Does Your Local Business Need More Leads? Free Training Reveals How! By Nicole Munoz www.startrankingnow.com www.nicolemunoz.com

Does Your Local Business Need More Leads? Free Training Reveals How! By Nicole Munoz www.startrankingnow.com www.nicolemunoz.com

Does Your Website Make You Feel Like This?

Over 600,000 daily searches for local services

Where s Yours?

If You Are Like Most Small Business Owners

Have an existing website, but aren t satisfied with the traffic and leads you are getting

Realize you are missing something to increase your online presence and get more clients

Little Traffic and No Leads

Little Traffic and No Leads An easy-to-use website that captures leads

Confused?

How to Generate More Leads for Your Local Small Business.

What is the difference between Local Search Results, Organic Search Results, and Paid Search Results?

How do we get our site to show up in the Local Search Results?

First let s talk about On Site

On Site for Local SEO Means a Physical Brick and Mortar Location It goes without saying that you must have a physical location

On Site for Local SEO Means a Physical Brick and Mortar Location It goes without saying that you must have a physical location The popularity of the physical location is now important

On Site for Local SEO Means a Physical Brick and Mortar Location It goes without saying that you must have a physical location The popularity of the physical location is now important Locations that are Downtown show up higher than on the outskirts of a city

The Proximity of the Location to the Searcher is Relevant

The Proximity of the Location to the Searcher is Relevant The location of the searcher is increasing in importance as a factor in determining which businesses might be ranked highest

The Proximity of the Location to the Searcher is Relevant The location of the searcher is increasing in importance as a factor in determining which businesses might be ranked highest Uses location of the user s IP address to determine results especially mobile results.

The Proximity of the Location to the Searcher is Relevant The location of the searcher is increasing in importance as a factor in determining which businesses might be ranked highest Uses location of the user s IP address to determine results especially mobile results. Personalization factors such as previous local searches can influence what is displayed

You Must Also Have An Authoritative Site

The Stronger Domain Authority of the Site Plays a Factor Need to have a blog that you are updating frequently

The Stronger Domain Authority of the Site Plays a Factor Need to have a blog that you are updating frequently Must have high quality links

The Stronger Domain Authority of the Site Plays a Factor Need to have a blog that you are updating frequently Must have high quality links Domain authority is also influenced by social signals such as number of likes, shares, and tweets.

Absolutely Necessary to Have a Google+ Place Page

www.google.com/+/business/

Local Restaurant

Local Hotel Search

Local Financial Planners

City and State in Places Landing Page Title Business Name, Address, and Phone on site

City and State in Places Landing Page Title Business Name, Address, and Phone on site City and State in Places Landing Page Title

City and State in Places Landing Page Title Business Name, Address, and Phone on site City and State in Places Landing Page Title Map embedded on site

Local Area Code on Place Page Can have an 800 Number

Local Area Code on Place Page Can have an 800 Number More top results have a local number

Local Area Code on Place Page Can have an 800 Number More top results have a local number Local customers more likely to call a local number

Local Area Code on Place Page Can have an 800 Number More top results have a local number Local customers more likely to call a local number They will expect to speak with a person and not a call center

Verify Google+ Listing Must be done by owner

Verify Google+ Listing Must be done by owner Under your personal Google+ account

Optimize Your Categories on Google+ Choose the top 5 for your business

Optimize Your Categories on Google+ Choose the top 5 for your business Can choose 5 more custom categories

Optimize Your Categories on Google+ Choose the top 5 for your business Can choose 5 more custom categories Use same categories on other sites such as Yelp

Optimize Your Categories on Google+ Choose the top 5 for your business Can choose 5 more custom categories Use same categories on other sites such as Yelp For San Diego Pizza choose: San Diego Pizza Restaurant

Off-Site

Quantity of Citations A mention of your business name, address, or phone on the internet

Quantity of Citations A mention of your business name, address, or phone on the internet The more high quality citations, the better your site will rank.

Quantity of Citations A mention of your business name, address, or phone on the internet The more high quality citations, the better your site will rank. Consistency is Key

Quality of Citations Do your citations have pictures?

Quality of Citations Do your citations have pictures? Do they have videos?

Quality of Citations Do your citations have pictures? Do they have videos? Do they have as much content as possible?

Quality of Citations Do your citations have pictures? Do they have videos? Do they have as much content as possible? Are you offering a coupon?

Quality of Citations Do your citations have pictures? Do they have videos? Do they have as much content as possible? Are you offering a coupon? Is the category or a synonym in the: at a glance Business Name Business Description Review Content

Reviews

Google Places Reviews Make them real

Google Places Reviews Make them real Ask for them

Google Places Reviews Make them real Ask for them Create a system Emails Postcards Phone calls Stickers

Google Places Reviews Make them real Ask for them Create a system Emails Postcards Phone calls Stickers Get 5 Real Reviews ASAP

Social / Mobile

Social / Mobile Metrics Do Matter Have a presence on the social networks and increase your likes, shares, tweets

Social / Mobile Metrics Do Matter Have a presence on the social networks and increase your likes, shares, tweets Have a mobile friendly version of your website Google is preferring mobile friendly versions in the Mobile Search Results

Semantic Markup

What is Schema.org? Schema.org is special HTML tags that can be used to mark up pages so that the search engine crawlers can find more relevant information faster.

What is Schema.org? Schema.org is special HTML tags that can be used to mark up pages so that the search engine crawlers can find more relevant information faster. This faster information processing can help individual web pages show up higher in search results.

Schema.org is divided up into Events

Schema.org is divided up into Events Products

Schema.org is divided up into Events Products Places

Schema.org is divided up into Events Products Places People

Schema.org is divided up into Events Products Places People Things

Schema.org is divided up into Events Products Places People Things Not widely used

Schema.org is divided up into Events Products Places People Things Not widely used Those who do use it have a competitive advantage

Authorship Markup The most important semantic markup is authorship

Authorship Markup The most important semantic markup is authorship Having a great picture is key

Authorship Markup The most important semantic markup is authorship Having a great picture is key When done correctly will result in your picture showing up in the search results

Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses.

Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses. Use this to markup your address and contact information on your site

Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses. Use this to markup your address and contact information on your site Can also add in: Hours of operation Payment Types

Local Business Schema and Geotag One of the most important uses of schema.org markup is for local businesses. Use this to markup your address and contact information on your site Can also add in: Hours of operation Payment Types Can also geotag your location by including your geocoordinates

Many other schema markups Book Markups

Can you rank without a local business?

How to add your business to Google Maps?

Map Maker This is how you can get your listing to show up in the right place on Google Maps

Map Maker This is how you can get your listing to show up in the right place on Google Maps Important for Mobile Searches

Yelp

Tools for Local SEO

GetListed.Org

Yext.com

Add the Local Address Put Local Address on Footer of All Pages of the Site

Add the Local Address Put Local Address on Footer of All Pages of the Site Have Google Maps on the Contact Page

Add the Local Address Put Local Address on Footer of All Pages of the Site Have Google Maps on the Contact Page Don t forget the basics like store hours and holidays

Add the Local Address Put Local Address on Footer of All Pages of the Site Have Google Maps on the Contact Page Don t forget the basics like store hours and holidays Google places and other directories check this

Have a Strong Lead Generation Strategy (aka Email List)

If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site

If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site You want them to call you to make a purchase but not everyone is ready to make a purchase

If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site You want them to call you to make a purchase but not everyone is ready to make a purchase Must have a way to capture the information about your prospects so that you can follow up with them until they are ready to make a buying decision.

If your site is not capturing leads, it is only doing half its job. It is not enough to just get visitors to your site You want them to call you to make a purchase but not everyone is ready to make a purchase Must have a way to capture the information about your prospects so that you can follow up with them until they are ready to make a buying decision. The best way to do this is to offer something for free in exchange for their contact info.

Auto-Responder / Marketing Automation After you capture the lead, you must have a way to follow up with them easily.

Auto-Responder / Marketing Automation After you capture the lead, you must have a way to follow up with them easily. Marketing automation software such as Infusionsoft, Marketo, Eloqua or 1AutomationWiz

Auto-Responder / Marketing Automation After you capture the lead, you must have a way to follow up with them easily. Marketing automation software such as Infusionsoft, Marketo, Eloqua or 1AutomationWiz Other software like Aweber, MailChimp, ConstantContact are okay but limited

Almost done If you liked what you learned today can you help me to help others?

Almost done If you liked what you learned today can you help me to help others? Can you right now in the chat box on the right put in the words Testimonial and tell me what you thought about this webinar?

Special Offer Done For You Do It Yourself

Done For You Local SEO Update Your Schema Correctly On Your Website

Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places

Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places Add Your Business to Yelp or Optimize It

Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places Add Your Business to Yelp or Optimize It Write Conversion Focused Copy for your Business Description

Done For You Local SEO Update Your Schema Correctly On Your Website Get You Setup on Google+ for Places Add Your Business to Yelp or Optimize It Write Conversion Focused Copy for your Business Description Evaluate All Your Existing Citations and Get You Listed on the Top 40

Done For You Local SEO Create a Reviews System to Start Collecting Reviews

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