Agricultural Machinery Innovation driver for the global agribusiness Get-together with the International Federation of Agricultural Journalists Berlin, January 17th, 2015
VDMA the largest engineering industry network in Europe Vernetzt denken und handeln Netzwerk» Three decisive pillars of association work Network: cooperation and exchange of experiences Services: in economical, political and technical questions Representation: on a national and international level» We reflect the varied customer-supplier relations all along the value adding chain» 3,000 mainly small/medium size member companies» About 45,000 visitors per annum in Frankfurt a. M.» 1,500 events yearly Study groups Workshops» About 400 committed experts Seite 2
VDMA the largest engineering industry network in Europe Vernetzt denken und handeln Netzwerk» General topics 8 general departments (e. g. law, foreign trade, economics etc.)» Branch topics 39 branch specific associations (e. g. robotics, valves etc.) Expert panels» Worldwide representation offices Representation Office in Berlin European Office Brussels Offices in Moscow (Russia); in Bejing and Shanghai (China); in Bangalore, Kokata and Noida (India), in Tokyo (Japan) and in Sao Paulo (Brazil) Seite 3
VDMA Ag Machinery moving our industry forward» More than 170 innovative manufacturers of tractors, ag machinery and components» Over 2,000 personal contacts with extensive knowledge and abilities in the fields of technology, economy, communication and representation Vernetzt denken und handeln Netzwerk» Representativeness: more than 90 percent of the branch» Dialogue platform for the European agricultural machinery industry» Ideally networked on an European and global level Seite 4
VDMA Ag Machinery reach the right addressee» Continous dialogue with political decision-makers on a national, European and global level Parlamentary evenings with political VIPs Background discussions at the EU level Conferences with partners outside Europe» Co-creation of political and economic legislation Zukunft für Unternehmen Interessenvertretung» Campaigning in favour of open markets e. g. against Russian government s protection policy» Spreading relevant messages in opinion-leading media Trade media Public media Seite 5
VDMA Ag Machinery at home around the globe» Profound market research and analysis by experienced experts Market reports Market studies Delegation s visits» On-the-ground experience with the help of well-equipped liaison offices in Brazil, China, India, Japan and Russia Europa und die Welt Internationale Aufstellung» Sustainable representation of interests on important export markets worldwide» Cultivating international relations with decision-makers in the fields of politics, economy, science and media Seite 6
Worldwide Agricultural Machinery Production in billion Euro 82 90 97 90 85 61 70 63 69 Fläche für Grafik 2007 2008 2009 2010 2011 2012 2013 2014e 2015e Source: VDMA (estimations Nov 2014) Seite 7
Worldwide Agricultural Machinery Production Distribution of worldwide ag machinery production by continents in % 100 90 80 70 60 50 40 30 20 10 3,0 2,9 2,8 3,1 3,3 3,1 3,0 3,0 3,4 2,9 2,8 2,7 2,9 3,0 23,8 24,1 22,4 3,0 3,2 2,7 26,9 29,2 2,9 5,6 2,7 2,5 30,1 29,7 3,5 30,9 3,3 30,7 2,7 3,1 4,9 5,8 5,8 3,1 2,0 5,2 5,4 2,9 2,3 5,1 1,7 2,7 5,0 18,5 3,2 2,0 2,0 2,6 3,1 16,0 16,5 4,5 5,2 2,4 1,0 2,7 31,4 30,5 31,4 3,8 4,832,0 13,8 31,8 30,5 31,6 8,0 3,7 31,8 31,0 9,5 11,0 24,9 23,3 22,6 16,8 20,0 16,5 17,2 41,8 42,5 43,4 38,0 35,6 36,3 35,6 34,3 35,0 27,2 26,6 28,6 29,9 28,3 21,6 22,0 Sonstige ROW Japan Türkei Übriges Asia Europa Indien Südamerika The Americas China Nordamerika Europe EU 0 2006 2008 20072009 2008 2010 2009 2010 2011 2011 2012 2012 2013 2013 2014e Source: VDMA Seite 8
German Agricultural Machinery Production Turnover in Bn. Euro Nominal %-change 8,4 24 27 7,5 7,0 7,7 7,6 7,1 17 6,1 10 10 10 5,2 5,6 5,5 Fläche für Grafik Fläche für Grafik -2-10 -7-25 2006 2007 2008 2009 2010 2011 2012 2013 2014e 2015e 2006 2007 2008 2009 2010 2011 2012 2013 2014e 2015e Source: VDMA Agricultural Machinery Association, production in Germany, forecast Oct 2014 Seite 9
Current order book situation New Orders of the German ag. machinery industry nominal, index 2010=100, without seasonal adjustment 230 200 170 2011 2012 2013 2014 140 110 80 Fläche für Grafik YTD: -8% Aug-Oct: -2% 50 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2011 178 156 141 118 106 83 100 91 113 182 164 205 2012 199 157 129 129 101 98 107 89 113 227 157 175 2013 200 144 147 124 102 104 116 78 110 216 135 173 2014 199 140 116 109 102 88 82 72 158 165 Source: VDMA, figures related to manufacturers in Germany Seite 10
German Agricultural Machinery Exports Top 20 destinations Exports from Germany to 1600 1400 2010 2011 2012 2013 2014 in Mill. Euro 1200 1000 800 600 400 200 0 Fläche für Grafik Fläche für Grafik Source: Federal German Statistics Agency, VDMA (incl. estimation 2014) Seite 11
German Agricultural Machinery Exports Development 2014 for the top 15 destinations Tractors Pos Destination % share Change 1-9/2014 1 France 19,0-26% 2 USA 14,9 23% 3 United Kingdom 10,7 6% 4 Poland 5,1-31% 5 Italy 5,1-14% 6 Spain 4,1 0% 7 Netherlands 3,5-2% 8 Austria 2,9-31% 9 Hungary 2,4 190% 10 Belgium 2,3 24% 11 Denmark 2,2-25% 12 Switzerland 2,1-17% 13 New Zealand 2,1 32% 14 Czech Republic 2,1 8% 15 Sweden 1,9-14% Agricultural machines Pos Destination % share Change 1-9/2014 1 France 14,9-19% 2 Russia 8,3-24% 3 USA 8,1-5% 4 United Kingdom 6,0-1% 5 Poland 5,7-6% 6 Austria 4,9-6% 7 Netherlands 4,7-1% 8 Hungary 2,9 20% 9 Czech Republic 2,8 5% 10 Ukraine 2,7-37% 11 Italy 2,6-4% 12 Switzerland 2,4 0% 13 Denmark 2,4 2% 14 Romania 2,2 17% 15 China 2,2 46% Seite 12
Agricultural Machinery Market Development Top market comparison Index with volumes in Euro 2008=100 170 160 150 140 130 120 110 100 France Germany Poland United Kingdom EU 28 USA Russia Fläche für Grafik 90 80 70 60 50 40 2009 2010 2011 2012 2013 2014e 2015e Source: VDMA (Forecast status October 2014) Seite 13
Your Contact Christoph Götz Public Relations Officer VDMA Agricultural Machinery Association Lyoner Straße 18 60528 Frankfurt a. M. Tel. +49 69 6603-1891 Fax +49 69 6603-2891 E-Mail christoph.goetz@vdma.org Seite 14