PRODUCTS & SERVICES CATALOG October 2012 Version 3.06
Solutions We provide end-to-end solutions for all facets of the industry. Our solutions and services meet the needs of: Manufacturers Dealers Banks and Finance Companies Portals Dealer Service Providers Aftermarket Companies Insurance Companies Remarketers and Auction Houses Fleet companies Our solutions are: Vehicle research Configuration - Build and price Comparison - Side by side or advantage-based Technical Specifications - Dimensions, weights, capacities Editorial Reviews, Awards and Accolades Videos - Full motion vehicle test drive videos Incentives - National and Regional oers by vehicle and zip code Images - Stills and color change photos VIN Services - Comprehensive and accurate vehicle descriptions Shopping tools Used valuation mapping - To all three book providers Monthly lease/loan payment calculation services - Based on all active rates and incentives for most OEM s and current finance rates and residuals available from a dealership s finance partners Inventory search that provides car shoppers with powerful search filters that dynamically match available inventory We deliver solutions as data products, web services, applications and interactive media. 2
COMPANY PROFILE Chrome Data Solutions presence in the industry is unparalleled: Most - US Vehicle manufacturers use our data or solutions Over 90% - Of the largest fleet companies in North America use our content 17,000 - Dealerships count on us to help them sell new and used vehicles 6,000 - Web sites are powered by our data and solutions 1,000 - Financial institutions use our solutions to drive vehicle loans Chrome Data Solutions is a joint venture created by the merger of Chrome Systems, Inc., and the Autodata Solutions Content Group (a division of Autodata Solutions, Inc.) that brings together two companies that have serviced the automotive industry for decades. With over 25 years of automotive data and software experience, Chrome Data Solutions oers an unparalleled spectrum of high-value vehicle content and applications. Our solutions help the complete automotive sales chain develop, market and sell vehicles more eectively and profitably. We continuously invest in our data and product development to perfect our experience with both consumer-facing and professional-facing implementations. Our complete suite of digital content includes industry-leading data, vehicle configuration and comparison, vehicle description and VIN decoding, incentives programs, full-motion video and images, vehicle reviews, accessories selling and comprehensive mapping to third party providers. We have been providing o-the-shelf web services solutions longer than any other company in our field. Our innovation led us to develop the Chrome Style ID, a unique identifier for every vehicle down to the trim level, which simplifies integration between our solutions and third-party providers and has made us the standard in the industry. We are committed to continuously investing in our data and product development to create future innovations and oerings. Our world-class client service and support team assists our clients in both implementation and on-going operations. 3
APPLICATIONS Web Services Web Based Carbook Fleet Edition Carbook Pro Carbook Showroom ebusiness Suite Desktop PC Carbook Plus Automotive Description Service Best Oer Chrome Construct FinanceDriver PaymentDriver SmartFind Data Products Interactive Media ACES Mapping ALG Mapping AutoBrief Reviews Autodata Mapping Table New Vehicle Data Quick Data StyleMap Used Valuation Mapping Chrome Image Gallery - Basic Chrome Image Gallery - Expanded Chrome Video Showcase 4
Applications WEB. Carbook Fleet Edition Web-based, multi-user system specifically for fleet professionals. The application gives fleet professionals pricing, specifications, comparisons, and lifecycle analysis for over 8,000 current vehicles, facilitating better fleet buying and selling decisions. Also includes ALG fleet residuals, dynamic comparison tools, and detailed reports and vehicle analyses. Designed for: Fleet Professionals, Fleet Management Companies. WEB. Carbook Pro This flexible, multi-user, web-based research and reporting tool helps you easily create and share powerful vehicle proposals to drive more sales. Designed for: Dealers, Dealer Groups, Dealer Service Providers, Fleet professionals, Fleet management companies. WEB. Carbook Showroom Web-based vehicle configuration, research and pricing tool that can be immediately delivered through the web site of any dealer, credit union, or ainity group. Provides site visitors with the best of vehicle data and configuration logic along with leading edge design and top-rate research, enabling them to build, price, compare, and request quotes in a dynamic and user-friendly online environment. Updates are made daily and covers 1997 vehicles to current model year. Designed for: Dealers, Credit Unions and Financial Institutions, Portals and Ainity Groups, Internet Sales Managers, Web Site Designers and Developers serving the auto space. 5
Applications WEB. ebusiness Suite The ebusiness Suite is a robust, flexible user interface that assists consumers through the car buying process while generating leads for the hosting organization. The suite currently includes two modules, Inventory Search and Payments & Incentives, which can be purchased independently or as an integrated workflow. Designed for: Dealers, Dealer Groups, Dealer Service Providers, Portals. DESKTOP. PC Carbook Plus Desktop vehicle configurator for in-depth configuration, specification and pricing. PC Carbook pioneered electronic specification with its introduction in 1986 and is still used today in thousands of dealerships to reply to quote requests and Web leads, as well as to spec out and order vehicles or verify orders. Available in US English, Canadian English and Canadian French versions. Designed for: Sales Mgr, Used Car Mgr, Fleet Mgr, Internet Sales Mgr, Sales Floor Team. 6
Web Services Automotive Description Service (ADS) Using web-based Automotive Description Service, clients can input a VIN, large batches of VINs, or a vehicle year, make, and model, and receive an instant vehicle description including: standard and optional equipment lists, manufacturer option codes, original vehicle pricing, available colors, and body types. Get the exact descriptive data you need. Oered as a full or basic service ADS is uniquely customizable to fit your business needs and streamline operations and covers US and Canadian vehicle models back to 1981. ADS is updated daily and available in US English, Canadian English and Canadian French versions as well as Spanish. Designed for: Any business that wants instant vehicle descriptions through a web services interface by inputting a VIN or a vehicle year, make, and model. Best Oer Highlight your best deals with our incentive and finance program information web service. Instead of wading through all the details, consumers see the best oers available for a particular region, along with oer expiration dates and any manufacturer disclaimers. This service shows Best Cash Oer, Best Finance Oer and all Targeted Programs and returns all of the constituent incentives so you know how each oer is comprised. Best Oer is available for US only and updates are made daily. Designed for: Portals, Financial institutions, service providers, dealer web site managers, and all others creating and managing automotive retailing web sites. 7
Web Services Chrome Construct Chrome Construct combines vehicle research, configuration and comparison tools into one web service that delivers a rich, robust experience for your web shopper. Site visitors can build, compare or conduct a lifestyle search for their desired vehicle, spec it the way they want and get pricing through our comprehensive web-services interface, helping you sell more cars and satisfy even the most demanding web shopper. Easily integrated into your site, Chrome Construct reduces your development time while providing state of the art capability and satisfying functionality for the web shopper, helping sell more cars! Chrome Construct is updated daily and years of coverage for the US is 1997 to date and 2000 to date for Canada. Chrome Construct supports US English, Canadian English, Canadian French and Spanish. Designed for: Software developers and implementers in the automotive space, dealer web site managers, and all others creating and managing vehicle information web site. FinanceDriver Deliver quality finance leads that save dealers time on the lot and increase the likelihood of a sale with the web service that integrates the financing process into automotive websites. FinanceDriver delivers insight into a customer s credit worthiness, generating quality finance leads and saving dealers time. FinanceDriver is available for US only. Designed for: Dealer Groups, Portals, Dealer Service Providers. PaymentDriver PaymentDriver is a web service that gives users the ability to calculate monthly lease and loan payments for specific vehicles based on current regional rebates, finance rates, and residuals available from a dealership s finance partners. PaymentDriver is available for US only and updates are made daily. Designed for: Dealer Groups, Portals, Dealer Service Providers, Manufacturers. SmartFind The SmartFind online inventory service allows you to showcase what you have in new and pre-owned inventory that will meet a consumer s needs. Choose to restrict search selectors so consumers only see what is available within your inventory pool, allow inventory queries of best-match vehicles, or implement both search types and enable robust comparisons of real inventory vehicles. Designed for: Dealer Groups, Portals, Dealer Service Providers, Manufacturers. 8
Data Products ACES Mapping The Automotive Aftermarket Industry Association (AAIA) Catalog Enhanced Standard (ACES) Mapping data product enables a more accurate and fast translation of an ACES ID to a vehicle s unique Chrome Style ID, and vice versa. A common language eradicates best guesses and multiple parts ordering for a more eicient, streamlined and accurate ordering process. The ACES Mapping product is also compatible with our comprehensive solution for VIN decoding and vehicle content, enabling you to easily unlock complete vehicle descriptions and information. ACES mapping is available for US only and updated monthly. Designed for: Aftermarket Distributors and Providers. ALG Mapping ALG residual value forecasts are the industry s most trusted resource for gauging the future resale potential of new cars. This mapping product enables the association of an ALG ID to a vehicle s unique Chrome Style ID. This mapping table is for the US only and updated monthly. Designed for: Leasing and finance companies, and fleet management companies, Web Site Providers, DMS and CRM providers. AutoBrief Reviews Detailed, expert reviews on today s cars and light-duty trucks, AutoBrief reviews are at the model level and use our Model ID so that clients can link back to any New Vehicle Data product. Reviews cover 2007 vehicles to date for the US market and are updated weekly. Clients can easily get the updates through our update site or FTP site. AutoBrief reviews are for US only and updated weekly. Designed for: Portals, Large Dealer Groups, Web Site Providers, Media Companies. Autodata Mapping Table This mapping product consists of a vehicle-to-vehicle mapping between Autodata s Acodes and Chrome s Style IDs. This table enables a user to connect products from both companies. Each vehicle mapping is labeled as either an exact or inexact fit. The mapping begins with the 2000 model year vehicles for US and Canada. The Autodata Mapping Table is updated daily. Designed for: Any company that has an existing Chrome Systems or Autodata product. 9
Data Products New Vehicle Data Our New Vehicle Data product is a complete set of new vehicle data on 43 makes, including several exotic makes. Several variants are available, including Current years covering last calendar year and forward, Previous years going back to 1997 and Archives that extend back to 1989. New Vehicle Data is updated daily and available for US and Canada in US English, US Spanish, Canadian English, and Canadian French versions. Designed for: DMS and CRM Providers, Web Site Providers, FMCs, Media Companies, etc. Quick Data Quick Data is a small subset (one text file) of New Vehicle Data that includes YMMS and base prices. Quick Data is updated daily and available for US and Canada from the 1989 model year through the latest model year (2000 through latest model year in Canadian product). Designed for: DMS and CRM Providers, Web Site Providers, FMCs, Media Companies, etc. StyleMap StyleMap is typically used to find a specific vehicle or vehicle trim for such purposes as mapping to a vehicle image or other content, or for directly linking to specific new vehicle information within one of our applications or data sets. StyleMap is updated daily and available for US and Canada. It covers model years 1989 through the latest model year (2000 through latest model year in the Canadian product). Designed for: DMS and CRM Providers, Web Site Providers, FMCs, Media Companies, etc. Used Valuation Mapping Tables, available for US only, that provide mappings between corresponding Chrome Data Solutions and Third Party book providers IDs for used vehicle values (Kelley Blue Book, Black Book, NADA, NADAGuides). NADA and NADAGuides tables are updated monthly with data from the current model year back to 1997. Black Book and Kelley Blue Book tables updated bi-monthly with data from the current model year back to 1998. Designed for: Dealer websites (Dealer Tech Providers), Research Portals, Financial Institutions 10
Interactive Media Chrome Image Gallery - Basic The Chrome Image Gallery consists of two image packages, designed to be used alone or as a group, for accurate, comprehensive, and cost-eective online vehicle presentations. The Multi-View Image Set oers the four most requested images front ¾, rear ¾, side profile, and interior shot (colors may vary) for each vehicle and is available from the 2010 model year forward. The Color-Matched Image Package oers side-profile images of available exterior colors on every covered model, from the 2010 model year forward. Available for US and Canada and updated weekly. Media is available through FTP or can be retrieved through a media server so you never need to host, update or maintain the images. Designed for: Web Site Providers, Portals/Media Companies, Dealers, DMS and CRM providers. Chrome Image Gallery - Expanded Chrome Image Gallery Expanded includes 17 to 21 of the most requested interior and exterior views, along with 3 color-match angles. Each image is linked to a Chrome Style ID for easy integration with our data. Media is available through FTP or can be retrieved through a media server so you never need to host, update or maintain the images. Images are studio-quality and available in a variety of sizes. Images begin with the 2010 model year with subsequent model years added as they become available for all cars and light-duty trucks in the U.S. and Canada. Updates are made weekly. Designed for: Web Site Providers, Portals/Media Companies, Dealers, DMS and CRM providers. Chrome Video Showcase A powerful educational and marketing tool that can help increase web site traic, raise conversion rates, and market your inventory in one dynamic presentation. Our full-featured Video Showcase, available for the US, delivers everything you need to place consumers squarely in the driver s seat, ready to buy. Original video programming from Wheels TV. Hosting and delivery services from Brightcove, Inc. Precise vehicle descriptions help you create the most compelling and comprehensive vehicle presentations. Designed for: Web Site Providers, Portals/Media Companies, Dealers, and CRM providers. 11
Chrome Data Solutions 700 NE Multnomah St, 15th Floor Portland, OR 97232 800.936.8906 voice 503.963.6310 fax www.chromedata.com