Connecting Global Competence The future of building for China
BAU Congress China Quality in the lead for the Chinese building market BAU Congress China is an annual congress with an accompanying exhibition that focuses on high-quality design, planning, and construction. This event is a high-quality, business-focused, and industry-wide platform for providing real solutions and inspiration for global and local industry professionals. product innovations and reveals specific opportunities for the industry. As an efficient communication, networking, and information platform, it promotes business exchange between manufacturers and project developers, architects, planners, and distributors. The congress and its highly reputed speakers allow participants to experience best-practice examples. BAU Congress China is tailored to the developing needs of the Chinese market and is the place to be for all industry specialists. The exhibition emphasizes outstanding building products, materials, and services in conjunction with structured, long-term, and sustainable urban development. BAU Congress China provides a complete overview of the market it showcases The next BAU Congress China takes place for the first time in Shanghai from July 18 to 20, 2017. Due to the outstanding success of the last event and the rising number of exhibitors, the next event will be held in Shanghai New International Expo Centre (SNIEC). Don t miss out on the chance to be part of BAU Congress China 2017: www.bauchina.com/application Congress What to expect from this leading event: Exhibition Visitors - Featured speakers - Sustainability - Urban development - Future city - Structural framework - Ultra light building - Energy concepts - High-precision construction Building facades and construction - Facades and outside walls - Doors and gates - Windows and glazing - Roofs, floors, ceilings - Floor coverings - Insulating materials - Structural fire protection Building technology - Innovative heating technology - Building automation, control and regulation technology - Lighting and illumination technology - Energy consulting - Building IT & IT service ATI Forum and other supporting events Target groups - Project developers - Planners (architects/engineers) - Investors - Construction industry - Building-materials industry - Government - Trade associations - Research institutes BAU Congress China in words and pictures Fascinating insights. Excellent prospects: www.bauchina.com/video 2
Good reasons to attend BAU Congress China 2017 Unique selling propositions of BAU Congress China global and highly specialized It is a congress and an exhibition that focuses on high-quality design, planning and construction. solution oriented It features real solutions and inspiration for global and local industry professionals. interdisciplinary and business oriented It is a business, contacts and information platform for Chinese and international industry professionals. innovative It is a showcase for premium products and cutting-edge technologies in architecture, materials and systems for the Chinese market. authentic and inspiring Its unique congress program features prominent, highly regarded Chinese and international speakers who discuss the outlook for the future of the Chinese market. International partners support BAU Congress China BAU is the World s Leading Trade Fair for Architecture, Materials and Systems. It has proven itself as an efficient international contact and business platform for the construction industry. Practiceoriented innovations and interdisciplinary solutions for commercial and residential construction and interior work for both new-build and renovation and modernization are presented in Munich every two years. International partners Well-known partners establish ties to the Chinese market, ensure the high quality of the supporting program and, in doing so, increase the quality of the trade visitors. Concept partners: DGNB, Fraunhofer BAU, ift Rosenheim Supporting program Bauverlag, Archi-Europe Group partners: Organizing partners: CCPIT Construction Industry Sub-council, econet China Industry partner: Hörmann After half a century of successful development in Munich, this leading brand has decided to expand to China. www.bau-muenchen.com 3
Congress and exhibition: Future building technology and urban design is the focus of BAU Congress China 2017 Both the congress and the exhibition take up the theme of quality construction and sustainable building. Just like the last three editions of BAU Congress China, the 2017 congress will focus on future building technology and urban design. Rapid growth in China presents the building sector with very different challenges to those faced in Europe. What s needed are not individual solutions, but integrated systems. The different challenges and trends must be tackled in a concerted, intelligent manner. That is the road to the smart city in China. The congress is an international exchange of experience at the highest level that focusses on feasible solutions for the future of building in China. Congress 2017 Overview Day 1: tomorrow s urban design The Congress will deal with urban development on the opening day. Day 2: future building technology The Congress will deal with technological solutions to construction. Exhibitor-related topics such as lighting, building automation, transport, smart buildings, access and security will be shown and then can be examined at the accompanying exhibition live and in color. Day 3: projects for China The Congress will deal with the issue of project development as well as Chinese architectural process culture. The project developers focus not only on the financing and marketing of their projects in China, but they also often assume the role of property developers. Architectural Technology Innovation Forum (ATI Forum) The ATI Forum is one of the most welcome supporting events. Once again, it will feature solutions that support the concepts of the congress from the application point of view. The ATI Forum allows exhibitors to present their innovative solutions in use to an audience of professionals and, in doing so, to create an interface between the congress and the exhibition. Are you interested in presenting your products and solutions at the ATI Forum? Please contact your Exhibition Team: bauchina@messe-muenchen.de The successful cooperation with WA (World Architects) continues. WA Chinese Architecture Day, held by partner WA (World of Architecture) which is the most influential architectural magazine in China. WAACA Forum WAACA Talk: China 2020, the Rural and the Urban Range of exhibits The BAU Congress China exhibition gives attendees and visitors access to quality building materials and solutions for well-planned urban development that meets long-term sustainability requirements. Building facades and construction Facades and outside walls Roof and ceiling construction Windows and glazing Doors and gates Floor coverings Insulating materials Structure fire protection An overview of the exhibitors at BAU Congress China 2016: www.bauchina.com/exhibitor2016 Building technology Innovative heating technology (renewable energies) Generating electricity (e.g. photovoltaics) Air condition, cooling and ventilation technology Lighting and illumination technology Building automation, control and regulation technology Energy consulting 4
A must-attend event and a future-oriented business platform BAU Congress China is essential to your success. As an exhibitor, you can use this gathering of high-quality architects and project developers for successful business transactions and for a lively exchange with customers and industry experts. Relevant visitors BAU Congress China s reputable partners establish a connection to the Chinese market, ensure a high-quality program of related events and, in doing so, pave the way for uniquely high-quality trade visitors. Quality and innovation Specializing in superior-quality and innovative solutions corresponds to growing demand for high-quality construction as well as sustainable and environmentally compatible construction solutions in China. Right location Due to the rising number of exhibitors, BAU Congress China 2017 will move to Shanghai, a landmark for the rapidly developing building industry. Professional organizer Support by a competent and qualified project team comprising MM Shanghai and Messe München, which have extensive know-how in this industry and in the sector for fairs, exhibitions and conferences in general. Stand prices Booth space Early Bird price (until 30 November 2016) Normal price Shell scheme* (min. 9 sqm) EUR 245/sqm EUR 275/sqm Raw space** (18-35 sqm) EUR 200/sqm EUR 225/sqm Raw space** (36-107 sqm) EUR 185/sqm EUR 205/sqm Raw space** (over 108 sqm) EUR 175/sqm EUR 195/sqm * Shell scheme price includes: carpet, 2 lockable cupboards, 1 round table, 4 leather chairs, 1 waste paper basket, 3 spotlights, 1 socket, fascia with company name and booth number. ** The price for raw space only does not include electricity, carpeting/floor covering or stand construction. Secure yourself access to this enormous business potential and register your company now at: www.bauchina.com/application 5
Review of BAU Congress China 2016 The third edition of BAU Congress China, which took place from July 4 to 6, 2016 in the China National Convention Centre (CNCC) in Beijing, reports an outstanding success. The exhibition space was occupied by 71 exhibitors from China and Europe, including leading international companies. The congress and accompanying exhibition attracted 4,511 trade visitors. The themes at the congress Urban strategies, Project development and implementation and Smart building technology were tailored to the needs of the Chinese construction industry. 3-day event 71 exhibitors from China and Europe Visitor record: 4,511 trade visitors from 22 countries (2015: 3,023) Exhibition: 4,000 square meters Congress: 20 local and international speakers, 10 ATI Forum Assessment of BAU Congress China Quality of exhibitor services Clarity of product range/ sectionalisation Quality of visitors Character of a leading trade fair Completeness/ breadth of product range 91% 83% 81% 71% 67% Overall exhibitor satisfaction with BAU Congress China 2016 in percent. Source: CBC Marketing Research(Shanghai) Co., Ltd. Objectives analysis Building up new business relationships Preparing future business transactions Maintain existing business relationships Looking at the market in China Company, product & image presentation/promotion 88% 86% 74% 64% 38% Exhibitors who reached their objectives at BAU Congress China 2016 in percent. Source: CBC Marketing Research(Shanghai) Co., Ltd. Visitor profile Institutions / government 8 7 Project developers 6 Investors Construction industry 32 in % 9 Research institutes / colleges Check out the review and exhibitor statements from BCC 2016: www.bauchina.com/review2016 Other 3 35 Planners (architects / engineers) Visitor profiles at BAU Congress China 2016 in percent. Source: CBC Marketing Research(Shanghai) Co., Ltd. 6
Visitors in 2016: Facts & figures Breakdown of visitors 55% Local visitors 33% Visitors outside Beijing 12% Visitors from abroad Source: CBC Marketing Research(Shanghai) Co., Ltd. Exhibitor statements 2016 BAU Congress China is setting standards for China. The exhibition and the congress are first rate. What was noticeable this year was the quality and the quantity of the visitors. Xinchang LIU, Deputy Managing Director, Hörmann China Purpose of visit General market orientation Information about/looking for new products, innovations Prepare future business transactions Establish new business relationships Maintain existing business relationships Conduct business during the event 91% 90% 84% 82% 82% 70% Source: CBC Marketing Research(Shanghai) Co., Ltd. Visitor satisfaction Overall rating of good to excellent Would definitely or probably attend again Intend to recommend BAU Congress China to others 91% 94% 86% Source: CBC Marketing Research(Shanghai) Co., Ltd. Exhibitor statements 2016 An event like BAU Congress China is, in my view, very important because it shows how European solutions can be integrated into the Chinese market. On the other hand, also presented are Chinese solutions that could help with European problems. The number and the quality of the visitors in the individual sessions shows that the time is ripe for further advancing the building industry in China. Ludwig Rongen, founder and Director of Rongen Architects, Germany Achieve your goals and strengthen your business. Apply now to exhibit at BAU Congress China 2017: www.bauchina.com/application 7
Key facts at a glance Dates: Tuesday-Thursday July 18 20, 2017 Opening hours: 09:00 17:00 Venue: Shanghai New International Expo Centre (SNIEC), Shanghai, China Organizer: Messe München GmbH MM Shanghai Contact Chinese exhibitors: Tel. +86 21 2020-5500 Fax +86 21 2020-5699 bauchina@mmi-shanghai.com Contact international exhibitors: Tel. +49 89 949-20131/-20125 bauchina@messe-muenchen.de www.bauchina.com