2014 Start Time: 1:00 pm Central 10 Keys to Achieving your Goals with Email Marketing
Becky Deitenbeck Co-Founder, Performance Tech Solutions Constant Contact. Authorized Local Expert www.performancetechsolutions.com Phone: 402-345-7504 @powerfulsites becky@performancetechsolutions.com 2
Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Newsletters & Announcements Feedback & Surveys Offers & Promotions Events & Registrations 3
Agenda 10 keys to Email Marketing to Works How to build an Email List That Loves Hearing From You Tips for Keeping Your Contacts Connected How to use Click through rates to build more content Tools to Help You Integrate Your Social Media and Email Marketing 4
Email Marketing Works Consider these statistics: 66 percent of online consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association, 2013) Email outperforms direct mail with more than 4 times the return on investment.(direct Marketing Association, 2013) Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014) 5
10 keys to Email Marketing that Works Only send email to people who know you Don t treat your contacts like names on a list, treat them like people Send relevant content that has value to your recipient 6
10 keys to Email Marketing that Works Engage your audience with the content you write Maximize your delivery rate Never share your email list Set expectations (and follow through) 7
10 keys to Email Marketing that Works Look professional whenever you communicate Regularly review your results Go beyond the inbox 8
Build an Email List That Loves Hearing From You 5 guiding principles will give your prospects a way to know your business, like what you offer, and trust that you have their best interests in mind. 9
1 - Consistency Promise to deliver your emails on a specific schedule Stick to that schedule religiously Announce and advise of any changes to your schedule ahead of time 10
2 - Utility How-to tutorials that help them meet a challenge Basic definitions of terms they need to understand in order to interact with your service or product Insider information that helps them make better decisions Special offers that allow them to save money or get exclusive access Links to online resources they ll find useful Entertaining information that makes them smile 11
3 - Friendly tone Write like you re speaking to one person only, and strike a friendly, helpful tone. Incorporate the word you as much as possible, and avoid using I or we if you can. 12
4 - Respect Your readers Time Energy Needs 13
5 - Honesty Honest email marketing makes a promise when asking people to sign up for an email list. Detail exactly what the reader will receive. And then it delivers that and only that consistently over time. 14
Tips for Keeping Your Contacts Connected Follow the 80/20 rule Check-in regularly Integrate feedback 15
How to use Click through rates to build more content Clicks can tell you a lot about what type of content your readers are most interested in Take the results from each newsletter and put together a follow up for people who clicked a particular link 16
Tools to Help You Integrate Your Social Media and Email Marketing 4 Tools 17
1 - Add social media buttons 18
2 - Include a Share Bar 19
3 - Publish a link to your email using Simple Share 20
3 - Publish a link to your email using Simple Share 21
4 - Use social media photos in your emails with improved MyLibrary tools 22
Get started today 60-day free trial - Test Drive Email Marketing, Surveys, Event Marketing, and Offers/Promotions (Some Restrictions Apply) Buy Email (starting at $20) or the Marketing Toolkit (starting at $45) and Receive: 1 Email Template Branded to your website ($199 value) and a Marketing Team to get you started Wordpress Workshop Email Marketing Workshop 23
2014 Thank You View upcoming Events: www.performancetechsolutions.com/events Becky Deitenbeck Phone: 402-345-7504 becky@performancetechsolutions.com