Introduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14

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2 Table of Contents Introduction 3 Step One: Create a Keyword Strategy 4 Step Two: Optimize Your Website 7 Step Three: Create Blog and Other Content 14 Step Four: Promote Content & Participate in Social Media Step Seven: Be Mobile-Friendly Conclusion 35 2

3 Introduction business owner who understands the out on the powerful business media to promote content online all the way through to analyzing and 3

4 Step One: Create a Keyword Strategy What is a Keyword? Why Build a Keyword Strategy?

5 How to Create a Keyword Strategy 1. Create a list of 3-5 keywords relevant to your business or gest Keywords - - 5

6 3. Design and optimize your website around your keywords. - Additional Keyword Tips: 6

7 Step Two: Optimize Your Website What You Should Know About SEO - On-page SEO Off-page SEO - 7

8 This tool will analyze your website and provide you with an overall score between 0 - Nine Elements of On-Page Website Optimization 1. Page Title - The following are a few guidelines for coming up with effective page titles:

9 - What the meta description is used for is to provide the searcher with a short description - 3. Headings 9

10 - 5. Images Images on a web page can certainly enhance user attribute you can add to your picture so search engines re- 6. Domain Info ger domain registrations indicate a commitment to the site and mean the site has a 10

11 7. MOZ Rank 8. Google Crawl Date - - Principles of Good URL Structure: - 11

12 Improving Off-Page SEO With Inbound Links - 12

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14 Step Three: Create Blog & Other Content The Essential Step-by-Step Guide to Internet Marketing - and webinars are powerful ways to help more of the right people discover your busi- How to Think About Business Blogging The goal of your business blog should be to publish articles that are not promotional but in- a column or an article in an industry magazine Getting Set Up With Blogging

15 Blogging Platforms to Consider Key Components of a Great Blog Post While it is important that your blogging software be - These platforms all offer a content management sys- - - Well Written & Formatted Text: The body of your article should be well- written Images/Videos: - Links: - 15

16 What are you trying to educate your industry instead about common industry issues and the problems your potential customers face and Convert Blog Visitors Into Leads - read this post on blogging lead generation 16

17 Other Types of Content - 17

18 Step Four: Promote Content & Participate in Social Media Social media is generating a lot of who can leverage social media to help distribute business content and increase the overall community of advocates for their business can Social media allows your customers and potential customers to communicate directly with you and versations are happening online related to your industry and recognizing where you ness and industry mentions in social media: Google Alerts: Set up multiple Twitter: rate Twitter account and allows you to assign particular tweets to the appropriate Google Reader and RSS Feeds: - 18

19 Stay on top of and participate in discussions occurring on your - - Getting Started With Twitter for Business each other and can receive messages from each other via multiple you enough information to determine if you should invest the time to start and manage - 19

20 Watch this video for a - LinkedIn Groups - 20

21 LinkedIn Answers these questions and responding with a resources or a blog article of yours that an- 21

22 Step Five: Convert Site Traffic Into Leads - and started participating and promoting you content via social leading to new customers -- or even - 22

23 - - 23

24 Step 3: Create Landing Pages

25 - - Step 4: Test, Measure & Iterate

26 Step Six: Nurture Leads With Marketing your leads will end up buying something build relationships with their leads over time have the greatest success in turning leads into customers by staying top-of- ing that relationship with your potential and valuable messages to them in a timely Forrester List-Building

27 Sending - - Converting - 27

28 - Measuring - 28

29 Step Seven: Be Mobile-Friendly Optimize for Mobile coming more and more of a consideration with reports showing that Verizon may sell of creating entertaining and quality content that can be easily consumed on mobile devices such as smartphones or tablet What should you worry about when optimizing for mobile? It is important that you optimize your website and s to be viewed correctly on mo- 29

30 2. Downloads 3. Video group of mobile internet users are doing the vast majority of mobile bandwidth con- - 30

31 Step Eight: Analyze & Refine Strategies Now that you have all the right internet Internet Marketing Strategies ware is a 2. Identify Opportunities - 31

32 5. Evaluate our Website Grade: Leads: Customers: New vs. Repeat Visitors: Of your overall 32

33 What promotional channels or referring sources are send- Steps for Improvement Keywords: On-Page SEO: - Conversions: - Content Strategy: - Lead Nurturing: 33

34 Conclusion - contact us for a free marketing consultation or to answer any questions you may have about internet marketing! 34