Ken Lapp.

Transcription

1 Ken Lapp 1

2 What I m Going To Talk About 1. About Standard Marketing 2. Work We Did for Great Canadian in Work We re Doing for Great Canadian in Website Demo 5. About SEO & Internet Marketing 2

3 About Standard Marketing years in business. 2. Design and build world class websites. 3. Specialize in SEO & Internet Marketing. 4. A+ Rating with the BBB % Money-Back Guarantee on Website Design. 6. Many Testimonials on our website. 3

4 Work We Did For Great Canadian in Added Mini Estimate Form on homepage. 2. Made it the same as the List of Goods Excel file. 3. Made a back-up system for Estimate Forms. 4. Put 12 Packing Videos on YouTube and GCVL website. 5. Increased rankings for important keywords. 6. Increased business GCVL receives from internet. 4

5 Work We re Doing for Great Canadian in

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7 Work We re Doing for Great Canadian in

8 Work We re Doing for Great Canadian in Price Match Guarantee to Lowest Price Guarantee. 3. Please Call Me button on Estimate Form page. 4. Find out what people want, then give it to them: a. Customer Survey. b. Feedback form at the bottom of many pages of the website. 5. Add Your Testimonial form on Testimonials page. 6. Newsletter Monthly. 8

9 Work We re Doing for Great Canadian in News Release 4 times per year. 8. Social Media FaceBook, Twitter, YouTube. 9. Video Testimonials. 10. Referral Program. 11. Off-season Bonus e.g. discount on packing. a. Can offer larger prizes at lower cost. b. Publicize your extra services. c. Only prospective customers will enter. 12. Agent Log-in page. 9

10 About SEO & Internet Marketing 1. Internet is an Information Medium. Being found depends on your content, and the popularity of your website. 2. You must have a professional looking website. Research has proven that people decide at a glance, even before they know they ve decided, on whether your company will give them high quality products and service. 10

11 Everything Should Work Together 3. But you need more than just a pretty face. You need every aspect of your internet marketing, right from what kind of qualified prospects you are attracting with your SEO, to what they do when they get to your website, to work together. 4. Every graphic, every photo, every word on your website should work together to get them to contact you. This kind of website makes money for its owner. 11

12 Trust / Now or Never 5. First Task is to get website visitors to trust you. You need to take the risk out of doing business with you Testimonials, Guarantee, Awards, Better Business Bureau, Industry Associations, and a photo of you smiling. 6. What you do, and where you do it. Put the most important reasons to deal with you at the top of your homepage. Have to please both Skimmers and Drillers. 7. SEO is not an exact science 8. Internet Marketing is amazingly measurable. 12

13 Customers With Money / Ongoing SEO Help 9. Our clients continually tell us they are surprised not only by not only the quantity of new customers they get from their website, but by the quality. It s the people with money that do their product research and buy things on the internet. The first place they go to check you out is your website. 10.You need ongoing professional SEO help on your side. The internet is growing, and the search engines are changing their ranking criteria all the time. 13

14 Making Your Website Search Engine Friendly 1. One main topic per website. 2. One topic per page. 3. Use keyword phrases people are actually using. 4. Placing keyword phrases in Title Tag, Description Tag, and homepage text. 5. Using Cascading Style Sheets(CSS) instead of tables. 14

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16 Five Things That Will Devastate Your Rankings 1. Frames. 2. Splash page -all Flash or an image. 3. Website links are images, Flash, or JavaScript. 4. Page Cloaking or Domain Cloaking. 5. Cheating Google is a billion dollar company with thousands of Ph D s trying to catch cheaters. Even if they haven t caught you yet, it s just a matter of time. They will penalize your rankings or remove your site entirely from their listings. It s not worth the risk. 16

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21 How to Get Good Links to Your Website (Inbound Links) 1. Directories a. Dmoz.org b. Yahoo.com c. Business.com d. BestOfTheWeb.com e. Authoritative Websites, like the BBB f. Any website with the extension.edu, or.gov 2. Forums 3. Blogs 21

22 How to Get Good Links to Your Website (Inbound Links) 4. Article Websites a. EzineArticles.com b. GoArticles.com c. ArticleDashboards.com d. SearchWarp.com 5. Reciprocal Linking 6. Beware bad sites, link farms 7. Outgoing Links 22

23 Blogging For Profit 1. Can be your most powerful tool for increasing rankings. 2. WordPress is state-of-the-art. 3. Should be part of your website. 4. How to write on your blog: a. Put your keywords into the title and text b. Ask for feedback c. Write as if you re talking to one person d. You re an expert helping them solve their problems e. You have to give before you receive. 23

24 Pay-per-click / Canonical Domain Name 1. Pay-per-click Google AdWords a. No cumulative benefit b. Should have a Landing Page 2. Google sees these domain names as 4 different domain names: a. b. c. d. greatcanadianvanlines.com 24

25 Competitive Analysis 1. Which websites ranks above you for your keyword phrases? 2. Do they know SEO? 3. What other keyword phrases are they targeting? 4. Who do they link to? 5. Who links to them? You can find out by using link: on Google. 25

26 Our Favourite Free Services From Google 1. Google Local Business Center. 2. Google Website Analytics. 3. Google Alerts. 4. Google Maps. 5. Google Trend Labs. 6. Google Insights for Search. 7. Google Products. 26

27 Choosing The Right Domain Name 1..com is best, then.ca. 2. Keywords in domain name. 3. Don t change your domain if it s old. 4. Register 5 or 10 years at a time. 27

28 Thank You Ken Lapp President Standard Marketing Ltd.