Killer Local On-Site Optimization. by The HOTH

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Anabel Martin
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1 Killer Local On-Site Optimization by The HOTH

2 What We re Crushing Today Setting up your local site, structure, content, & optimization Setting up your Google Local page to prepare for domination

3 What We re NOT Covering Every single boring detail that has been covered 3000x Bunch of useless suggestions that make no difference to 99% of people

4 What We re NOT Covering How to live in a magical fairy land of unicorns where local plumbers create amazing content instead of plumbing!!!!

5 Ready? Let s Go!

6 Your Baller Local SEO Set Up Review 1. Your Website Landing Pages Each Area 2. Google Local Page Optimized 3. Alternative Properties Youtube, Facebook, Yelp Directory Citations (Links should point directly to your main site) All Kinds of Links

7 Pimping Your Main Site

8 Local Site Checklists Won t be going over all this but if you want a big awesome checklist see here: This has pretty much everything in one nice place! Now let s get into the main elements and important factors

9 Perfect Local Site Structure Don t have an office but want to rank everywhere? Google Local requires verification and it s a pain, so use this instead This is your chance to rank in any city / suburb / area that you want! Get your keyword research and build out pages for each area that you want yourbrandname.com/chicago-plumbing/ yourbrandname.com/glendale-plumbing/ yourbrandname.com/mundelein-plumbing/

in any city / suburb / area that you want!

10 Local Site On-Site Optimization Maximization Implementation Instead of repeating your same keywords in your title, h1, meta etc, use the synonyms Combine the phrases to create longer / more complete phrases Add in terms that will help users to click on search results Best, top, reviews, etc Also use non-geo modified terms / phrases we got from Google KW Planner local search dentist near me kitchen cabinets how to beat a dui"

Add in terms that will help users to click on search results Best, top, reviews, etc Also use non-geo

11 Local Landing Page Optimization Some people are getting away with just generating the same content on each page and changing the title tags and h1s Don t do this, it wont last BUT! If you do want to try it, just buy another domain and go for it! (more properties the better baby!

tags and h1s Don t do this, it wont last BUT!

12 6 Easy Ways To Get Original Content On Local Pages 1. Local Relevant Info 2. Info about your service specifically in that area, why you are there, the history, any community involvement etc 3. Info about building, management team 4. Pictures and descriptions of office there or work that you ve done in the area 5. Reviews from customers in that area, or reviews of work you ve done in that area 6. Maps & Directions of that area

involvement etc 3. Info about building, management team 4.

13 8 Key Elements Of Your Local Landing Page 1. Variations of your keywords / longtails not repeating in your title, h1s, etc + location 2. NAP - Have your name, address, phone number in schema markup + local elements 3. Map of your location (google map embed) 4. Content (Service information, Staff info, building info, service in that area + pictures of all those) 5. Trust symbols 6. HUGE Contact Form on right hand side 7. Big CTA 8. Review links or links to local specific pages

NAP - Have your name, address, phone number in schema markup + local elements 3.

14 Boom! That s it for our main site!

15 Google Local Optimization

16 5 Top Elements To Google Local Optimization 1. Completeness Complete everything, as much as possible with tons of info, pictures, etc. 2. Business Name Use real business name not the localized version, no keywords, etc. Doesn t mess up consistency. If you are a fly-by-night, you can put your keyword in your real business name, like The Vancouver Plumbing Pros"

Business Name Use real business name not the localized version, no keywords, etc.

17 5 Top Elements To Google Local Optimization 3. Categories Google is cracking down on non-relevant categories. Still pick as many that are relevant to you (use all 5) Get these by searching for your main keywords, go to competitions page, jack the competitions categories or using Blumenthal s local category tool 4. Address If you have a choice, make your address close to the top ranking competitors or center of the area

Still pick as many that are relevant to you (use all 5) Get these by searching for your main keywords, go

18 5 Top Elements To Google Local Optimization 5. Reviews Get some reviews down asap. Make sure the reviews have your keywords naturally in them.

19 BOOM.

20 Credits! Adam TheHOTH.com Our in house local SEO machine Jason SearchRankings.com Genius technical SEO

21 Join Us In Our Private Facebook Group Search Local SEO Ballers on Facebook Or just got to our main page

LO C AL S E O. Cheat Sheet

LO C AL S E O. Cheat Sheet LO C AL S E O Cheat Sheet What is local SEO? As a result of the rapid growth of mobile, local SEO has grown significantly in recent years with businesses aiming to take advantage of the improved connectivity