Small Business Webinar SEOTrainingSW.com 7 Secrets to Online Marketing

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1 Introduction: Jon Rognerud, the best selling author of The Ultimate Guide to Search Engine Optimization and one of the top SEO s in our industry was our guest during this 90- minute webinar focusing on the. Jon s presentation focused on small business owners who: Already had a website That their website was not fully utilized or optimized Were looking to get over the hump (to the next level) Have a product of service of some sort Been online for 1 to 2 years Have a small or limited social media presence Done some Internet marketing (SEO, PPC, etc) but have not seen success Were Beginner to mid level Jon emphasized that his webinar was not a complete SEO training course, but covered important SEO tips. 1

2 Jon related that the secret to be successful in online marketing is to focus on the following metrics: Targeted traffic (example SEO) Some type of offer (relevant landing page) And conversion and follow- up (metrics) And to instill the underlying goals into your online marketing: Know Like Trust Try Buy Repeat Refer Jon then discussed the importance of understanding Market Selection (understanding your niche) and why it is key to your online success; 2

3 The light at the end of the tunnel is setting up your offer to your audience: 3

4 Jon then reviewed the blueprint and various strategies for your online lead generation for your offer: 4

5 Jon then explained his research regarding a client s b2b financial service company in regard to the successful leads the company developed in their online marketing. 5

6 Jon then explained on how he targeted his messaging for his offer for the client s financial services company by developing the problem statement and the solution which the customer would either download a free e- book or call and listen to either a recorded message or spoke directly to a sales consultant. Jon related that using this model his client achieved a 45% conversion rate in their Facebook marketing. 6

7 Common Myths About SEO Jon then dispelled some common myths about on- page SEO such as that meta keywords would boost rankings, that keyword density was really valuable and that page rank still was an important metric in SEO. 7

8 Basic SEO Skills That Are Required: Jon then reviewed some of the most important facets of SEO including; keywords, your content (text and HTML) and link building and why learning and understanding the art and science of SEO was critically important. 8

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10 How to Get Fast Traffic Using Social Media: Jon then reviewed his secrets on getting fast traffic to your website using social media. 10

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12 12 Tactics For SEO Jon then reviewed the 12 tactics for effective SEO, each with varying forms of difficulty: Title Tags Meta description tags Internal linking URL structure Keyword research SEO landing page optimization Digital asset optimization (images/videos) Competitor benchmarking Social media integration Blogging Link building Content marketing 12

13 Rules of Effective SEO and Social Media Jon then reviewed the rules of SEO and Social Media marketing. 13

14 Jon s The following are Jon s slides on his 7 secrets to Successful Online Marketing for Small Businesses and during this recorded webinar he goes into detail of each: 14

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18 Local Search: Jon then discussed some of the important facets of Local SEO that are covered in more detail in our Local Search Training DVD. Jon then discussed some of the important facets of Local SEO 18

19 Cool SEO Tools and Resources: Here are some SEO cool tools and resources that Jon recommends: 19

20 Action Steps: Jon s 3 action steps to successful online marketing: 20

21 Closing: At the conclusion of Jon s 90- minute webinar Jon answered questions from our audience, which included: Suggestions on link building If links from link farms or link exchange services would negatively impact ranking Additional tips for Social Media including Google + Additional tips for content marketing And many more great SEO tips! Special Offer on the Ultimate Guide to Search Engine Optimization: Jon has a special offer for our members to save on his best selling book, the Ultimate Guide to Search Engine Optimization on the home page of his website: 21

22 SEO Training SW Your SEO Roadmap to Success Thank you for watching our free SEO Training videos and downloading this PDF on 7 Tips for Small Business Marketing. If you found our videos helpful or should you have any comments, suggestions or questions we would ask that you let us know by sharing your thoughts on this page: business- tips- webinar/ We also provide more advanced training through our more advanced online video based training, in person workshops, teleseminars, and even 1 on 1 consulting. For more information about our training and/or consulting services please visit our website at or u 22

Introduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14

Introduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14 Table of Contents Introduction 3 Step One: Create a Keyword Strategy 4 Step Two: Optimize Your Website 7 Step Three: Create Blog and Other Content 14 Step Four: Promote Content & Participate in Social

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