tools to build your business

Transcription

1 tools to build your business CERTIFIED AUTO REPAIR

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3 FROM THE PARTS PROFESSIONALS The Certified Auto Repair program has been specifically designed to help shop owners grow and market their business in today s competitive environment. Becoming a Certified Auto Repair member gives your repair center increased customer recognition by being part of one of the largest groups of top-quality repair centers across the country. It also allows you to offer those extra services that keep your customers coming back - from a nationwide warranty to a nationwide road hazard program and more. Plus, the CAR program includes a host of features designed to help increase profitability, including discounted shop insurance, electronic purchase earnbacks and training discounts. Let us help you take your business to the next level. All you need is at least one ASE Certified Technician to apply, we ll even help with the training. When you take a close look at the Certified Auto Repair program, we think you ll agree: We are committed to you, the independent service dealer.

4 OF THE CERTIFIED AUTO REPAIR CENTER PROGRAM Nationwide Warranty Your customer can drive away with confidence! Most repairs performed by Certified Auto Repair Centers are warranted nationwide. If there is a repair failure and the customer is more than 25 miles from the original service center, the vehicle can be taken to another repair facility and repaired under warranty with no charge to the customer or the repair shop! The shop performing the warranty repair is paid in five working days or less. Most occurrences are paid by credit card within 30 minutes. Nationwide Road Hazard Warranty The Certified Auto Repair Road Hazard Program works for you and your customers! The customer receives peace of mind and confidence knowing their tire will be repaired or replaced at little or no cost wherever they travel. You realize additional profits by participating in the nation s easiest to use Road Hazard Program! No sticker inventory No up-front cost No program administration Quick claims payment Submit claims on the toll-free road hazard hotline or online Discounted Shop Insurance A great program that allows the repair facility to have the best protection at reduced rates. Programs available for building, contents, liability, health, life, disability, retirement, and worker s compensation coverage. Our policies include extra coverage other insurers charge for Increased buying power allows you to enjoy services, products and pricing usually only available to larger facilities A proven track record of dedication and commitment in serving the auto repair industry

5 BWD VSP Rewards Program It is critical for today s technician to have access to high quality technical information and training. The BWD VSP Rewards Program provides both at free or discounted rates to Certified Auto Repair Centers. International Automotive Technician s Network Reimbursement $20.00 annual reimbursement for Certified Auto Repair Centers that are members of the IATN Network. ASE Certification Reimbursement Annual reimbursement available for certification test cost. Members receive $50.00 annual reimbursement when their technicians pass ASE Certification testing. Trade Organization Membership Reimbursement Certified Auto Repair members receive up to a $50.00 annual reimbursement for fees paid to service organizations such as ASA, AASP, ATRA, CCPN and more. We encourage Certified Auto Repair members to join local and national programs to seek new and improved ways to stay up to date on the latest shop management techniques, legislative issues and vehicle technology.

6 OF THE CERTIFIED AUTO REPAIR CENTER PROGRAM Signage Program Earnbacks O Reilly Auto Parts provides support to qualifying Certified Auto Repair Centers that update their signage and building facility. Special programs are custom tailored to meet the needs of each shop. Online Business Management Training Online training programs designed for business owners and service writers are available free of charge to Certified Auto Repair members. Certified Auto Repair members receive 48 hours of AMI approved Business Management Training. This training focuses on improving workflow, profitable maintenance services, building and keeping a good work force and more. Assisting both the new or veteran owner / manager in the day-to-day operation and management of today s repair facility. Technical Training Certified Auto Repair members receive discounts on all O Reilly Real World Training Clinics. These leader-led clinics are presented by some of the best instructors in the country. The technical training offered through the Real World Training program contains current information critical to the success of technicians, service writers, shop managers and shop owners. Automotive technology changes almost daily. We are committed to offering the latest repair and diagnostic training to make your business more profitable. Computer & Equipment Leasing Programs Programs designed to assist in leasing or financing major purchases for your business. Customer Service Index Program Aids you in knowing customer satisfaction levels. Cards can be filled out and sent to a neutral mailbox, then the repair facility will be notified of customer opinions on service and repair.

7 Discounted Rental Car Program Need a car for the customer that will be down for an extended period? Certified Auto Repair Centers can offer a discounted rate for their customers. Shop Management Systems Earnbacks Qualify for earnback funds, based on electronic purchases, to assist with the costs associated with business management systems. O Reilly Website Listing Certified Auto Repair Centers can choose to be listed on the O Reilly Auto Parts website. Customers will be directed to a Certified Auto Repair Center based on a ZIP Code search. First Call Online Earn a 1% discount on electronic purchases. First Call Online is designed to provide a quick and easy parts ordering method that saves time for your business. New image database over 70% of our huge online catalog now has reference pictures New Power Box option allows you to use the VIN code to find year, make and model Complete information about the part warranty, core, specifications, interchange, etc. Certified Auto Repair Center Locator Service Another way to gain additional business! Certified Auto Repair Centers are part of a nationwide network for vehicle owners looking for a repair facility. When customers call the toll-free number, they are directed to the facilities in their ZIP Code area.

8 OF THE CERTIFIED AUTO REPAIR CENTER PROGRAM Credit Card Program CarCare One is a turn-key private label credit card program that gives you the opportunity to offer special financing and Emergency Roadside Assistance for 1 year * to your customers. Good for Your Shop Lower cost options compared to other credit cards 100% funding in 48 hours means positive cash flow Higher average purchases Creates customer loyalty & longevity Instant credit decisions to close the sale that day Marketing tools including open to buy lists and point of purchase displays Superior client support Good for Your Salespeople Increased sales and commissions Additional sales tool Turns shoppers into buyers Fast application process with instant credit decisions Good for Your Customers Special financing available No annual fee Low minimum monthly payments Optional debt cancellation Doesn t tie up other credit cards Emergency roadside assistance at no cost for 1 year* * Starts from the date the account is opened Identifix Because of increasing complexity and the constant introduction of new vehicle systems, diagnosing symptoms is more difficult than ever before. Direct-Hit delivers quick and accurate diagnostic information on today s vehicles, in an easy-to-use online system. Direct- Hit combines real-world short cut tests and quick fix information. Find Fixes Faster! Can t find it on Direct Hit? Identifix Repair Hotline is also available. No annual contract required.

9 Uniform Program Keeping your business facility clean, safe and in compliance is a full-time job. But chances are that s not why you hired your employees. Their jobs are to run your business and to keep your customers happy not to replace floor mats, restock restroom supplies or mop floors. Count on Cintas to make the job easy. Certified Auto Repair members receive preferred pricing on uniforms, shop towels, floor mats and more. CustomerLink Use postcards, letters, and recorded voice messages to keep customers coming back regularly for maintenance and committed to you for repairs. Automatically and continuously recover lost customers and promote your service center with seasonal and service specials, thank you cards, holiday greetings and customer satisfaction surveys. Educate your customers through quarterly newsletters. Bring the kind of new customers you want to service in to your service center with new-to-the-neighborhood and profiled mailings. All this from a single vendor. Telephone On-Hold Messaging Put the experience of one of the most recognized and largest providers of telephone on-hold messaging solutions to work for you. A custom telephone On- Hold program can inform, entertain and retain your callers. A full-time staff of advanced scriptwriters, exceptional voiceover announcers and audio engineers allow us to provide extraordinary telephone On Hold service to repair shops across the country. Advertising to your callers On Hold is an easy, affordable and proven solution.

10 OPTIONAL FEATURES Signage packages OF THE CERTIFIED AUTO REPAIR CENTER PROGRAM Before Appearance Packages Looking to upgrade the look of your business? The sky is the limit when you are a Certified Auto Repair member. Whether it s a strategically placed sign or a complete shop makeover, the CAR branding program allows you to make a strong visual statement inside and out. The days are long gone when you could fill bays on word of mouth advertising and reputation alone. Today s customers demand a clean, well-lit, attractive repair center. We can make it happen. The Certified Auto Repair Signage Program has helped literally hundreds of repair shops just like yours. Dozens of interior and exterior signage, striping and accessory options are available, all at extremely competitive prices. AFTER

11 BECOMING A MEMBER becoming a member OF THE CERTIFIED AUTO REPAIR CENTER PROGRAM Certified Auto Repair is clearly the nation s best choice in an automotive service center program. All you pay is a low, one-time membership fee. There are no monthly or hidden maintenance fees as long as easily achieved purchase requirements are met. We ll start you off with a valuable membership kit with everything you need to get started, including discount coupons for O Reilly clinics and reimbursements totaling more than $500! You ll also receive signage, a clock, floor mats, commitment plaque, and much more. At O Reilly Auto Parts, we are dedicated to a long-term partnership ensuring your success. If you re ready to grow, O Reilly Auto Parts is behind you all the way!

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