SUCCESS IN DIALOGUE
2/3 INTRO ONLY THOSE WHO UNDERSTAND HOW DIVERSE AND VARIED TARGET GROUPS ARE IN THEIR WISHES AND EXPECTATIONS WILL BE ABLE TO DEVELOP MESSAGES WHICH MAKE AN IMPACT. THOSE WHO THINK FURTHER AND OCCUPY THEMSELVES WITH THE TARGET GROUP MORE INTENSIVELY, GETTING TO KNOW THEM BETTER, CAN TRANSFORM THESE MESSAGES INTO SOMETHING WHICH GENERATES THE RIGHT RESPONSE. FOR DECADES NOW WE HAVE BEEN DOING PRECISELY THIS. WE SUPPORT OUR CLIENTS EFFECTIVELY AND COMPETENTLY ON ALL QUESTIONS AND DECISIONS RELATING TO THE MARKET, BRANDS AND PEOPLE, AND ACCORDINGLY IN THE DAILY DIALOGUE WITH THEIR CUSTOMERS. HOW DO WE ACHIEVE THIS? WITH INNOVATION, COMMITMENT AND A SIGNIFICANT PORTION OF PASSION. INTERESTED? WELCOME TO MEILLERGHP! AND THIS IS WHAT WE ARE VERY GOOD AT.
4/5 EUROPE S NO.1 AS ONE OF EUROPE S LEADING SPECIALISTS IN INDIVIDUALISED CUSTOMER COMMUNICATIONS MEILLERGHP TODAY REPRESENTS MADE-TO-MEASURE SOLUTIONS IN DIALOGUE MARKETING AND CUSTOMER RETENTION MANAGEMENT. Stronger, faster, more targeted well ahead of the competition. Since 2015, MEILLERGHP has been a member of the Paragon Group, the European market leader in document and marketing solutions. No other company in the industry today represents greater mailing expertise and outsourcing projects in customer retention management. And no other company in Europe has more innovative individualisation methods than MEILLERGHP. Good reasons why we are Europe's No. 1 in dialogue marketing. MEILLERGHP success in dialogue. This is what for years has again and again distinguished MEILLERGHP as a high-capacity partner in the dialogue marketing field. In close cooperation with its clients MEILLERGHP develops creative ideas and implements these in customised products with a clear focus on high-response customer communications. To put it in a nutshell: direct mailings which don't just arrive but generate enthusiasm. From the classical mailing across to target group-specific individual solutions with a print run of millions and a level of personalisation which is unique in Germany. For its clients MEILLERGHP means greater success in the dialogue with customers. Creating the ideal preconditions. In addition to possibilities for full-colour individualisation which are unequalled in Europe, as a full-service supplier MEILLERGHP offers its customers one-stop shopping for the entire value chain in dialogue marketing. From consulting via production to both upstream and downstream services. In other words, full service for full success. Individualisation made-tomeasure. PAYBACK customer statement: "With MEILLERGHP we have had a reliable partner at our side for many years in the field of dialogue marketing. In our complex mailing campaigns in particular, the highest quality standards and consistent technical refinements play a decisive role. These criteria are fulfilled by MEILLERGHP in their collaboration with us. Detlev Rubant / Head of Operations
6/7 INNOVATION DOING THE UNUSUAL SUCCESSFULLY AT MEILLERGHP THIS ISN T SIMPLY A SLOGAN. IT S AN INTEGRAL PART OF OUR CORPORATE PHILOSOPHY. YOU CAN TAKE IT LITERALLY. Innovation has always been one of the most important features of MEILLERGHP. It often happens that in the dialogue with their customers companies want to take new directions which are difficult to implement with conventional resources and methods. Thanks to its design expertise and process optimisation it is exactly here that MEILLERGHP is in a position to adapt its technical facilities in such a way that your ideas can be transformed into creative and innovative new products for the dialogue with your customers. Customer statement from Telekom Deutschland GmbH: We never fail to be surprised by the creative ideas for our mailing promotions. The innovative force and high level of understanding of our customers have always motivated us anew to work with MEILLERGHP. Lutz Heinel / Head of Dialogue / CRM Communications Optimum solutions, always on strategy! Regardless of whether it is a matter of expanding or optimising your campaign, whether you are a new client or have a new project, MEILLERGHP offers its clients economical and functional products which are an ideal match for the individual marketing strategy and does so for small, medium-sized and large print runs. Our top priority is ensuring an enhanced consumer response by the development of impact-making mailing campaigns combined with optimised time-to-market in customer communications. Full-colour individualisation the innovation in customer dialogue. MEILLERGHP is the first German company in this industry to offer an innovation which is so far unique on the market: high-volume, full-colour individualisation. With images in particular this technology is adapted in every respect to the requirements of your target group-specific appeal. Thanks to our specialists in the field of target marketing MEILLERGHP is in a position to enhance all address data in detail with the required marketing-relevant information. This comprehensive target-group data forms the basis for all further individualisation processes. The aim of the requirements-based approach is always to increase the success rate of customer acquisition and customer retention measures.
8/9 FOCAL POINT CONSULTING TODAY CUSTOMERS AND POTENTIAL CUSTOMERS EXPECT OFFERS WHICH ARE NOT JUST PRODUCED AT RANDOM BUT MEET THEIR INDIVIDUAL NEEDS AND WISHES. Your campaign in good hands, from start to finish. We will provide you with comprehensive consulting and support, optimising your ideas and developing from them effective and efficient solutions which in turn will make you more successful in the dialogue with your customers. In the process our project managers will have your campaign under control in every individual phase while also providing you with effective optimisation solutions for future measures. Thanks to our comprehensive service portfolio in the field of data and address management we can ensure that your addresses are always in the best hands and right up to date. By analysing and automatically updating all address data we optimise your dialogue processes, which reduces the unnecessary expense generated by data errors and ensures more quality and targeted accuracy in all your advertising activities. The result is the highest possible client satisfaction by exactly the right approach. With a wealth of experience in the field of target marketing MEILLERGHP provides invaluable support in the enhancement of address data with all marketingrelevant information. Thanks to this specially prepared target-group data, advertising messages can be adapted even more individually to the requirements of your customers. This means significantly higher response rates for you and accordingly more success in your dialogue processes. CONSULTING We attach great importance to perfect consulting. Check it out for yourself: \ Development of technical mailing concepts \ Consulting and concept optimisation, e.g. on postage costs \ All-round management and implementation of campaigns across all functional areas \ Continuous workflow optimisation \ Interface management \ Conception of multimedia processes \ Strategy and planning for dialogue campaigns \ Address management \ Target marketing management \ Data management
10/11 FOCAL POINT PRODUCTION MEILLERGHP TURNS IDEAS INTO MADE-TO-MEASURE PRODUCTS WITH A CLEAR FOCUS ON HIGH-RESPONSE CUSTOMER COMMU- NICATIONS. TO PUT IT IN A NUTSHELL: DIRECT MAILINGS WHICH DON T JUST ARRIVE BUT GENERATE ENTHUSIASM. Thanks to some of the most modern production facilities in Europe, our experienced specialists in target marketing and cutting-edge technology MEILLERGHP is in a position to bring together all data and know-how about target groups in such a way that thousands of full-colour, individualised mailings are created in a single print operation. In this way we ensure that in terms of text and images your mailings are always adapted with precision to the requirements of your target group. and production times, combined with a high level of individualisation. As early as the planning phase we support our clients in the development of technical concepts and show them how products can be created in a cost-optimised manner and on the best postage terms. We have a high and creative level of production expertise both in Germany and abroad, and thanks to lean and standardised production processes we offer high quality at outstanding value for money. Mailings efficiently implemented. Fast and flexible operating methods a matter of course at MEILLERGHP! In the implementation of customer projects MEILLERGHP attaches especial value to short planning PRODUCTION \ Mailings/self-mailers \ Catalogue and magazine production \ Bulk mail \ Envelopes Impossible? Not for us! The shortest time-to-market for mailing campaigns: MEILLERGHP optimises not just the production processes involved but also focuses on working efficiently together with the client. This means shortened approval processes for print and personalisation data by onlinebased customer portals and efficient data management. Can't be done is not part of our vocabulary. We can do it. Simply convincing: \ Target group-specific individualisation of advertising materials of all types not only images and graphics but also text \ Special envelope production, even for unusual special formats and shapes \ In-house lettershop with mechanical or manual preparation for dispatch \ Efficient and economical implementation of mailing promotions \ High standards of security and quality: quality management certification (ISO 9001:2008), security and data protection (ISO 27001), offset process standards (ISO 12647)
12/13 FOCAL POINT SERVICE THANKS TO ITS COMPREHENSIVE DIALOGUE SERVICES MEILLERGHP IS IN A POSITION TO ADAPT CUSTOMER COMMUNICA- TIONS AND DIALOGUE MARKETING EVEN MORE EFFECTIVELY TO THE TARGET GROUP AND NOT JUST FROM THE COST POINT OF VIEW. Mailing competence and outsourcing projects in customer retention management: as a partner for the implementation of all-round business processes in customer retention management we support companies in the automation and optimisation of dialogue processes for customer retention programmes, off-line and online mailing campaigns and fulfilment solutions for retailer marketing, for example. You can concentrate on your core business and benefit from our experience and practical know-how. Full service and what we mean by it. MEILLERGHP optimises dialogue processes and analyses existing address and customer data with the aim of significantly enhancing both the quality and results of your advertising activities. For this purpose we record, process and analyse incoming responses from all media SERVICE \ Campaign management channels and identify promising follow-up campaigns for our clients. In addition we help to control the marketing activities of our clients in a centralised and uniform manner while ensuring that branches, dealers and sales partners are able to implement the campaigns easily, individually and in line with demand. That's what we mean by 'full service'. Your customers are our customers. MEILLERGHP always has an open ear for your customers and potential customers either by telephone, fax, post, Internet or email. We deal with enquiries, check on sales leads, support your dealers/branch networks in marketing activities and implement marketing operations on your behalf. Our services for you: \ Professional project management \ Active marketing and customer support, inbound and outbound \ Development of contact databases with customer history \ Hotline and technical support, back-office services, BPO services \ Individual reporting \ Response management \ Service and dialogue centre \ Fulfilment
14/15 SHORT AND SWEET, AT A GLANCE MEILLERGHP FACTS AND FIGURES. Headquarter Locations Workforce Shareholding partners Schwandorf Germany Czech Republic France England Sweden Poland 1,300 * Paragon Group Limited MEILLERGHP puts innovation, flexibility and full service at the core of its activities, which enables us to offer you economical and integrated dialogue solutions which are individually customised for your advertising strategies. This includes in particular the production of basic standardised to completely individualised mailings. As a partner for the implementation of business operations MEILLERGHP supports companies in the automation of dialogue processes for offline and online mailing campaigns. In addition MEILLERGHP offers its customers services for the optimisation of customer and prospect data and follow-up measures in dialogue marketing combined with efficient fulfilment. *As of: June 2015. We reserve the right to make changes.
www.meillerghp.com MEILLERGHP GmbH Gutenbergstr. 1 5 92421 Schwandorf Germany T +49 9431 620-194 F +49 9431 620-540 E dialog@meillerghp.com MEILLERGHP GmbH UK Sales Office Wharfebank Business Centre Pegholme \Unit 25 26 Ilkley Road \Otley West Yorkshire \LS21 3JP Great Britain T +44 845 2010-608 F +44 845 2010-708 E dialog.uk@meillerghp.com MEILLERGHP AB Förrådsvägen 10 14146Huddinge Sweden T +46 708 578 578 E dialog.se@meillerghp.com IB G05 06/15 GB