BACKGROUND A regional strategic events and experiential marketing agency headquartered in Singapore with offices in Kuala Lumpur, Bangkok, Seoul and UAE, amc asia! designs and produces immersive, interactive and experiential B2B & B2C business theatres, brand experiences and experiential journeys. With 5 new awards in 2014 and 2015, we remain one of the most awarded strategic events and experiential marketing agency in Singapore. PROJECT AWARDS # YEAR PROJECT CLIENT AWARD CATEGORY AWARDING BODY Nokia Siemens Nokia Siemens 1 2009 Best B2B Campaign (Gold) Networks CEO Summit Networks, APJ Nokia Siemens Nokia Siemens Best By Country (Best in 2 2009 Networks CEO Summit Networks APJ Singapore) 3 2010 A New HP World HP APJ Best Product Launch or Re- Launch (Order of Merit) 4 2010 Nokia Sales Summit Nokia Best Dealer of Sales Force in Asia (Bronze) 5 2010 Nokia Sales Summit Nokia Best Sales Force / Dealer Activity (Globe Award Winner) 6 2012 SingTel i-luminate SingTel Best Large Scale Event Asian Conference Awards 7 2012 HP Software Sales 8 2013 Kickoff Launch fo Audi Centre 2012 HP Enterprise, APJ Best B2B Event, Bronze Audi Singapore Best Event Concept Singapore Awards : Markies 9 2013 IE Global Trader Sumit IE SIngapoe Best Government Event 10 2013 HP Global Influencer Awards : Markies HP APJ Best Media Event Summit Awards : Markies 11 2014 DBS Marina Regatta DBS Best Home-Grown Event (Gold) Marketing Events Awards 2014 12 2014 DBS Marina Regatta DBS Best Sports Oriented Event (Gold) Marketing Events Awards 2014 13 2015 Slow Journal SC ASSET Best Consistency in Branding Marketing Events Awards AGENCY AWARDS 2015 # YEAR AWARD CATEGORY AWARDING BODY 14 2007 Singapore Prestige Brand Award Singapore Prestige Brand 15 2009 16 2010 Year - 2nd Place 17 2010 Year - 2nd Place 18 2011 year - Local Hero 19 2012 Year - 2nd Place 20 2013 Year - 3rd Place 21 2014 year - Local Hero 22 2014 year -Silver Award year - Local Hero
PRODUCT DESIGN & DEVELOPMENT In a bid to encourage innovation, we gamified the working environment by introducing an initiative where cash incentives were given out to team members who successfully designed and executed campaigns that showed innovation. The incentive motivated and encouraged staff, resulting in an increase in morale and quality of work. 3 key projects that showed innovation in delivery and experience include: a. IDA Festival of Tech 2015 (Refer to case study) The first art-meets-technology festival. Together with IDA, amc asia! designed and conceptualized the campaign including collaterals and the campaign identity, weaving in social media contests as well as exciting activities that married art and technology. https://www.youtube.com/watch?v=ywohejs44ds&feature=youtu.be
b. Ascendas-Singbridge Launch Guests entered through the back of the stage with a launch sequence that saw the pedestal and backdrop come to life in a dynamic multimedia sequence via 3D mapping. https://www.youtube.com/watch?v=k-dutdvbqji&feature=em-upload_owner https://www.youtube.com/watch?v=org9lvpjsus&feature=em-upload_owner c, Starwood Asia Pacific Divisional Conference 2015 We pride ourselves in being able to balance creativity and innovation with budget constraints. Starwood wanted to create an impactful general session with a full LED backdrop which was above their budget. We solved the challenge through innovation and created a 40m long backdrop made up of projection and LED to create an impactful sales kick off for 1000 people. The stage backdrop also separated into 3 sets for the breakout sessions.
HUMAN RESOURCES AND EMPLOYEE DEVELOPMENT We believe in creating a culture where we have creative and happy employees who look forward to contributing amazing work, which in turn creates successful campaigns for our clients. We call this initiative Tao of awesome and it has been successfully running for 4 years since its inception in 2012. We believe in growing the business by growing our staff, so 2015 was the year we sent key individuals to international festivals to learn and get inspired. Some of the festivals include the London Design Festival, Cannes Lions Masters of Creativity, Milan Expo and OFFF Barcelona. At the end each year, staff can nominate colleagues who have been awesome, where they will be awarded with either a Superman or Wonder Woman award. We also paid tribute to our team of senior members who have been with the company for 10 years where each individual was awarded a luxury watch ranging from a Panerai, Cartier and Jaeger- Lecoultre. As part of the Tao of Awesome initiative, we encourage all staff to submit their dreams. At the end of 2015, we collected all the dream bytes and committed to bringing one of the dreams to life. At random, the final dream selected was to catch Tomorrowland with 4 staff winning a sponsored trip to Belgium! CORPORATE SOCIAL RESPONSIBILITY Besides professional growth, we also focus on personal growth where we help staff contribute to society. Last year, we worked with several charity organizations like ARC Children s Centre to organize a charity lunch event to raise money for the organization. We also gave out red packets filled with cash to the elderly community from Touch Community Services and sponsored a home makeover during Chinese New Year. As an innovative part of our community outreach efforts during Christmas, instead of the regular hampers, we donate to charity in our client s name and invite them to participate in donation drives with the team which proves to be an innovative way to network and bond with our clients through serving the community.
OFFF Barcelona ice cream Tuesday team bonding training workshop home makeover charity lunch baby shower THANK YOU.