Awards & Achievements
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- Hubert Dawson
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1 Shaping the Future Awards & Achievements The Hong Kong Tourism Board strives to be the most creative and effective tourism organisation in the world. Here is a list of international awards that recognised the organisation s work in 2013/ HONG KONG TOURISM BOARD ANNUAL REPORT 2013/14
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3 Destination Hong Kong Shaping the Future Destination Hong Kong Best Business City in Northeast Asia, Business Traveller Asia-Pacific Awards 2013, Business Traveller Asia-Pacific magazine Best Business City in the World, Business Traveller Asia-Pacific Awards 2013, Business Traveller Asia-Pacific magazine Best City for Business Events, CEI Industry Survey 2014, CEI Asia magazine Best City of MICE Travel, China MICE Golden Chair Awards 2013, MICE Travel magazine Best Promotion Destination, Tourism Awards 2013, Shanghai Morning Post Favourite Business City in the World, Business Traveller China Awards 2013, Business Traveller China magazine Top 2 of Best Gourmet Destination/Top 3 of Best Overseas Tourism City/Top 3 of Best Family Fun Destination/Top 6 of Best Couple Tourist Destination/Top 8 of Best 80 s Favourite Destination/Top 10 of Best Students Favourite Destination, Ctrip Best Tourist Destination of the Year Award Ceremony 2013 Winner of Two Hours to Spare on a Business Trip, Amadeus & WTM Travel Experience Awards HONG KONG TOURISM BOARD ANNUAL REPORT 2013/14
4 Shaping the Future Hong Kong Tourism Board Hong Kong Tourism Board (1) Organisation HKTB Best Convention Bureau, CEI Industry Survey 2014, CEI Asia magazine Top 10 Most Influential Enterprises on Weibo (Hong Kong), Star of Sina Weibo 2013 Frankfurt Office Bronze Award, Best Tourist Office in Asia, Go Asia Awards 2014 Seoul Office Best National Tourism Office, Korea Travel News (2) Marketing & PR Initiatives Be My Guest Campaign Best Travel Social Media Campaign, Internet Advertising Competition Awards 2014 DiscoverHongKong.com Website Best in Class Award, Interactive Media Awards 2013 Gold Award, General Website Categories Tourism, WebAward 2013 Gold Award, General Website Categories Tourism, W 3 Awards 2013 Silver Award, Web Accessibility Recognition Scheme Silver Award, Website Features Structure and Navigation, WebAward 2013 Silver Award, Website Features Structure and Navigation, W 3 Awards 2013 Bronze Award in Websites Re-Launch category, Galaxy Awards 2013 Outstanding Website Award, WebAward 2013 Discover Hong Kong Facebook Fan Page Winner in Marketing Media Social Media category, PATA Gold Awards 2013 Gold Award in Self-Promotion category, Astrid Awards 2014 Discover Hong Kong AR Walks Mobile App Silver Award, Excellence in Mobile Marketing, Marketing Excellence Awards 2013 Bronze Award, Best Lifestyle (Green, Healthy & Creative Living) Award, Hong Kong ICT Awards 2013 HONG KONG TOURISM BOARD ANNUAL REPORT 2013/14 69
5 Hong Kong Tourism Board Shaping the Future Discover Hong Kong Island Walks Mobile App Gold Award, Best App Community/Government, Mob-Ex Awards 2013 Honors Award in Special Projects: iphone Application category, Astrid Awards 2013 Discover Hong Kong Travel Pack Mobile App Gold Award, Best Campaign of Tablet, Mob-Ex Awards 2013 Silver Award, Best App Community/Government, Mob-Ex Awards 2013 Bronze Award in Emerging Media/iPad App category, Galaxy Awards 2013 HKTB Annual Report 2012/13 Certificate of Excellence, Corporate Publications, PRWeek Awards Asia 2014 Honors Award, Government Supported Tourism, Interactive Annual Report, International ARC Awards 2014 HKTB Weibo Page Top 10 Popular Official Weibo of Outbound Tourism, Golden Track 2013, Sina Weibo HKTB s Year of the Snake Calendar 2013 Silver Award in Promotion: Calendar category, Galaxy Awards 2013 Bronze Award in Calendars: Tourism category, Astrid Awards 2013 Hold My Hand in Hong Kong Campaign Grand Award of Excellence, 2nd Hong Kong Public Relations Awards (2014) Most Creative Campaign Award, 2nd Hong Kong Public Relations Awards (2014) Gold Award in Integrated Marketing Communications category, 2nd Hong Kong Public Relations Awards (2014) Winner in Marketing Primary Government Destination category, PATA Gold Awards 2014 Silver Award in Campaigns category, Astrid Awards 2014 Bronze Award in DVDs/Video: Travel/Tourism category, Mercury Awards 2013/2014 Certificate of Excellence, South Asia PR Campaign of the Year, PRWeek Awards Asia 2014 Hong Kong Chinese New Year 2014 Parade Floats Bronze Award in Special Project: Parade Floats category, Astrid Awards 2014 Hong Kong Halloween Treats Digital Campaign 2013 Bronze Award, Mobile Marketing, Golden Mouse Digital Marketing Competition 2014 Hong Kong Summer Showreels Campaign Silver Award in Promotion category, Astrid Awards 2013 Hong Kong Winterfest 2013 Campaign Bronze Award in Promotion: Viral Campaign category, Astrid Awards HONG KONG TOURISM BOARD ANNUAL REPORT 2013/14
6 Shaping the Future Hong Kong Tourism Board PartnerNet Website Silver Award in Websites: Redesign/Relaunch category, Astrid Awards 2013 Honors Award in Websites: Re-Launch category, Galaxy Awards 2013 Purchase Process Intercept Campaign Silver Award in Destination Marketing Web Marketing/Advertising category, Travel Weekly Magellan Awards 2013 Bronze Award, HSMAI (Hospitality Sales & Marketing Association International) Adrian Awards 2013 Taste of Hong Kong Campaign Gold Stevie Winner, Marketing Campaign of the Year Travel/Tourism/Destination, The International Business Awards 2014 Bronze Stevie Winner, Brand Experience of the Year Consumer, The International Business Awards 2014 Travel/Travel 2 Campaign Silver Award in Destination Marketing Advertising/Marketing Campaign category, Travel Weekly Magellan Awards 2013 Visa go Hong Kong Super Shopper 2013 Winner in Marketing Media Public Relations Campaign category, PATA Gold Awards 2014 Silver Award in Special Events category, Mercury Awards 2013/2014 Certificate of Excellence, Asia-Pacific PR Campaign of the Year, PRWeeek Awards Asia 2014 World Class Experiential Marketing/Hong Kong Live at The Grove Campaign Gold Award in Destination Marketing Advertising/Marketing Campaign category, Travel Weekly Magellan Awards 2013 Silver Award, HSMAI (Hospitality Sales & Marketing Association International) Adrian Awards 2013 (3) MICE Promotions The Best Organisation Award, China (Guangdong) International Tourism Industry Expo 2013 The Best Booth Decoration Award, China (Guangdong) International Tourism Industry Expo 2013 The Most Outstanding Booth Design Award, Beijing International Tourism Expo 2013 (4) Visitor Services Hong Kong International Airport Customer Service Excellence Programme 2013 / 14 Individual Award: Joyce Lam, Koey Hsu Corporate Excellence Award: Mary Luk, Mavis Lin Asia Pacific Customer Service Consortium Customer Relationship Excellent (CRE) Awards 2013 Customer Service Professional of the Year (Service Centre): Koey Hsu Hong Kong International Airport Best Smiling Customer Service Trophy Award Winner: Arthur Ho HONG KONG TOURISM BOARD ANNUAL REPORT 2013/14 71
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