaers. Career-orieted studets i the Persoal Fiacial Plaig Certificate Program are ecouraged to cosider joiig the FPA as associate members. The FPA may be cotacted at fpasv.org. Course Sequece The two prerequisite courses ( Mathematics for Fiacial Plaig ad PFP, Survey ) must be completed prior to erollig i the remaiig courses. The fial course for all cadidates is the Persoal Fiacial Plaig, Practicum. For Iformatio o Certificate Applicatio ad Trasferrig Credit from Other Schools, see page 4. ABOUT CFP CERTIFICatio Certified Fiacial Plaer Board of Stadards, Ic., ows the trademarks CFP, Certified Fiacial Plaer TM ad CFP (with flame logo) certificatio marks i the U.S., which it awards to idividuals who successfully complete the CFP Board s iitial ad ogoig certificatio requiremets. UCSC Silico Valley Extesio does ot certify idividuals to use the CFP, Certified Fiacial Plaer or CFP (with flame logo) certificatio marks. CFP certificatio is grated oly by the Certified Fiacial Plaer Board of Stadards, Ic., to those persos who, i additio to completig a educatioal requiremet such as this CFP Board-registered program, have met its ethics, experiece, ad examiatio requiremets. CFP EXAMINATION Iformatio For iformatio regardig the CFP examiatio ad experiece requiremets, please write the CFP Board, 1425 K St., NW, Suite 500, Washigto, DC 20005, call toll-free (800) 487-1497, or visit www.cfp.et. Program Chair RENÉE SNOW, Ph.D., CFP, EA, has worked as a Certified Fiacial Plaer for the past 20 years ad has combied techical expertise with psychology ad philosophy i service to her cliets. She eared a M.S. i accoutacy ad worked eight years for a large regioal CPA firm. Dr. Sow maages her ow firm ad specializes i tax plaig, asset maagemet, ad the psychological aspects of wealth maagemet. As a fiacial plaig istructor at UCSC Extesio, she grouds studets i the philosophy of ecoomics while givig them the practical tools to work i the fiacial services idustry. 14 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.
Busiess ad Maagemet Fiacial Plaig Prerequisite Course Persoal Fiacial Plaig, Survey BUSAD.X444. (4.0 quarter uits) This course itroduces the professioal ad techical cotet of persoal fiacial plaig. It emphasizes the idetificatio ad quatificatio of fiacial objectives ad the iterrelated facets of a wide rage of techical material. You ll also lear ethics, strategies ad processes of professioal practice ad CFP stadards of practice. A HP-12C or equivalet fiacial calculator is required. ELLEN LAU, CFP, M.B.A. 10 meetigs: Modays, 6 10 pm, September 21 November 23. Fee: $770. To eroll, use Sectio Number 4309.(077) Required Courses Ivestmets i Persoal Fiacial Plaig: Priciples ad Methods BUSAD.X455.8 (4.0 quarter uits) This course provides a comprehesive overview of ivestmets through readigs, case studies, problemsolvig exercises ad discussio. This balace of practical applicatio ad theory should be useful to both the practitioer ad the ivestor. The course emphasizes the structure, regulatio ad operatio of ivestmet markets; uderstadig moder portfolio theory, asset allocatio ad risk cotrol; detailed aalysis of fixed icome, equity ad derivative ivestig; portfolio desig ad costructio; fulfillig fiduciary resposibilities; ad ivestmet performace measuremet ad reportig. Prerequisite(s): Mathematics for Fiacial Plaig ad Persoal Fiacial Plaig, Survey. RUSSELL BLAHETKA, M.B.A. 12 meetigs: Tuesdays, 6 9:30 pm, September 8 November 24. Fee: $790. To eroll, use Sectio Number 1556.(037) Risk Maagemet i Persoal Fiacial Plaig BUSAD.X460.1 (3.5 quarter uits) This course provides a survey of risk maagemet with a focus o applyig the fudametals to such persoal issues as premature death, medical costs, log-term care, property ad liability exposures. After a review of the fudametals, the course covers the techiques ad strategies of risk maagemet, icludig the use zof various forms of isurace ad risk retetio ad reductio. You ll use readigs, case studies, i-class discussio, ad review of real-world situatios to uderstad the ofte-overlooked, yet critically importat, dimesios of persoal risk maagemet. Prerequisite(s): Mathematics for Fiacial Plaig ad Persoal Fiacial Plaig, Survey. LES ADLER, B.A. 10 meetigs: Modays, 6 9:30 pm, September 14 November 16. Fee: $720. To eroll, use Sectio Number 2040.(039) Practicum Course Persoal Fiacial Plaig, Practicum BUSAD.X460.4 (3.0 quarter uits) This fial course i the certificate program is ope oly to studets who have completed all other required courses. You ll apply the skills ad kowledge gaied i prior courses through the extesive use of case studies, the udertake the process of preparig ad presetig a complete fiacial pla i a eviromet of oliability. You ll be exposed to the practical busiess ad professioal aspects of coductig a fiacial couselig practice, icludig ethics, ad CFP stadards of practice. Prerequisite(s): You must take all required PFP courses prior to takig the practicum. RENÉE SNOW, Ph.D.,CFP, EA. SANTA CLARA CLASSROOM AND ONLINE (HYBRID) 3 meetigs: Thursdays, 6 9 pm, September 3, 10; Thursday, 6 9:30 pm, October 29. Fee: $690. To eroll, use Sectio Number 5129.(066) Erolled Aget Program ew Erolled Aget Review, Part 3 Represetatio, Practices ad Procedures BUSAD.X400 How close are you to earig your Erolled Aget licese? This third course i our EA series focuses o Part 3 of the Special Erollmet Exam (SEE), ad covers practices ad procedures before the Iteral Reveue Service. You ll lear about taxpayer ad preparer pealties, audit represetatio, the appeals ad collectio processes, tax authority, recordkeepig ad electroic filig, icome ad assets, deductios ad credits, ad specialized returs for idividuals. By the ed of the course, you ll have a better uderstadig of how to represet taxpayers ad yourself before the IRS. DANIEL RAVAL, M.S., M.B.A. VICTORIA CHARVEZ, B.A. SANTA CLARA CLASSROOM 6 meetigs: Thursdays, 6 9 pm, September 17 October 22. Fee: $600. To eroll, use Sectio Number30373.(001) Ear Graduate Credit! Credit Trasfer Agreemet for Persoal Fiacial Plaig Cal Luthera You ca ear graduate degree credit by takig Persoal Fiacial Plaig courses at UCSC Extesio, thaks to our articulatio agreemet with Califoria Luthera Uiversity Califoria Istitute of Fiace. Completio of Extesio s Certificate i Persoal Fiacial Plaig equates to 15 graduate credits i the Cal Luthera M.B.A. Fiacial Plaig degree, with the followig stipulatios: 1) The UCSC Extesio Certificate i Persoal Fiacial Plaig must be completed before a studet applies for admissio to the M.B.A. i Fiacial Plaig at Cal Luthera Uiversity Istitute of Fiace. 2) A grade of B or better must be eared i all Extesio course work to qualify for credit towards the Cal Luthera M.B.A. i Fiacial Plaig. The courses required to ear the Extesio certificate (28 quarter credit uits) traslate to 18.67 uits (quarter credits are 67% of the semester credits) eligible for trasfer to the Califoria Luthera Uiversity Istitute of Fiace program i Fiacial Plaig. 3) The followig courses qualify for graduate credit towards the M.B.A. i Fiacial Plaig: Cal Luthera Courses Semester Credits a. BUS 501 Itroductio to Fiacial Plaig 3 credits b. BUS 502 Tax Plaig ad Strategy 3 credits c. BUS 505 Retiremet Plaig 3 credits d. BUS 506 Isurace Plaig 3 credits e. BUS 507 Estate Plaig 3 credits Total 15 credits Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 15
HUMAN RESOURCES Busiess ad Maagemet Huma Resources Certificate Program Huma Resource Maagemet Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary Huma resource maagemet is a dyamic professio that cotiues to grow i complexity ad stature. HR professioals eed a broad, comprehesive skill set across all huma resource fuctioal areas i order to succeed. Take idividual courses to update specific skills or pursue the certificate for comprehesive traiig from the pros who share this importat professio i Silico Valley. Most of our courses are approved for credit by the HR Certificatio Istitute ad we offer five state-ofthe-art curricula to help you achieve your career goals: HRM Certificate: Our highly regarded geeralist traiig for HR professioals Talet Acquisitio ad Workforce Plaig: The latest i talet acquisitio ad sourcig practices, tools ad strategy Leadership Developmet Specialty: Traiig, facilitatio ad istructioal desig, icludig cotet from our reowed Istructioal Desig ad Delivery program Employee Relatios Specialty: Performace maagemet essetials focused o best practices ad real-world applicatio HR Busiess Parter Specialty: Desiged to build your busiess acume ad credibility o the lie with iteral cliets. Several courses fulfill MCLE credit requiremets. AUDIENCE This program is desiged for: Curret HR professioals who wat to upgrade or expad their skills Career chagers lookig to explore HR Maagers from techical fields or other fields who eed HR kowledge to ehace their leadership skills Certificate Requiremets Total of 11 courses: Eight required courses Three elective courses Recommeded Course Sequece We recommed that you start with Huma Resource Maagemet, Itroductio. MCLE Credit Fiace for the No-Fiacial Maager, 13 hours Program Chair NANCY NELSON, B.A., SPHR-CA, GPHR, is pricipal of HRProse, LLC, ad has more tha 20 years of experiece maagig a variety of corporate HR fuctios i the telecommuicatios ad high-tech sectors. She has taught for UCSC Extesio sice 2007. She most recetly served as HR director for Ultra Clea Techology. Ms. Nelso is past adjuct faculty i the CSU East Bay College of Busiess ad Ecoomics ad has facilitated the Norther Califoria Huma Resource Associatio PHR/SHRM certificatio prep course. She is certified as a Seior Professioal i Huma Resources by the Huma Resources Certificatio Istitute. Required Courses Beefits Maagemet: A Comprehesive Study of Employee Beefit Programs BUSAD.X422.4 (2.0 quarter uits) HRCI PHR, SPHR ad GPHR geeral recertificatio credit, 19.25 hours. This course presets a comprehesive view of beefits, icludig the latest approaches for aalyzig ad selectig programs ad fudig optios; developig strategies ad egotiatig techiques to reduce healthcare costs; ad evaluatig employee eeds ad helpig them better uderstad their coverage. The course icludes detailed discussio of health ad welfare plas, icludig cafeteria plas, qualified retiremet plas such as 401(k) plas, vacatio ad sick leave programs, icidetal beefits, ad overall beefit cost maagemet. Prerequisite(s): Huma Resource Maagemet, Itroductio. MARCO ROSA, M.A. 7 meetigs: Modays, 6 9 pm, September 21 November 2. Fee: $680. To eroll, use Sectio Number 6251.(085) Compesatio Maagemet BUSAD.X425. (2.0 quarter uits) HRCI PHR, SPHR ad GPHR geeral recertificatio credit, 22 hours. This course presets wage theories ad practices ad their applicatio to problems i busiess ad idustry. A workshop approach will be applied to the study of wage survey techiques; job aalysis, classificatio ad evaluatio; methods of idividual wage determiatio; ad icetive plas. Prerequisite(s): Huma Resource Maagemet, Itroductio. INSTRUCTOR: TBA. 8 meetigs: Thursdays, 6 9 pm, September 24 November 12. Fee: $710. To eroll, use Sectio Number 4506.(087) Effective Employee Relatios BUSAD.X446.3 (1.5 quarter uits) HRCI PHR, SPHR ad GPHR geeral recertificatio credit, 16.5 hours. This course presets legal ad practical methods for hadlig employee relatios issues, with special emphasis o the 80 percet of job termiatios that are o-the-job behavior related. Topics iclude employee commuicatios, hadlig employee complaits, resolvig employee coflicts ad harassmet, coachig maagers through employee issues; performace maagemet; volutary ad ivolutary termiatios; ad the impact of mergers ad acquisitios. Prerequisite(s): Huma Resource Maagemet, Itroductio. JILL PODOLSKY, B.S. 5 meetigs: Wedesdays, 6 9 pm, October 28 November 18; Saturday, 9 am 4 pm, November 14. Fee: $650. To eroll, use Sectio Number 4698.(075) Fiace for the No-Fiacial Maager For course descriptio, see page 9. Huma Resource Maagemet, Itroductio BUSAD.X425.1 (1.5 quarter uits) Huma resource maagemet is a rapidly evolvig professio. This itroductory course ad itesive overview provides a i-depth exploratio of today s HR fuctio ad its place i the moder orgaizatio. Desiged for those who are ew to the field, as well as those who would like a refresher, this highly iteractive course covers key HR fuctios through lecture, class discussios, ad team exercises. You ll be provided a overview of primary HR roles icludig talet acquisitio, rewards strategy, busiess partership, ad other practices that are aliged to drive busiess success. NANCY NELSON, B.A., SPHR-CA, GPHR. PATRICIA MAHONY, M.A., M.S. 2 meetigs: Saturdays, 9 am 5 pm, October 17, 24. Fee: $610. To eroll, use Sectio Number 5580.(142) 16 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.
Busiess ad Maagemet HUMAN RESOURCES Not uit-specific. Huma Resource Maagemet Certificate REQUIRED Courses Uits Course F W Sp Su Beefits Maagemet: A Comprehesive Study of Employee Beefit Programs...2.0...6251 m Compesatio Maagemet...2.0...4506 m Effective Employee Relatios...1.5...4698 Fiace for the No-Fiacial Maager...1.0...4247 m Huma Resource Maagemet, Itroductio...1.5...5580 Law ad Huma Resource Maagemet...2.0...5283 Maagig the Staffig Fuctio...1.5...5019 Orgaizatioal Developmet ad Chage, Itroductio...2.0...2719 ELECTIVE Courses (Choose three) Uits Course F W Sp Su Talet Acquisitio ad Workforce Plaig Iterviewig for Success: Usig Structured Iterviewig Techiques...0.5...6254 Talet Acquisitio 101...1.5...1600 Leadership ad Huma Resource Developmet Desigig Traiig Programs...2.0...3132 Facilitatio Skills...2.0...0426 Istructioal Needs Assessmet ad Evaluatio...1.5...1659 Leadig ad Facilitatig Productive Meetigs...0.5...2573 Learig Theories ad Styles...1.0...3967 m Improvig Your Busiess Presetatio Skills...2.0...0913 Employee Relatios Cultural Proficiecy...2.0...6475 m Leadig People Through Chage...0.5...4689 m Termiatig ad Maagig Problem Employees...0.5...30131 Usig Positive Political Skills i the Workplace... 0.7 ceus...6558 Workplace Ivestigatios...0.5...5512 HR Busiess Parters Credibility: How to Ear It, How to Keep It... 0.7 ceus...1525 Effective Negotiatios: Priciples, Strategies ad Techiques...1.5...1493 HR Techology What You Need to Kow to Be a Techology Propoet...1.5...30238 Maagemet ad Orgaizatio, Priciples...2.0...0692 Role of the Project Maager...1.5...0306 p p p p Sharpeig Your Listeig Skills... 0.7 ceus...30326 Career Developmet Acceleratig Your Career i Huma Resources...1.0...3842 Take This Job ad Love It... 0.7 ceus...23579 held i classroom m offered olie p both classroom ad olie sessios are available Ifo SeSSio Huma Resource Maagemet Joi the program coordiator, istructors ad studets for a lively program presetatio ad discussio of the treds ad optios available for eterig Huma Resources from a variety of other professios. NANCY NELSON, B.A., SPHR-CA, GPHR. SANTA CLARA CLASSROOM Tuesday, 6:30 8:30 pm, August 17. No fee, but registratio required. To eroll, use Sectio Number 5235.(032) Huma Resource Maagemet Advisory Board NANCY NELSON, B.A., SPHR-CA, GPHR ROBERT COON, Ph.B., Waye State Uiversity LEA VALENCIA DAVIS, M.B.A., Sata Clara Uiversity JeFF jacobs, B.S., Sata Clara Uiversity stephe b. mcelfresh, Ph.D. J.D., SPHR, Bosto College RICK PARTRIDGE, M.Ed., Ed.S., Uiversity of Florida Visit ucsc-extesio.edu for the most curret program schedule. Law ad Huma Resource Maagemet LAW.X401.8 (2.0 quarter uits) HRCI PHR, SPHR ad GPHR strategic recertificatio credit; MCLE Miimum Cotiuig Legal Educatio State Board of CA. This course outlies the laws ad agecies that regulate employmet relatioships i Califoria. These laws must be uderstood to prevet or defed agaist employmet litigatio ad govermet audits. Topics iclude wrogful termiatio, employmet discrimiatio uder state ad federal law, sexual (ad other) harassmet, workplace privacy, wage ad hour regulatios, immigratio, labor uios, collective bargaiig, strikes ad picketig uder the Natioal Labor Relatios Act, leaves of absece, ocompetitio ad trade secrets, alterative dispute resolutio, substace use ad abuse i the workplace, affirmative actio, COBRA, idepedet cotractors vs. employees, workers compesatio ad reductios i workforce. Prerequisite(s): Huma Resource Maagemet, Itroductio. DEANNA MOUSER, J.D., L.L.M. 3 meetigs: Saturdays, 9 am 5:30 pm, October 10 24. Fee: $710. To eroll, use Sectio Number 5283.(108) HRCI Provider ApproVAL HR Certificatio Istitute (HRCI), the atioal certificatio board for HR professioals, has certified our HRM program as a Approved Provider. All our HRM courses ow qualify for recertificatio credit hours, based o HRCI stadards. Takig just three of our courses every two years ca fulfill all recertificatio requiremets. See hrci.org for complete details. The use of this seal is ot a edorsemet by HRCI of the quality of the program. It meas that this program has met HRCI s criteria to be pre-approved for recertificatio credit. Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 17
HUMAN RESOURCES Busiess ad Maagemet Maagig the Staffig Fuctio BUSAD.X476.7 (1.5 quarter uits) HRCI PHR, SPHR ad GPHR geeral recertificatio credit, 16.5 hours. Recruitig top talet for a orgaizatio is oe of the most difficult challeges for staffig departmets today. This workshop explores these critical issues related to maagig the staffig fuctio: uderstadig staffig models ad orgaizatioal costs, workforce plaig, budgetig ad maagig staffig costs, marketig the staffig fuctio, developig effective hirig processes, selectig ad evaluatig resources, maximizig the recruitig website, college-recruitmet ad employeereferral programs, maagig global requiremets, ad measurig performace. Prerequisite(s): Huma Resource Maagemet, Itroductio. LEON BEZDIKIAN, B.A. 6 meetigs: Wedesdays, 6 9 pm, September 16 October 21. Fee: $650. To eroll, use Sectio Number 5019.(047) Elective Courses Acceleratig Your Career i Huma Resources BUSAD.X493.8 (1.0 quarter uit) Are you lookig to focus your HR career? Woderig what will brig you the most job satisfactio? How will you recocile your work values, experiece ad skills? Through assessmets, self-reflectio ad discussios, this course will assist you i evaluatig ad comparig your curret HR skills ad experiece to those required for various positios withi the field. The course will help you idetify gaps i career experiece ad create a actio pla for developmet. HR experts discuss how they developed their career paths, ad will explai strategies to augmet HR skillsets. NANCY NELSON, B.A., SPHR-CA, GPHR. 3 meetigs: Thursdays, 6 9:30 pm, November 5 19. Fee: $500. To eroll, use Sectio Number 3842.(015) Iterviewig for Success: Usig Structured Iterviewig Techiques BUSAD.X407.1 (0.5 quarter uit) HRCI PHR, SPHR ad GPHR geeral recertificatio credit. This course is desiged to improve the iterviewig skills of staffig professioals, maagers, supervisors ad other employees ivolved i persoel selectio decisios. The course covers specific techiques for behavioral, techical, ad executive iterviews. You ll lear a variety of iterviewig ad evaluatio techiques for makig more effective hirig decisios. Topics iclude how to prepare job specificatios; review résumés quickly ad accurately; pla, cotrol, evaluate ad documet the iterview; ad use effective questioig techiques i the iterview process. JULIUS SCHILLINGER, M.S. SANTA CLARA CLASSROOM Saturday, 9 am 5 pm, October 3. Fee: $420. To eroll, use Sectio Number 6254.(050) Desigig Traiig Programs For course descriptio, go to ucsc-extesio.edu. Facilitatio Skills BUSAD.X401.7 (2.0 quarter uits) HRCI PHR, SPHR ad GPHR geeral recertificatio credit, 16.5 hours. I this workshop, you ll lear to apply facilitatio skills to create ad support learig outcomes at the idividual, group ad corporate levels, as well as other traiig eeds. Topics iclude the values of facilitatio, buildig ad maitai a learig eviromet, group developmet ad observatio skills, experimetal techiques for iteractig with groups, recordig theory ad practice, ad examiatio of key processes such as eeds assessmet, priorities ad goals, coflict resolutio, decisio-makig, problem-solvig ad commuicatio. TARA MARTIN-MILIUS, M.S.O.D. 3 meetigs: Friday, 9 am 5 pm, November 6; Saturdays, 9 am 5 pm, November 7, 14. Fee: $680. To eroll, use Sectio Number 0426.(054) HR Techology What You Need To Kow To Be A Techology Propoet BUSAD.X499.2 (1.5 quarter uits) This course will focus o the HR Techology challege, as outlied by professor ad author David Ulrich, ad more specifically o how to stay ahead of the techology curve. HR professioals must access, advocate, aalyze, ad alig techology for iformatio, efficiecy, ad relatioships. The course examies specific purpose systems such as applicat maagemet, compesatio plaig, performace maagemet, ad learig maagemet. You will lear how to articulate the evolutio of HR techology ad value i orgaizatios ad develop a techology roadmap for your compay, icludig system requiremets, a review ad selectio (RFP) template, ad a system implemetatio ad lauch pla. EDWARD HUDSON, M.B.A. 5 meetigs: Tuesdays, 6 9 pm, October 20 November 24. Fee: $610. To eroll, use Sectio Number 30238.(005) Maagemet ad Orgaizatio, Priciples For course descriptio, see page 12. Sharpeig Your Listeig Skills BUSAD X800.086 (0.7 CEUs) Are you lookig for ways to become a better team player? This oe-day course offers strategies for improvig your listeig skills via a series of story problems, listeig activities, lecture, short videos ad group discussios. You ll lear how improved listeig skills save time ad moey, prevet commuicatio breakdows ad allow for better teamwork, trust ad uderstadig. The course offers listeig strategies to ask better questios, empathize, ivestigate delicate subjects ad iterview more effectively makig you a better egotiator, facilitator, referee ad force for good i your orgaizatio. CRAIG HARRISON, B.A. SANTA CLARA CLASSROOM Saturday, 9 am 5 pm, October 10. Fee: $250. To eroll, use Sectio Number 30326.(002) Role of the Project Maager For course descriptio, see page 24. Certificate Program Istructioal Desig ad Delivery Certificate Cotact Educatio Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program SUMMARY This program will develop your capacity to orgaize ad deliver learig usig methods that take ito accout learer eeds, learig styles, orgaizatioal goals, ad effective evaluatio practices. The priciples ad practices apply i traditioal settigs as well as professioal traiig i corporatios ad govermet. Istructors model the best of istructioal desig, startig with assessmets of each participat s eeds, ad the coach toward the ext developmetal stage. Istructors work from the premise that each participat will develop or expad existig skills, buildig o atural talets ad stregths. Assessmets reveal areas i eed of special attetio, such as facilitatig group discussios or settig up compay-wide evaluatio schemes. Throughout the program, participats build practical approaches to olie learig, facilitatio, the use of emergig techologies, itercultural commuicatio, ad the evaluatio of curriculum ad traiig vedors. Audiece The certificate is recommeded for subject matter experts, curret ad future adult educators i uiversity, commuity college, preparatory school ad adult educatio settigs, ad govermet ad busiess traiers, cosultats, ad huma resources professioals. For complete iformatio, go to ucsc-extesio.edu. 18 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.
Legal Studies Paralegal Certificates of Completio UCSC Extesio Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Program Summary We offer The Ceter for Legal Studies atioally acclaimed paralegal traiig olie. Our comprehesive two-course sequece is desiged for maximum efficiecy of istructio ad will prepare you for employmet as a paralegal i the State of Califoria. Program Requiremets You must complete both the paralegal core courses ad the advaced paralegal courses to meet the requiremets for Califoria Busiess ad Professios Code 6450. Olie Courses The total umber of class hours is comparable to classroom istructio offered elsewhere. Studets are expected to complete a average of 15 hours of homework outside of class sessios. Core Paralegal Certificate Course Advaced Paralegal Certificate Course 2015 Sessio Dates Olie courses are held durig two, seve-week sessios. The dates below reflect the available start dates for each 14-week course. Ed dates vary depedig o whe a studet commeces istructio. 2015: Sessio 5: August 24 October 9 2015: Sessio 6: October 19 December 4 Studets will be required to purchase the Westlaw access for this course directly from The Ceter for Legal Studies. The ceter will sed studets logo iformatio o the day the sessio begis. IMPORTANT INFORMATION Legal Studies Curriculum Details For curriculum details, textbooks, Westlaw access ad syllabus, visit the CLS website at www.legalstudies.com, call (800) 522-7737 or email ifo@legalstudies.com. Course Fee No courses offered i cojuctio with The Ceter for Legal Studies qualify for discouts, gift certificates or comps. For Additioal Iformatio UCSC Extesio Program Cotact: Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. erollmet Policy Studets are subject to UCSC Extesio policies ad pay the fees associated with the policies. For our erollmet policies, go to ucsc-extesio.edu. Certificate of Completio Paralegal Core Course Paralegal Core Certificate Course LGST.803. (9.0 CEUs) Our core Paralegal curriculum is a 14-week itesive, atioally acclaimed program desiged for begiig as well as advaced legal workers. The istructio is practice-orieted ad relates to those areas of law i which paralegals are the most i demad: Legal termiology, documets, ethics, ad the litigatio process Itroductio to the evidetiary predicate, which covers the rules of evidece ad civil procedure Idetificatio of relevat authority Itroductio to legal research practice, which covers research techiques for use i legal memorada, motios, ad briefs Legal research practice, which emphasizes shepardizig statutes, case law, ad the use of computerized legal research termial (Research assigmets will be discussed ad critiqued, ad the West Key Number System will be reviewed thoroughly) Legal writig ad appellate procedure, which cocetrates o the preparatio ad critique of legal memorada, icludig a iteroffice memoradum of law ad a appellate brief The subject material for this course is broke dow ito two, seve-week modules: Paralegal I ad Paralegal II. The course fee icludes both sessios. At the coclusio of Paralegal I, studets will be asked to eroll for the secod sessio (Paralegal II). Registratio for Paralegal II is doe through The Ceter for Legal Studies ad ot UCSC Extesio. Studets will be required to purchase Westlaw access for Paralegal II directly from The Ceter for Legal Studies. The Ceter for Legal Studies will sed studet logo iformatio o the first day of class. The sectio listed below is for the etire two-part program. ONLINE, October 19 Jauary 29. Fee: $1289. To eroll, use Sectio Number 0710.(074) Busiess ad Maagemet legal studies Certificate of Completio Advaced Paralegal Course Advaced Paralegal Certificate Course LGST.809. (27.0 ceus) I this challegig course desiged to meet the requiremets of Califoria Busiess ad Professios Code 6450, participats choose six of the followig topics: Advaced Legal Research; Bakruptcy Law; Busiess Law ad Practices; Costitutioal Law ad Civil Liberties; Crimial Law; Crimial Procedure; Educatio Law; Estate Plaig: Probate, Wills, ad Trusts; Family Law; Immigratio Law; Itellectual Property; Mediatio ad Other Forms of ADR; Real Property Law; Victim Advocacy; ad Water Law. Prerequisite(s): Paralegal Core Certificate Course. ONLINE, October 19 Jauary 29. Fee: $1800. To eroll, use Sectio Number 5827.(071) View complete course schedules olie at ucsc-extesio.edu Copyright 2015 The Regets of the Uiversity of Califoria. All Rights Reserved. 19
MCLE credit / Marketig Busiess ad Maagemet Miimum Cotiuig Legal Credit (MCLE) Marketig MBA i Brief for Attoreys Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860, or email extesioprogram@ucsc.edu. Better equip yourself to ru your practice while you fulfill your MCLE requiremets Learig to deal with the geeral busiess issues that attoreys cofrot i fiace, accoutig ad maagemet is part of your cotiuig professioal educatio. The M.B.A. i Brief for Attoreys at UCSC Extesio is desiged to meet the goals ad time costraits today s attoreys face. Our courses are accredited, coveiet ad attractively priced to help you fulfill your Miimum Cotiuig Legal Educatio (MCLE) credit requiremets. You ll receive UC-quality istructio studyig at UCSC Extesio, where workig professioals make us the #1 choice for their advaced educatioal eeds. MCLE CREDIT Busiess Law ad Its Eviromet For course descriptio, see page 12. Fiace for the No-Fiacial Maager For course descriptio, see page 9. Itroductio to Accoutig I: Fiacial Accoutig For course descriptio, see page 7. Itroductio to Accoutig II: Maagerial Accoutig For course descriptio, see page 7. Law ad Huma Resource Maagemet For course descriptio, see page 17. Priciples of Marketig For course descriptio, see page 22. Courses Hours Course F W Sp Su Accoutig Itroductio to Accoutig I: Fiacial Accoutig...38.5...3658 p p Itroductio to Accoutig II: Maagerial Accoutig...38.5...1224 m Fiacial Statemet Aalysis...38.5...6938 Busiess Statistics II...2.5...6538 m Fiace Estate Plaig...30.0...1743 Fiace I, Fudametals...30.0...3636 Fiace for the No-Fiacial Maager...13.0...4247 m Geeral Busiess Admiistratio Busiess Law ad Its Eviromet...29.0...6360 Priciples of Marketig...19.25...0104 m m Web 2.0: Social Media Marketig...19.25...19357 m m Huma Resources Maagemet Law ad Huma Resource Maagemet...20.0... 5283 Termiatig ad Maagig Problem Employees...6.0...30131 Workplace Ivestigatios...6.0...5512 held i classroom m offered olie p both classroom ad olie sessios are available Visit ucsc-extesio.edu for the most curret program schedule. Certificate Program Marketig Maagemet Program Cotact Busiess ad Maagemet Departmet, (408) 861-3860 or email extesioprogram@ucsc.edu. Program Summary Nearly every idustry relies o marketig professioals to promote their goods or services to retai ad acquire customers. Customer-drive marketig has become icreasigly importat to Silico Valley compaies. Our marketig curriculum brigs this orietatio to the forefrot ad reflects the latest developmets i marketig techology ad practice. We offer two tailored tracks that bled key priciples with cuttig-edge techique: Marketig Maagemet Digital Marketig (icludes social media) Take idividual courses to expad or master the array of marketig disciplies from tactical kow-how to strategic isight or pursue the certificate for comprehesive traiig from the pros that have helped make Silico Valley what it is today. Certificate Requiremets Total of 14 uits 6.5 required uits 7.5 elective uits Recommeded Course Sequece It is recommeded you start with Priciples of Marketig. Program Chair Ly-Huog Pham, M.S., M.B.A., Ph.D., has over 30 years of experiece as a executive i the high tech idustry ad is CEO of Mobiscale LLC, a provider of strategic maagemet, educatioal ad software system developmet services. Ms. Pham has developed a cocreator idex, a global sourcig framework to maximize competitive advatages as part of her research, ad has over a doze patets. Her cliets rage from startups to Fortue 500 compaies i high-tech, social media, mobile, educatio, ad healthcare sectors. For Certificate Applicatio Iformatio ad Policy o Trasferrig Credit from Other Schools, go to ucsc-extesio.edu. 20 Visit our website at ucsc-extesio.edu for updated iformatio ad to eroll olie.