The Cherry Tree Franchise brochure Award Winning Products
Cherry Tree is looking to recruit Franchisees to sell its luxury produce in a variety of new outlets. If you are interested in starting a new business, selling the respected Cherry Tree range of high quality pickles, chutneys and jams, plus the exclusive Cherry Tree cheeses, this could be a useful money earner for you. Here are some of the reasons you should consider a Cherry Tree Franchise. Why sell Cherry Tree products? You ll be selling produce that you can be sure is of the highest quality, meaning you are able to sell with confidence Cherry Tree products are exclusive, and come with a host of awards These products stand out as quality items with a sense of old fashioned class and home made design Consumers are drawn to the traditional look of the products and the real made at home taste they offer An incredible opportunity for those with a passion for food Direct to the public - you will be selling our exclusive products direct to the public at shows, outdoor events, local markets, food festivals and other direct retail opportunities. Wholesale - the wholesale element to the franchise is an optional add-on part to the business. For an additional 2,000 you can buy the agency rights to your area, supplying outlets such as hotels, restaurants, pubs, farm shops and delicatessens with our products. The benefits of selling Cherry Tree Products To sell Cherry Tree products you do no have to have staff or commercial premises Selling Cherry Tree products means you can be sure that the success we have enjoyed to date will be passed on to you. It is a proven formula for success! As a well recognised brand, you will benefit from full promotional and sales support, making your job easier As a family business, we will offer guidance and advice in how best to set up your Franchise * The potential financial returns are excellent
About Cherry Tree Multi Award Winning Products Taste of the West Awards Bronze 2014 Sticky Ginger Curd, Pina Colada Curd Silver 2014 Sweet Cider Chutney, Caramelised Onion Chutney, Passionfruit Curd Gold 2013 Hot Garlic Pickle, Traditional Piccalilli Silver 2013 Caramelised Onion Marmalade Sweet Cider Chutney Bronze 2013 Kashmiri Chutney Gold 2012 Raspberry Jam Real Ale Pickle Silver 2012 Passion Fruit Curd, Strawberry Jam Cherry & Port Jam Spicy Red Onion Marmalade Rhubarb & Ginger Jam Great Taste Awards 2014 2 stars Hot Garlic Pickle - 2 stars 1 star Mild Garlic Pickle, Pina Colada Curd 2013 3 stars Passion Fruit Curd 1 star Seville Orange Marmalade Beetroot & Horseradish Sauce Lemon Curd Horseradish Sauce Kashmiri Chutney Mild Garlic Pickle Spicy Tomato & Caramelised Onion Chutney Cherry Tree Cherry Tree is a family run business that has been operating since 1997. Cherry Tree sells a range of pickles, chutneys, jams and marmalades at local markets, country shows and the ever increasing popular food festivals. We have invested over the years in small artisan producers who develop jam, pickle and curd to our recipes. Cheese TRADITIONAL ENGLISH CHEDDAR The Cheddar that we select is produced by cheese makers of the utmost tradition and heritage within their agricultural framework, who are dedicated to the preservation of the mixed starters culture historically used for making Farmhouse Cheddar. FLAVOURED CHEESE As with our Cheddar, we ensure that our carefully selected range of flavoured cheese from a local artisan supplier is of the utmost high standard. Some of the flavours are uniquely blended with The Cherry Tree pickles and chutneys themselves. We have an extensive range of over 12 different flavours for you to choose and order from at any one time. All of your cheese comes packed and labelled with the distinct Cherry Tree logo.
Franchising allows individuals to have their own business trading under the name of an established company, using all their know how, systems, processes, expertise and with ongoing support and guidance. Each Franchisee has a specific region they will cover, so there will be no other retailers of Cherry Tree products in your area. What does Franchising involve? As a Franchisee of Cherry Tree, you will be expected to sell Cherry Tree products in your chosen place of work, such as a market stall or selling on to hotels, pubs, bed and breakfasts,. To do this, all you need is to be ready to get out there and sell this fantastic brand Who will help? Cherry Tree want their Franchisees to be as successful as possible, and to ensure this they give their franchisees as much support from Head office as is needed by the independent. We understand everyone has different levels of experience, and we can support you accordingly. As well as support, Cherry Tree also updates their Franchisees with new products to keep customers coming back again and again. What can a Franchisee expect? A proven formula and a solid business which can be as successful as you wish. As long as you are confident in selling, the products will speak for themselves. How does Franchising work? Franchising is not just popular as an expansion model for business but is also popular with the general buying public. Independent research commissioned in 2007 revealed that the public would prefer to buy goods and services from a franchised business over a non-franchised business. 45% of these polled said that they would first try out a franchise over a non-franchise, whilst only 23% preferred to use a non-franchised brand. respondents identified a number of benefits which they felt franchises brought to them, the too three being: 1. 69% felt they benefit from the local business which is backed by a national brand/organisation 2. 66% said they know exactly what they are getting in products and service. 3. 64% said they felt the service is more likely provided at an agreed and consistent standard.
What do I get for my investment? For your Franchise Fee of 10,500 + VAT you will receive 5 year renewable licence to operate as a Cherry Tree franchisee * Free to renew after 5 years Exclusive territory Start up pack of promotional marketing material Branded Cherry Tree uniforms Personalised section of the Cherry Tree website Operations manual Franchisee Training Course Includes stock of products to the value of 2,000 Includes promotional material to the value of 2,000 Branded Gazebo and 2 sets of stands Is there anything else I will need? In addition to the fee s, you will require Point of sale equipment such as... Computer and printer Mobile phone Office furniture Van lease - initial down payment Van livery Franchisees also need 2,000 working capital Financial Projections CHERRY TREE - 5 YEAR FRANCHISEE P&L SUMMARY Figures rounded to s Income Retail Year 1 Year 2 Year 3 Year 4 Year 5 110,000 120,000 130,000 140,000 150,000 45% Profit after cost of goods 49,500 54,000 58,500 63,000 67,500 Total Costs 22,760 24,760 25,760 25,760 25,760 Net Profit (before tax) 26,740 29,240 32,740 37,240 41,740 Income Trade 50,000 100,000 100,000 150,000 175,000 Commission earned at 10% 5,000 10,000 12,500 15,000 17,500
The most suitable people to be a Cherry Tree franchisee would have the following qualities - Good with people In good health Self motivated Hard working and ambitious Determination and enthusiasm to succeed Positive enthusiastic outlook Enjoy working outdoors Have a passion for quality foods and preserves Have a desire to run their own business Able to dedicate their full time to the franchise Able to follow instruction and a system and willing to stick to that proven system Good attention to detail Full UK driving licence with no or only minor) endorsements We also welcome food lovers, hard working couples and people with experience in the food and drink sector In line with British Franchise Association guideline, Cherry Tree do not discriminate against based interested people based upon their age, sex, ethnicity or religion.
Are the projections guaranteed No, however all projections have been based on actual Cherry Tree performance. As with any business, the owners (Franchisees) must be prepared to work hard to realise its full potential Can I choose the price to sell the products at? Yes and No! Head Office sets the minimum price a franchisee can sell the products for, franchisees must be aware that any discount will affect their bottom line profit. Can I employ other staff to help me? Yes you can use staff for things such as delivering products to trade customers and assistance on market stalls What training will I receive? Training in how products are made, how to sell products, the systems and processes required to sell products, and how to run a successful Cherry Tree business What support will I get from the franchisor? On going support, regular visits and regular new products to sell What can I do if I haven t got all of the money for a Cherry Tree franchise? Banks like franchising because of the high success rates: 93% of franchises are profitable. We have spoken with the heads of franchising of all the main high street banks and they are prepared to lend up to 70% of the total investment for a Cherry Tree franchise, subject to status. Can I sell my franchise in the future? Yes but we will need to approve the purchaser to ensure they have the attributes required to be a Cherry Tree franchisee. What happens next? If you think you have what it takes to be a Cherry Tree franchisee, then please contact Mark Teidman or Sarah Nias to discuss a franchise opportunity further and request an application form.
The Old Hemp Store North Mills Bridport Dorset, DT6 3BE 01308 458604 www.cherrytreepreserves.com