Communication Diplomas & Degree

EG5 Communication Diplomas & Degree Faculty of Business and Information Technology Programme Enrolment Guide 2013 Course of study and programme specific completion requirements. This guide provides you with specific programme information and course summaries for the programmes offered in Communication. Prior to selecting your courses and occurrences, please ensure that you work with both this enrolment guide (EG5) and the latest version of the relevant timetable (T5). These documents are available online http://www.manukau.ac.nz/departments/business/enrolment-documents. For all programmes in this guide we recommend you bring your own laptop. Please see page 8 for the recommended minimum specifications. Programmes offered: MN4415 DIPLOMa in integrated marketing communications (LEVEL 6) page 2 MN4233 Diploma in communication studies (LEVEL 5) Page 3 MN4388 bachelor of applied communication (LEVEL 7) Page 4 Course summaries and pre-requisites for all programmes listed Page 6 studylink - EFTs in relation to your student loan Page 8 If you require information about the progress of your enrolment contact: Nancy Jones Programme Administrator 968 8000 ex 7163 nancy.jones@manukau.ac.nz If you require help planning your course of study: Pawan Pathela Programme Co-ordinator 968 7210 pawan.pathela@manukau.ac.nz Nuddy Pillay Programme Leader 968 7726 nuddy.pillay@manukau.ac.nz Some programmes require you to refer to this information during the academic year. We recommend that you file this document for safe keeping. FACULTY OF BUSINESS AND INFORMATION TECHNOLOGY Manukau Institute of Technology NO 110 North Campus, Gate 13 Alexander Crescent, Otara, Manukau, Auckland 2241. Private Bag 94 006, Auckland 2241. Phone 09 968 7705 www.manukau.ac.nz facultyofbusinessandit@manukau.ac.nz 1 enrolment guide 5 2013_v4.0

Diploma in Integrated Marketing Communications Level 6 MN4415 Method of study Full-time/Part-time OPTIONAL 15 credits Qualification MIT Diploma Duration One year full-time or equivalent part-time Start dates February and July Credits 120 To make up the 120 credits students may take one level 6 or 7 course from the Bachelor of Applied Management in the fields of Marketing, Communications or Advertising. Note: 361.718 Creative Strategy is highly recommended. Cost (2013 Fees) $5500 (approx) per year To graduate with a Diploma in Integrated Marketing Communications you must complete: Three compulsory courses at level 5 Four compulsory courses at level 6 One optional course at level 6 or 7 Total 45 credits 60 credits 15 credits 120 credits about the programme All students must complete 120 credits by successfully passing the required courses to graduate with this Diploma. All courses are 15 credits. Not all courses will be offered every semester. Please consult your Programme Leader for advice on completing your qualification ENTRY REQUIREMENTS Enrolments for this programme will only be accepted from students who are currently enrolled in the Diploma in Integrated Marketing Communications. These 7 compulsory courses have pre-requisites and co-requisites, see course summaries on page 6. Level 5 45 credits (all of these courses) 186.504 Public Relations and Event Management 351.509 Marketing 1 562.595 Digital Media Design Level 6 60 credits (all of these courses) 351.626 Consumer Behaviour 351.629 Project in Creative Marketing 361.615 Advertising Practice 361.616 Integrated Marketing Communications (only offered in semester 1, 2013) 2

DIPLOMA IN COMMUNICATION STUDIES Level 5 MN4233 Method of study Qualification Duration Start dates Full-time/Part-time MIT Diploma One year full-time or equivalent part-time February and July Credits 120 Cost (2013 Fees) $5500 (approx) per year To graduate with a Diploma in Communication Studies you must complete: One compulsory course at level 5 Other courses totalling Total 15 credits 105 credits 120 credits About the programme All students must complete 120 credits to make up the Diploma. All courses are worth 15 credits. The one compulsory course is 181.519 Professional Communication. Students need to select courses that total at least 105 credits, taking care that pre-requisites are met, from the Communication courses list. 30 optional credits may be taken from other degree programmes. Please note this programme will be offered in 2013. All courses will not be offered every semester. Please consult the timetable which is available at the Faculty office, NO110. If you want to discuss this Programme or your choice of courses please make an appointment with the Programme Leader. ENTRY REQUIREMENTS Applicants must meet the following entry requirements: Communication courses Select at least 6 courses from the Communication courses listed below and two optionals to make up 8 courses in total. You must include 181.519 Professional Communication - this course is compulsory. Level 5 181.517 Interpersonal Communication or 181.519 Professional Communication (you will receive a cross credit for this course to Interpersonal Communication) 184.506 News Media 185.503 Writing and Critical Thinking Level 6 183.606* Organisational Communication 183.607* Organisational Writing 184.608* Digital Media Communication Level 7 183.707* External Communication Management 183.708* Internal Communication Management * Pending Approval recommended optional courses [15 credits each] from other degree programmes are: 351.515 Introduction to Marketing 561.589 Business Computing 501.501 Introduction to MultiMedia At least 64 NCEA credits at Level 2, including one subject which demonstrates fluency in English or equivalent or At least 14 NCEA credits in an approved subject at Level 3, including one subject which demonstrates fluency in English or equivalent or The MIT Certificate in Communication or its equivalent or Demonstrate equivalent practical, professional or educational experiences which indicate the ability to study at diploma level and Demonstrate English language competence (equivalent to IELTS 6.5) to undertake this programme which is taught and assessed in English International applicants must have an overall IELTS (Academic) band score of 6.5 (with no score below 6.0) or equivalent. Applicants will be accepted in order of application. Students who enrol on this programme are strongly recommended to buy a laptop or netbook computer. StudyLink can help you with covering course related costs. 3

Bachelor of applied communication (BAC) Level 7 MN4388 Method of study Full-time/Part-time Qualification MIT Degree Duration Three years (full-time) or equivalent part-time Start dates February and July Credits 360 Cost (2013 Fees) per year $5500 (approx) per year 351.509 Marketing 1 or 351.515 Introduction to Marketing (you will receive a cross credit for this course to Marketing 1) 561.587 Computing in Organisations or 561.589 Business Computing (you will receive a cross credit for this course to Computing in Organisations About the Programme The Bachelor of Applied Communication consists of 360 credits taken full time over three years, part time over up to six years or longer by arrangement with the Programme Committee. All courses are of one semester duration. There are 17 core courses and 7 optional courses. At least 75 credits in total must be at level 7. When planning your degree, remember that not all courses are available each semester. You must check the programme structure, pre-requisites and availability of your chosen courses in advance. Note that it is your responsibility to ensure that you meet all requirements necessary for the completion of your degree. To graduate with the Bachelor of Applied Communication you must complete: Level 6 CORE COURSES (six of the courses below) 183.606* Organisational Communication 183.607* Organisational Writing 184.608* Digital Media Communication 184.605 Popular Media 184.607 Media Writing and Relationships 186.603 Public Relations in Practice 187.603 Effective Presentations Eight compulsory courses at level 5 Six communication courses at level 6 Three communication courses at level 7 At least two optional courses at level 7 Five other optional courses (either Level 5 or 6) Total 120 credits 90 credits 45 credits 30 credits 75 credits 360 credits Level 7 CORE COURSEs (at least three of the courses below) 181.710 Communication Research 181.711 Negotiation, Advocacy and Lobbying 183.707* External Communication Management ENTRY REQUIREMENTS Enrolments for this programme will only be accepted from students who are currently enrolled in the Bachelor of Applied Communication (BAC). Level 5 CORE COURSES (all of these courses below) 181.517 Interpersonal Communication or 181.519 Professional Communication (you will receive a cross credit for this course to Interpersonal Communication) 4 184.506 News Media 185.503 Writing and Critical Thinking 183.708* Internal Communication Management 188.704 Intercultural Communication *Pending Approval OPTIONAL COURSES In addition to the core courses, further optional courses need to be taken to make up a total of 360 credits or more (at least two more courses or 30 credits must be selected at Level 7). Optional courses may be selected from other degree-level courses at MIT with permission from the Programme Leader, and subject to meeting the graduation requirements of the programme. Please ensure that you meet the pre-requisites before selecting.

PATHWAYS PROGRAMME CODE: MN4388 AS THE BACHELOR OF APPLIED COMMUNICATION IS NO LONGER BEING OFFERED TO NEW STUDENTS, THE PATHWAYS PREVIOUSLY RECOMMENDED WILL NO LONGER BE OFFERED. In addition, optional courses will now be selected largely from the Bachelor of Applied Management. Students may choose other courses to meet their specific requirements, subject to meeting the pre-requisites and gaining the approval of the Programme Leader. Optional courses may be selected from the other core courses, the courses previously listed in the pathways, or the Bachelor of Applied Management, the Bachelor of Information and Communication Technologies or from other degree-level courses at MIT with approval from the Programme Leader. All courses of study must total 360 credits or more to be eligible to graduate. WE ADVISE YOU TO BOOK AN APPOINTMENT WITH YOUR PROGRAMME LEADER TO DETERMINE YOUR COURSE OF STUDY TO COMPLETE YOUR QUALIFICATION. REFER TO PAGE 1 FOR CONTACT DETAILS. 5

COURSE SUMMARIES and pre-requisites This following list comprises courses that are specific to communication, marketing and Bachelor of Applied Communication Pathways. Courses from other Faculty of Business and Information Technology degree-level programmes may be included as optional courses in your communication qualification. This often depends on the pre-requisites and co-requisites required and your selection will need approval from your Programme Leader. Level 5 181.519 Professional Communication Study oral and written communication skills and interpersonal communication skills in the New Zealand business context. 184.506 News Media Understand how the news media in New Zealand works by analysing construction and production practices, contexts, issues and theory. 185.503 Writing and Critical Thinking Understand effective writing and critical analysis of a wide range of texts: written, spoken, internet, film and television. 341.576 Management Learn techniques for effective management, including organisational analysis, problem solving, motivation and leaderships, ethics and social responsibility. 361.515 Introduction to Marketing Gain a basic understanding of the theory and practice of marketing, including market analysis, segmentation and consumer behaviour. 561.589 Business Computing Understand, discuss, evaluate and apply information technology to meet business requirements. Topics include computer hardware, computer software, data communications and networks, computer security, and ethics. Seventy percent of this course consists of practical computing skills using Microsoft Office. 501.501 Introduction to Multimedia Gain an understanding of multimedia fundamentals, common multimedia development tools, multimedia design principles and the practical application of these skills. Level 6 171.605 Occupational Safety and Health Management Gain an understanding of occupational safety and health including OSH responsibilities and the principles and practices involved in managing occupational safety and health in contemporary New Zealand. Pre-requisite: 342.615 Human Resource Manegement 183.606* Organisational Communication To enable students to develop an understanding of the context and application of organisational communication. 183.607* Organisational Writing To enable students to understand the role of professional writing and develop writing skills and strategies to inform, instruct and persuade internal and external audiences. 184.608* Digital Media Communication To enable students to use, analyse and evaluate emerging technology tools and techniques for a range of business and organisational purposes including knowledge management. 342.614 Employment Relations Practice Gain the knowledge and skills required to apply major theoretical approaches to past present and future employment relations practice; current New Zealand employment relations best practice in the formation of employment agreements; apply best practice to the operation, enforcement and resolution of personal grievances and disputes; understand the role and motivations of the major parties to employment relations practice in New Zealand, and their complex relationships; and analyse critically and discuss a number of important contemporary issues in New Zealand employment relations practice. Pre-requisites: 343.508 Business Management or 341.576 Management 342.620 Human Resource Learn the essentials of human resources, understanding its role within an organisation, from recruitment and induction to performance management and health & safety legislation. 343.607 Project Management Gain a practical understanding of project management, how to develop a project plan, optimise project efficiency, and monitor the progress of a project as it is rolled out. Pre-requisites: 343.508 Business Management or 341.576 Management 351.629 Project in Creative Marketing Undertake a project of an applied nature in the field of marketing communications. The project involves identifying a problem, researching the problem, developing relevant marketing communication materials and providing recommendations to the client. Co-requisite: 361.616 Integrated Marketing Communications 361.615 Advertising Practice Gain an understanding of the wider advertising industry in New Zealand and issues about its future. Develop a sound knowledge of the concepts and principles of advertising, reflecting its role in the marketing mix and evaluate the likely effectiveness of advertising strategies both creative and media. Pre-requisites: 351.509 Marketing 1 or 351.515 Introduction to Marketing * Pending Approval 6

Level 7 183.706 Project in Communication Undertake a communication project in a work place - which involves identifying a work place communication problem or opportunity, back-grounding and researching that problem, and formulating and reporting a plan of action. Pre-requisite: Programme Leader approval Other optional Courses Please refer to the Bachelor of Business, the Bachelor of Information Systems,the Bachelor of Applied Management and the Bachelor of Information and Communication Technologies. 183.707* External Communication Management To enable students to acquire skills for meeting an organisation s external communication needs including research, planning and implementation in a range of situations. 183.708* Internal Communication Management To enable students to acquire skills for meeting an organisation s internal communication needs including research, planning and implementation in a range of situations. 342.720 Advanced Human Resource Management Develop a practical understanding of how to integrate human-resource strategy with business-planning strategy, including planning a Human Resource Audit to evaluate the effectiveness of human-resource management practices 342.718 Strategic Human Resource Management Develop a critical appreciation of Strategic HRM and its role in organisations. Topics include: Strategic HRM; HRM; strategy, structure, culture and HRM; international HRM; HRM in the Pacific Rim area; measuring the effectiveness of HRM; and contemporary issues. Pre-requisite: 342.615 Human Resource Management 343.701 Applied Project Management Gain an understanding of project management processes and stakeholders in relation to the effective flow of a specified project. Develop a project plan using project management tools and techniques. Apply the Planning-Monitoring-Controlling cycle to evaluate project constraints (time, cost, performance and customer satisfaction). Apply Project Management tools and techniques using project simulation software. Pre-requisite: 343.605 Project Management 351.721 Brand Strategy Develop a platform of knowledge on the current and future strategic role of brands in marketing, business and society. Advance theoretical and practical understanding, including ability to think critically about brand strategy and helps develop skills in the development of brand strategy. Pre-requisites: 351.509 Marketing 1 or 351.515 Introduction to Marketing * Pending Approval 7

common tests Some courses run common tests, usually held on a Friday afternoon. To find out whether your courses run a common test, check in the course outline you will receive in the first week of your course. It is essential that you are available. Bring your own device The recommended minimum specifications for your laptop are: Windows 7 or 8 or equivalent 32/64 bit operating system i5 dual core or equivalent processor 4GB RAM 320 GB or greater hard drive Wireless capability 13 screen For Word Processing and the production of spreadsheets and presentations you will need MS Office 2007 (or later) or an equivalent software package In order to connect your device to the MIT wireless network, it must have up to date antivirus software Grade Table for degrees Pass Grades A+ 90 100 A 85 89 A- 80-84 B + 75-79 B 70-74 B- 65-69 C+ 60-64 C 55 59 C- 50-54 AP CP Aegrotat Pass Conceded Pass NC ANA FCW Did not complete the course Aegrotat Not Approved Failed Course Work ACADEMIC TRANSCRIPT (Fee Payable) To obtain an official copy of your academic transcript, please complete an Academic Transcript Request form. These are available from the Academic Registry Office, J101, South Campus. An administration fee of $15.00 (GST inclusive) for the first copy, and $5.00 for each subsequent copy requested at the same time is payable. STUDYLINK - EFTS IN RELATION TO YOUR STUDENT LOAN As a guideline: To be considered as a full time student by Studylink a student enrolled into programmes in this enrolment guide requires: A minimum of seven 15 credit courses, enrolled in one calendar year Please note a full time student would usually enrol in 4 courses each semester To be considered as a part time student by Studylink a student enrolled into programmes in this enrolment guide requires: A minimum of two 15 credit courses, enrolled in one calendar year To be considered for a student loan by Studylink (subject to any other Studylink eligibility requirements) a student must be enrolled in at least enough courses to satisfy the part-time eligibility requirements above. Studylink require you to be enrolled in a certain value of EFTS. EFTS stands for Equivalent Full-time Student. It measures the amount of study or workload involved in a course and is used to calculate if you are studying fulltime or part-time. Please refer to T5 timetable to calculate the total number of EFTS you are enrolled in. To confirm your eligibility for Student Loan and Allowances we recommend that you consult Studylink, visit www.studylink.govt.nz or call them on 0800 88 99 00. FAIL GRADES D 40 49 E Below 40 FF Above 50 overall but under 40% in final exam NOTE: Every effort is made to ensure that this Enrolment Guide is correct at the time of printing. However the Faculty of Business and Information Technology reserves the right to make any changes that may be necessary. 8