Cornell Diploma in Business (Level 7) Abbreviation: Cornell Diploma in Business (Level 7)

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1 Diploma Le info@cornell.ac.nz Tel : (+64) Fax : (+64) PO Box : AMSC Auckland - Cornell House Level1, 150 Hobson St. Auckland, New Zealand Riferimentoper l Italia : Parallelo 45 plebanima@libero.it Mob.: / / Cornell Diploma in Business (Level 7) Abbreviation: Cornell Diploma in Business (Level 7) Duration: Intakes: 36 weeks February / April / July / September Entry Criteria: Completion of the level 5 and 6 Cornell Diplomas in Business or Indian School Certificate or equivalent IELTS score of 6.0 or higher. The business environment is changing rapidly and constantly. Do you understand the implications of the free trade agreement with China, or why the collapse of finance companies triggered the global recession? Why are house prices falling while the price of oil continues to rise? Study business level 7 and discover the answers to these questions and more! Graduate Profile The graduate will be able to: Apply contemporary management theories and practice to the solution of work based problems within the business environment; Use both formal and informal networks to inform management practice from a technological and socio-economic perspective; Explore best practice through the process of critical thinking and reflection; Contribute to the discussion of business and entrepreneurialism; Direct the use of resources of a private or public organisation to achieve objectives and long term sustainability; Participate in organisational planning activities from operational goal setting to strategic planning; Recognise and respond to significant changes within the environment that impact the organisation s ability to achieve objectives; Use a variety of presentation skills to communicate information to staff within an organisation and also to the wider business community; Apply the principles of ethics, respect and accountability to professional practice; and engage successfully as a team member. Course Structure MGT 340 International Business Management MGT 320 Management of Change Semester 1 MKT 331 Relationship Marketing MKT 320 International Marketing MGT 250 Asia - Pacific Business Semester 2 TRM 210 Introduction to New Zealand Tourism

2 ACC 260 Management Accounting MKT 220 Buyer Behaviour Diploma Subjects MGT340: International Business Management: The subject aims to make you aware of global trends that are generating opportunities and creating challenges for Australian business. It will help you to be a better manager through understanding the competitive international environment and the fundamentals of doing business overseas. There has been a relocation of the world's economic centre of gravity from the Atlantic to the Pacific Oceans. In world trans-pacific trade passed trans-atlantic trade for the first time. This trend has continued to accelerate and the Pacific Basin now accounts for 60% of New Zealand s trade. It follows that this subject will emphasise the opportunities and threats of doing business in the Asia-Pacific basin. At the same time, due attention will be given to traditional European markets which remain important to New Zealand. Twenty years ago New Zealand business was hardly aware of opportunities for international trade and investment. Domestic markets were highly protected, the value of the dollar was determined by government rather than market forces, and few companies had ventured offshore. Dramatic shifts in government led policy have to industry restructuring designed to make business internationally more competitive. The term international best practice is now widely used as industry seeks to improve its quality in all areas. The challenges facing New Zealand business are considerable. Unfortunately, business links with the region are still weak and much more must be done to develop the confidence of business partners and customers. MGT340 complements other business subjects that have an international focus. Other related subjects are Asia-Pacific Business, Comparative Industrial Relations and International Marketing. Although there is some unavoidable overlap between International Business Management and these subjects, the subject content has been planned to avoid unnecessary repetition. MGT 320: - Management of Change This subject is about the management of change in contemporary organisations. In this subject, you will learn about the way planned change in organisations can be effectively designed and managed. The subject covers a broad range of topics and includes discussions on the nature of planned change, the economic and social context, the planning and implementation of change, the politics of managing change and ethics of managing change. The overall goal of the subject is to give you an understanding of the problems, issues and techniques associated with the introduction of planned change within organisations. More specifically, in teaching this subject we have two major objectives. Firstly, to provide you with an appreciation of the nature, character, pace and consequences of changes presently taking place within organisations. Secondly, to assist you in becoming effective change agents within an organisation. That is, within a few years many of you will be employed in managerial positions with responsibility for implementing strategies developed at senior management levels (some of you may already be in such a position). We wish to equip you with knowledge and skills that will help you to be a success in this role. MKT 331: Relationship Marketing:Relationship marketing is an integral part of gaining a competitive advantage over competitors -and providing added and sustained value to the end consumers. This subject examines the different types of relationships that should be built and nurtured across a range of stakeholders - that can shape the future profitability of a business. Relationship marketing, the development of mutually beneficial long-term relationships between suppliers and customers, is being widely cited as the future of marketing. The traditional emphasis has been a transactional one, focusing on getting the sale and ignoring the period after the sale. However, research has shown that organisations that develop long-term relationships are the ones that have a greater chance of success in the market place. MKT 320: International Marketing: The aim of this subject is to provide you with an understanding of marketing theory and its application in the international environment, and to develop your strategic decision-making skills in international marketing. The subject will look at analysis of international market (s), strategies for entry, and implementation of marketing strategies. New Zealand organisations with international marketing skills should be able to take advantage of the opportunities for their products and services in foreign markets. In addition, New Zealand organisations with an international marketing perspective are more likely to recognise that they are increasingly operating in a 'global market' in which New Zealand is a 'submarket'. Thus international marketing is concerned with both opportunities in foreign markets and threats to the domestic market. International marketing requires more than the application of the marketing principles and skills used by marketers in the New Zealand domestic market. This subject aims to provide you with an understanding of the principles and skills needed to be successful in international marketing. A key part of the subject will be your formulation and preparation of a formal international marketing plan. The preparation of the marketing plan has been designed to provide you with some 'hands-on' experience and enable you to meet the learning outcomes. MGT 250: Asia-Pacific Business:How good is your geography? How much have you travelled? How much do you know about current affairs? In this subject you have a chance to gain real insights into the opportunities, challenges and potential pitfalls of doing business in the Asia Pacific region but this will be lost on you unless you are prepared to listen and/or watch and/ or read the World news and integrate this information into what you are learning in this subject. Take the opportunity and learn! The Countries covered in this course have been selected from the Asia-Pacific area but they should not be regarded as a comprehensive list as the boundaries of the Asia Pacific region are only loosely defined, and there is much contention about membership, particularly as this group is such a desirable one to be part of. Naturally New Zealand considers itself a member however, we will explore throughout this course the relative importance of New Zealand to the Asia Pacific and the Asia Pacific to New Zealand. MGT250 will equip you to monitor developments in the region in the years ahead. It is the starting point for your continuing international studies. In addition, it complements other subjects such as MGT340 International Business Management. A thematic approach to analyse economic systems, political systems and business culture in the region is used up to Topic 7 of the Study Guide. New Zealand's changing role in the region is assessed. Topics 8 onwards provide detailed analyses of issues and problems in several countries in the region.

3 TRM210: Introduction to New Zealand Tourism:The objectives of this course are to provide a systematic coverage of tourism in New Zealand. The student is to gain an in-depth and applied view of tourism research, consumption theories, decision-making processes and information search, with the outcome of being able to critically evaluate and apply research. Once students have completed this course, they should be able to: Outline the development and functioning of tourism in New Zealand through an examination of the inter-relationships between factors that have influenced the development of the phenomenon, Develop a practical approach to tourism through fieldwork, Comparing and contrast the functioning of tourism in core and peripheral regions, Adopt a critical approach to the examination of tourism, Understand the role of government and the private sector in the tourism system and how they interact, Examine the critical issues of impact and sustainability of tourism in a variety of contextual settings, Understand different approaches to the study of tourism-oriented consumption and consumer behaviour in tourism, Understand the relationship between tourist behaviour and practices of tourism marketers, Understand relationships between concepts addressed in class and 'real world' issues and To convey ideas clearly in conversation, written work and oral presentations. ACC 260: Management Accounting: International Accounting offers students a learning experience of the accounting issues associated with the global business environment, the importance of international accounting and management control to a multinational enterprise, and an appreciation of the reasons for diversity in accounting practices across the world. Subsequently, this will lead to a study of the pressures for harmonisation of accounting practice and theory. International Accounting will, inter alia, give you tools to be able to analyse corporate financial reports, provide you with the results of comparative studies of corporations in specific industries and geographic locations, teach you to be able to account for foreign currency dealings and how to prepare and read financial statements denominated in a foreign currency. MKT 220: Buyer Behaviour: Buyer Behaviour is an important subject in marketing that explains why consumers behave the way they do. Marketing goods or services is all about trying to satisfy consumer needs and wants better than your competitor. Therefore, in order to develop products and services that satisfy consumer needs, it is imperative to understand the consumer decision process and the factors influencing them. The understanding of some of the external and internal factors influencing the decision process helps to segment the market appropriately and target products at different consumer groups. Some of the internal influences such as perception and attitudes help organisations to position their products. The vital information obtained on consumer behaviour will help organisations to spend their resources effectively and efficiently by making successful products, price, place and promotional decisions. The understanding of consumer behaviour will help organisations to build customer relationships by satisfying customers and creating trust in them. Job Opportunities : As above; Project Coordinator; Debt Collection Officer; Sole Charge Manager; Training and Quality Control Manager; Documents Controller; Business Analyst; Research Assistant; Quality Assurance Manager.

4 - Level info@cornell.ac.nz Tel : (+64) Fax : (+64) PO Box : AMSC Auckland Cornell House Level1, 150 Hobson St. Auckland, New Zealand Riferimento in Italia: Parallelo 45 plebanima@libero.it Mob.: / / Abbreviation: National Diploma In Business (Level 5) Duration: Intakes: 36 weeks National Diploma in Business (Level 5) February / April / July / September Entry Criteria: Successful completion of 12 years of school education. IELTS score of 5.5 or higher. The National Diploma in Business is an entry level one year qualification for those students who are seeking a career, and for those already working in junior management. It seeks to provide students with the skills, knowledge and competencies to apply introductory business knowledge and management skills to a range of business processes. Graduate Profile: The graduate will be able to: work in entry level business jobs, progress into further specializations in management, marketing, human resources, progress to Year 2 (Level 6) of this program or equivalent programs that explore more business skills and knowledge areas. Course Structure: The course is entirely based on the national qualification. Cornell groups the unit Standards into "Components" which allows for more coherent and logical delivery and assessment of the units. Delivery is applied at the "Component" level. The components of Level 5 are listed under Course Content. Course Content Term Unit Unit description Level Credits Version Write an analytical report Demonstrate knowledge of group processes Present business information for a business purpose Plan, organise and record business meetings 5 7 5

5 Manage business meetings to achieve objectives Review text processing and information practices Prepare a revenue statement and balance sheet Demonstrate knowledge of workplace team leadership and team working Demonstrate knowledge of theory in relation to management in organisations Apply marketing concepts within a small business Demonstrate knowledge of the principles of marketing Determine the marketing mix Demonstrate and apply knowledge of financial analysis Contribute to organisational strategy development Demonstrate knowledge of strategic management Manage small business operations Job Opportunities Contact centres; Call centres; Customer Care staff; Administrators; Telemarketers; Sales Support officers; Office Manager; Personal Assistant; Front line Managers; Supervisors; Small Business. Diploma Subjects A description of the unit standards that are included in Year 1 and Year 2 can be found on NZQA website under the National Qualification Framework.

6 info@cornell.ac.nz Tel : (+64) Fax : (+64) PO Box : AMSC Auckland Cornell House Level1, 150 Hobson St. Auckland, New Zealand Riferimento in Italia: Parallelo 45 plebanima@libero.it Mob.: / / NZDipBus(Level 6) New Zealand Diploma in Business NZDipBus (Level 6) Abbreviation: New Zealand Diploma in Business NZDipBus (Level 6) Duration: 72 weeks Intakes: February / April / July / September Entry Criteria: Applicants who have completed New Zealand NCEA Level 2 or international equivalent with 12 years school education. English Competency/IELTS Criteria: An IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or CIBT internal test. Graduate Profile: The graduate will be able to: Apply a range of interpersonal and communication skills; Apply critical problem solving skills with initiative and judgement; Recognise ethical and cultural issues inherent in decision making; and Work independently and within teams of diverse people. Course Structure The course is entirely based on the national qualification. It consists of twelve papers each worth 20 credits. To be awarded an NZDipBus you must have completed six of the seven core papers and have achieved 240 credits. Of this total number of credits, 80 must be at level 600. In addition you should not do more than two papers (60) credits at level 400. A variety of core and elective papers are taught each semester, please check paper availability before enrolling. Course Content: You must complete six of these seven core papers 500 Accounting Principles 510 Introduction to Commercial Law 541 Fundamentals of Marketing 530 Organsiation and Management 550 Business Computing 560 Business Communication Elective papers You must complete six elective papers. At least four of them must be at level 600. Of the twelve papers, no more than three can be at level 400. If you have completed seven of the core papers you may use one paper as an elective. 430 Statistics and Financial Mathematics for Business 501 Accounting Practices 580 Principles of Tourism 601 Financial Accounting 631 Strategic Planning for small business 602 Management Accounting 603 Business Finance 606 Taxation 630 Leadership 632 Operations Management 633 Human Resource Management

7 35 Employment Relations 636 Applied Management 644 Buyer Behaviour and Communication 648 Marketing Planning & Control 650 Applied Computing 655 Information Management 676 International Trade and Finance 685 Tourism Industry Management Diploma Papers 500 Accounting Principles: Students will understand financial statements and reports and be able to analyse and interpret business performance for sole traders and small companies. 430 Statistics and Financial Mathematics for Business: Students will be able to summarise, analyse, interpret and present data, make predictions and apply financial mathematics to aid business decision making. 501 Accounting Practices: Students will record and process financial transactions and prepare financial statements and cash budgets for entities in accordance with current accounting practices. 510 Introduction to Commercial Law: Students will demonstrate knowledge of commercial law, to enable application of legal reasoning. 530 Organisation and Management: Students will understand the factors that influence management and the organsiation and apply a wide range of factors. 541 Fundamentals of Marketing: Students will have a working knowledge of fundamental marketing concepts relevant to contemporary organisations. 550 Business Computing: Students will understand, discuss, evaluate and apply information technology to meet business requirements. 560 Business Communication: Students will apply communication knowledge and skills in the evolving context of New Zealand and global business. 580 Principles of Tourism: Students will understand concepts of global tourism and apply this knowledge to the tourism industry in New Zealand. 601 Financial Accounting: Students will apply the regulatory and technical aspects of financial accounting and external reporting for companies and evaluate financial and non-financial information. 602 Management Accounting: Students will collect, interpret, present and use relevant management accounting information for an organisation to effectively plan, control and make appropriate decisions regarding business operations. 603 Business Finance: Students will apply financial management knowledge and skills to a small or medium size business for decision-making purposes. 606 Taxation: Students will apply knowledge of taxation rules to New Zealand taxable entities in a range of situations. 631 Strategic Planning for small business: Students will develop a strategic plan for a small business in New Zealand. 632 Operations Management: Students will understand functions of operations management and apply techniques to ensure efficient and effective production of goods and services. 633 Human Resource Management: Students will understand the roles, functions and application of Human Resource Management within contemporary New Zealand organisations. 635 Employment Relations: Students will apply knowledge of current employment relations legislation, processes and practices and understand the relationship of the parties involved. 636 Applied Management: Students will apply managements concepts to a business problem, writing a proposal for research and recommend solutions to the identified business problem. 644 Buyer Behaviour and Communication Strategies: Students will understand buyer behaviour and develop appropriate marketing communication strategies to reach consumer and organisation markets. 648 Marketing Planning and Control: Students will produce an operational marketing plan for a market or business of interest. 655 Information Systems Management: Students will demonstrate an understanding of information systems and their effective management, and use information technologies to enhance business processes and contribute to achievement of organisational goals. 676 International Trade and Finance: Students will apply knowledge of appropriate products, strategies and practices in the conduct, financing and settlement of international trade. 685 Tourism Industry Management: Students will apply business concepts to develop a business plan for a small to medium sized tourism venture.