2016 COURSE GUIDE COMMUNICATIONS & ARTS Advertising Animation Broadcasting English Environmental & Spatial Design Fashion Film & Video Games & Interactivity Graphic Design History Journalism Literature & Writing Media & Cultural Studies Photomedia Politics & International Relations Public Relations Screen Studies Visual Arts Writing
Our world is more dynamic than ever before, creating new ideas and new possibilities. So how do you engage with this ever-changing environment? You learn. And the best way to learn is from experience. ECU is a university for our times, where students learn in hands-on environments and in industry relevant courses. Our lecturers have extensive experience in their fields and place the needs of students above all else. We re a university where you can learn the combination of theory and practical skills needed to take advantage of every opportunity. Skills that will allow you to understand and meet new challenges, and to thrive in an evolving world. Are you ready? Apply to ECU for 2016. ECU is committed to reconciliation and recognises and respects the significance of Aboriginal and Torres Strait Islander peoples communities, cultures and histories. ECU acknowledges and respects the Aboriginal and Torres Strait Islander peoples, as the traditional custodians of the land. ECU acknowledges and respects its continuing association with Nyoongar people, the traditional custodians of the land upon which its campuses stand. Contents WHY CHOOSE COMMUNICATIONS AND ARTS AT ECU? 3 FACILITIES, SERVICES AND SUPPORT 6 BACHELOR OF ARTS 8 BACHELOR OF CONTEMPORARY ARTS 10 BACHELOR OF DESIGN 13 BACHELOR OF MEDIA AND COMMUNICATIONS 16 BACHELOR OF SUSTAINABILITY 19 DIPLOMA OF LANGUAGE STUDIES 20 BACHELOR OF ARTS (REGIONAL) 22 DOUBLE DEGREES 23 PATHWAYS TO UNI 25 APPLYING TO ECU 26 ECU has been named in the Times Higher Education (THE) 100 under 50 rankings for 2015. 2 Recognising the world s 100 best universities less than 50 years of age, the rankings are a global showcase of a new breed of university. They focus on performance indicators such as teaching, research and international outlook, and highlight universities that are developing at an exceptional rate. ECU is proud to be recognised for its research productivity, research influence, quality of teaching, industry innovation and international focus. And we re looking forward to building on this success in 2016.
Photo by: CLAIRE OTTAVIANO Why choose Communications and Arts at ECU? Communications and Arts at ECU offers a diverse range of programs in communications, media, design, arts and the humanities. We aim to maximise your employability by developing your hands-on skills, offering you professional placement experiences, and providing you with a solid theoretical background. Our course structures allow you to specialise in one area or gain expertise in multiple areas, providing you with the multi skilling required to succeed in many of today s arts and communications industries. GRADUATE EMPLOYABILITY Flexible courses combined with our focus on community projects and industry placements, serves to increase employment prospects in an increasingly competitive market. Our students have been highly successful, both nationally and internationally, in gaining recognition through awards, competitions and employment in rapidly growing creative industries. WORLD-CLASS FACILITIES In 2016 ECU will make a major commitment to the arts through a $4 million investment in our facilities. The re-housing of the school s design and media studios along with the refurbishment of our visual art and fashion areas will provide world-class facilities for our staff, students and researchers. The consolidation of our design, games and interactivity, animation, photomedia and motion capture facilities along with a dynamic exhibition space will enable cross disciplinary practices across many art forms and promote a borderless approach to teaching and research. COURSES CONTINUE TO GROW After expanding the Communications and Arts courses to our Campus, the accessibility of these courses continues to grow. In 2016 the School will deliver new and exciting Bachelor degrees in Arts, Design, Media and Communications, and Contemporary Arts, with an emphasis on professional engagement and employment opportunities for students. Along with the new state of the art facilities, the School is well placed to offer contemporary teaching and research in an exciting and creative environment. A SMOOTH TRANSITION ECU has introduced three new courses for high school students aimed at improving the pathway from school to university. The courses in Broadcasting, Graphic Design and Visual Arts introduce students to the basics of the programs and provide the opportunity to do practical work in those disciplines. Upon completing their course, students are credited with an ECU Communications and Arts unit. This provides them with a better foundation to start their studies and means they ll be on their way to completing their degree quicker. Welcome to the School of Communications and Arts (SCA). Based in the creative hub of Lawley, and now also available on our easy-to-access Campus, we provide programs in communications, media, arts, design and the humanities. The diverse range of courses and our multi-skilling approach ensure our graduates are well placed to meet the demands of the professional and creative industries both in Australia and overseas. Professor Clive Barstow Head of School 3
SAY HELLO TO MY LITTLE FRIEND ECU s School of Communications and Arts has officially launched its own research and creativity website called SCAface. SCAface is a place where ECU s School of Communications and Arts can celebrate the creativity and diversity offered within its courses. Visitors to the site will be able to view the School s latest news and events as well as profiles of staff and students and media galleries. When asked what the new website offered, Head of School Professor Clive Barstow said SCAface is a dynamic website that keeps our professional and creative communities up to date with everything that is happening in the School. Visit: www.scaface.ecu.edu.au GRADUATES HELP PAPER PLANES TAKE FLIGHT Some of Australia s biggest films are being made with the help of graduates from ECU. Four graduates of ECU s WA Screen Academy recently had the opportunity to put theory into practice with production roles in the Australian family drama Paper Planes. The movie, starring Sam Worthington, follows a young Australian boy with a passion for flight and the challenges he faces to compete in the World Paper Plane Championships in Japan. Arwen Gunter completed her Master of Professional Communications at ECU in 2013. Her primary role on Paper Planes was Video Split Operator; however, she also acted as 2nd Camera Assistant to the two main camera units. It was hard work as there were a lot of location changes but it was a great opportunity to learn, as it meant I was close to the action and could see the techniques they used, Arwen said. It was a fun experience my first feature and I never would have had the opportunity without the WA Screen Academy, she said. Fellow WA Screen Academy graduates Hannah Moran, Matt Hodgkinson and Cody Cameron-Brown also secured various production roles in Paper Planes. Besides getting a preview of what their future career might be like, students were given the opportunity to make strong connections with industry. STORIES THROUGH THE LENS School of Communications and Arts graduates Jacqueline Warrick and Sarah Landro have developed Camera Story, a program that sees underprivileged children paired with professional photographers to experience a different type of learning. The project was formed after the pair returned from working as photographers overseas in 2013. However, Ms Warrick said the idea for the Camera Story actually came years earlier. The inspiration came in 2010 when we were fortunate enough to attend the ECU/Pathshala Photojournalism School in Bangladesh. Camera Story has now become an international collaborative project where the aim is for children to pick up the camera and explore the world outside and become picpals with children from other countries, sharing their discoveries across the globe. Photo by: JACQUELINE WARRICK VISUAL ARTS GRADUATE RECEIVES A KICK-START 4 ECU Visual Arts graduate Katie West is one of only 14 artists from across Australia to be selected for the Kickstart Program for the NEXT WAVE festival. Kickstart is a development program that provides young artists with the money, time and space required to develop their ambitious projects. The program encourages artists to think big and gives them the opportunity to mix with other artists across disciplines. Now in its fourteenth year, Kickstart is the only program of its kind in Australia. The program involves three professional development intensives in Victoria, as well as ongoing support to develop the project Katie has proposed. West s work is defined by a journey to reconnect with her heritage and the task of building her own sense of Aboriginality. It is about finding pieces dismantled by past government policies and the ongoing impacts of colonisation. This is coupled with an interest in the mechanisms that create social change, and a desire to challenge the myths revolving around Australia s national identity. Katie said Making it into the Kickstart program is a huge achievement. I feel very lucky and privileged to be one of the fourteen selected to take part. The best thing about this program is having an organisation such as Next Wave seeing potential in your ideas and then providing a supportive environment with other artists to make it happen.
ECU FEATURED AMONGST THE WORLD S ELITE INSTITUTIONS FOR THIRD YEAR RUNNING In the 2015 QS World University Rankings by Subject, ECU features in the top 200 universities worldwide for Communication, Cultural and Media studies for the third year in a row. The annual QS World University Rankings by Subject is a comprehensive guide to the world s top universities in a range of popular subject areas. The evaluation uses data based on reputation and research citations, with the rankings highlighting the 200 top universities in the world for 30 individual subjects. In the 2015 edition of the QS World University Rankings by Subject, 3,551 universities were evaluated. DESIGN STUDENTS HAVE THEIR SAY ON CANCER IN WA Have Your Say On Cancer In WA is a public consultation project initiated by the WA Department of Health, Public Health and Clinical Services. The project aims to communicate substantial data and statistics about various kinds of cancer in WA, and provide comparisons with overseas data sets. A public website is being set up to engage WA public to get their reactions towards this complex set of data. ECU Design students were involved in conceptualising the complex data into clear information graphics that can communicate effectively to the public. The final outcomes were implemented on the Your Say On Cancer in WA website. ECU STUDENT TURNS TO CRIME Bachelor of Arts student Hanifa Abdiraihan was announced as the winner of the Politics category in the 2014 Putt Legal Even Wars Have Laws Writing Competition. As part of the prize, Hanifa received a 3-week unpaid internship with Tony Buti MP. Hanifa s winning essay titled International Criminal Court: Legitimacy without the United States looked at the role of the International Criminal Court, which was formed on the basis of fighting impunity. As part of the internship, Hanifa researches bills that come into parliament and then looks at the effectiveness of previous examples. When asked what it meant to her, Hanifa said, It s a great opportunity to gain an insight into how Australian politics works and the experience is invaluable. On top of the internship, she also received a $300 cash prize as well as publication in the Putt Legal e-booklet. Photo by: PAUL GODFREY 5
Facilities, Facilities, Services and Services and Support Support At ECU, we provide a supportive learning environment through our excellent range of facilities, services and support programs. STUDENT STUDENT CENTRAL On each campus, Student Central is your point of reference for all enquiries regarding academic progress and enrolment assistance, as well as for a range of support services. FACILITIES Fully-equipped modern libraries E-labs available 24-hour/7days/52 weeks and free Wi-Fi The Co-op shop to assist you with all your educational needs Faculty Student Information Offices dedicated to assist students, both undergrad and postgraduate, in each of our faculties ACADEMIC SUPPORT Learning Advisers Career, Volunteering, Mentoring and Leadership Services Faculty Student Information Offices Off-campus Student Support Services Equity, Diversity & Disability Services Academic Mentoring Study Abroad and Exchange Program Kurongkurl Katitjin, ECU s Centre for Indigenous Australian Education and Research EQUITY, DIVERSITY AND DISABILITY ECU s Equity, Diversity and Disability (EDD) services support students whose studies may be affected by a medical condition or disability in accessing support and services that can help them succeed. EDD staff can assist with arranging alternative assessment conditions, access to some aids and equipment, note taking, AUSLAN interpreting and transcription services. Every campus has a specially designed Accessible Technologies Room that provides students with access to adjustable chairs and desks, specialised software, computer, scanner and other adaptive technology. All ECU locations have access for people with disabilities, and specific details are provided via ECU s access and mobility maps at www.ecu.edu.au/about-ecu/our-campuses/campus-maps 6
HEALTH AND WELLBEING Medical Centres ( and Lawley) Free Counselling service Multi-faith Chaplaincy service Fully-equipped sports, recreation and fitness centres ( and Lawley) Mini-gym and playing courts (Bunbury) SECURITY Security service 24/7 Well-lit pathways Emergency phones Over 5,000 parking bays across all campuses Night security escort RECREATIONAL AND SOCIAL OPPORTUNITIES Student Guild Clubs and societies Intervarsity and Interfaculty sports Taverns ( and Lawley) FAMILY SUPPORT Childcare Parenting rooms Crèche ECU Kids Holiday Program ( and Lawley) FOOD AND RETAIL Bookshops ATMs Hairdresser () Optometrist () Cafés and other food outlets 7
Bachelor of Arts Duration: 3 Years I M MAKING VALUABLE CONTACTS WITHIN THE AUSTRALIAN FILM INDUSTRY. This course enables students to pursue their passion and career goals simultaneously with a choice of majors spanning traditional and contemporary arts and humanities disciplines. Students will have a unique opportunity to design a focused or cross-disciplinary course according to their personal interests, in areas that cover historical, critical, political, theoretical and creative practices that underpin our global cultures and industries. This multi-skilled approach is essential in contextualising and applying knowledge and experience in a broad range of employment fields. Work-related placement is also encouraged. After majoring in Creative Writing in my undergraduate course at ECU, I was able to earn a place in the Masters program at ECU s WA Screen Academy. On top of the extensive training in professional screenwriting and video editing I m receiving, I also have access to top-level facilities and equipment. But the best part is having one of my scripts progress into a documentary, and the other script being professionally developed into a film that is being broadcast on network television. Jordan Davenport ECU Writing graduate To help students create exactly the undergraduate experience they want for their anticipated professional life, ongoing, professional support is provided throughout the course. Majors are available in the following disciplines: English, History, Politics and International Relations, Writing See more course information: reachyourpotential.com.au/courses/y78 Painting by: MICHAEL RANKIN 8 Please note accreditation or professional recognition details are listed under each relevant course and are correct as at time of production. For latest information please visit reachyourpotential.com.au
ENGLISH Y78 Bachelor of Arts Y70 Bachelor of Arts/Bachelor of Business Y43 Bachelor of Arts/Bachelor of Media and Communications Y48 Bachelor of Arts/Bachelor of Science Y67 Bachelor of Laws/Bachelor of Arts POLITICS & INTERNATIONAL RELATIONS Y78 Bachelor of Arts Y70 Bachelor of Arts/Bachelor of Business Y43 Bachelor of Arts/Bachelor of Media and Communications Y48 Bachelor of Arts/Bachelor of Science Y67 Bachelor of Laws/Bachelor of Arts English prepares students to enter the world of work as a rigorous reader, compelling writer, effective speaker and an engaged, respectful world citizen all marketable skills of a leader. Students develop a high level of transferable English language skills, along with a thorough understanding of human nature, through the breadth and depth of their reading. Author, Biographer, Government Advisor, Journalist, Overseas Aid Worker, Politician, Press Secretary, Public Servant, Publicist HISTORY Y78 Bachelor of Arts Y70 Bachelor of Arts/Bachelor of Business Y43 Bachelor of Arts/Bachelor of Media and Communications Y48 Bachelor of Arts/Bachelor of Science Y67 Bachelor of Laws/Bachelor of Arts Enables students to understand our world and put the present in context. Students study empires past and present, the media, slavery, wars, revolutions, poverty, human rights, dictators and democracies, and Australian history in a globalising world. The study of history is a good basis for understanding politics, heritage, social and indigenous issues. It teaches analytical skills and a deep understanding of society. Researcher, Politician, Public Servant, Policy Analyst, Political Staffer, Consultant, Negotiator, Mining Company Analyst, Historical Film Advisor Examine the ideas, structures and processes that drive politics at both the national and international level. Emphasis is placed on assisting students to understand the nature of contemporary political challenges and the role of political leadership, the media, corporate interests, public opinion and grassroots political movements in framing and addressing these challenges. While the focus is global, thematic and interdisciplinary, specialist units are offered in Australian, American and Chinese politics. The major offers students the opportunity to build links between politics and history through units covering the rise to power of Hitler and Stalin, and America during the Cold War. Employment Opportunities This major is useful for a wide range of careers including the public service, journalism, teaching, policy/research positions with political parties, and with national and international non-government agencies. Teacher, Research/Policy Officer, Journalist, State/Federal Member of Parliament Employee, Diplomatic Servant WRITING Y78 Bachelor of Arts Y70 Bachelor of Arts/Bachelor of Business Y43 Bachelor of Arts/Bachelor of Media and Communications Y48 Bachelor of Arts/Bachelor of Science Y67 Bachelor of Laws/Bachelor of Arts Provides students with a passion for writing, the opportunity to develop skills in a range of genres, as well as to nurture a capacity for creativity. 9
Bachelor of Contemporary Arts Duration: 3 Years This course has an emphasis on quality creative output and critical inquiry with an international outlook. Students will gain professional artistic experience through development of creative networks, production, studio work and exhibitions, combined with theoretical insights that engage with our current visual culture. The course also prepares graduates with skills that are integral to the workplace, such as communication, independence, innovation and lateral thinking. Majors are available in the following disciplines: Fashion, Photomedia, Visual Arts Photographer, Fashion Designer, Artist, Photo Editor, Art Critic, Curators, Artists, Designers I CHOSE ECU BECAUSE OF THEIR FLEXIBLE COURSES. The creative and conceptual approach in Fashion was exactly what I was looking for in terms of creative exploration. The major allows students to learn about a number of different approaches and it also teaches us that there are different ways to comprehend the world around us. I am currently undertaking an internship with one of Perth s major fashion designers, Jvago. It s a great opportunity and gives me an insight into how a fashion label works. Joana Ehmes ECU Fashion and Advertising student See more course information: reachyourpotential.com.au/courses/y81 Photo by: SONGY KNOX Dress by: SUJATHA ABEYWICKREMA 10
FASHION Y81 Bachelor of Contemporary Arts Uses the material garment and textiles as a vehicle for exploration in relation to the body, object, site, image, contemporary fashion, found garment and contemporary art. Students investigate and apply a range of non-industrial construction techniques, creative material methodologies and contextual research approaches. The major also engages students in a range of contextual and historical investigations to do with the garment and textiles and the contexts in which they function. It prepares students for a range of creative design and contemporary art outcomes such as textile design and production, pattern making and garment construction, contemporary art and fashion presentation, and contemporary art practice. Employment Opportunities Employment opportunities include the design and construction of garments for self-established fashion brands with online sales or retail presence as commission through agent representation or independent pop up outlets. Other positions may include employment with established designers as a design assistant, sample maker, sample machinist, design consultant, stylist, buyer or fashion retailer. Alternatively graduates may work in fashion or arts project management and/or event coordination. Fashion Designer, Costume Designer, Sample Maker, Sample Machinist, Design Consultant, Stylist, Fashion Buyer, Retailer, Fashion Project Manager Photo by: ALISTAIR EDWARDS Dress by: SHELBY READ Photo by: PAUL GODFREY Artwork by: LEAH ALLEN-ANKINS 11
PHOTOMEDIA Students will be able to study several areas of writing, such as autobiography and biography, poetry, drama, fiction, writing therapy and community writing. Y81 Bachelor of Contemporary Arts A unique program that combines production and critical analysis of still images. It encourages students to become critically aware of visual languages, and at the same time explore creative approaches to photography. Employment Opportunities This major prepares students for work in a number of areas that involve photography. Photographer, Photojournalist, Photo Editor, Commercial Illustrative Photographer, Commercial Industrial Photographer, Photographic Artist Photo by: RYAN AMMON Artwork by: NIKKI LUNDY VISUAL ARTS Y81 Bachelor of Contemporary Arts A practice-based visual arts program offering focused investigation across a range of two and three-dimensional studios including drawing, painting, printmaking and sculpture. Through critical theory and potential cross-experimentation with existing studios such as glass, design, fashion, writing, film and video, animation, and photography, students are immersed within visual culture to develop hybrid and traditional approaches to their creative praxis. The major is complemented by a rigorous conceptual focus to enable the student to develop their professional studio practice through a contemporary and historic lens. Students develop the confidence to exhibit publicly and to identify career opportunities in teaching, curating, independent studio practice, and with private and public arts agencies and institutions. The major culminates in a significant public exhibition, which further enhances the emphasis placed on professional practice. Artist, Curator, Arts Writer, Exhibition/Installation Team Member, Multidisciplinary Artist/Designer Photo by: RYAN AMMON Light design by: MEG RABE 12
Bachelor of Design Duration: 3 Years MY GOAL IS TO BECOME A GAME CONCEPT ARTIST. Addresses the challenges of employment (including self-employment) within the context of an emerging creative economy. Creative industries form an increasingly important component of the global economy, and design provides a basis for using creativity to address social, environmental, economic and communication problems. The course focuses on the creation and exploitation of intellectual property through a range of disciplines such as disciplines such as Graphic Design, Games and Interactivity, Environmental and Spatial Design, and Animation. Students will research and develop original products that impact on audiences and address practical outcomes for users. I chose ECU because I found the university offered diversity within my desired industry from concept design right through to programming and working to compile the end product in a gaming package. I chose to study Game Design because it allows me to explore my creative ability. The staff are very helpful, they are always available to answer any queries you might have. Joseph Heather ECU Design student The course enables students to develop the technical and general skills that make them ready for employment and enable them to develop along with the design industry itself. Students develop an informed, critical and creative approach to understanding media, design and visual culture within a rapidly evolving social and work environment. Majors are available in the following disciplines: Animation, Environmental and Spatial Design, Games and Interactivity, Graphic Design Employment Opportunities Employment is available through traditional businesses such as Graphic Design, Interior Design and Web Design. Increasingly, Design is a valued skill in a range of ancillary industries and students may find themselves working in trans-disciplinary areas such as designing games for education and training, working with architectural design companies to create visualisations and plan and manage public space, working with information industries such as libraries, archives and museums. An increasing number of graduates are beginning to form their own businesses. The course equips students in managing projects, clients, and their roles in teams as well as the generic skills required to adapt to a rapidly evolving industry. Graphic Designer, Interior Designer, Web Designer See more course information: reachyourpotential.com.au/courses/y82 13
ANIMATION Y82 Bachelor of Design Allows students to combine theory and practice in studying animation across a diverse range of applications. It covers drawing, design, 2D and 3D animation, scriptwriting, visual effects and advanced animation techniques. The major provides opportunities for developing creative expression, vocational skills within the animation and related industries, and critical understanding and appreciation of the media. It trains students to think critically, to work collaboratively, to use new technologies, and to develop a portfolio of their own work. 2D and 3D Animator, Visual Effects Artist, Visual Effects Supervisor, Motion Graphics Artist, 3D Model Builder, Director, Writer, Film Critic ENVIRONMENTAL & SPATIAL DESIGN Y82 Bachelor of Design Deals with the design of interior and exterior environments and spaces, applying sustainable practices to the design of retail and commercial spaces, or the design of products and environments that promote usability. Design is a collaborative discipline and students work both in teams and individually to find and solve design problems. They learn and develop skills that suit them for work in both the professional design industry and within organisations that employ design thinking. Design is seen as part of a whole system and the major focuses on sustainable design practices that consider environmental, social, cultural and economic needs. Retail Spatial Designer, Interior Designer, Display and Event Designer GAMES & INTERACTIVITY Y82 Bachelor of Design This major prepares students for the emergent growth industries of entertainment and interactive design afforded by ubiquitous digital technologies. With focus on game and interactive design, the major provides studies in both traditional multimedia and emerging digital interactive technologies, drawing together theory and knowledge from multiple creative disciplines including Web, visual and interaction design. Students gain skills and competence in the design, scripting, development and usability of digital media products for information, entertainment and commerce. Students will study the social and cultural impact and the psychological and social principles of digital products of Web and other emergent digital products. The major has been designed with a view to complement other majors such as graphic design, film and video, and animation. Production Experience This unit set provides students with the opportunity to work with real-world clients to participate in the development of a creative project located in an industry environment. ECU PROVIDES AN AMAZING LEARNING EXPERIENCE. I m surrounded by people like myself that are filled with creativity and want to build on and share their passions. The course structure is perfect for me as it lets me combine units from all the areas I m interested in. The positive and energetic atmosphere of the university creates a unique and enjoyable way to study. The wide range of units lets you explore new and exiting areas of your chosen field and with the support from lecturers and fellow students, you receive an amazing learning experience. Emma Richardson ECU Design student 14
Projects can be carried out individually or in teams and will be based on a real life problem. Students have the opportunity to respond to a client brief or negotiate with their lecturer regarding the nature of the project. The unit will require students to engage in authentic project management process as they develop their project, analysing needs and appropriate methods, developing design and implementation plans and critically evaluating results, establishing clear metrics, templates and standards. For more information, see course details on our website. Employment Opportunities Employment opportunities include the development and design of games production, game concepts, game scenarios, e-learning materials, websites, digital media, multimedia systems, digital content development, and digital design project management. Game Concept Artist, Game Evaluator, Educational Game Designer, Game Level Designer, Game Researcher, Web Designer, Web developer, Interface Designer, Interaction Designer, Digital Media Manager GRAPHIC DESIGN Y82 Bachelor of Design Prepares students for a rapidly changing and divergent industry that encompasses fields as diverse as illustration, animation, service design and information architecture. This major offers a careful balance of theory and industry relevant practical studies. Clear visual communication is of crucial importance in today s, global economy, portraying complex data in ways that are easily accessible. Understanding of issues such as sustainability and universal access are now essential for designers. Graphic Designer, Art Director, Illustrator Illustration by: HIEN PHAM 15
Bachelor of Media and Communications Duration: 3 Years Prepares students for employment in a range of professions that cater to the changing needs of our media saturated society. Superior skills in communication practice and innovative creative outputs are developed in the majors on offer to allow specialisation in a particular media area. In the degree, students acquire knowledge about the cultural impact of the media and gain critical insights into our local and globalised world to make a meaningful contribution to society. THE UNDERGRADUATE BROADCASTING COURSE IS EXTREMELY PRACTICAL. ECU s Lawley Campus has a really laid back atmosphere, and from my experience all lecturers have been extremely good both friendly and knowledgeable. The students in my year in the Broadcasting course are a really close-knit group of people. It s so cliché but it really is a family, and they ve made my uni experience so much better. Ben Gubana ECU Journalism and Broadcasting student Majors are available in the following disciplines: Advertising, Broadcasting, Film and Video, Journalism, Media and Cultural Studies, Public Relations, Screen Studies Admission Requirements One or more of the majors in this course has admission requirements. Refer to the major for more information. Broadcaster, Journalist, Writer, Public Relations Consultant, Communications Officer, Film Maker, Script Writer, Social Media Analyst, Media Commentator See more course information: reachyourpotential.com.au/courses/y77 16
ADVERTISING Y77 Bachelor of Media and Communications Y43 Bachelor of Arts/Bachelor of Media and Communications Advertising is a discipline which combines art, science, strategy and communications practice, and has potential applications far wider than simply employment in an advertising agency. Advertising focuses on controlled communications, where the content and the delivery-mode are both paid for by the client. This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students. Advertising is a critical component of integrated marketing communications in a business environment, where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers. The major addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan. Professional Recognition International Advertising Association (IAA) have accredited this unit set. This major is accredited only when studied as part of the Bachelor of Media and Communications or Bachelor of Arts/Bachelor of Media and Communications. Advertising Manager, Media Buyer, Advertising Coordinator, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst BROADCASTING Y77 Bachelor of Media and Communications Y43 Bachelor of Arts/Bachelor of Media and Communications Broadcasting is responsive to the news cycle, which may include content associated with the development of cross cultural and international outlook. This includes addressing indigenous cultural issues. The major has been developed in consultation with industry, and a strong feature is an ongoing relationship with the broadcasting community. This includes continued consultation with broadcast employers and revision of unit content to match industry requirements. All tutors and lecturers are professional broadcasters or journalists. The acquisition of high-level oral and written English language knowledge and skills is an essential element of this major. Work produced by broadcasting students can provide information to benefit the wider community by being published or broadcast. Producer, Presenter, Reporter, Video Journalist, DJ, Commentator, Panel Operator FILM & VIDEO Y77 Bachelor of Media and Communications Y43 Bachelor of Arts/Bachelor of Media and Communications Allows students to combine theory and practice in studying film, cinema, television and new media. Units are offered in video production, film theory and scriptwriting, and students have the opportunity to specialise in these areas. The major provides opportunities for developing creative expression, vocational skills within the film and video industries, and critical understanding and appreciation of these media. It trains students to think critically, to work collaboratively, to use new technologies, and to develop a portfolio of their own work. Film Director, Film Editor, Film Producer, Film Critic, Television Producer, Cinematographer, Scriptwriter, Media Teacher, Media Support Officer Provides an introduction to contemporary broadcast media, including conventional radio and television, as well as web-based and mobile technologies. The major equips students with key concepts, skills, attitudes and values required by broadcasters in the digital age. A key characteristic of the major is the development of critical appraisal skills, as applied in broadcasting, to varying degrees across all units. The ability to generate ideas is a cornerstone of the major, for example, editorial decision-making and identifying suitable interviewees. Students will examine a wide range of issues and learn to contextualise content for broadcast. 17
JOURNALISM Y77 Bachelor of Media and Communications Y43 Bachelor of Arts/Bachelor of Media and Communications PUBLIC RELATIONS Y77 Bachelor of Media and Communications Y43 Bachelor of Arts/Bachelor of Media and Communications Covers writing and research skills, working in audio, video and online environments, and the legal and ethical frameworks of the profession. Students can also study specialist areas such as politics, science, health, business and sports reporting. Journalist, Copywriter, Online Reporter, Producer, Presenter, Press Secretary, Film Critic, Media and Communication officer, Sports Reporter, Business Reporter, Health Reporter, Sports Reporter, Science Reporter, Data Journalist MEDIA & CULTURAL STUDIES Y77 Bachelor of Media and Communications Y43 Bachelor of Arts/Bachelor of Media and Communications Prepares students for future success in our media-driven environment, and allows them to examine the influence and power of media, and the forces that affect them. The major introduces students to a significant range of contemporary theoretical and critical approaches used to analyse media texts, media technologies and their position in the world today. It also allows students to construct a hybrid program of study which looks at theory and practice in fields such as advertising, journalism, public relations and visual communication. Students are trained to think critically and to communicate effectively. Employment Opportunities Students will have a strong sense of contemporary cultural awareness and media savvy with advanced communication and critical appraisal skills which will benefit a broad range of careers. Communications Officer, Film Critic, Media Buyer, Producer, Public Relations Consultant, Public Relations Manager, Researcher, Writer Through focused communication and relationship development, public relations practitioners help an individual or entity accomplish their purpose while balancing and respecting the needs of all stakeholders. This major provides students with the conceptual understanding and practical skills to make an effective contribution at any level. It equips students with critical thinking, creativity and problem-solving skills, and the ability to take the initiative and make decisions. It also strengthens writing and media relations skills, and provides students with the knowledge and ability to plan and implement a range of communication strategies. Public Affairs Officer, Public Affairs Manager, Corporate Affairs Officer, Corporate Affairs Manager, Corporate Relations Officer, Corporate Relations Manager, Media Relations Officer, Media Relations Manager, Communications Officer, Communications Manager SCREEN STUDIES Y77 Bachelor of Media and Communications Y43 Bachelor of Arts/Bachelor of Media and Communications Provides a strong theoretical and analytical foundation, the opportunity to take electives in areas that will enhance the student s specialisation, and an intensive production program in a variety of formats and genres. These include film and multicam drama, documentary and client-based productions including music videos and television commercials. Students also develop skills in digital production and post-production techniques as well as associated web-based content. The major makes significant use of its strong links to industry and the professional community to engage with and mentor students. Many professional and community partnerships have been established to ensure students, academics and members of the industry work together to share ideas, knowledge and expertise, and collaborate on the industry-focused projects that form a significant component of the teaching program. Components are delivered in cooperation with the Western Australian Academy of Performing Arts (WAAPA). 18
Admission Requirements All students are required to be Screen Academy students only, attend an interview, and have completed an Advanced Diploma of Screen and Media, with equivalents considered. Alternatively students can have completed a Diploma of Screen and Media, but are required to complete a transitional semester to qualify for entry into the program. Non-Standard Timetable This is a unique, intensive, one-year program that compresses three semesters of study into a 10-month (40-week) period, beginning in the second week of February and ending in the last week of November. Please note, the start and end dates, as well as the mid-semester and mid-year breaks, are different from all other programs in the School of Communications and Arts. Please contact the School of Communications and Arts for a detailed schedule. Employment Opportunities This major prepares graduates for employment in digital production for the screen, concentrating on the key positions of producer, director, scriptwriter, cinematographer, editor, sound and production designer. Producer, Director, Editor, Screenwriter, Sound Recordist, Sound Mixer, Cinematographer, Film Critic, Series Creator Bachelor of Sustainability SUSTAINABILITY Bachelor of Sustainability Duration: 3 Years Students may be required to attend classes on both the Lawley and campuses to complete the course, depending on the chosen Major. The Bachelor of Sustainability course, offered by ECU s School of Natural Sciences, presents students with a unique opportunity to contribute to an emerging challenge that we all face how to make our lives, livelihoods, communities, environments and spaces sustainable. Students can choose from a number of majors, including Developing Sustainable Communities, Sustainable Business Management, Sustainable Environments, Sustainable Planning or Humanities and Arts. The Humanities and Arts major offers a broad range of units in the arts and creative industries disciplines. Students develop a firm foundation in historical, geographical, cultural and political knowledge with sustainability as a central theme. Higher level units in this major include contemporary sustainable design practices and environmental humanities, in conjunction with an arts practicum that contextualises this knowledge within a great breadth of professional learning experiences. Employment Opportunities Graduates from this major will be well-equipped to work within a wide range of government and creative industries, both locally and overseas. Sustainability Officer, Sustainability Practitioner See more course information: reachyourpotential.com.au/courses/c55 Photo by: LAUREN ELLIS 19
Diploma of Language Studies Duration: 2 Years Students develops skills in speaking, listening, reading and writing skills in French or Japanese, with particular emphasis on terminology, structures and registers for communicative use in contemporary society. The course provides an opportunity for students to broaden their degree qualification to include a language specialisation. A language specialisation enhances students personal development in cross-cultural competence and explicitly promotes an international outlook. Competitiveness in the employment market both in Australia and overseas are enhanced by having a qualification with a language specialisation. ECU HAS A STRONG REPUTATION FOR BEING STUDENT FOCUSED. I began my French studies at ECU as a complete novice. The rigorous curriculum and hands-on practical method offered by the ECU French department has taken me from someone who could only say bonjour to being fluent in French in just a few years. This enabled me to sit and successfully complete the French Government s challenging Diplome Approfondi de Langue Francaise (DALF) examination. The DALF gives accreditation for a French speaker s fluency, and now enables me to work in professional roles in France or study at French universities without taking any language entrance exams. Kristian Guagliardo ECU French graduate Majors are available in the following disciplines: French, Japanese Admission Requirements One or more of the majors in this course has admission requirements. Refer to the major for more information. Employment Opportunities Employment opportunities include teaching French or Japanese at schools in Australia, teaching English in France or Japan, working at French or Japanese companies in Australia, France or Japan, conducting own business with companies in France or Japan, and using French or Japanese in Australia s hospitality industries. Diplomat, International Business Consultant, Interpreter, Overseas Aid Worker, Public Servant, Researcher Teacher, Tour Guide See more course information: reachyourpotential.com.au/courses/c60 Photo by: ALISTAIR EDWARDS 20
FRENCH (INTRODUCTORY) C60 Diploma of Language Studies JAPANESE (INTRODUCTORY) C60 Diploma of Language Studies Introduces and advances students in the French language. French is widely spoken throughout the European Union, Switzerland, Canada, Africa and around the world. It is one of the most important languages in the fields of art, aviation, business, communications, dance, diplomacy, high fashion, innovative industries, journalism, literature, music, international politics, sport and tourism. Admission Requirements Native speakers of French who have completed their compulsory education in France and/or in a French educational institution overseas (ie. six years at primary and three years at junior high school) are not eligible to enrol in this major. Community Service Professional, Diplomat, International Business Consultant, Interpreter, Overseas Aid Worker, Public Servant, Researcher, Teacher, Tour Guide FRENCH (POST-ATAR) C60 Diploma of Language Studies This post-atar major advances students in the French language. French is widely spoken throughout the European Union, Switzerland, Canada, Africa and around the world. It is one of the most important languages in the fields of art, aviation, business, communications, dance, diplomacy, high fashion, innovative industries, journalism, literature, music, international politics, sport and tourism. Admission Requirements All students are required to have WACE 3A/3B, or equivalent language skills in French. Native speakers of French who have completed their compulsory education in France and/or in a French educational institution overseas (ie. six years at primary and three years at junior high school) are not eligible to enrol in this major. Community Service Professional, Diplomat, International Business Consultant, Interpreter, Overseas Aid Worker, Public Servant, Researcher, Teacher, Tour Guide This introductory level major enables students with no previous knowledge of Japanese to develop reading, writing, listening, speaking and IT skills in Japanese. Students cover the fundamentals of Japanese with a view to practical use and further study. Admission Requirements Native speakers of Japanese who have completed their compulsory education in Japan and/or in a Japanese educational institution overseas (ie. six years at primary and three years at junior high school) are not eligible to enrol in this Major. Diplomat, International Business Consultant, Interpreter, Overseas Aid Worker, Public Servant, Researcher Teacher, Tour Guide JAPANESE (POST-ATAR) C60 Diploma of Language Studies This post-atar level major enables students to develop advanced reading, writing, listening, speaking and IT skills in Japanese, building on ATAR level Japanese. The focus of the major is on authentic practical skills based around topical themes. Admission Requirements All students are required to have WACE 3A/3B, or equivalent level language skills in Japanese. Native speakers of Japanese who have completed their compulsory education in Japan and/or in a Japanese educational institution overseas (ie. six years at primary and three years at junior high school) are not eligible to enrol in this major. Diplomat, International Business Consultant, Interpreter, Overseas Aid Worker, Public Servant, Researcher Teacher, Tour Guide 21
Bachelor of Arts (Regional) Duration: 3 Years This course, offered at our Bunbury campus, provides students with a foundation in communication, cultural literacy and research skills, and a unique opportunity to study across a variety of disciplines. If you are choosing to study the Literature and Writing major online, please contact the Course Coordinator. Majors are available in the following disciplines: Literature and Writing, Media, Visual Art Graphic Designer, Cultural Heritage Officer, Social Researcher, Biographer, Journalist, Author, Publicist, Publisher, Press Secretary See more course information: reachyourpotential.com.au/courses/y40 LITERATURE & WRITING Y40 Bachelor of Arts Prepares students to enter the world of employment as a critical reader and thinker, and as a skilled writer in a variety of styles and forms. These are marketable skills for leadership in many organisations. Students with a passion for writing will be able to explore the work of other authors while nurturing their capacity for creativity. If you are choosing to study the Literature and Writing major online, please contact the Course Coordinator. MEDIA Y40 Bachelor of Arts The growth of the creative industries means that more organisations require design, journalism, print and online publishing services. This major is for students who wish to develop diverse creative skills and knowledge. Journalist, Copywriter, Graphic Designer, Creative Consultant VISUAL ART Y40 Bachelor of Arts Allows students to specialise in practices such as painting, printmaking or textiles, or work across interdisciplinary pathways in a range of activities within visual arts. The major develops studio and professional skills necessary to work as a practising artist, including exhibiting work and presenting portfolios. Visual Artist, Gallery Attendant Writer, Communications Officer, Cultural Development Officer, Researcher 22