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2 Agenda 1. Osec's Mission Statement 2. Osec's Mandates 3. Swiss Business Hubs 4. Osec Services 5. Pool of Experts 6. What We Can Do for You 7. Success Stories 8. Contacts

3 Osec Foundation: 1927 Head Office: Zürich Lausanne Lugano Member: Employees: Web: 70 (in CH) 60 (Worldwide)

4 Osec's Mission Statement provide customers with information, advice and support for their international business projects network companies, know-how providers, and private and public organizations worldwide build up a broad base of committed partners and coordinate them employ experienced, professional staff who support our customers and partners in their international business

5 The Four Osec Mandates New as of 2008 In addition to its traditional export promotion mandate, as of Osec will also offer import, investment and location promotion services Mandate to promote investment in developing countries Mandate to promote imports of developing countries Location promotion mandate

6 Export Promotion Mandate (CHF 17 million p.a.) To provide Swiss SMEs with support that complements their own private initiatives to identify and realize sales opportunities, and to position Swiss exporters internationally as competitive providers To provide information on foreign markets To provide a high-performance Internet platform for the export industry, incl. a pool of experts Basic consulting: to assist businesses in assessing their export capabilities and disseminate specific information on export markets Detailed consulting: to assist businesses with their export projects and alert them to market potential abroad To advertise Swiss products and services abroad (e.g. at trade fairs)

7 Location Promotion Mandate (CHF 3.4 million p.a.) To implement measures that serve to promote Switzerland as a business location and encourage foreign businesses to set up in Switzerland Measures to promote dissemination of information on Switzerland as a business location Measures to encourage foreign businesses to set up in Switzerland Measures to coordinate location promotion efforts with the cantons and other partners

8 Import Promotion Mandate (CHF 6 million p.a.) To promote market access for SME products suitable for export from seco's priority countries to Switzerland and European markets, and to increase the competitiveness of production in these countries To inform exporters (SMEs) about markets in the EU and Switzerland To build trade relations between exporters and importers and introduce them to one another To provide practical, industry-specific marketing and product advice for SMEs in developing countries To disseminate information among importers in the EU and Switzerland

9 Investment Promotion Mandate (max CHF 1.5 million*) To promote investment in selected developing countries and to promote the priority countries as attractive locations for foreign direct investment by providing support as countries establish efficient location promotion agencies locally To bolster location promotion expertise in the target countries by providing technical assistance To monitor the provision of technical assistance locally To disseminate information in Switzerland on the potential, the conditions and the opportunities for investment To identify potential investors in Switzerland * Total for the 3-year period

10 Business Network Switzerland Europe 1 2 Great Britain France 3 Spain Americas IMEA Hubs at bilateral trade chambers Hubs at embassies / consulates Asia Pacific Germany Poland Russia Italy Austria GCC USA 0 Brazil 1 India 2 China 3 Japan 4 ASEAN 5 South Africa 6

11 Export Step-by-Step: Basic Consulting Export Audit Country Report Major Business Sectors Business Guide Legal Provisions Basic Addresses Economic Report Form & Content Company Consulting Days: - Questionnaire (before the event) - Form & Content Individual Consulting - Questionnaire (before the event)

12 Export Step-by-Step: Detailed Consulting

13 Detailed Consulting: Products & Modules Strategy Products Market Check Business Contact Check Promotion Check Experience Check Special Verification Analysis Information Market Flash (MCI 1v2) Product Analysis (MCA 1v2) Customer Analysis B2C (MCA 2v2) Customer Analysis B2B (MCA 3v2) Competition Analysis (MCA 4v2) Customer Feedback (MCV 1v2) Store Check (MCV 2v2) Special Market Check (MCS 1v2) Unchecked Long List (BCI 1v2): Checked Long List (BCA 1v2) Short List (BCA 2v2) Business Partner Verification (BCV 1v2) Special Business Contact Check (BCS 1v2) Information about Events (PCI 1v2) Information about Classical Media (PCI 2v2) Information about New Media (PCI 3v2) Special Promotion Check (PCS 1v2) Round Table (ECA 1v2) Fact Finding Trip (ECV 1v2) Special Experience Check (ECS 1v2)

14 Pool of Experts Platform

15 Objectives of the Pool of Experts Platform Pool of Experts is an online expert database that supports Swiss SME in internationalizing their business in an unbureaucratic, quick and simple manner. Pool of Experts enables active and direct information-exchange and offers market-driven and timely solution Pool of Experts functions as an open internet-portal and as a network platform

16 SME Rating System

17 Jan 08 May 08 Oct 07 Aug 07 Facts and Figures: Visitors Statistics Oct 05 Dec 05 Feb 06 Apr 06 Jun 06 Aug 06 Oct 06 Dec 06 Feb 07 Apr 07 June 07

18 Facts and Figures: Search Statistic by Country & Industry Europe - rest of 8% China 5% United States of America 5% India 5% Asia - rest of 4% Japan 3% Germany 3% Russia 3% America - rest of 3% Africa - rest of 2% United Kingdom 2% Brazil 2% Ukraine 1% Bulgaria 1% Spain 1% Business Services & Consulting 11% Food Products / Beverages / Tobacco products 7% Banking 7% Chemicals / Pharmaceuticals/ Cosmetics 7% IT, Information Science & Technology 6% Machinery & Equipment 5% Manufacturing Industry - Other 5% Engineering / Technical Services & Consulting 5% Construction / Housing / Real Estate 4% Transport / Travel 4% Agriculture / Forestry / Fishery 4% Medical, Precision & Optical Instruments / Watches 3% Health Care / Social Work 3% Energy and Water Supply 2%

19 Our Success Stories

20 Our Success Stories

21 Your Questions?