5 CREATIVE MARKETING & SEO TRENDS FOR 2016
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- Marilyn Parks
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1 # A new year brings about new opportunities for digital marketing strategies. More specifically, Search Engine Optimization and a well-thought-out Social Media presence are of increasing significance for Companies need to modify their digital marketing strategies to effectively reach their target audience.
2 SEMANTIC SEARCHES Search engine with a brain? Deemed the future of marketing, semantic technology is used to refine the query, extract entities as answers, personalize search results, predict search queries and more providing a more interactive, conversational or dialogue-based search result. This new search technology provides the searcher with a more meaningful experience by understanding the message behind the search, providing more accurate hits rather than locating a few words on the internet. Deemed the future of marketing, semantic search engines determine the meaning and intent behind a search, rather than focusing on finding certain keywords. DID YOU KNOW? Tools such as schema.org, AlchemyAPI and Schema Creator are programs that structure data to help search engines easily make sense of content in your HTML!
3 GOOD USER EXPERIENCE Good user experience actually benefits SEO! A well-thought-out user experience encourages individuals to bookmark, share and return to your site! DID YOU KNOW? E-Commerce companies report that only 35% of their visitors return to their website. Don t forget that improving online user experience improves return rate! We want our online customers to have a good user experience. Mobile application development technology is evolving at a very shocking pace; just in December 2015 alone, an average of 47.4% of their total unique users visited these properties using only a mobile device (Smartphone or Tablet). In our current market where quality and performance always come before brand loyalty, creating a fluid user experience (UX) is key to the success of any mobile app development project.
4 SOCIAL PRESENCE You hear it time and time again: social media is a must for every company. We re going to say it again but not for the reasons you may expect. Social media extends beyond driving website traffic, it reinforces branding and encourages engagement. Google searches show Facebook and Twitter results appearing at the top of a search and these days, you are more likely to see social media pages in your mobile search results. Don t underestimate the power of social media. Social media extends beyond branding and reaching out to followers. A strong social media presence can drive views to a company s social profiles, which can steer users to the company page. DID YOU KNOW? Google has deals with Facebook + Twitter that cause social platforms to appear at the top of your mobile searches! Did You Know? After experimenting with tweets on Google s desktop results, Google has made this feature live for all English searchers globally.
5 TRENDING TOPICS One of the best ways to get your social posts noticed is by participating in trending topics through hashtags. It s a way to engage and interact with your audience! DID YOU KNOW? Tweets with hashtags receive more than 2x the engagement than those without, while Instagram posts with 11+ hashtags received almost 80% engagement! # Post like a pro! Now that you know the benefits of social media, you must engage and interact with your audience. One of the best ways to get your social posts noticed is by linking relevant content to trending topics, especially through hashtags.
6 LINK BUILDING In today s competitive market, link building is one of the fundamental strategies of SEO it determines both the quality and the ranking of a website. Google views web pages that incorporate a large number of significant links to increase the quality of the website s content rank high in SERPs. Be aware, if the quality of the link is poor, it damages your site s reputation and lowers your rank. In today s competitive market, link building is considered one of the fundamental elements of SEO - that determine both the quality and the ranking of a website. DID YOU KNOW? A significant number of high quality pages linking to your website builds a strong trust flow and boosts your rankings in any given search!
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