SEARCH ENGINE OPTIMIZATION

Transcription

1 SEARCH ENGINE OPTIMIZATION WEBSITE ANALYSIS REPORT FOR miaatravel.com Version 1.0 M AY 2 4,

2 Amendments History R E V I S I O N H I S T O R Y The following table contains the history of all amendments made in the document. Version Date Author Remarks 1.0 May 24, 2013 Muhammad Usman Initial

3 Table of contents On Page SEO...4 Website Analytics:... 4 H1 Tag...5 Image Optimization... 5 XML Sitemap...6 Blog Analysis...6 Robots.txt...6 WWW Resolve... 6 Readability Level: Simple...6 Cross Browser Compatibility...6 W3C Validity...7 Mobile Rendering... 7 Search Engines & Response ( )... 7 Social Media Activity ( )... 8 Page Rank... 8 Backlinks and Anchor Text... 9 Top Priorities for your Website... 9 Convert... 9 Key points... 9 Conclusion... 10

4 On Page SEO On-Page SEO is the process of placing your selected keywords in the right places on your web pages. Onpage SEO involves changing page titles, headings, content, and URLs to improve search engine rankings. Metadata Metadata tags allow you to tell the search engines what your web page is about. It's important to add a Meta description for every page on your site, the Meta description is what frequently shows up under your page title in search results and convinces people to click-through to your site. Current Meta Data Status: (Home Page) Page Title Meta Title Meta Description Meta Keywords Miaatravel.com Suggestion: This tag should contain main keywords which you want to get traffic, through. Not present Suggestion: Description should be written according to finalized keywords/ page. Ensure that your meta description is short summary of that page containing your most important keywords. Miaa Travel, Wembley Hotels, London Hotels, Harrow Hotels, London attractions, Cheap Hotels, Hotels in Wembley, Hotels in London, Hotels in Harrow, Hotels in Dubai, Dubai Hotels Suggestion: No importance in terms of SEO. Website Analytics: The website has analytics code. Effect on Traffic: traffic. Low. While this won't affect your traffic, it is what you need to measure your website

5 H1 Tag What We Found: No H1 Tag found in website. Effect on Traffic: Moderate to High. Recommendations: Search Engines use the header, or H1 tag, as one of the factors to help determine what the page is about. In website, a keyword or phrase is required to be added in H1 Tag in which you're trying to rank in major Search Engines. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about. Image Optimization Several Found Images on the website Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers. Restrict the number and size of images to optimize your website's page load times. Recommendations: HTML helps address this issue by providing a way to specify the textual content for an image using the "ALT" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or textonly web browsers. Add selected keywords/ landing page in the Alt/Title Tag, it is recommended not to stuff it with random keywords.

6 XML Sitemap SEARCH ENGINE OPTIMIZATION Not Found A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently. Blog Analysis Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics, which will not only increase the number of indexed pages but will also attain regular audience. Your Website: Blog Not Found Robots.txt The robots.txt file instructs search engine robots by allowing or restricting access to selected folders and pages of your website. The robots.txt file has a huge impact on the correct page indexing in search engine results. Make sure your website has a valid robots.txt file. Your Website: Not Found WWW Resolve Be careful. Your website without www doesn't redirect to www (or the opposite) Readability Level: Simple This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it. Cross Browser Compatibility Your site is not cross browser compatible so to give it a uniform look for visitors, using various browsers you should fix that instantly.

7 W3C Validity SEARCH ENGINE OPTIMIZATION Invalid: 181 Errors, 146 warning(s) Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index. To fix the detected errors, run the W3C validation service. W3C is a consortium that sets the web standards. Mobile Rendering Your website is not optimized for Mobile Visitors Mobile CSS Meta Viewport Tag Apple Icon Mobile Redirection Prepare your website for mobile browsing. Search Engines & Response ( ) Search Engine Google Page Rank 0 Google Indexed Pages 17 Alexa Popularity n/a Response

8 Alexa Back Links 0 Yahoo Directory Inclusion No Yahoo Indexed Pages N/A Backlinks 0 Social Media Activity ( ) The impact of Social Media is huge for certain industries. Monitor what people say about your website on Social Media and learn how to monitor Social Media. Recommendations: Social Media Optimization plays a vital Role, in optimizing and getting your website up in major Search Engines. In the websites like the first thing that is required is increasing Web presence, that will generate quality traffic to the website, which will add value in optimization and getting the website rank well in major search engines is through Social networks. It is therefore recommended to start optimizing your website through Social Networks. Page Rank PageRank is what Google uses to determine the importance of a web page. It's one of many factors used to determine which pages appear in search results. Your site s page rank is 0/10. Recommendations: 1. Update your website regularly by adding more unique content. If you site has some new information after every interval, for a visitor then it is 100% chance for him to come back to your site again. 2. Provide inside linking to your website. It is more doable if you have a blog, for example you can provide a link of your previous and next articles on an article page. Or you can provide a list of related articles so visitor can remains a long time on your website.

9 Backlinks and Anchor Text Backlinks are incoming links to a website or web page, which are of the most important factors for website s ranking. Your site possess approximately: 0 Recommendation: The website needs more quality backlinks which should be intact along with the main keywords. Top Priorities for your Website Add your company in the DMOZ directory Extend the registration of your domain Be more consistent with your keywords Promote your website on Social Media Declare the language used Convert The goal is quality sales leads and customers, so let's focus now on converting as much of your traffic as possible to leads and customers. They are different types of conversions: getting the address of your visitors, requesting your visitors to fill a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target of your website Conversion Form: Not Found Without forms or visible contact info, you can't convert your website traffic into customers. Required! Key points 1- Optimized the website on-pages as per instructed earlier. 2- Make your website cross browser compatible. 3- Make the navigation more users friendly. 4- Optimize the urls. 5- Add and update your blog constantly. 6- Share your site links more often on social media pages.

10 7- For the offpage organic SEO campaign use good keywords as anchors. 8- On the website, try to start special offers or discounts to attract more visitors. Conclusion Search Engine Optimization is an ongoing process, one in which perseverance is key, and providing you a well-thought out SEO strategy in place. It takes over 12 months for a new domain to rank well for competitive SERPs in Google. This doesn t mean a new site can t gain any SERPs/traffic at all, but it s hard and requires extra effort to gain reasonable traffic SERPs in those early months.